In today’s age of digital marketing, reaching your target audience is more important than ever, especially when that audience consists of the newest generation to enter adulthood. Gen Zalpha, Gen Z plus Alpha, defined as those born in or after 2010, are almost entirely digital natives. Gen Z alone boasts a buying power worth an estimated $360 billion in disposable income. Generation Alpha is poised to have even more spending power.

If you want your messaging to reach this powerful group, it’s critical to understand how they consume advertising and what platforms they’re likely to spend time on. In this blog post, we’ll look at some key insights into Gen Zalpha consumers and discuss key strategies for adapting your ad campaigns accordingly so you can better leverage their immense potential.

What Is Generation Zalpha?

Generation Zalpha (Gen Z and Gen Alpha) is the newest cohort of digital natives. Born between 2005 and 2020, they are growing up in a world that is increasingly interconnected and reliant on technology. They’ve come of age with the proliferation of smartphones and other devices, making them highly tech-savvy and adept at navigating social media, streaming services, and eCommerce sites.

Unlike other generations that grew up with linear TV, Gen Zalpha consumes media through on-demand experiences such as YouTube and TikTok. They connect to their peers via social networks such as Instagram and Snapchat. Their lives are shaped by the forces of artificial intelligence (AI) and automation.

Gen Zalpha is distinct from previous generations in other ways, too. They’re more diverse and multicultural than their predecessors and highly aware of global events and social issues. They are also extremely conscious of the environment and are committed to actively protecting it.

Who is Zalpha’s buyer?

For Gen Z, they are the buyer. However for Generation Alpha, the buyer is not directly the generation themselves, but their parents. When an advertiser wants to sell a product to this generation, they have to target the parent first and foremost. Advertisers know that if a parent likes a product, it will be more likely the child will want it too.

Ultimately for Generation Alpha, it’s their parent’s attention that advertisers want in order to reach them. With the help of out-of-home advertising, advertisers can create campaigns that are tailored to both parents and children – helping them reach this key demographic in a way that’s effective, targeted, and appropriate.

What Social Media Channels Does Gen Zalpha Use the Most?

As mentioned earlier, Gen Zalpha is a very tech-savvy digital generation. Therefore, it’s no surprise they’re spending much of their time online on social media channels. The most popular social media platforms among the Gen Zalpha lot include:


Tik-Tok is the fastest-growing social media platform among Gen Zalpha users and has an estimated 1 billion monthly active users worldwide. This short video-sharing app allows users to share videos of up to 15 seconds.

The app appeals to this generation for its creative and interactive nature and wide range of content. Users can create videos, lip-sync to popular songs, and share their latest fashion trends or makeup looks.


Instagram has been around for many years and is a popular platform for Gen Zalpha. With its sleek user interface and easy-to-use features, users of all ages find it appealing.

The platform also has an array of content from different influencers, from fashion bloggers to entertainment stars. This makes it easy for young people to keep up with their favorite influencers and stay on top of the latest trends.

How to Get Gen Zalpha’s Attention With Your Ads

The key to reaching Gen Zalpha is understanding what resonates with them. The following strategies will help you craft ad campaigns that are tailored to their interests and needs:

Focus on Authenticity

Gen Zalpha values authenticity, so your ads need to reflect this. Showcase real people using your product or service instead of stock images or photoshopped models. Also, create relatable ads that evoke an emotional response with your audience.

Be Creative

Gen Zalpha is a very creative generation, so you need to stand out from the crowd with unique and innovative campaigns. Use bright colors and eye-catching visuals to grab their attention. Also, come up with clever taglines and engaging copy to capture their interest.

Create Experiences, Not Products

Rather than just telling your audience about your product or service, create experiences they can be part of. This could include interactive campaigns, virtual events, and unique offers to make them feel like a valued customer and a part of something much bigger. 

Curate Your Ad Campaign for Gen Zalpha 

Reaching Gen Zalpha requires a tailored approach. By focusing on authenticity, being creative, and creating experiences rather than just laying out products or services, you can effectively capture their attention and engage them with your ads. With the right strategy, you can create successful OOH ad campaigns paired with digital ads in order to appeal to this generation. Contact us today to learn how to capture Gen Zalpha’s attention and improve your brand. 

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The goal for any agency is to make a big impression for their clients. But this is becoming more difficult with increased competition, limited ad inventory, and growing campaign requests. That’s why you need new, innovative OOH market strategies to win against these challenges. Based on the mission you have, here are four market strategies that work (and the specific brand campaigns to back them up!)

Mission: Overcome limited OOH inventory

We’ve all been there. Your client wants to advertise in a market with limited OOH inventory. With the ever-growing gig economy, our driver-base can deploy OOH advertising virtually anywhere. We’ve helped build target audiences in places with limited or scarcely available media like Austin, Raleigh, and even College Station. 

Limited Media OOH Market Strategies

For recovery footwear brand OOFOS, they knew WHERE to target high-performance athletes (Ironman), but they weren’t sure HOW. The location of the Ironman North American Champion Race was in St. George, UT. With limited media options available, Wrapify helped them overcome these challenges. Just last weekend, they launched a successful advertising campaign that targeted the right audience at the right time. 

Mission: Increase footfall and product sales

Retailers, CPG, and alcohol brands often want to target distributor zones and key zip codes to drive foot traffic and product sales. These lofty goals can be difficult to achieve and even more to measure. That’s where the gig economy and performance-driven ad tech can step in. 

For example, TaylorMade aimed to measure sales for its new TP5 golf ball. One of their strategies was to drive wrapped cars around Dick’s Sporting Goods stores in DMAs like Atlanta. The result? A 102% lift in visits made to their TP5 product page.

Product Sales OOH Market Strategies
Product Sales OOH Market Strategies

Mission: Reach target market segments

Donut Effect OOH Market Strategies
Donut Effect OOH Market Strategies with Amazon in Seattle DMA

COVID-19 completely changed America’s major metropolitan areas. With less populated city-centers and more people working from home, the “donut effect” transformed the suburbs into the new hotspot for target buyers. Wrapify compliments core media and gets brands into the suburbs of top markets – where people are spending more time than ever.

When Amazon wanted to drive recruitment in their top 20+ markets, Wrapify created hot zones based on the “donut effect” philosophy. Then, drivers were sent to the city center AND the suburbs of the key markets. This ensured the widest possible audience for the campaign.

“Wrapify has allowed Amazon to reach pockets of key markets that our traditional OOH buys weren’t reaching. It’s been a great addition to our traditional media mix and we’ve been impressed with their ability to track performance with foot traffic attribution data.”

Sandra F., Senior Media Manager, Amazon

Mission: Dominate the market

For larger media campaigns that need a nationwide reach, you need a “surround sound” campaign. This means flooding key markets with your client’s advertising. Wrapify’s campaigns can be amplified in multiple markets at once, penetrating downtown areas as well as suburbs and local neighborhoods.

For sports-betting platform Caesars Sportsbook, they were able to reach markets from NYC to Ann Arbor. Their Wrapify SWARM campaign included super-sized, fully-wrapped ride-share vehicles. They drove around key sporting events, providing the wide audience reach they were looking for. 

Market Domination OOH Marketing Strategies
Market Domination OOH Marketing Strategies

In conclusion, advertising within the gig economy, ride-share advertising, car advertising, ads on cars, or vehicle wrap advertising (whatever you want to call it) …  is not just a one-trick-pony. As many brands have experienced, this high-recall OOH medium has been the key to brand building AND measuring performance. To see which OOH market strategies would work for you, contact us for a personalized strategy session.  

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Continuing to level up the out-of-home (OOH) ad industry, Wrapify introduces Amy Lynn Boisvert as its Director of Ad Operations.

Amy brings 20 years of digital advertising experience to the new role at Wrapify. Before joining our team, she served as the Director of Digital Marketing at Growing Boulder. Prior to that, Amy led programmatic strategy and ad operations at the Boston Globe for more than eight years. Amy’s impressive career also includes working with notable brands such as AOL.

“Amy’s extensive knowledge, programmatic experience, and ability to navigate a rapidly changing industry will elevate Wrapify’s demonstrated success, both for us and our clients,” said Wrapify’s CEO and Founder James Heller.

Wrapify creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Our unique technology can effectively attribute vehicle exposure to conversion online, in-app, or foot traffic. It also provides gig workers with an opportunity to earn extra income for the driving they already do. 

Once a brand identifies regions and sets its target demographic and psychographics, the Wrapify team gets to work. Channeling decades of experience, we produce effective creative for the campaign’s fleet.

And that’s just the beginning. The ability to measure and retarget the audience exposed is what sets us apart — and why Amy’s skill set is crucial for our team.

“As an advertiser, I know car wrapping by itself might seem like a novelty. I experienced the same pain points our clients have, specifically with the lack of attribution,” Amy said. “Wrapify changes the game. I’m excited to be a part of this overdue industry disruption.” 

In this position, Amy will oversee all digital ad operations. She will also work with brands and agencies to implement ‘Physical Retargeting,’ our digital remarketing service, and ‘Audience Porting,’ a true differentiator in the out-of-home space.

“We’ve taken the most noticeable ad medium in out-of-home advertising, vehicle wraps, and revolutionized it,” James explains. “Our platform provides advertisers with visualized attribution and retargeting capabilities while putting cash back into the pockets of the ever-growing gig economy.”

Visit to learn how we empower brands by integrating the gig economy with innovative, performance-driven advertising technology.

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New category creation of OOH enables brands to reach consumers at street-level with key metrics

SAN DIEGO, Dec. 02, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced a first-of-its-kind autonomous bot delivery campaign alongside partners Kiwibot, the robotics company providing affordable and accessible delivery service and Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, kicking off in San Jose and coming soon to Denver and Los Angeles.

Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing. With autonomous bots on the rise, Wrapify’s Boost provides these delivery operators with a brand-new transit media revenue stream with the ability to provide brand and agency clients robust attribution reporting, data visualization and multi-channel retargeting capabilities.

Gong has launched a campaign with Kiwibot on the streets of San Jose leveraging Boost by Wrapify’s offline-to-online advertising for transit OOH. Complete with connecting the bot’s location data, Gong is able to create a targeted audience, extend the reach of their OOH ad placement, and measure performance against custom conversion goals.

Wrapify + Gong Kiwibot campaign on the streets of San Jose, 2020

“We’re always looking for ways to cut through the noise,” explained Udi Ledergor, chief marketing officer at Gong. “We’ve partnered with the Wrapify team before to hijack conference traffic with innovative out-of-home advertising and we’re excited to pilot their latest initiative with Kiwibot to explore new frontiers of engaging advertising for this new economy.”

According to eMarketer, digital out-of-home ad spending will increase from $2.72 billion in 2020 to $3.84 billion in 2023. This campaign is a first-of-its-kind for autonomous bot delivery and of many other vehicle mediums for the Boost by Wrapify Platform.

“2020 became the year of identifying new opportunities for innovation and pushing boundaries,” said James Heller, CEO and co-founder of Wrapify. “No other ad tech company or platform encompasses all of the features that turn a fleet’s moving OOH ad placement into digital and physical retargeting with full attribution and measurement. We are creating a brand-new category of out-of-home, enabling bots to serve high-recall, street-level media that can be tracked and attributed.”

To learn more, please visit

View the full release here:


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About Wrapify
With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real time to measure performance.

280,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at

Media Contact
Alexis Roberts
Blast PR

Wrapify Contact
Jenny Gensch

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Wrapify Recognized on Adweek 100: Fastest Growing with Three-Year Revenue Growth of 250% 

NEW YORK, October 5, 2020 – Adweek today ranked Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and, for the first time ever, 10 top solution providers — large and small, from all over the world — whose industry presence is on the rise. Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years. This is the first year that solution providers have appeared on the list. 

“We are beyond grateful to be included in the Top 10 Fastest Growing Solution Providers by Percent Change in Revenue segment of the Adweek 100 this year. 2020 has been a rough year for the ad industry as a whole. Continuing to grow and persist is no easy task without a pandemic, let alone a pandemic during an election year,” said James Heller, CEO and co-founder. “We could not do it without the amazing brands that leverage our platform, our industry partners, the drivers that support us and our amazing team.”

Complete results of Adweek 100: Fastest Growing, including company profiles, can be found here and in the October 5th issue of the award-winning Adweek magazine. Featured organizations include holding companies, independent agencies, both global and regional focused, as well as organizations providing industry services across the spectrum from mobile to lead-gen.

“2020 has been a challenging year, but these agencies and solution providers have shown how innovation breeds success,” says Jeffrey Litvack, Adweek’s chief executive officer. “Everyone in the advertising community can learn something from their examples.” 

“The only constant in advertising is change,” added Lisa Granatstein, Adweek’s editor, svp, programming. “The best way to see where the industry is headed is to see who’s leading the pack, and Adweek 100: Fastest Growing always has a few surprises.”

On Thursday, October 15, 2020, Adweek will celebrate these companies at the Adweek 100: Fastest Growing virtual event.  

Link to the full release, here:

About Wrapify

With a powerful combination of OOH, digital, and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at


Alexis Roberts
Blast PR

Jenny Gensch
Wrapify Marketing

More about Adweek 


To be eligible for the Adweek’s Fastest Growing list, shops provided three years of earned revenue from 2017 to 2019 and had to have at least $250,000 of revenue in 2017. Participating agencies were required to certify the accuracy of their reported revenue figures, and we performed additional auditing to determine the accuracy of the submissions. Due to privacy, figures are not disclosed. Agency descriptions are based on submission forms.

About Adweek 

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better. 

For more information on Adweek 100: Fastest Growing, visit 

For more information contact: 

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NEW YORK, August 12, 2020 – Inc. magazine today announced that Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, made Inc.’s list for the second year in a row.  The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. 

By combining its powerful performance-driven out-of-home (OOH) and omnichannel ad tech platform with the gig economy, Wrapify empowers Fortune 500 brands like AT&T, Coca-Cola, and Salesforce to reach tailored audiences in an omnichannel environment where traditional media cannot via wrapped vehicles. 

Via its Attribution Suite and Physical Retargeting capabilities, Wrapify bridges the gap between online and offline advertising all while serving brands with measurable, actionable analytics to help target and scale ad campaigns. Recently, Wrapify also launched it’s Boost Platform for OOH transit media providers and operators, to serve yet another segment of out-of-home advertising.

“Making into the Inc. 5000 two years in a row is a massive achievement for the Wrapify team.  Adding new products and taking the OOH industry further into the digital age with advancements in attribution and opening up the platform to transit media providers helps extend this recognition to the entire industry,” said James Heller, CEO of Wrapify. “2020 has undoubtedly been a rough year for the entire world and continuing to thrive in this environment is no small feat. We are honored to receive this valuable recognition two years in a row and we look forward to supporting our loyal brands, agencies, and OOH industry at large!”

Not only have the companies on the 2020 Inc. 5000 been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists as well. The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent and a median rate of 165 percent. The Inc. 5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at

“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.” The annual Inc. 5000 event honoring the companies on the list will be held virtually from October 23 to 27, 2020. As always, speakers will include some of the greatest innovators and business leaders of our generation.”


The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit

For more information on the Inc. 5000 Conference, visit

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