Wrapify Blog
  • Wrapify 2020 Year in Review
  • For Brands & Agencies
  • |
  • For Drivers
Tag:

ABM

Case StudiesTech

Case Study – Zoom Crushes Conversion Rate Goals with Wrapify Retargeting

by James Heller December 5, 2019
written by James Heller

INTRO

Zoom Video Communications is a leader in the B2B technology space. They added Wrapify to their marketing mix starting in 2018, with an “always-on” mentality going into 2020 after seeing positive results. Going into various markets with Wrapify campaigns, Zoom was able to custom-build an ABM and key accounts strategy for growing their awareness, pipeline and customer base.

 

Prefer to see this case study in PDF form?

See Case Study

GOALS

With markets that have limited inventory of other OOH such as billboards and transit, Wrapify delivered exposure everywhere they wanted it. Zoom wanted to increase awareness and specific conversions as a result of their campaign.

CAMPAIGN SNAPSHOT

“We wanted to add something unique and noticeable to our marketing mix when we found Wrapify. They’ve helped us reach and convert more ideal customers with their offline-to-online retargeting.”

Janine Pelosi
CHIEF MARKETING OFFICER
ZOOM VIDEO COMMUNICATIONS

Here is a preview of a 4-week time period their campaign was on the road and the coverage obtained. Each color is another car advertisement on the road, grabbing mobile ad ID’s as they drive:

Zoom also leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget! Zoomtopia and more proved to provide a high volume of impressions FAST.

BENEFITS & RESULTS

Utilizing Wrapify’s Physical Retargeting features, Zoom was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform.

Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:

 

13%+   Average Sign Up Conversion Rate Increase

   

23%+   Average Pricing Page Traffic Increase

     

102%+   Average Contact Sales Conversion Rate Increase

     

5.1 Million+   Total Impressions (and counting)

     

8,100+   Total Campaign-Generated Clicks

   
   

Learn More at wrapify.com/brands

   

Check out our 2019 media kit!

 
Wrapify Media Kit



December 5, 2019 0 comment
1 FacebookTwitterLinkedinEmail

Twitter

"The surge in commuters has driven a corresponding increase in ad spend on digital out-of-home." #ooh #dooh… https://t.co/vZcQqs4ePX

17-May-2022

Reply Retweet Favorite
"Check us out" - @SentinelOne Just another great example of this high-recall advertising medium attracting lots o… https://t.co/KlVdmkVzI2

10-May-2022

Reply Retweet Favorite
OOH-baby - exciting news to share today! Valerie Carboni joins Wrapify as our first-ever VP of Marketing. With over… https://t.co/0gBYxRmtBx

04-May-2022

Reply Retweet Favorite
Do you remember when you joined Twitter? I do! #MyTwitterAnniversary https://t.co/3upAUiZkd0

11-Jan-2022

Reply Retweet Favorite
Wishing you and yours a happy and healthy Holiday Season. https://t.co/ugz3pZVwJt

25-Dec-2021

Reply Retweet Favorite

Let’s Keep In Touch

Subscribe to our marketing & advertising updates

  • About Us
  • Brands & Agencies
  • Boost Platform
  • Drive With Us
  • Blog
  • Help
  • Installers
  • Privacy Policy
Driver Login

© Copyright 2022 Wrapify Inc.