Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective.
SUMMARY In the latest works by OAAA (Outdoor Advertising Association of America) and Nielsen, a ground-breaking…
INTRO B2B tech company Cisco was planning to actively promote their new WebEx software product to…
INTRO For over 85 years, Alaska Airlines is a well-established brand that still prides itself on…
OOH and media industry veteran, Bill Apfelbaum, has been following Wrapify’s growth, and most recently, invested…
San Diego (December 5, 2017) — Wrapify, the technology-based marketing platform that provides brands with the…