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WRAPIFY NAMED TO 2020 INC. 5000 LIST TWO YEARS IN A ROW

by James Heller August 12, 2020
written by James Heller

NEW YORK, August 12, 2020 – Inc. magazine today announced that Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, made Inc.’s list for the second year in a row.  The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. 

By combining its powerful performance-driven out-of-home (OOH) and omnichannel ad tech platform with the gig economy, Wrapify empowers Fortune 500 brands like AT&T, Coca-Cola, and Salesforce to reach tailored audiences in an omnichannel environment where traditional media cannot via wrapped vehicles. 

Via its Attribution Suite and Physical Retargeting capabilities, Wrapify bridges the gap between online and offline advertising all while serving brands with measurable, actionable analytics to help target and scale ad campaigns. Recently, Wrapify also launched it’s Boost Platform for OOH transit media providers and operators, to serve yet another segment of out-of-home advertising.

“Making into the Inc. 5000 two years in a row is a massive achievement for the Wrapify team.  Adding new products and taking the OOH industry further into the digital age with advancements in attribution and opening up the platform to transit media providers helps extend this recognition to the entire industry,” said James Heller, CEO of Wrapify. “2020 has undoubtedly been a rough year for the entire world and continuing to thrive in this environment is no small feat. We are honored to receive this valuable recognition two years in a row and we look forward to supporting our loyal brands, agencies, and OOH industry at large!”

Not only have the companies on the 2020 Inc. 5000 been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists as well. The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent and a median rate of 165 percent. The Inc. 5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.” The annual Inc. 5000 event honoring the companies on the list will be held virtually from October 23 to 27, 2020. As always, speakers will include some of the greatest innovators and business leaders of our generation.”

Methodology

The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Conference, visit http://conference.inc.com/.

August 12, 2020 0 comment
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Ad Industry NewsPress ReleaseWrap Industry News

Wrapify Launches Campaign Supporting Racial Equality and the San Diego NAACP: ‘Silence Is Not An Option’

by James Heller June 22, 2020
written by James Heller

Deploys PSA on OOH Static+ Rideshare Topper, Wrapify to Match Donations 

San Diego, CA — June 22, 2020 — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced a new campaign in support of equal civil rights and the San Diego NAACP chapter. With current events highlighting systemic racism around the country and calling for change, Wrapify hopes to use the OOH Static+ Rideshare Topper product as a means to promote the humanitarian message that black lives matter, with the first fleet of cars taking to San Diego’s streets on 18, June 2020. 

As such, Wrapify will use its extensive network of gig economy drivers to feature the message “Silence Is Not An Option” in an effort to promote positive change. They will donate all campaign profits to the local San Diego NAACP chapter as well as send users from the physical retargeting ads to their site. Additionally, should brands join the campaign, Wrapify will also donate the profits from these additional Static+ Rideshare Toppers to spread wider awareness.  

“In a season where the NAACP is asking everyone to be bolder than they’ve ever been to bring about change, Wrapify is showing leadership and getting the message out that change has to come and it starts with you,” said NAACP San Diego branch President Ms. Francine Maxwell.

Wrapify hopes to raise awareness of the current humanitarian crisis and recent deaths of black lives from police through the “Silence Is Not An Option” campaign, while supporting the local San Diego community. Wrapify’s Static+ Rideshare Topper is poised to hyper-target any region a brand or agency would choose, reaching nearly every neighborhood or desired city. 

“Silence is compliance, and given recent and past events, it’s more important than ever to band together as people — and companies — to spread the right messages,” said co-founder and CEO James Heller. “Being socially responsible and socially active is imperative to our company values, and we hope it is for others as well during this time.” 

Wrapify has already signed on its initial fleet of cars. To join the campaign and support racial equality , please visit wrapify.com or email equality@wrapify.com.

Read the full release here: https://www.globenewswire.com/news-release/2020/06/22/2051384/0/en/Wrapify-Launches-Campaign-Supporting-Racial-Equality-and-the-San-Diego-NAACP-Silence-Is-Not-An-Option.html

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

June 22, 2020 0 comment
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Ad Industry NewsWrap Industry News

Delivery Drives Relief: Flatten the Curve, Get it Delivered

by James Heller March 24, 2020
written by James Heller

In an effort to further support the gig-economy during these unprecedented times, Wrapify is working with its brand partners to put even more cash into the pockets of Americans in need by launching the “Delivery Drives Relief” Campaign.  

Rideshare use has dropped 70% since the onset of the social distancing measures related to COVID-19*. But many of these drivers have since transitioned to delivery.  Leveraging delivery services like DoorDash, Grubhub and Uber Eats not only allows for social distancing, it keeps local restaurants, grocers and other local businesses open and able to pay their employees who depend on the income. 

Wrapify is teaming up with its brand partners to launch an 8-week campaign on 1,900 gig-work/delivery vehicles nationwide, including some of the hardest-hit markets** such as Las Vegas, Savannah, GA, and Atlantic City, NJ, to name a few. 

To ensure each brand partner will have an equal share of voice by participating in this campaign, Wrapify will rotate the brands through each of the 10 logo areas on these “Wrapified” vehicles. 

All profits from the Delivery Drives Relief Campaign will go directly into the pockets of participating delivery drivers, in addition to the driver’s earnings that they would normally receive by driving with Wrapify –an estimated $2 million. 

Brands have the opportunity to put their dollars to work in an effort to stimulate the American economy and more specifically, the working class, all while using social distancing measures to help “flatten the curve”. 

Brands not only benefit from the Out-of-home (OOH) measurement and exposure, they also benefit from Wrapify’s retargeting capabilities to other digital channels including Connected TV (CTV), Mobile and Display retargeting.

To join this campaign and learn more email us here:

Join #DeliveryDrivesRelief

*Uber via NASDAQ: https://www.nasdaq.com/articles/uber-says-it-has-the-cash-to-maintain-operations-through-coronavirus-crisis-2020-03-19

**Brookings: https://www.brookings.edu/blog/the-avenue/2020/03/17/the-places-a-covid-19-recession-will-likely-hit-hardest/

March 24, 2020 0 comment
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Ad Industry NewsTechWrap Industry News

Static vs. Digital: Here is how they stack up

by James Heller November 13, 2019
written by James Heller

James Heller, CEO, Wrapify

SMARTBRIEF – Nov. 13

The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

But, DOOH isn’t necessarily better, or even more technically advanced than “traditional” OOH. Some static OOH channels are powered by as much, if not more, technology than digital ones. Buyers need to understand the pros and cons of each format and be aware of common misconceptions plaguing the space.

Creative and viewability factors

The chief appeal of OOH is that it is effective — and an alternative, or supplement, to the crowded world of online advertising. This benefit holds whether the creative is digital or static, with both options having pros and cons.

Since digital OOH channels rotate ads from multiple brands on a single digital billboard, publishers can serve more impressions. This is part of the reason publishers are keen to convert static placements to LCD or LED screens: they can sell more advertising. That doesn’t mean that there aren’t any benefits for marketers. Nothing needs to be printed or manually placed, so creative lead times are short. The more advanced DOOH advertisers create dynamic ad experiences, leveraging familiar digital capabilities like weather triggering and dayparting. GlaxoSmithKline (GSK) increased brand awareness for its allergy medicine, Piri, by using digital signage to share real-time pollen counts. Better yet, the campaign only went live when pollen counts passed a certain threshold.

One downside, though, is that DOOH advertisers share physical space with other companies and miss out on impressions. With static OOH, companies have 100% viewability and ownership. Static placements are often easier to read and of higher visual quality than many digital images. You can’t create dynamic creative, but you can still ignite online or offline action with compelling copy and visuals. To create an immersive experience and tell a sequential story, advertisers can purchase a series of static placements that reflect their audience’s travel patterns. For example, to raise awareness and increased app use, a delivery service used posters on New York City subways. In one week, the campaign generated 1.1M earned impressions on social and, ultimately, drove a 10% increase in app use…

READ THE FULL ARTICLE HERE ON SMARTBRIEF.COM

Read More

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital.

Want to learn more about Wrapify?

Get In Touch

Like this read? You may also like:

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

Yahoo Finance: Wrapify’s Attribution Suite Transforms Mobile OOH into Laser-Focused Digital Campaigns

November 13, 2019 0 comment
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Ad Industry NewsTechWrap Industry News

Ad Industry Chieftain Doug Cordova Joins Wrapify in Latest Business Development Addition

by James Heller November 11, 2019
written by James Heller

CALIFORNIA, Nov. 12 – Today we are excited to officially announce the hiring of Douglas Cordova to the Wrapify Team as Vice President, Business Development. 

Doug will focus on expanding Wrapify’s presence across the U.S., building brand awareness and recognition with clients and agencies in the OOH space. Based in New York, much of his focus will be on Wrapify’s East Coast presence, while also supporting all business development aspects across the U.S.

With an impressive background in the OOH space over the last decade+, Doug comes to us most recently from EnPlay Media, where he was responsible for developing the go-to-market strategy for new business and sales growth. 

Prior, he was Director of Sales and Business Development at JCDecaux where he oversaw the business development team responsible for new business acquisition, new business development and new business revenue for JCDecaux North America. During his tenure, Doug generated over 17 million in revenue. 

Given Doug’s successful track record of driving exponential revenue growth, we are thrilled to have him with us at Wrapify. 

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital.

Want to learn more about Wrapify?

Get In Touch

Like this read? You may also like:

Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

November 11, 2019 0 comment
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Ad Industry NewsTechWrap Industry News

Wrapify Turbocharges Retargeting with The Trade Desk Partnership

by James Heller September 18, 2019
written by James Heller

Wrapify continues to lead the digital out-of-home space while staying at the forefront of advertising innovations by elevating ads into measurable and retargetable brand campaigns that boost ROI and earn the highest recall from the most relevant targets.

SAN DIEGO, Sept. 17 — We’re pleased to announce a new partnership with The Trade Desk —  the fastest-growing demand-side platform offering agencies, aggregators, and their advertisers’ best-in-class technology — that augments our platform offering. With Wrapify’s newest iteration of its Physical Retargeting feature, clients can now measure and attribute any out-of-home advertising across Mobile, Display, Connected TV, Native, and Audio Streaming Services.  

Wrapify launched its Attribution Suite in 2018 which included the Physical Retargeting feature, however, it was mostly limited to the Google Display Network for mobile and display advertising to the audience exposed to Wrapify’s high-recall OOH vehicles. Now with the Trade Desk, campaigns are turbocharged with the number of ad types on which a brand can be seen or heard. 

Starting with an OOH ad such as Wrapify’s wrapped vehicles, campaigns are able to capture and expose the mobile devices that they come into contact with. To maximize reach and frequency, Wrapify’s Attribution platform, powered by The Trade Desk, the Physical Retargeting feature provides the ability to retarget those same users offline on all of their other associated devices as well. These other devices can be targeted using Display, Mobile, Native, Connected TV, and Audio Streaming Services. 

With brand advertisers seeing diminishing results from digital advertising alone, there’s a huge need to target customers in a way that makes an impression and drives engagement. Out-of-home advertising does just this. Data giant, Nielsen recently cited that wrapped advertisements on vehicles is the second-most noticed form of outdoor advertising,

The Nielsen study also found that 90% of U.S. residents age 16 or older have noticed out of home advertising format in the past month. So OOH ads are being noticed! And of that 90%, 81% of people who notice the OOH ad engaged with the messaging in some capacity. 

Among many successful use cases, Fortune 500 brands are now measuring the exact impressions, online or in-app actions, foot-traffic and more from their out-of-home ads. Measuring out-of-home has never been done like this until now.

Like this read? You may also like:

Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

Want to learn more about Wrapify?

START HERE
September 18, 2019 0 comment
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