Category:

Events

The Birds and The Bees of Wrapify SWARM

by Sadie Phillips September 15, 2023

written by Sadie Phillips

It’s time we had this talk. You’re old enough to hear it, and we wanted to sit you down before it’s, well, you know, too late. Before you overspend on channels that just don’t cut through the noise and static any longer.

What is a SWARM?

A unique, highly cost-effective way for brands to advertise at a specific time and place. THINK sporting events, conferences, concerts, festivals and more. Coverage at all of the places your target audience frequents. We send a large group of wrapped vehicles to an event of your choosing to literally dominate the outside premise of the event. Ensuring your target audience sees your advertisement.

What’s all the buzz about?

SWARMs have always been a huge part of the Wrapify brand, dating back to 2015 seen here on stage at Jason Calacnis’s LAUNCH Summit. We recently updated our packages to make SWARM the center of the campaign. You can plan everything around the events you want to target, and we have a team dedicated to ensuring your event activation goes off without a hitch.

Full Event Coverage

Whether your event is just one day or a multi-day event, we have a package for that. Looking to be at multiple events? We can handle that too. When we say there is a package for everyone and everything, we mean it.

Additional SWARM Perks

Not only do you get to be front and center at any event and cash in on all the impressions for the event, but we also include a photographer for at least one day of the event so you can use the photos to share on your company’s social media page to continue the hype around your campaign.

Popular Use Cases

1. Concerts and Festivals

2. Sporting Events

3. Conferences and Conventions

Example SWARM Plan

There is a big industry trade show happening in Las Vegas at the beginning of the month, and there is also a huge Las Vegas Raiders Football game that same week and a UFC Fight happening that weekend. How cool would it be to SWARM all of these events allowing your brand to get in front of your target audience and beyond? Also, let’s throw in some SWARM around the airports and hotels when trade show attendees will be arriving and departing. This blitz of a campaign will leave your brand top of mind before the trade show, during it, and after. We can also retarget the exposed audience online after the show.

Now what?

We’re feeling better now that we’ve had this talk and we hope you are too. If you have any questions, now is the time to ask away. Fill out this form, and we will get back to you right away.

September 15, 2023 0 comment

Ad Agencies Case Studies Events

CASE STUDY: HOOTERS AND WRAPIFY TEAM UP TO DRIVE MARCH MADNESS TRAFFIC

by Amy Boisvert May 23, 2023

written by Amy Boisvert

Each spring, March Madness captivates sports enthusiasts with its thrilling college basketball action. With the Final Four held in Houston this year, Hooters, known for its combinations of sports, food, and entertainment, aimed to boost its presence among the many establishments competing to provide the ideal atmosphere for fans to enjoy the games.

Hooters’ Strategic Partnership with Wrapify

Recognizing the need to extend its brand presence to the heart of the action, Hooters strategically collaborated with Wrapify to integrate an out-of-home (OOH) layer into its marketing mix. This partnership aimed to reach audiences in locations that traditional media channels couldn’t easily penetrate.

Impressive Results

During a four-week period, Wrapify’s fleet of rideshare advertising vehicles effectively utilized Wrapify SWARM hours to strategically travel across the Houston area. This approach resulted in a remarkable total of 34,847,589 impressions, surpassing the estimated amount by seven times. The campaign achieved a noteworthy reach and impact with an estimated effective cost per thousand impressions (CPM) of approximately $1.

Driver Routes and Heat Maps

By employing intelligent driver routes, Wrapify ensured optimal exposure to the target audience. The campaign’s success can be attributed to Wrapify’s ability to strategically position their vehicles, leading to an extensive network of impressions throughout Houston. Driver routes and heat maps further showcased the campaign’s comprehensive coverage, reaching a diverse range of viewers.

Measurement of Impact

In addition to delivering impressive impressions and CPM rates, Wrapify partnered with Reveal Mobile to measure the campaign’s impact on foot traffic to 12 Hooters locations in the Houston area. By combining data from the Wrapify Driver App’s Waypoint logs with location information from opted-in mobile devices, Reveal Mobile analyzed a sample of unique Mobile Ad IDs (MAIDs) within a viewable distance (~50ft) of Wrapify vehicles. The data revealed an overall positive and statistically significant Net Lift, with Wrapify-exposed individuals being 51% (or 1.5x) more likely to visit a Hooters location compared to the control group.

The Power of Rideshare Vehicle Advertising

This successful partnership between Wrapify and Hooters exemplifies the effectiveness of incorporating rideshare vehicle advertising into an OOH marketing strategy. By seamlessly integrating with Wrapify’s platform, Hooters maximized its brand exposure, outshining competitors and attracting March Madness fans to their ultimate viewing destination.

May 23, 2023 0 comment

Ad Agencies Events

WHY VEHICLE ADS ARE A MUST-HAVE FOR YOUR EVENT MARKETING STRATEGY

by Sadie Phillips May 10, 2023

written by Sadie Phillips

Wanna melt faces at your next event? Say less. While there are many effective event marketing tactics to consider, one that’s gaining a lot of traction is Rideshare Vehicle Advertising, rideshare advertising for short. Advertising on rideshare cars works well for event marketing, where digital ads and sponsorships have limits.

Vehicle ads are the Unicorn of advertising.

You can grab that lanyard sponsorship, wrap an elevator door, or do something people will actually remember. Our premier rideshare advertising platform creates the perfect landscape for your brand to get directly in front of your target audience. If we didn’t know any better, we’d call it IN YOUR FACE MARKETING, in fact we may just coin this term now.

In all seriousness, event marketing has never been so easy. If you like things that are easy and just flat-out make sense, continue reading. If you don’t, let us change your mind..continue reading anyway.

WHERE?

This is where you come in. You know your audience best. Where will they be? At a tradeshow, sporting event, a concert, a conference, out and about during a specific holiday … a summer music festival? Maybe even all of the above! The possibilities are endless, so you tell us.

WHEN?

How long is the event you want to target? Will attendees arrive early and stay later? These are a few factors to consider when planning one of these hyper-targeted SWARM event activations. We will send a group of wrapped rideshare vehicles to SWARM the airport while event attendees start to arrive. Strategic right? We’ll also SWARM the busiest streets, near hotels, and other popular attractions.

HOW?

SWARM is the HOW! No activation is considered complete without a little SWARMing. It’s hard to miss one wrapped vehicle driving around, but it’s nearly impossible to miss MULTIPLE wrapped vehicles in one area all at once. We have a team of campaign managers that plan each SWARM from start to finish.

It’s That Easy.

Wrapify event activation campaigns are memorable, eye-catching, and highly effective. Talk to us about dominating your next event.

May 10, 2023 0 comment