Author

Jenny Gensch

Marketing Lead

Press Release: Wrapify Launches Static+™ Rideshare Topper to Offer Brands Targeted and Scalable OOH Advertising

by Jenny Gensch January 8, 2020

written by Jenny Gensch

San Diego, CA — January 8, 2020

Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced the launch of the Static+^™ Rideshare Topper for targeted advertising campaigns. The Static+^™ Rideshare Topper is a proprietary product and nationally-scalable medium that utilizes Wrapify’s unique Attribution Suite and Physical Retargeting capabilities, allowing brands to place advertisements on top of the modern-day taxi, including Uber and Lyft rideshare vehicles.

“Taxi top advertising in New York is a $30 million industry, and in the last few years, many companies have failed to enter the market to replicate this success,” said James Heller, CEO and co-founder of Wrapify. “Now, with our Static+^™ Rideshare Topper, we are paving the way for more organizations to capitalize on this effective form of advertising. Over the last five years, we’ve built a strong operational network that has allowed us to construct this smart product at scale, allowing access for more organizations to utilize this effective form of advertising. As the largest rideshare specific platform, we’ve designed the Static+^™ Rideshare Topper to not only serve brands, agencies and publishers, but to also create a new opportunity for rideshare drivers to monetize their time on the road by earning money for miles they are already driving each day.”

Contributing to the consistent growth of the out-of-home (OOH) industry, brands have successfully leveraged Wrapify’s technology to physically retarget audiences and attribute OOH spend through online conversions, in-app activity and actual foot-traffic. According to Nielsen’s 2019 OOH Advertising Study, transit advertising is one of the most noticeable OOH advertising mediums. As rideshare advertising continues to manifest into a highly utilized and effective segment of OOH advertising, brands, agencies and publishers can now leverage Wrapify’s Static+^™ Rideshare Topper at a price point feasible for campaign deployment at a national level.

“This is a logical evolution of an age-old media product,” said Kathi Moore, vice president, branding and communications at CheapOair. “Wrapify’s attribution and retargeting features, paired with the ability to scale this on rideshare vehicles nationwide makes this a huge win for travel brands like CheapOair.”

“Taxi-top advertising is a core line item in many brand’s OOH media plans, especially in top DMAs. This is a technological leap in measurement and attribution and an obvious iteration of the format,” said Brian Rappaport CEO at QUAN Media Group.

Wrapify has a nationwide network of verified drivers using the app and certified installers supporting brand campaigns. With the growing number of credible rideshare drivers in the gig-economy, and advertising opportunities, as a result, Wrapify is one of the first to capitalize on this expanding segment in the market with the Static+^™ Rideshare Topper, rendering their Attribution Suite and retargeting offerings available to pair with it.

Interested in Static+ Rideshare Topper Pricing and Details Now?

STATIC+ RIDESHARE TOPPER

Read this featured in OOH Today: OOH TODAY

To read the full release, head here to the wire: Full Press Release

Learn more about how Wrapify can connect your out-of-home advertising to digital attribution: visit wrapify.com.

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

250,000+ drivers in the US use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Marketing/Sales Contact
Jenny Gensch
Wrapify
jgensch@wrapify.com

January 8, 2020 0 comment

Case Studies Tech

Case Study – Zoom Crushes Conversion Rate Goals with Wrapify Retargeting

by Jenny Gensch December 5, 2019

written by Jenny Gensch

INTRO

Zoom Video Communications is a leader in the B2B technology space. They added Wrapify to their marketing mix starting in 2018, with an “always-on” mentality going into 2020 after seeing positive results. Going into various markets with Wrapify campaigns, Zoom was able to custom-build an ABM and key accounts strategy for growing their awareness, pipeline and customer base.

Prefer to see this case study in PDF form?

See Case Study

GOALS

With markets that have limited inventory of other OOH such as billboards and transit, Wrapify delivered exposure everywhere they wanted it. Zoom wanted to increase awareness and specific conversions as a result of their campaign.

CAMPAIGN SNAPSHOT

“We wanted to add something unique and noticeable to our marketing mix when we found Wrapify. They’ve helped us reach and convert more ideal customers with their offline-to-online retargeting.”
Janine Pelosi
CHIEF MARKETING OFFICER
ZOOM VIDEO COMMUNICATIONS

Here is a preview of a 4-week time period their campaign was on the road and the coverage obtained. Each color is another car advertisement on the road, grabbing mobile ad ID’s as they drive:

Zoom also leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget! Zoomtopia and more proved to provide a high volume of impressions FAST.

BENEFITS & RESULTS

Utilizing Wrapify’s Physical Retargeting features, Zoom was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform.

Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:

13%+ Average Sign Up Conversion Rate Increase

23%+ Average Pricing Page Traffic Increase

102%+ Average Contact Sales Conversion Rate Increase

5.1 Million+ Total Impressions (and counting)

8,100+ Total Campaign-Generated Clicks

Learn More at wrapify.com/brands

Check out our 2019 media kit!

Wrapify Media Kit

December 5, 2019 0 comment

Case Studies Foot-Traffic

Case Study – MLB’s Padres Drive 1,005% Lift in Game-Day Foot-Traffic

by Jenny Gensch December 3, 2019

written by Jenny Gensch

INTRO

What started out as a preseason campaign, The San Diego Padres’ OOH (out-of-home) marketing campaign with Wrapify extended through the entire 2019 MLB season. By creating a geofence around their home field, Petco Park, Wrapify measured the entire audience (and their devices) that attended home games. Wrapify’s attribution suite drove a dramatic lift in foot traffic to home games throughout the season.

Prefer to see this case study in PDF form?

See Case Study

GOALS

With San Diego being a hotspot for tourism and local attractions, The Padres wanted to re-engage their existing fan base as well as drove an increase in home game visitation.

• Drive measurable foot traffic into home games
• Effectively retarget the exposed audience online
• Measure and attribute Wrapiyf-exposed audience
• Leverage SWARM to target key touches and events

CAMPAIGN SNAPSHOT

Devices that were exposed to a Padres’ wrapped vehicle were ~10 times more likely to attend a game than non-exposed devices.

The Padres leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!

BENEFITS & RESULTS

Showing a 1,005% lift in foot traffic versus the non-exposed audience at Petco Park, this means **people that saw this car advertisement were 10 times more likely to attend a game.**

We have people coming to games and having a great time, but no way to go back to track how they got there. Being able to know who comes in contact with our advertising and whether they actually enter the ballpark is huge for us.
Wayne Partello
CHIEF MARKETING OFFICER
SAN DIEGO PADRES, MLB

Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:

1,005%+ Total Game Day Visitation Lift

979%+ Total All Days Visitation Lift

175,955,805+ Total Geo-Fenced Impressions

203,362,389+ Total Impressions

Learn More at wrapify.com/brands

Check out our 2019 media kit!

Wrapify Media Kit

December 3, 2019 0 comment

Ad Industry News Press Release Tech

2020 Elections Meet New Multi-Channel Platform Wrapify

by Jenny Gensch November 22, 2019

written by Jenny Gensch

Political Candidates Use Wrapify’s Digital Platform Powered by the Gig Economy to Share Powerful Messages and Put Cash Back into the Pockets of the People

SAN DIEGO, Nov. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, has announced it will deploy its wrapped vehicles on the 2020 election trail beginning November 2019 in New Hampshire, featuring political candidates’ campaigns on cars throughout the state. Wrapify is the only ad platform in U.S. history that provides widespread visibility and delivers measurable results for political candidates while boosting jobs for the American population. Political candidate Roque “Rocky” De La Fuente is the first to capitalize on Wrapify’s unique, one-of-a-kind digital marketing platform.

In 2020, brands will continue to focus more of their overall out-of-home display budgets toward digital out-of-home (DOOH), and DOOH will be more integrated with digital buys than ever before. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

2020 candidates are already searching for strategic outlets beyond traditional channels to market themselves and reach constituents in a more differentiated, personal and trackable way. Wrapify presents a new opportunity for political candidates to allocate campaign budgets to creatively reach voters and share their message throughout the voter journey with moments for influence, action and support.

“We work with brands, advertisers and marketers looking for new and powerful ways to reach hyper-targeted audiences — so working with political candidates is a natural fit for Wrapify,” said James Heller, CEO, and co-founder of Wrapify. “Beyond that, everyday drivers are able to monetize their trips by placing advertisements on their vehicles, which puts money back into the pockets of the people while promoting for any campaign. Wrapify is excited to work with Rocky to promote his political campaign in a creative way to connect with the community, launching first here in New Hampshire.”

Wrapify is available to anybody that drives and is looking to make extra money for their everyday commute or routes. Existing gig economy workers such as Lyft, Uber, GrubHub and Postmates drivers are also able to leverage Wrapify’s platform to earn more by monetizing their typical routines and routes.

To learn more about Wrapify, please visit wrapify.com.

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

200,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA.

Read from the release source here:

Read Release

Want to learn more about Wrapify?

Get In Touch

Like this read? You may also like:

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

November 22, 2019 0 comment

Ad Industry News Tech Wrap Industry News

Static vs. Digital: Here is how they stack up

by Jenny Gensch November 13, 2019

written by Jenny Gensch

James Heller, CEO, Wrapify

SMARTBRIEF – Nov. 13

The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

But, DOOH isn’t necessarily better, or even more technically advanced than “traditional” OOH. Some static OOH channels are powered by as much, if not more, technology than digital ones. Buyers need to understand the pros and cons of each format and be aware of common misconceptions plaguing the space.

Creative and viewability factors

The chief appeal of OOH is that it is effective — and an alternative, or supplement, to the crowded world of online advertising. This benefit holds whether the creative is digital or static, with both options having pros and cons.

Since digital OOH channels rotate ads from multiple brands on a single digital billboard, publishers can serve more impressions. This is part of the reason publishers are keen to convert static placements to LCD or LED screens: they can sell more advertising. That doesn’t mean that there aren’t any benefits for marketers. Nothing needs to be printed or manually placed, so creative lead times are short. The more advanced DOOH advertisers create dynamic ad experiences, leveraging familiar digital capabilities like weather triggering and dayparting. GlaxoSmithKline (GSK) increased brand awareness for its allergy medicine, Piri, by using digital signage to share real-time pollen counts. Better yet, the campaign only went live when pollen counts passed a certain threshold.

One downside, though, is that DOOH advertisers share physical space with other companies and miss out on impressions. With static OOH, companies have 100% viewability and ownership. Static placements are often easier to read and of higher visual quality than many digital images. You can’t create dynamic creative, but you can still ignite online or offline action with compelling copy and visuals. To create an immersive experience and tell a sequential story, advertisers can purchase a series of static placements that reflect their audience’s travel patterns. For example, to raise awareness and increased app use, a delivery service used posters on New York City subways. In one week, the campaign generated 1.1M earned impressions on social and, ultimately, drove a 10% increase in app use…

READ THE FULL ARTICLE HERE ON SMARTBRIEF.COM

Want to learn more about Wrapify?

Get In Touch

Like this read? You may also like:

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

Yahoo Finance: Wrapify’s Attribution Suite Transforms Mobile OOH into Laser-Focused Digital Campaigns

November 13, 2019 0 comment

Ad Industry News Tech Wrap Industry News

Ad Industry Chieftain Doug Cordova Joins Wrapify in Latest Business Development Addition

by Jenny Gensch November 11, 2019

written by Jenny Gensch

CALIFORNIA, Nov. 12 – Today we are excited to officially announce the hiring of Douglas Cordova to the Wrapify Team as Vice President, Business Development.

Doug will focus on expanding Wrapify’s presence across the U.S., building brand awareness and recognition with clients and agencies in the OOH space. Based in New York, much of his focus will be on Wrapify’s East Coast presence, while also supporting all business development aspects across the U.S.

With an impressive background in the OOH space over the last decade+, Doug comes to us most recently from EnPlay Media, where he was responsible for developing the go-to-market strategy for new business and sales growth.

Prior, he was Director of Sales and Business Development at JCDecaux where he oversaw the business development team responsible for new business acquisition, new business development and new business revenue for JCDecaux North America. During his tenure, Doug generated over 17 million in revenue.

Given Doug’s successful track record of driving exponential revenue growth, we are thrilled to have him with us at Wrapify.

Want to learn more about Wrapify?

Get In Touch

Like this read? You may also like:

Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

November 11, 2019 1 comment

Newer Posts

Older Posts