Not Your Average Campaign Play: Reach Voters in a Unique Way

Not Your Average Campaign Play: Reach Voters in a Unique Way

Cookie-cutter TV ads are expected. Do the unexpected.

We’ll start with what voters are saying about the ads (on vehicles) that are driving an impactful difference. 

According to a recent survey by OAAA, 68% of likely voters have seen OOH (Out-Of-Home) political advertising. Ever wondered why OOH advertising is so appealing? It’s used to draw attention and increase awareness, but what else makes it so meaningful?

We’ll leave you with the top 8 reasons for why ads on vehicles are so significant on the brink of a huge election.

1. 1. High Visibility: Vehicle ads can be seen by a large number of people daily. This ensures that the candidate’s message reaches a broad audience.
   2. Repetition: Repeated exposure to vehicle ads helps reinforce the candidate’s name, slogan, and key messages in the minds of voters, increasing brand recognition and recall.
   3. Targeted Placement: vehicle advertising can be strategically placed in locations that are important for reaching specific demographics or geographic areas, such as swing districts or neighborhoods with high voter turnout.
   4. Complementing Other Media: vehicle ads work well in conjunction with other forms of advertising, such as TV, radio, and digital campaigns, and billboards, creating a cohesive and multi-channel approach that amplifies the overall impact of the campaign.
   5. Immediate Impact: With the ability to display eye-catching visuals and succinct messages, vehicle ads can quickly convey important information and influence voter perception in a matter of seconds.
   6. Credibility and Trust: Physical ads can lend a sense of legitimacy and permanence to a campaign, which can help build trust among voters compared to online ads, which may sometimes be viewed with skepticism.
   7. Engaging Working Class Commuters: Many voters spend significant time commuting, and vehicle ads can obviously aid best in capturing attention during these times.
   8. Event Promotion: Vehicle ads can be used to promote campaign events or even at rallies and appearances, helping to drive attendance and engagement with the candidate’s campaign.

Overall, vehicle advertising (as you can see) is a powerful tool for a campaigner’s arsenal, offering unique advantages that will complement and enhance your already existing efforts.

We have the juice to reach anyone you’re targeting anywhere, even in hard-to-reach areas and, YES, of course, swing states, as we did previously in New Hampshire.