Marketers and organizations alike cannot afford to ignore the resurgence of out-of-home (OOH) advertising Why? Because these numbers are hard to ignore…
- OOH spending rose 72% in the first quarter of 2022
- 41% of US adults use search engines to look up brands and information they have seen in outdoor advertising
- 96% of out-of-home advertisers are satisfied with the ROI of their OOH campaigns
But don’t call it a “comeback”! OOH advertising was the OG ad medium long before Facebook and Google came along. And with the introduction of Mobile Ad IDs (MAIDs) to track exposure and effectiveness, OOH is now a critical component of an omnichannel marketing strategy.
You can learn how OOH has revolutionized itself, and how it compliments your digital ads, by downloading our free eBook (no contact info needed!)
In this eBook, you can find out how OOH supports your top-of-the-funnel brand awareness, targets your ideal customers with laser accuracy, and influences consumer behavior like never before!