Ad Agencies

The 2022 mid-term elections are just around the corner, and it’s another season you’ve got to convince your local citizens of your platform. With dynamics expected to shift in both houses, stakes are high, and you can expect a close contest on most issues. Therefore, you don’t have any room to make mistakes. Your political campaigns must be strategic, intelligent, and convincing.

Unfortunately, only one side can win; that must be yours. To make this happen, you have to work on a deliberate and strategic campaign strategy to reach every voter and tell your story. It’s the only way you can convince them to vote for your transformative ideas. That’s why you need to campaign hyper locally.

What is Hyperlocal Campaign Look Like?

Over the years, most agencies have been using much of their resources and time trying to run a state-wide campaign strategy. These strategies are not only scanty in detail, but they’ve not had a specific voter target. Although some have worked, it’s essential to indicate that events have overtaken them.

Today, hyperlocal campaigns are the way to go when looking to create an impression in a specific voter location. Trends show that 88% of the 2022 political advertising budget will be directed toward local political offices. With such a huge budget and time deliberately being driven towards local and in-state races, you cannot afford to be generic and simplistic in your political strategy.

How Can You Localize Your Political Campaigns this Season?

As highlighted above, political campaigns will not only be localized but very competitive this season. Therefore, you’ve to use everything that gives you an edge over your competitors. Incorporating new campaign techniques and tactics could make all the difference. Wrapify can help you deliver shrewd out-of-home advertising that will give you an edge through the following approaches.

1. Retarget Your Political Campaigns

As highlighted above, one of the most significant advantages of using a hyperlocal political advertising strategy is that you can retarget your campaigns.

With a Wrapify campaign, you can now direct your message to voters who live or work near the district you’re contesting in. This way, you can better focus your message and appeal to the needs of a particular voter. Then comes the real magic. The audience exposed to these campaigns in real life, can then be uploaded to your DSP and retsrgeted via digital, native, and CTV ads.

This means you can adjust and change your message as you get feedback from the field. For instance, if you realize that most of your targeted voters are more concerned about healthcare, you can quickly change your message and start addressing their needs.

2. Customize Your Vehicle Wraps

With Wrapify, you have the freedom to customize your vehicle wraps according to the demographics of your targeted voters. This becomes especially important when you are trying to sell a message vs. a person. For high-stakes propositions, like Prop 22 in California’s 2020 election, having a clear, strong message becomes even more necessary.

The good thing is that Wrapify will work with you to ensure that your message stands out and resonates with your targeted voters.

3. Increase Your Political Campaign Reach

The ultimate goal of any political campaign is to reach as many voters as possible. With Wrapify, you can increase your campaign’s reach by simultaneously targeting multiple voters. You can quickly get upwards of 20M impressions in just four weeks, anywhere you need them. This would not be easy to achieve with any other form of political advertising.

What’s more, you can use Wrapify’s reporting and analytics feature to track the progress of your campaign in real-time. This means you can quickly change your strategy if you feel you’re not reaching your targeted voters. With time, you can exhaustively cover all the districts in your state and significantly increase your chances of winning the election.

4. Create a Memorable Campaign

You don’t want your political campaign to be just another event in your targeted voters’ lives. You want it to be something they can remember long after the election. With Wrapify, you can easily create a memorable campaign by incorporating relevant visuals and colors in your message.

Your ad medium will be on the roads, which means you have a chance to reach voters who might not be reached through other forms of political advertising. Voters will often see your ads while commuting to work or running errands, which means you have a chance to have a very sticky message.

5. Campaign Readiness as a Strategy

Working with Wrapify also gives you an advantage in terms of campaign readiness. By partnering with us, you can quickly launch your political advertising campaigns without any hitches. Our experienced experts are ready to launch your campaign in 2-3 weeks, which is significantly faster than traditional mediums.

Additionally, we have a nationwide network of drivers, so we can quickly scale up your campaign to reach more voters – anywhere in the US. This is the placement, agility, and flexibility you need to win an election. Also, our team can help you design and implement your campaign strategy. The goal is to get you in the streets and, most importantly, to the tongues of the voting public as quickly as possible.

Get Started with Wrapify Today

The 2022 political season will be very competitive, with all platforms looking to score an edge over their opponents by localizing their campaigns and retargeting their message to specific voters.

Wrapify is the leading provider of hyperlocal political advertising solutions. We have a team of experienced professionals who will work with you to create an effective campaign that resonates with your targeted voters. Contact us today to learn more about how we can help you light up your neighborhood this political season.

Inflation is influencing every part of the retail market, and the holiday shopping season is no different. With tighter budgets and ever-changing expectations, holiday shopping must start earlier this year. This means that holiday media planning needs to start even earlier than that in order to get these early shoppers’ attention. Time to pay attention to these trends and start executing holiday campaigns now!

Holiday shopping has already started

While kids are going back to school, it still feels like summer in much of the country. It definitely feels too early to think about holiday media planning. However, for your customers, it’s never too early to think about gift-giving. This is especially true in today’s environment of tight budgets and high inflation. Consumers are worried about future price increases, so they’re shopping even earlier than usual. As of mid-August, 22% of adults have already gotten started with their holiday shopping.

Major retailers are putting out wares to meet this early demand. Costco and Sam’s Club already have Christmas trees and other décor items in stock. Home Depot had holiday items available on its website in mid-July. Between concerns about inflation and the past year of supply chain issues, customers are thinking about their holiday shopping early. That means that brands need to think about what holiday promotions they want to offer and talk to their marketing teams about holiday campaigns now to attract these shoppers.

Budgets are limited

With inflation concerns, come budget limitations. As prices rise in almost every area, shoppers are working with a tighter budget than usual. Parents are struggling with their children’s back-to-school expenses, with 40% citing these expenses as a major budget concern and 19% reporting that they can’t afford all the supplies they need. Families in this situation are likely to reduce or eliminate their holiday gift budgets. About 38% of US adults plan to spend less on their holiday shopping this season, and 67% have already cut spending on other nonessentials.

To appeal to these customers with tight budgets, smart retailers are promoting their more affordable products. For example, Walmart has added a “toys under $25” category to its annual list of popular toys. Highlighting your lower-priced items like this makes sure you don’t lose business from customers who are planning to purchase holiday gifts but have limited budgets.

Tips for your holiday media planning

Yes, it’s still summer, but if you haven’t started thinking about holiday marketing, you’re already behind. However, you still have time to catch up. Talk to your marketing team about the holiday season now. These three tactics can help you stay focused on the holiday marketing methods that will connect with your customers in challenging economic conditions.

Timely planning

It’s important to have a holiday marketing strategy in place by early fall. There’s still plenty of time to do this, but it’s important to get started. Begin by thinking about how inflation is affecting your customer base and what promotions you’ll offer. There are also multiple holidays and significant dates throughout the season, and you should think about which ones are most relevant to your brand.

• Small, local businesses will want to do a special promotion for Small Business Saturday.
• If you’re in e-commerce, Cyber Monday should be a major sales day for you.
• For wellness products that appeal to people with resolutions, New Year’s Day will be important.

You should also think about which campaigns need to start early and prioritize those. Pay-per-click ads that require A/B testing will need your marketing team’s attention earlier in the season than a “last minute gift ideas” blog post.

Not all customers are treated alike

Many of your customers are probably on a tight budget. At the same time, some people have a more relaxed budget and are excited for a relatively normal holiday season after having to limit their celebrations for the past two years. If your customers fall into both of these camps, it makes sense to segment your holiday campaigns. You’ll want to promote affordable gift options to your budget-conscious customers. Push sales and special promotions, and emphasize the savings and value you’re offering.

For higher-income customers, focus on the benefits of your product and your company’s values. Shoppers with the budget to be picky care about whether you share their values, especially regarding the environment and sustainability. Surveys show that 83% of customers are looking for sustainable products for their holiday purchases, and 42% are willing to consider either paying more for sustainability or opting for a longer shipping timeline. 

This will be a good place to focus on your higher-budget customers, but make sure not to set your price point too high. Only 23% of companies are planning to promote sustainability in their holiday advertising, so this might be a good chance to stand out. If you discuss sustainability during the holiday season, transparency is key. Customers will trust you more if you’re honest, even if your environmental plan isn’t perfect yet.

Compete in non-price areas

Rising costs of labor, gas, and materials might limit how much of a discount you can reasonably offer. One non-financial way to stand out is by optimizing your in-store experience. Customers are renewing their interest in physical stores. Online prices actually declined in July for the first time in more than two years, indicating cooling of demand. Even when customers ultimately order online, they involve a physical store 60% of the time.  This can mean browsing in-store and buying online or ordering online and picking up in-store. If you have both physical and digital storefronts, make sure to take advantage of this in your holiday campaigns and to prepare your stores for in-person shoppers.

However you’ll be doing your holiday media planning, the important thing is to switch out of summer mode, put on your Santa hat, and get started now. Looking for a new marketing tactic to add to your plan? Wrapped vehicles are a great way to get prospective customers’ attention and stand out in a crowded market. Get in touch with Wrapify to discuss how we can help promote your business.