One of Wrapify’s most popular aspects for marketers is our ability to deliver a SWARM of vehicles to a specific area at a set time for eye-catching impact.
A little over a year ago, I wrote how SWARM was Wrapify’s “secret weapon.” But that’s really not the case any more — SWARM’s no secret. It’s one of the first things brands bring up in conversation, and it’s cited as one of the top reasons marketers who reach out to us are moved to do so.
A Wrapify SWARM is a boon for drivers as well as brands. We send notifications to a campaign’s Wrapify drivers who are located in a targeted region, and those that can commit to a designated place and time for the SWARM (usually a couple of hours) get a bonus on top of their monthly pay.
Meanwhile, brands win a unique opportunity for outdoor advertising in places that might have been previously too expensive or even off-limits.
There are Wrapify SWARMs taking place every week somewhere in one of our 29 regions, but here are five that have provided the biggest impact:
Bud Light/AB-InBev: Several SWARM vehicles welcomed the NFL Rams back to Los Angeles cruised the first four home games this season around the L.A. Coliseum, adjacent to the USC campus, as well as the L.A. Live / Staples Center downtown.
Microsoft (MileIQ): One of Microsoft’s recent acquisitions had the ability to have a Super Bowl presence without having to pay Super Bowl prices at NRG Stadium this year.
Heal: As one of Wrapify’s newest tech-savvy advertisers, the “Doctors on Demand” app used SWARM to conference attendees in San Francisco.
Lyft and Singapore Tourism: This San Francisco effort to promote Singapore Airlines’ launch of non-stop flights between the two cities.
Wrapify has several major new campaigns that will break in the coming month, with SWARM to go with them. We’ll keep you informed via our website and Twitter, @wrapify.