Author

Sadie Phillips

Marketing at Wrapify

OOH Advertising

The Long Game Marketing Strategy For Betting And Sportsbook Apps

by Sadie Phillips
written by Sadie Phillips

GET TACTICAL

As sports betting laws are legalized in states across the country, your go-to-market strategy must have a sound plan in place. In order to ensure you cover all bases, we’ve broken it down into the top 3 things to focus your attention on. Implementing these out-of-the-box strategies will aid in breaking any barriers between you and your target audience.

Caesars Rideshare Marketing
  1. DIFFERENTIATE YOUR MARKETING STRATEGY
    You’re hitting the local television channels and radio stations, purchasing roadside real estate, and of course, utilizing digital media. While you utilize these mediums, keep in mind that your competitors are also taking advantage of most of these channels as well. The only way to stand out is to be different. Getting creative with your campaign messaging and visuals will go a long way.

     

  2. CONSIDER SEASONALITY
    What works in the summer may not make sense for the winter and vice versa. Are there certain events or holidays happening that will prompt crowds? Consider all things when planning your launch in new markets to get the most out of your marketing efforts.

     

  3. OUTDO YOUR COMPETITION
    No matter how good you know your platform is, you have to get consumers to believe that. If they don’t first believe it, they will never try it out. Always remember seeing is believing. That’s where market domination will come in. You have to fire on all cylinders; both big and small. Ensuring your brand is front and center of your audience.

ONE SOLUTION TO COVER ALL BASES?

There is no way one thing can do all of the above. That’s what you’re thinking, right? Actually, there is a way… The way in is through Wrapify’s premier rideshare advertising platform.

Differentiate your marketing strategy with power creatives, wager presence at relevant events in any market, and outdo your competition by generating brand awareness with a heavy multi-faceted brand presence.

Talk to our team today!

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EventsOOH AdvertisingSWARM

The Birds and The Bees of Wrapify SWARM

by Sadie Phillips
written by Sadie Phillips

It’s time we had this talk. You’re old enough to hear it, and we wanted to sit you down before it’s, well, you know, too late. Before you overspend on channels that just don’t cut through the noise and static any longer.

Wrapify SWARM with pedestrians

What is a SWARM?

A unique, highly cost-effective way for brands to advertise at a specific time and place. THINK sporting events, conferences, concerts, festivals and more. Coverage at all of the places your target audience frequents. We send a large group of wrapped vehicles to an event of your choosing to literally dominate the outside premise of the event. Ensuring your target audience sees your advertisement.

What’s all the buzz about?  

SWARMs have always been a huge part of the Wrapify brand, dating back to 2015 seen here on stage at Jason Calacnis’s LAUNCH Summit.  We recently updated our packages to make SWARM the center of the campaign. You can plan everything around the events you want to target, and we have a team dedicated to ensuring your event activation goes off without a hitch.

Navan Wrapify Campaign

Full Event Coverage

Whether your event is just one day or a multi-day event, we have a package for that. Looking to be at multiple events? We can handle that too. When we say there is a package for everyone and everything, we mean it.

Additional SWARM Perks 

Not only do you get to be front and center at any event and cash in on all the impressions for the event, but we also include a photographer for at least one day of the event so you can use the photos to share on your company’s social media page to continue the hype around your campaign.

Popular Use Cases 

1. Concerts and Festivals

2. Sporting Events

3. Conferences and Conventions 

Example SWARM Plan

There is a big industry trade show happening in Las Vegas at the beginning of the month, and there is also a huge Las Vegas Raiders Football game that same week and a UFC Fight happening that weekend. How cool would it be to SWARM all of these events allowing your brand to get in front of your target audience and beyond? Also, let’s throw in some SWARM around the airports and hotels when trade show attendees will be arriving and departing. This blitz of a campaign will leave your brand top of mind before the trade show, during it, and after. We can also retarget the exposed audience online after the show.

WISE SWARM

Now what? 

We’re feeling better now that we’ve had this talk and we hope you are too. If you have any questions, now is the time to ask away. Fill out this form, and we will get back to you right away. 

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AdvertisingOnline AttributionOOH Advertising

10 Reasons To Combine Offline & Online Advertising

by Sadie Phillips
written by Sadie Phillips

Some things just go better together. Like…

PB & J 
Batman & Robin
Bacon & Eggs
Bonnie & Clyde
Salt & Pepper
Pam & Jim
Fries & Ketchup
Sonny & Cher
Animal Style & In-N-Out
Online & Offline Advertising

Although we’d love to dive into our love for peanut butter and jelly sandwiches or our favorite Pam & Jim moments from The Office, you know that’s not why we’re here, but we hope it enticed you to continue reading.

We’re here to discuss the benefits of offline and online advertising and how using them in concurrence will provide the biggest ROI for your brand. 

Offline advertising and online advertising are two distinct approaches to reaching and engaging with audiences… we can all agree on that, right? While they operate in different realms, they can complement each other effectively when used in a coordinated and strategic manner. 

According to a recent report by COMBB, OOH makes your digital 10% more performant. Find out exactly why and how. 

10 Reasons To Combine Offline & Online Advertising:

  1. Brand Recognition and Recall: Offline advertising, such as billboards, rideshare advertising, radio ads, and TV commercials, are used to create strong brand recognition and recall. When people encounter your brand offline, they are more likely to remember it when they come across it online, increasing the likelihood of engagement and conversions.

  2. Multi-Channel Reach: Combining offline and online advertising enables you to reach a broader audience across different touchpoints. While online advertising targets users who are active on the internet, offline methods can reach those who might not spend as much time online or who may be more receptive to traditional advertising methods.

  3. Enhanced Trust and Credibility: Offline advertising can contribute to your brand’s credibility and trustworthiness. Seeing your brand featured in newspapers, magazines, or TV can lend a sense of legitimacy, which can positively impact how online audiences perceive your brand.

  4. Cross-Promotion: Offline advertising can be used to promote online content or offerings. For example, a TV commercial might direct viewers to visit a website or use a specific hashtag on social media. This cross-promotion can drive traffic to your online platforms and increase online engagement.

  5. Leveraging QR Codes and Short URLs: Offline advertising can incorporate QR codes or short URLs that lead to specific online content. This bridge between offline and online experiences can encourage audiences to take immediate online actions, such as visiting a website, signing up, or making a purchase.

  6. Engagement Amplification: Offline events or promotions, such as trade shows, seminars, or product launches, can be promoted online beforehand and afterward. Online platforms can be used to generate buzz, share event highlights, and extend the engagement beyond the physical event.

  7. Targeted Advertising: Offline advertising can help raise awareness among a broader audience, while online advertising can target specific segments with greater precision. By combining the two, you can create a comprehensive marketing strategy that caters to both broad and niche audiences.

  8. Data Visualization and Analysis: Online advertising generates a wealth of data that can be used to refine offline campaigns. Insights from online user behavior, such as click-through rates and demographics, can inform the design and messaging of offline materials to better resonate with the intended audience. And vice versa with such campaigns as Wrapify, you can use data we collect from impressions within your geotargetted campaign along the data from mobile ad ids to better understand your target audience and make better decisions for future campaigns whether offline or online.

  9. Consistency in Messaging: Coordinating offline and online advertising ensures consistent branding and messaging across all touchpoints. This consistency helps in building a coherent brand identity and reinforces the message you want to convey.

  10. Retargeting Opportunities: Users who encounter your brand offline can be targeted with online remarketing efforts. This keeps your brand top-of-mind and encourages users to revisit your website or engage with your online content.

SOOO there ya have it. Integrating offline and online advertising allows you to create a seamless and holistic customer experience. By leveraging the strengths of both approaches, you can effectively reach, engage, and convert your target audience across various platforms and channels. For more information, let’s talk today!

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OOH AdvertisingRideshare Advertising

An Insurance Marketer’s Best Kept Secret

by Sadie Phillips
written by Sadie Phillips

Several insurance brands use a mix of online and offline advertising to drive measurable quote checks and new policies online and in-app. Typically this includes TV, radio, print, and online ads. Incorporating a wide variety of platforms and media into your marketing efforts is always the way to go with respect to reach and frequency metrics. However, some of the media platforms you are currently utilizing are probably costing you far more than they should. 

What if there was a better (more cost-effective) way to target your audience than the cookie-cutter ways you’re used to? Brands like yours are taping into this new sought-after platform. Brands like Aetna, Root Insurance, Lemonade, State Farm, and Oscar are leveraging Wrapify’s platform to target and engage new clients and switchers like never before.

We’re calling our platform an insurance marketer’s ‘best kept secret;’ find out why!

Hyper-Localized Marketing:

We take your ICP and demographic targets and geo-fence specific pockets of markets across the nation. 

Elevate In-Person Events and Workshops:

Educating and interacting directly with potential policyholders will help you connect with current and potential clients and take that all to the next level with wrapped rideshare vehicles to supplement the excitement.

Local Engagement:

Aside from workshops and educational events, display yourself at local events and showcase your involvement within the community in a big way through Wrapify SWARM. SWARM is where we send a group of wrapped rideshare vehicles to one specific place simultaneously to create an inescapable experience for your brand with potential clients.

The Data to Measure and Retarget:

We want to be the proof in the pudding, and with our patented technology, we are all that and more. Throughout your campaign, you can check in with our online dashboard to see how your campaign is performing, down to the impression count. After we expose your target audience, we have the ability to retarget the audience across several digital channels.

You get all of this and more for lower CPM’s than you’re used to. Let’s talk today.

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OOH AdvertisingRideshare Advertising

How to Easily Overcome Obstacles in Telecommunications Marketing

by Sadie Phillips
written by Sadie Phillips

Calling all telecommunications brands. See what we did there?

Telecommunication marketing has evolved from promoting landline phones to driving global connectivity today. Despite new challenges, the determination for these brands to literally connect the world remains the driving force behind many innovative strategies and campaigns. Focusing on customer needs, ethical practices, and staying ahead, telecommunication marketing shapes our communication and paves the way for a brighter, interconnected future.

Among the various obstacles faced by the telecommunications sector to reach its target audience and convert, there is one outlier. That outlier being the obscene amount of competition there is out there. It’s fierce, and cutting through the noise to position your brand as #1 can be rather challenging. That’s where we come in. We’ve worked with brands like T-mobile, AT&T, Boost Mobile, Cricket Wireless, and others to increase the hype and by that we mean audience reach and engagement.

How to Easily Overcome Obstacles in Telecommunications Marketing:

  1. Get creative
    Traditions are great, but the thing  about traditions is they don’t necessarily stand out. In order to be seen in the pool of options thinking outside the box is the only option.

     

  2. Build a deeper connection
    Fostering connections and experiences in your marketing efforts will elevate your campaigns set your brand apart from the competition.

     

  3. Appeal to a broader audience
    Those television ads were great in the 90’s, but not everyone is using connected TV these days. Social Media and digital targeting efforts have their place, but think about how many times we skip over these advertisements to catch up on the things we are interested in.

What if there was one all encompassing solution? There is…

Telecommunication marketing has evolved from promoting landline phones to driving global connectivity today. Despite new challenges, the determination for these brands to literally connect the world remains the driving force behind many innovative strategies and campaigns. Focusing on customer needs, ethical practices, and staying ahead, telecommunication marketing shapes our communication and paves the way for a brighter, interconnected future.

Among the various obstacles faced by the telecommunications sector to reach its target audience and convert, there is one outlier. That outlier being the obscene amount of competition there is out there. It’s fierce, and cutting through the noise to position your brand as #1 can be rather challenging. That’s where we come in. We’ve worked with brands like T-mobile, AT&T, Boost Mobile, Cricket Wireless, and others to increase the hype and by that we mean audience reach and engagement.

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OOH AdvertisingRideshare Advertising

SETTING THE RECORD STRAIGHT – OOH MYTHS

by Sadie Phillips
written by Sadie Phillips

Not so Traditional, Traditional Media

If you swallow bubblegum it stays in your belly for 7 years. Is that really true? Honestly, we’re not sure. 

AND we are certainly not here to make false claims. Quite the opposite. There are many myths around OOH (out–of-home) advertising, and we are here to set the record straight.

Sometimes the truth hurts. And this one may sting a little for digital marketers. Scoot over and make some room for OOH in those marketing budgets. 

We’re out here saving face, helping brands get MORE efficient than ever using highly effective, cost-affordable, and (drum roll please) …measurable offline advertising exposure that triggers digital.

3 Myths of OOH Advertising

1. OOH Advertising is Expensive

A common misconception is that OOH advertising is extremely costly and only affordable for large corporations. With a little research you’ll find that is not always the case. 

While some premium locations, quantities, and formats can be expensive, various options are available at different price points.

2. OOH Advertising Only Targets Mass Audiences

While OOH advertising can reach a large number of people, it can also be highly targeted. 

Advertisers can strategically select specific locations and formats to reach their desired audience. For example, running ad campaigns near shopping centers, sports venues, or universities can target specific demographics or consumer segments.

3. OOH Advertising Cannot Be Measured

Measuring the effectiveness of OOH advertising has historically been challenging due to the lack of real-time data. 

However, advancements in technology have led to the development of tools and techniques for measuring OOH campaign performance. 

Data analytics, GPS tracking, and audience measurement tools can provide valuable insights into reach, frequency, and audience engagement, enabling advertisers to evaluate their ROI.

It’s important to note that the effectiveness and cost of OOH advertising can vary depending on factors such as location, format, campaign objectives, and target audience. 

Advertisers should carefully plan and execute their OOH campaigns to maximize their impact and achieve desired outcomes. 

If you’re looking to do more with your marketing dollars, let us help.

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