In an effort to further support the gig-economy during these unprecedented times, Wrapify is working with its brand partners to put even more cash into the pockets of Americans in need by launching the “Delivery Drives Relief” Campaign.
Rideshare use has dropped 70% since the onset of the social distancing measures related to COVID-19*. But many of these drivers have since transitioned to delivery. Leveraging delivery services like DoorDash, Grubhub and Uber Eats not only allows for social distancing, it keeps local restaurants, grocers and other local businesses open and able to pay their employees who depend on the income.
Wrapify is teaming up with its brand partners to launch an 8-week campaign on 1,900 gig-work/delivery vehicles nationwide, including some of the hardest-hit markets** such as Las Vegas, Savannah, GA, and Atlantic City, NJ, to name a few.
To ensure each brand partner will have an equal share of voice by participating in this campaign, Wrapify will rotate the brands through each of the 10 logo areas on these “Wrapified” vehicles.
All profits from the Delivery Drives Relief Campaign will go directly into the pockets of participating delivery drivers, in addition to the driver’s earnings that they would normally receive by driving with Wrapify –an estimated $2 million.
Brands have the opportunity to put their dollars to work in an effort to stimulate the American economy and more specifically, the working class, all while using social distancing measures to help “flatten the curve”.
Brands not only benefit from the Out-of-home (OOH) measurement and exposure, they also benefit from Wrapify’s retargeting capabilities to other digital channels including Connected TV (CTV), Mobile and Display retargeting.
To join this campaign and learn more email us here:
*Uber via NASDAQ: https://www.nasdaq.com/articles/uber-says-it-has-the-cash-to-maintain-operations-through-coronavirus-crisis-2020-03-19
**Brookings: https://www.brookings.edu/blog/the-avenue/2020/03/17/the-places-a-covid-19-recession-will-likely-hit-hardest/