New Director of Ad Operations, Amy Lynn Boisvert, Brings Unmatched Digital Experience to Wrapify

Continuing to level up the out-of-home (OOH) ad industry, Wrapify introduces Amy Lynn Boisvert as its Director of Ad Operations.

Amy brings 20 years of digital advertising experience to the new role at Wrapify. Before joining our team, she served as the Director of Digital Marketing at Growing Boulder. Prior to that, Amy led programmatic strategy and ad operations at the Boston Globe for more than eight years. Amy’s impressive career also includes working with notable brands such as AOL.

“Amy’s extensive knowledge, programmatic experience, and ability to navigate a rapidly changing industry will elevate Wrapify’s demonstrated success, both for us and our clients,” said Wrapify’s CEO and Founder James Heller.

Wrapify creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Our unique technology can effectively attribute vehicle exposure to conversion online, in-app, or foot traffic. It also provides gig workers with an opportunity to earn extra income for the driving they already do. 

Once a brand identifies regions and sets its target demographic and psychographics, the Wrapify team gets to work. Channeling decades of experience, we produce effective creative for the campaign’s fleet.

And that’s just the beginning. The ability to measure and retarget the audience exposed is what sets us apart — and why Amy’s skill set is crucial for our team.

“As an advertiser, I know car wrapping by itself might seem like a novelty. I experienced the same pain points our clients have, specifically with the lack of attribution,” Amy said. “Wrapify changes the game. I’m excited to be a part of this overdue industry disruption.” 

In this position, Amy will oversee all digital ad operations. She will also work with brands and agencies to implement ‘Physical Retargeting,’ our digital remarketing service, and ‘Audience Porting,’ a true differentiator in the out-of-home space.

“We’ve taken the most noticeable ad medium in out-of-home advertising, vehicle wraps, and revolutionized it,” James explains. “Our platform provides advertisers with visualized attribution and retargeting capabilities while putting cash back into the pockets of the ever-growing gig economy.”

Visit to learn how we empower brands by integrating the gig economy with innovative, performance-driven advertising technology.

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2020 was not the year we all planned on having. Despite a global pandemic and all of the curveballs we experienced as a society, brands found new ways to leverage the power of our platform while we continued to support our gig-working heroes.




We launched the first nationally scaled static ad topper product on rideshare/gig-delivery vehicles. It opened our platform to brands we would have never been able to serve before. It also provided a great entry point for brands wanting the full suite of attribution, retargeting, and impressions tracking that our platform delivers but at a lower price point than our three wrap options.

The early effects of the pandemic were being seen overseas. Wrapify was having its best quarter in the company’s history. Little did we and the entire OOH industry know what was about to take place in our economies around the world. 

The U.S. ad industry came to a screeching halt. Ad spend transitioned away from Out-of-Home (OOH) and into digital advertising platforms like Facebook and Programmatic Digital including CTV. The OOH industry got hit hard. Rideshare also saw a dramatic pullback. We got hit hard too and had to let a few valuable team members go. 

Instead of throwing in the towel, we got fired up! We adapted and reacted to an emerging new trend — the rapid adoption of app-enabled food and grocery delivery. Many of the 300,000+ drivers on our platform transitioned in part or fully away from rideshare to food and grocery delivery for platforms like DoorDash and Instacart. 


Wrapify was uniquely positioned to provide brands with street-level media that actually reaches an audience where they live. Where do food and grocery delivery drivers typically drive?  


Hyperlocal became the new norm, and Wrapify got brands in neighborhoods via gig drivers with the frequency and recall brands love.

Brands realized siege mentality is a surefire way to fail. Sharp marketers looked at ways to reach an audience while stay-at-home orders were in effect. We also started the development of productizing our patented measurement and attribution features for Transit Media operators by laying the groundwork for Boost.

With nationwide tragedies and outcry taking place, we decided to use our advertising abilities for a cause and to not be silent. We donated a Static+ Rideshare Topper campaign to the NAACP to help fight racial injustice. Soon the message, “SILENCE IS NOT AN OPTION” hit the streets.

While continuing to serve the nation’s largest brands, we launched a brand new version of our Advertiser Dashboard that included updates to data visualization for attribution and retargeting. This was the first time moving OOH inventory could be monitored for impression data, attribution, and retargeting in a dashboard online.

We also surveyed our driver base and uncovered some really interesting trends. What brands do gig-drivers want to advertise with most? Which gig-platforms are they turning to this year? 

We announced Boost, a first-of-its-kind measurement solution for Transit Media Operators, and began serving beta clients like AllOver Media! 

We made it into the Inc. 5000 for the second year in a row! The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent and a median rate of 165%. 

We saw a massive rebound in brands launching campaigns across the country. Several existing brand clients, such as Zoom, DoorDash, T-Mobile, Heineken, 7-Eleven doubled down on the gig-drivers participating with Wrapify.

Adweek ranked Wrapify in its annual Adweek 100: Fastest Growing feature, as we saw a three-year growth of over 250%!

Our operations team took it to the max and leveraged the power of our national network of printers and installers to wrap the most vehicles in a two-week timespan. We moved mountains!

We supported Yes on Prop 22 with our partners at DoorDash to help get this important California state law passed.

Our engineering team doubled in size and made several advancements in our mobile apps to refine the user experience, tracking GPS data, and stability.

BOTS! BOTS! BOTS! We launched the first Bot Advertising solution by leveraging our operational scale and Boost by Wrapify to power measurement, attribution and multi-channel retargeting.


We are as excited as you are about seeing 2020 coming to an end. We are even more excited about entering 2021 with the effects of the pandemic (hopefully) coming to end. Our team is hard at work making the platform better than ever. Stay tuned for BIG updates in Q1 2021! 

Happy New Year from the entire Wrapify team!

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New category creation of OOH enables brands to reach consumers at street-level with key metrics

SAN DIEGO, Dec. 02, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced a first-of-its-kind autonomous bot delivery campaign alongside partners Kiwibot, the robotics company providing affordable and accessible delivery service and Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, kicking off in San Jose and coming soon to Denver and Los Angeles.

Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing. With autonomous bots on the rise, Wrapify’s Boost provides these delivery operators with a brand-new transit media revenue stream with the ability to provide brand and agency clients robust attribution reporting, data visualization and multi-channel retargeting capabilities.

Gong has launched a campaign with Kiwibot on the streets of San Jose leveraging Boost by Wrapify’s offline-to-online advertising for transit OOH. Complete with connecting the bot’s location data, Gong is able to create a targeted audience, extend the reach of their OOH ad placement, and measure performance against custom conversion goals.

Wrapify + Gong Kiwibot campaign on the streets of San Jose, 2020

“We’re always looking for ways to cut through the noise,” explained Udi Ledergor, chief marketing officer at Gong. “We’ve partnered with the Wrapify team before to hijack conference traffic with innovative out-of-home advertising and we’re excited to pilot their latest initiative with Kiwibot to explore new frontiers of engaging advertising for this new economy.”

According to eMarketer, digital out-of-home ad spending will increase from $2.72 billion in 2020 to $3.84 billion in 2023. This campaign is a first-of-its-kind for autonomous bot delivery and of many other vehicle mediums for the Boost by Wrapify Platform.

“2020 became the year of identifying new opportunities for innovation and pushing boundaries,” said James Heller, CEO and co-founder of Wrapify. “No other ad tech company or platform encompasses all of the features that turn a fleet’s moving OOH ad placement into digital and physical retargeting with full attribution and measurement. We are creating a brand-new category of out-of-home, enabling bots to serve high-recall, street-level media that can be tracked and attributed.”

To learn more, please visit

View the full release here:


MarTech Series:

OOH Today:



About Wrapify
With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real time to measure performance.

280,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at

Media Contact
Alexis Roberts
Blast PR

Wrapify Contact
Jenny Gensch

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Wrapify Recognized on Adweek 100: Fastest Growing with Three-Year Revenue Growth of 250% 

NEW YORK, October 5, 2020 – Adweek today ranked Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and, for the first time ever, 10 top solution providers — large and small, from all over the world — whose industry presence is on the rise. Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years. This is the first year that solution providers have appeared on the list. 

“We are beyond grateful to be included in the Top 10 Fastest Growing Solution Providers by Percent Change in Revenue segment of the Adweek 100 this year. 2020 has been a rough year for the ad industry as a whole. Continuing to grow and persist is no easy task without a pandemic, let alone a pandemic during an election year,” said James Heller, CEO and co-founder. “We could not do it without the amazing brands that leverage our platform, our industry partners, the drivers that support us and our amazing team.”

Complete results of Adweek 100: Fastest Growing, including company profiles, can be found here and in the October 5th issue of the award-winning Adweek magazine. Featured organizations include holding companies, independent agencies, both global and regional focused, as well as organizations providing industry services across the spectrum from mobile to lead-gen.

“2020 has been a challenging year, but these agencies and solution providers have shown how innovation breeds success,” says Jeffrey Litvack, Adweek’s chief executive officer. “Everyone in the advertising community can learn something from their examples.” 

“The only constant in advertising is change,” added Lisa Granatstein, Adweek’s editor, svp, programming. “The best way to see where the industry is headed is to see who’s leading the pack, and Adweek 100: Fastest Growing always has a few surprises.”

On Thursday, October 15, 2020, Adweek will celebrate these companies at the Adweek 100: Fastest Growing virtual event.  

Link to the full release, here:

About Wrapify

With a powerful combination of OOH, digital, and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at


Alexis Roberts
Blast PR

Jenny Gensch
Wrapify Marketing

More about Adweek 


To be eligible for the Adweek’s Fastest Growing list, shops provided three years of earned revenue from 2017 to 2019 and had to have at least $250,000 of revenue in 2017. Participating agencies were required to certify the accuracy of their reported revenue figures, and we performed additional auditing to determine the accuracy of the submissions. Due to privacy, figures are not disclosed. Agency descriptions are based on submission forms.

About Adweek 

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better. 

For more information on Adweek 100: Fastest Growing, visit 

For more information contact: 

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NEW YORK, August 12, 2020 – Inc. magazine today announced that Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, made Inc.’s list for the second year in a row.  The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. 

By combining its powerful performance-driven out-of-home (OOH) and omnichannel ad tech platform with the gig economy, Wrapify empowers Fortune 500 brands like AT&T, Coca-Cola, and Salesforce to reach tailored audiences in an omnichannel environment where traditional media cannot via wrapped vehicles. 

Via its Attribution Suite and Physical Retargeting capabilities, Wrapify bridges the gap between online and offline advertising all while serving brands with measurable, actionable analytics to help target and scale ad campaigns. Recently, Wrapify also launched it’s Boost Platform for OOH transit media providers and operators, to serve yet another segment of out-of-home advertising.

“Making into the Inc. 5000 two years in a row is a massive achievement for the Wrapify team.  Adding new products and taking the OOH industry further into the digital age with advancements in attribution and opening up the platform to transit media providers helps extend this recognition to the entire industry,” said James Heller, CEO of Wrapify. “2020 has undoubtedly been a rough year for the entire world and continuing to thrive in this environment is no small feat. We are honored to receive this valuable recognition two years in a row and we look forward to supporting our loyal brands, agencies, and OOH industry at large!”

Not only have the companies on the 2020 Inc. 5000 been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists as well. The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent and a median rate of 165 percent. The Inc. 5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at

“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.” The annual Inc. 5000 event honoring the companies on the list will be held virtually from October 23 to 27, 2020. As always, speakers will include some of the greatest innovators and business leaders of our generation.”


The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit

For more information on the Inc. 5000 Conference, visit

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Zoom Video Communications is a leader in the B2B technology space. They added Wrapify to their marketing mix starting in 2018, with an “always-on” mentality going into 2020 after seeing positive results. Going into various markets with Wrapify campaigns, Zoom was able to custom-build an ABM and key accounts strategy for growing their awareness, pipeline and customer base.


Prefer to see this case study in PDF form?


With markets that have limited inventory of other OOH such as billboards and transit, Wrapify delivered exposure everywhere they wanted it. Zoom wanted to increase awareness and specific conversions as a result of their campaign.


“We wanted to add something unique and noticeable to our marketing mix when we found Wrapify. They’ve helped us reach and convert more ideal customers with their offline-to-online retargeting.”

Janine Pelosi

Here is a preview of a 4-week time period their campaign was on the road and the coverage obtained. Each color is another car advertisement on the road, grabbing mobile ad ID’s as they drive:

Zoom also leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget! Zoomtopia and more proved to provide a high volume of impressions FAST.


Utilizing Wrapify’s Physical Retargeting features, Zoom was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform.

Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:


13%+   Average Sign Up Conversion Rate Increase


23%+   Average Pricing Page Traffic Increase


102%+   Average Contact Sales Conversion Rate Increase


5.1 Million+   Total Impressions (and counting)


8,100+   Total Campaign-Generated Clicks


Learn More at


Check out our 2019 media kit!


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