INTRO
SD Loyal, a professional American Soccer Club founded in 2019 in San Diego, California had the goal of ramping up ticket sales for their 2022 season.
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GOOOOOOOOOOAAAAAALS
Overall, SD Loyal aimed to:
- Increase ticket sales
- Target a new, prospective fanbase
- Showcase the club’s rich San Diegan culture to a new fanbase
CAMPAIGN SNAPSHOT
To make an even bigger impact, SD Loyal leveraged SWARM. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!
RESULTS
Along with increased brand awareness for the SD Loyal club, the marketing team was also impressed to see positive performance:
10%+ net lift in ticket sales from the exposed audience
This was a campaign you had to SEE to BELIEVE:
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