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vehicle wrap standardization

Today, key players in mobility advertising joined together for the first time ever to create a standard taxonomy and naming structure for a well-established media format. With this announcement, vehicle wraps fall in line with other transit media types to create an industry standard that will be known and bought for years to come. 

The initiative was led by Wrapify, Firefly, and mobilads in an effort to help media advertisers plan, sell, and buy vehicle wraps the way they have other forms of transit media. Up until now, each provider used different wrap names and variants. Now, similar to the transit media formats that came before them, these providers are firmly establishing a new standard in the out-of-home (OOH) advertising landscape. 

“OOH industry veterans know and understand the importance of the initiative that Firefly, mobilads, and Wrapify are taking,” says Rick Robinson, Chief Executive Officer at Project X. “Nearly 40 years ago, standardization of bus wrap sizes, materials, and abatements brought immense credibility to the medium. We now see the same thing happening with vehicle wraps, which ensures its viability in the future of OOH advertising.” 

The vehicle wraps will now be known as:

  • 180: includes ad space on both the driver & passenger front and rear doors.
  • 270: includes ad space on the doors, plus the rear quarter panels and rear bumper/trunk/hatch. 
  • 360: includes ad space on all body panels, aside from the roof, providing the fullest vehicle coverage available.

Potential add-ons to the 3 wrap types will include 1) a rear-window (RW) panel and 2) a long (L) extension from rear quarter panels to front fenders. Each mobility advertising solution will provide various combinations of the 3 wrap types and corresponding add-ons (i.e. 360 + RW, 180 + L, etc.)

Example Vehicle Wraps with New Name Convention

Additional benefits to this standardization will be the ability for third-party data providers to establish a baseline when it comes to media measurement. As the standards are adopted across the industry, Geopath, the independent measurement authority for OOH media, will incorporate the new nomenclature within its suite of audited media as it continues to add dynamic mobility advertising formats. 

“We applaud the efforts by these industry leaders to help make the planning, buying, and selling of mobility advertising easier, further propelling growth in this segment of OOH,” said Dylan Mabin, President of Geopath. “The newly established taxonomy and nomenclature for mobility formats will ultimately help our members transact confidently and better quantify the value and impact of their investment in this class of Out-of-Home media.”

Look out for more information, rate cards, and more through your preferred OOH vendor. 

About Wrapify

Trusted by Fortune 500s like Zoom, Amazon, and Petco – Wrapify connects high-recall OOH to digital conversion online, in-app and in-store attribution. Brands have access to real-time data and the ability to target and scale omnichannel ad campaigns in nearly every US city with no inventory restrictions. Wrapify connects offline and online advertising channels that drive measurable results while putting cash back into the pockets of drivers. 

Founded in 2015 by CEO James Heller, Wrapify now deploys over 500,000+ drivers from Uber, Lyft, and other delivery services for nationwide brand campaigns. Learn more at www.wrapify.com

About Firefly

Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using a suite of dynamic car top, in-car, and experiential solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. We empower brands to efficiently engage consumers in major markets across the U.S. including New York City, Chicago, Las Vegas, San Francisco, Los Angeles, and Miami.

Founded by Kaan Gunay (CEO), Firefly is headquartered in the San Francisco Bay Area, with offices in New York City, Los Angeles, Chicago and Istanbul. To learn more: visit fireflyon.com.

About mobilads

mobilads has focused from day one on quality, value, and speed-to-launch. We provide a trustworthy platform, guaranteed impressions, and rich data + reporting, utilizing a certified network of ad production facilities and vetted rideshare & delivery drivers. Delivering on targeted OOH transportation advertising campaigns to national and local brands, mobilads operates in over 500 US cities, excelling at flexible, rapid, turn-key campaigns. Complete campaign delivery and attribution is done in-house, allowing for best-in-class speed to market and reporting, launching 100+ vehicle campaigns in any major market, 3-7 days from creative to streets

mobilads was founded by entrepreneurs Craig Cook and Niels Sommerfeld in 2019, and is headquartered in New York City. To learn more visit mobilads.co.

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driver marketplace announcement

October 5, 2022, San Diego, CAWrapify, drivers of innovation in out-of-home advertising, today launches the Driver Marketplace to connect brands with one of their key demographics – rideshare and delivery drivers. The Driver Marketplace, now available in the Wrapify mobile app, is a nationally scalable channel that will provide brands with additional ways to drive value to 400,000+ gig workers by connecting them with more ways to save and earn money.

“Wrapify has created a solid driver network over the last seven years, allowing us to build and scale this product nationwide,” said James Heller, Co-founder, and CEO of Wrapify, “We feel confident that this product will help the right brands reach their target audience, while also accomplishing our mission to support the gig economy.”

Driver Marketplace Launch Partners

As part of the Driver Marketplace launch, Wrapify has also announced that it will partner with companies like Solo, Remitly, and GoShare. These companies will use Wrapify’s Driver Marketplace to offer drivers a discount on their memberships and subscriptions.

“We’re excited to be one of the first partners to leverage this gig work marketplace. Our aligned missions and Wrapify’s expansive network of drivers is an opportunity for Solo to rapidly bring our unique pay guarantee to more workers.” Bryce Bennett, CEO & Founder at Solo shares. 

“We look forward to this opportunity to work with the Wrapify team to launch their this Marketplace and create new money-making opportunities for delivery professionals,” adds Shaun Savage, Co-founder & CEO, GoShare.

Wrapify’s Win/Win Opportunity

Wrapify aims to connect brands to a countrywide network of gig workers who want to earn, save, and spend money wisely. The Driver Marketplace is open to any brands that wish to provide ways gig drivers can earn additional income or save money, with offers exclusive to Wrapify’s network. Brands can use the platform to provide potential new customers with discount codes, free trials, or even new job opportunities. 

With the Driver Marketplace, marketers will create customized promotions for their target audience, displayed directly in the Wrapify mobile app, and commit to marketplace offers that enable gig drivers to earn extra cash or obtain exclusive offers.

Wrapify offers three listing opportunities for both national and regional campaigns. For more details, visit https://wrapify.com/driver-marketplace

About Wrapify

Wrapify helps brands create great advertising that also does good, by placing ad spend back into the gig economy. Founded in 2015, Wrapify has deployed over 500,000+ Uber, Lyft, and other delivery drivers for nationwide brand campaigns. They connect offline and online advertising channels that drive measurable results while putting cash back into drivers’ pockets. Learn more at www.wrapify.com

About Solo

Solo is the ‘backpack’ for the growing number of app-based workers — providing them a vertical stack of software services to optimize the finances of their business-of-one. Solo’s platform ingests millions of job data points across dozens of work platforms to provide optimized schedules for workers that Solo guarantees; making up the difference if pay is less. For more information, visit https://www.worksolo.com

About GoShare

GoShare is a tech-enabled logistics platform that connects people and businesses with delivery professionals to provide on-demand last-mile and middle-mile delivery. We give our customers access to a fleet of trucks, reliable drivers, and the technology to improve the delivery experience. From pallets to furniture to parcels, if you need something delivered, GoShare can help and customers can book a delivery using our API, mobile app, or website.

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Wrapify Inc 5000

San Diego, CA, August 16, 2022 – Today, Inc. recognized Wrapify on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. This is Wrapify’s third appearance on the list, having previously ranked on the Inc. 500 in 2019, the Inc. 5000 in 2020, and now ranking at #3,137 in 2022. They join companies like Facebook, Chobani, Under Armour, Microsoft, and Patagonia, who have all previously achieved this recognition many times over. 

“I’m extremely proud of what we achieved in 2019 and 2020, but this year feels different,” adds James Heller, Co-founder and CEO of Wrapify. “As the first in the category of ‘vehicle advertising’ to be recognized this many times, we feel validated in our position as industry innovators and leaders.” 

Like all of the companies on the 2022 Inc. 5000, Wrapify demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. Among the top 500, the average median three-year revenue growth rate soared to 2,144 percent. Together, those companies added more than 68,394 jobs over the past three years. 

“The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” 

By wrapping measurable out-of-home (OOH) advertisements onto rideshare and delivery driver vehicles, Wrapify places ad spend back into the gig economy while offering a powerful ad tech platform that skyrockets brands’ success. Trusted by Fortune 500s like Zoom, Amazon, and Petco, Wrapify provides high-recall OOH advertising via their ever-growing network of 500,000+ drivers throughout the United States.

Complete results of the Inc. 5000, including company profiles, can be found at www.inc.com/inc5000

More about Inc. and the Inc. 5000 

Methodology 

Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine’s September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000

About Inc. 

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference & Gala is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Conference & Gala, visit http://conference.inc.com/.  

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ooh wrapify new vp marketing

Wrapify, the innovative and performance-driven out-of-home (OOH) advertising platform, announces Valerie Carboni as their first Vice President of Marketing. Valerie brings more than 12 years of experience in B2B marketing, most recently leading a global marketing team at TrustYou. Previously, Valerie worked at Cvent (CVT), leading the product marketing efforts for their Hospitality Cloud solutions.

In an effort to empower more brands with measurable OOH campaigns, Valerie will ensure that all marketers are fully aware of the benefits, best practices, and positive results of this form of advertising. Her experience running global marketing strategies, which required a clear return-on-investment, make her uniquely qualified to be a trusted resource for brands and agencies looking to do the same. 

“What excites me most about this role is the opportunity to bring ‘campaigns that work’ to marketers who are seeking real, attributable success,” explains Valerie. “Far too often, marketers come up against the challenge of spending money in the wrong places and missing the mark when it comes to ROI. Wrapify is their opportunity to change that.”

James Heller, Wrapify CEO and Founder, adds, “Many brand marketers, especially those focused on ABM or digital marketing, may not know the benefits of high-recall OOH. With Valerie’s knowledge and experience, we aim to help marketers understand the reach and measurability this medium offers.” 

With over seven years of experience in the industry, Wrapify delivers measurable high-recall campaigns for brands like Molson Coors, Zoom, and Amazon. To learn more, subscribe to Wrapify’s LinkedIn newsletter, “We Don’t Just Wrap Cars“.

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SAN DIEGO, June 18, 2021 (PR Newswire) – Boost by Wrapify, the SaaS subscription service enabling Transit Out of Home (OOH) and Branded Fleets, today announces its inclusion in the Samsara Marketplace.  


Samsara enables more than 20,000 fleets with an easy and simple platform for GPS tracking, safety cameras, telematics, and more. The integration with Boost and Samsara provides fleet operators leveraging Samsara for fleet telematics with the ability to measure the audience exposed to these vehicles and retarget this audience across multiple digital channels including Display, Mobile, and Video.


According to The Harris Poll and OAAA, consumers are noticing OOH the most while driving right now and Facebook even reported that OOH + Facebook is 13% more effective than Facebook Advertising expected.

Boost by Wrapify has been leveraged by Autonomous Fleets, Transit OOh operators including Truck side, Bus, Taxi, and Rideshare Advertising operators as well as branded Delivery Fleets across the nation. This integration makes it easy for Samsara clients to connect their fleets with this first-of-its-kind media measurement and retargeting platform.


“This is a big step forward for measuring what anonymized folks exposed to branded vehicles do online, in-app, and in retail environments,” says James Heller, CEO, and Founder at Wrapify.  “It’s no longer just a sticker on a bus, truck, van, or bot; it’s money on the table.

To learn more, please visit https://wrapify.com/boost/.

View the Samsara integration here: https://www.samsara.com/resources/marketplace/wrapify-boost

OOH Today: https://oohtoday.com/boost-by-wrapify-now-included-in-the-samsara-marketplace-2/

MarTech Series: https://martechseries.com/technology/boost-wrapify-now-included-samsara-marketplace-ecosystem/

About Wrapify

With a powerful combination of OOH, digital, and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out-of-home advertising with the scalability, targeting, and accountability of digital.

Brands including T-Mobile, Petco, and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution, and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 300,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

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New category creation of OOH enables brands to reach consumers at street-level with key metrics

SAN DIEGO, Dec. 02, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced a first-of-its-kind autonomous bot delivery campaign alongside partners Kiwibot, the robotics company providing affordable and accessible delivery service and Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, kicking off in San Jose and coming soon to Denver and Los Angeles.

Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing. With autonomous bots on the rise, Wrapify’s Boost provides these delivery operators with a brand-new transit media revenue stream with the ability to provide brand and agency clients robust attribution reporting, data visualization and multi-channel retargeting capabilities.

Gong has launched a campaign with Kiwibot on the streets of San Jose leveraging Boost by Wrapify’s offline-to-online advertising for transit OOH. Complete with connecting the bot’s location data, Gong is able to create a targeted audience, extend the reach of their OOH ad placement, and measure performance against custom conversion goals.

Wrapify + Gong Kiwibot campaign on the streets of San Jose, 2020

“We’re always looking for ways to cut through the noise,” explained Udi Ledergor, chief marketing officer at Gong. “We’ve partnered with the Wrapify team before to hijack conference traffic with innovative out-of-home advertising and we’re excited to pilot their latest initiative with Kiwibot to explore new frontiers of engaging advertising for this new economy.”

According to eMarketer, digital out-of-home ad spending will increase from $2.72 billion in 2020 to $3.84 billion in 2023. This campaign is a first-of-its-kind for autonomous bot delivery and of many other vehicle mediums for the Boost by Wrapify Platform.

“2020 became the year of identifying new opportunities for innovation and pushing boundaries,” said James Heller, CEO and co-founder of Wrapify. “No other ad tech company or platform encompasses all of the features that turn a fleet’s moving OOH ad placement into digital and physical retargeting with full attribution and measurement. We are creating a brand-new category of out-of-home, enabling bots to serve high-recall, street-level media that can be tracked and attributed.”

To learn more, please visit https://wrapify.com/boost/.

View the full release here: http://www.globenewswire.com/news-release/2020/12/02/2138493/0/en/Wrapify-Kiwibot-and-Gong-Partner-for-First-Autonomous-Bot-Delivery-OOH-Campaign.html

StreetFight: https://streetfightmag.com/2020/12/02/adtech-firms-test-new-concept-with-autonomous-bot-delivery-campaign/#.X8euWBNKiTc

MarTech Series: https://martechseries.com/sales-marketing/programmatic-buying/wrapify-kiwibot-gong-partner-first-autonomous-bot-delivery-ooh-campaign/

OOH Today: https://oohtoday.com/out-of-homes-first-autonomous-bot-delivery-campaign/

DailyDOOH: http://www.dailydooh.com/archives/143975

RoboticsTomorrow: https://www.roboticstomorrow.com/news/2020/12/02/wrapify-kiwibot-and-gong-partner-for-first-autonomous-bot-delivery-ooh-campaign/15982/

About Wrapify
With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real time to measure performance.

280,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

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