Author

Jenny Gensch

Marketing Lead

Case Study – Grocery Delivery Orders Soar for Giant Eagle, HEB and Instacart

by Jenny Gensch April 8, 2020

written by Jenny Gensch

INTRO

American supermarket chain Giant Eagle leveraged Wrapify to drive a measurable increase in online ordering and curbside pickup in Pittsburgh, PA. They integrated Wrapify into their out-of-home and digital marketing mix in 2019. As a result of their campaign, they also gained more brand awareness, website traffic and foot-traffic measured by Wrapify’s Attribution Suite.

See the full case study in PDF form

See Case Study

GOALS

• Grow revenue from curbside pickup sales

• Increase the number of total orders placed online

• Increase the checkout conversion rate of online orders

• Digitally retarget the OOH-exposed shoppers online

• Drive foot-traffic into physical stores

CAMPAIGN SNAPSHOT

Here is a preview of The Campaign Heat Map when their campaign was on the road and the coverage obtained from it. The Wrapified vehicles grabbed mobile ad ID’s as they drove:

BENEFITS & RESULTS

Utilizing Wrapify’s Physical Retargeting features, Giant Eagle was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform…

To see the results download below!

Download Case Study

Learn More at wrapify.com/brands

Check out our 2019 media kit!

Media Kit

April 8, 2020 0 comment

Ad Industry News Wrap Industry News

Delivery Drives Relief: Flatten the Curve, Get it Delivered

by Jenny Gensch March 24, 2020

written by Jenny Gensch

In an effort to further support the gig-economy during these unprecedented times, Wrapify is working with its brand partners to put even more cash into the pockets of Americans in need by launching the “Delivery Drives Relief” Campaign.

Rideshare use has dropped 70% since the onset of the social distancing measures related to COVID-19*. But many of these drivers have since transitioned to delivery. Leveraging delivery services like DoorDash, Grubhub and Uber Eats not only allows for social distancing, it keeps local restaurants, grocers and other local businesses open and able to pay their employees who depend on the income.

Wrapify is teaming up with its brand partners to launch an 8-week campaign on 1,900 gig-work/delivery vehicles nationwide, including some of the hardest-hit markets** such as Las Vegas, Savannah, GA, and Atlantic City, NJ, to name a few.

To ensure each brand partner will have an equal share of voice by participating in this campaign, Wrapify will rotate the brands through each of the 10 logo areas on these “Wrapified” vehicles.

All profits from the Delivery Drives Relief Campaign will go directly into the pockets of participating delivery drivers, in addition to the driver’s earnings that they would normally receive by driving with Wrapify –an estimated $2 million.

Brands have the opportunity to put their dollars to work in an effort to stimulate the American economy and more specifically, the working class, all while using social distancing measures to help “flatten the curve”.

Brands not only benefit from the Out-of-home (OOH) measurement and exposure, they also benefit from Wrapify’s retargeting capabilities to other digital channels including Connected TV (CTV), Mobile and Display retargeting.

To join this campaign and learn more email us here:

Join #DeliveryDrivesRelief

*Uber via NASDAQ: https://www.nasdaq.com/articles/uber-says-it-has-the-cash-to-maintain-operations-through-coronavirus-crisis-2020-03-19

**Brookings: https://www.brookings.edu/blog/the-avenue/2020/03/17/the-places-a-covid-19-recession-will-likely-hit-hardest/

March 24, 2020 0 comment

Ad Industry News Product

Wrapify + Rideshare Drivers: The largest player in the rideshare advertising ecosystem

by Jenny Gensch February 25, 2020

written by Jenny Gensch

As 2020 is now well underway, we notice that increasingly more everyday people are signing up to work in the gig economy. Everything from food delivery with Postmates, alcohol delivery from Saucy, groceries from Amazon Fresh, and of course, rideshare driving from Lyft and Uber.

At the same time in our ad-spend landscape, OOH (out-of-home) advertising is finding itself in a large resurgence – just ask Nielsen about how wrapped vehicles are the most noticeable moving OOH ads and look at the allocation of marketing spend of brands and their agencies in the recent months.

Some drivers are finding ways to make this or a combination of these options their full-time jobs, and others whenever they decide to make time for it. Even with those part-time “gigsters”, they may even still have a regular workday commute as well. This means these people are amongst the most frequent drivers of anybody on the road.

Starting with professional vehicle wraps back in 2015, Wrapify has also launched its brand new product, The Static+™ Rideshare Topper. Wrapify’s rideshare offering has the largest geographic footprint, able to serve brands nationwide.

Wrapify, providing OOH advertising for some of the world’s biggest brands like Pepsi, The MLB, AT&T, and General Mills, has been growing its robust network of certified drivers throughout the entire US since 2015. This network contains about 280,000 and counting heading into 2020. With up to 40% of them being rideshare drivers, brands are jumping at the opportunity to advertise on these cars and all cars through Wrapify to maximize their reach and spend for OOH advertising.

What’s more, is that with Wrapify you get a precise measurement of impressions, digital attribution and multi-channel retargeting ads after devices nearby are exposed. Dead are the days of “estimated impressions” based on trends or historical data. This attribution allows brands to see where the actions or results of user activity another step past simply measuring an impression.

Wrapify just took an OOH ad and made it digital, the ad that keeps on advertising and retargeting.

The “ridetop” or “rideshare topper” industry is exploding more than ever after continuous growth, with a reputation of billions of dollars in spending on taxi tops for instance. The spending on advertisements on these is even more in densely populated areas like New York City and San Francisco. Now, any brand can select any US market, and deploy their ads on top of cars easily through Wrapify.

For more about how Wrapify helped brands like Alaska Airlines, Zoom Video Communications and The MLB’s San Diego Padres – pop over to our blog or click here.

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital.

Brands including AT&T, Coca-Cola, and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution, and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

280,000+ drivers in the US use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Marketing/Sales Contact
Jenny Gensch
Wrapify
jgensch@wrapify.com

February 25, 2020 0 comment

Ad Industry News Press Release Product

Press Release: Wrapify Launches Static+™ Rideshare Topper to Offer Brands Targeted and Scalable OOH Advertising

by Jenny Gensch January 8, 2020

written by Jenny Gensch

San Diego, CA — January 8, 2020

Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced the launch of the Static+^™ Rideshare Topper for targeted advertising campaigns. The Static+^™ Rideshare Topper is a proprietary product and nationally-scalable medium that utilizes Wrapify’s unique Attribution Suite and Physical Retargeting capabilities, allowing brands to place advertisements on top of the modern-day taxi, including Uber and Lyft rideshare vehicles.

“Taxi top advertising in New York is a $30 million industry, and in the last few years, many companies have failed to enter the market to replicate this success,” said James Heller, CEO and co-founder of Wrapify. “Now, with our Static+^™ Rideshare Topper, we are paving the way for more organizations to capitalize on this effective form of advertising. Over the last five years, we’ve built a strong operational network that has allowed us to construct this smart product at scale, allowing access for more organizations to utilize this effective form of advertising. As the largest rideshare specific platform, we’ve designed the Static+^™ Rideshare Topper to not only serve brands, agencies and publishers, but to also create a new opportunity for rideshare drivers to monetize their time on the road by earning money for miles they are already driving each day.”

Contributing to the consistent growth of the out-of-home (OOH) industry, brands have successfully leveraged Wrapify’s technology to physically retarget audiences and attribute OOH spend through online conversions, in-app activity and actual foot-traffic. According to Nielsen’s 2019 OOH Advertising Study, transit advertising is one of the most noticeable OOH advertising mediums. As rideshare advertising continues to manifest into a highly utilized and effective segment of OOH advertising, brands, agencies and publishers can now leverage Wrapify’s Static+^™ Rideshare Topper at a price point feasible for campaign deployment at a national level.

“This is a logical evolution of an age-old media product,” said Kathi Moore, vice president, branding and communications at CheapOair. “Wrapify’s attribution and retargeting features, paired with the ability to scale this on rideshare vehicles nationwide makes this a huge win for travel brands like CheapOair.”

“Taxi-top advertising is a core line item in many brand’s OOH media plans, especially in top DMAs. This is a technological leap in measurement and attribution and an obvious iteration of the format,” said Brian Rappaport CEO at QUAN Media Group.

Wrapify has a nationwide network of verified drivers using the app and certified installers supporting brand campaigns. With the growing number of credible rideshare drivers in the gig-economy, and advertising opportunities, as a result, Wrapify is one of the first to capitalize on this expanding segment in the market with the Static+^™ Rideshare Topper, rendering their Attribution Suite and retargeting offerings available to pair with it.

Interested in Static+ Rideshare Topper Pricing and Details Now?

STATIC+ RIDESHARE TOPPER

Read this featured in OOH Today: OOH TODAY

To read the full release, head here to the wire: Full Press Release

Learn more about how Wrapify can connect your out-of-home advertising to digital attribution: visit wrapify.com.

About Wrapify

Brands including AT&T, Coca-Cola and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

250,000+ drivers in the US use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Marketing/Sales Contact
Jenny Gensch
Wrapify
jgensch@wrapify.com

January 8, 2020 0 comment

Case Studies Tech

Case Study – Zoom Crushes Conversion Rate Goals with Wrapify Retargeting

by Jenny Gensch December 5, 2019

written by Jenny Gensch

INTRO

Zoom Video Communications is a leader in the B2B technology space. They added Wrapify to their marketing mix starting in 2018, with an “always-on” mentality going into 2020 after seeing positive results. Going into various markets with Wrapify campaigns, Zoom was able to custom-build an ABM and key accounts strategy for growing their awareness, pipeline and customer base.

Prefer to see this case study in PDF form?

See Case Study

GOALS

With markets that have limited inventory of other OOH such as billboards and transit, Wrapify delivered exposure everywhere they wanted it. Zoom wanted to increase awareness and specific conversions as a result of their campaign.

CAMPAIGN SNAPSHOT

“We wanted to add something unique and noticeable to our marketing mix when we found Wrapify. They’ve helped us reach and convert more ideal customers with their offline-to-online retargeting.”
Janine Pelosi
CHIEF MARKETING OFFICER
ZOOM VIDEO COMMUNICATIONS

Here is a preview of a 4-week time period their campaign was on the road and the coverage obtained. Each color is another car advertisement on the road, grabbing mobile ad ID’s as they drive:

Zoom also leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget! Zoomtopia and more proved to provide a high volume of impressions FAST.

BENEFITS & RESULTS

Utilizing Wrapify’s Physical Retargeting features, Zoom was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform.

Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:

13%+ Average Sign Up Conversion Rate Increase

23%+ Average Pricing Page Traffic Increase

102%+ Average Contact Sales Conversion Rate Increase

5.1 Million+ Total Impressions (and counting)

8,100+ Total Campaign-Generated Clicks

Learn More at wrapify.com/brands

Check out our 2019 media kit!

Wrapify Media Kit

December 5, 2019 0 comment

Case Studies Foot-Traffic

Case Study – MLB’s Padres Drive 1,005% Lift in Game-Day Foot-Traffic

by Jenny Gensch December 3, 2019

written by Jenny Gensch

INTRO

What started out as a preseason campaign, The San Diego Padres’ OOH (out-of-home) marketing campaign with Wrapify extended through the entire 2019 MLB season. By creating a geofence around their home field, Petco Park, Wrapify measured the entire audience (and their devices) that attended home games. Wrapify’s attribution suite drove a dramatic lift in foot traffic to home games throughout the season.

Prefer to see this case study in PDF form?

See Case Study

GOALS

With San Diego being a hotspot for tourism and local attractions, The Padres wanted to re-engage their existing fan base as well as drove an increase in home game visitation.

• Drive measurable foot traffic into home games
• Effectively retarget the exposed audience online
• Measure and attribute Wrapiyf-exposed audience
• Leverage SWARM to target key touches and events

CAMPAIGN SNAPSHOT

Devices that were exposed to a Padres’ wrapped vehicle were ~10 times more likely to attend a game than non-exposed devices.

The Padres leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!

BENEFITS & RESULTS

Showing a 1,005% lift in foot traffic versus the non-exposed audience at Petco Park, this means **people that saw this car advertisement were 10 times more likely to attend a game.**

We have people coming to games and having a great time, but no way to go back to track how they got there. Being able to know who comes in contact with our advertising and whether they actually enter the ballpark is huge for us.
Wayne Partello
CHIEF MARKETING OFFICER
SAN DIEGO PADRES, MLB

Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:

1,005%+ Total Game Day Visitation Lift

979%+ Total All Days Visitation Lift

175,955,805+ Total Geo-Fenced Impressions

203,362,389+ Total Impressions

Learn More at wrapify.com/brands

Check out our 2019 media kit!

Wrapify Media Kit

December 3, 2019 0 comment

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