Out-of-Home advertising isn’t just a “brand awareness” play
When asking CMOs their thoughts on out-of-home advertising, I often hear the same answer: “It’s great…
When asking CMOs their thoughts on out-of-home advertising, I often hear the same answer: “It’s great…
While there isn’t such a thing as a “recession proof” business, many brands DO survive, and…
More and more marketers are testing out-of-home (OOH) placements as an alternative channel to digital mediums.…
The goal for any agency is to make a big impression for their clients. But this…
Wrapify, the innovative and performance-driven out-of-home (OOH) advertising platform, announces Valerie Carboni as their first Vice…
Amy Lynn Boisvert will oversee all digital ad operations at Wrapify. She will also work with brands and agencies to implement ‘Physical Retargeting,’ our digital remarketing service, and ‘Audience Porting,’ a true differentiator in the out-of-home space.