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Press Release

Deploys PSA on OOH Static+ Rideshare Topper, Wrapify to Match Donations 

San Diego, CA — June 22, 2020 — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced a new campaign in support of equal civil rights and the San Diego NAACP chapter. With current events highlighting systemic racism around the country and calling for change, Wrapify hopes to use the OOH Static+ Rideshare Topper product as a means to promote the humanitarian message that black lives matter, with the first fleet of cars taking to San Diego’s streets on 18, June 2020. 

As such, Wrapify will use its extensive network of gig economy drivers to feature the message “Silence Is Not An Option” in an effort to promote positive change. They will donate all campaign profits to the local San Diego NAACP chapter as well as send users from the physical retargeting ads to their site. Additionally, should brands join the campaign, Wrapify will also donate the profits from these additional Static+ Rideshare Toppers to spread wider awareness.  

“In a season where the NAACP is asking everyone to be bolder than they’ve ever been to bring about change, Wrapify is showing leadership and getting the message out that change has to come and it starts with you,” said NAACP San Diego branch President Ms. Francine Maxwell.

Wrapify hopes to raise awareness of the current humanitarian crisis and recent deaths of black lives from police through the “Silence Is Not An Option” campaign, while supporting the local San Diego community. Wrapify’s Static+ Rideshare Topper is poised to hyper-target any region a brand or agency would choose, reaching nearly every neighborhood or desired city. 

“Silence is compliance, and given recent and past events, it’s more important than ever to band together as people — and companies — to spread the right messages,” said co-founder and CEO James Heller. “Being socially responsible and socially active is imperative to our company values, and we hope it is for others as well during this time.” 

Wrapify has already signed on its initial fleet of cars. To join the campaign and support racial equality , please visit wrapify.com or email equality@wrapify.com.

Read the full release here: https://www.globenewswire.com/news-release/2020/06/22/2051384/0/en/Wrapify-Launches-Campaign-Supporting-Racial-Equality-and-the-San-Diego-NAACP-Silence-Is-Not-An-Option.html

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

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San Diego, CA — January 8, 2020

Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced the launch of the Static+ Rideshare Topper for targeted advertising campaigns. The Static+ Rideshare Topper is a proprietary product and nationally-scalable medium that utilizes Wrapify’s unique Attribution Suite and Physical Retargeting capabilities, allowing brands to place advertisements on top of the modern-day taxi, including Uber and Lyft rideshare vehicles.

“Taxi top advertising in New York is a $30 million industry, and in the last few years, many companies have failed to enter the market to replicate this success,” said James Heller, CEO and co-founder of Wrapify. “Now, with our Static+ Rideshare Topper, we are paving the way for more organizations to capitalize on this effective form of advertising. Over the last five years, we’ve built a strong operational network that has allowed us to construct this smart product at scale, allowing access for more organizations to utilize this effective form of advertising. As the largest rideshare specific platform, we’ve designed the Static+ Rideshare Topper to not only serve brands, agencies and publishers, but to also create a new opportunity for rideshare drivers to monetize their time on the road by earning money for miles they are already driving each day.”

Wrapify’s Static+
Rideshare Topper

Contributing to the consistent growth of the out-of-home (OOH) industry, brands have successfully leveraged Wrapify’s technology to physically retarget audiences and attribute OOH spend through online conversions, in-app activity and actual foot-traffic. According to Nielsen’s 2019 OOH Advertising Study, transit advertising is one of the most noticeable OOH advertising mediums. As rideshare advertising continues to manifest into a highly utilized and effective segment of OOH advertising, brands, agencies and publishers can now leverage Wrapify’s Static+ Rideshare Topper at a price point feasible for campaign deployment at a national level. 

“This is a logical evolution of an age-old media product,” said Kathi Moore, vice president, branding and communications at CheapOair. “Wrapify’s attribution and retargeting features, paired with the ability to scale this on rideshare vehicles nationwide makes this a huge win for travel brands like CheapOair.”

“Taxi-top advertising is a core line item in many brand’s OOH media plans, especially in top DMAs. This is a technological leap in measurement and attribution and an obvious iteration of the format,” said Brian Rappaport CEO at QUAN Media Group.

Wrapify has a nationwide network of verified drivers using the app and certified installers supporting brand campaigns. With the growing number of credible rideshare drivers in the gig-economy, and advertising opportunities, as a result, Wrapify is one of the first to capitalize on this expanding segment in the market with the Static+ Rideshare Topper, rendering their Attribution Suite and retargeting offerings available to pair with it. 

Interested in Static+ Rideshare Topper Pricing and Details Now?

Read this featured in OOH Today: OOH TODAY

To read the full release, head here to the wire: Full Press Release

Learn more about how Wrapify can connect your out-of-home advertising to digital attribution: visit wrapify.com

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

250,000+ drivers in the US use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Marketing/Sales Contact
Jenny Gensch
Wrapify
jgensch@wrapify.com

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Political Candidates Use Wrapify’s Digital Platform Powered by the Gig Economy to Share Powerful Messages and Put Cash Back into the Pockets of the People

SAN DIEGO, Nov. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, has announced it will deploy its wrapped vehicles on the 2020 election trail beginning November 2019 in New Hampshire, featuring political candidates’ campaigns on cars throughout the state. Wrapify is the only ad platform in U.S. history that provides widespread visibility and delivers measurable results for political candidates while boosting jobs for the American population. Political candidate Roque “Rocky” De La Fuente is the first to capitalize on Wrapify’s unique, one-of-a-kind digital marketing platform.

In 2020, brands will continue to focus more of their overall out-of-home display budgets toward digital out-of-home (DOOH), and DOOH will be more integrated with digital buys than ever before. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

2020 candidates are already searching for strategic outlets beyond traditional channels to market themselves and reach constituents in a more differentiated, personal and trackable way. Wrapify presents a new opportunity for political candidates to allocate campaign budgets to creatively reach voters and share their message throughout the voter journey with moments for influence, action and support.

“We work with brands, advertisers and marketers looking for new and powerful ways to reach hyper-targeted audiences — so working with political candidates is a natural fit for Wrapify,” said James Heller, CEO, and co-founder of Wrapify. “Beyond that, everyday drivers are able to monetize their trips by placing advertisements on their vehicles, which puts money back into the pockets of the people while promoting for any campaign. Wrapify is excited to work with Rocky to promote his political campaign in a creative way to connect with the community, launching first here in New Hampshire.”

Wrapify is available to anybody that drives and is looking to make extra money for their everyday commute or routes. Existing gig economy workers such as Lyft, Uber, GrubHub and Postmates drivers are also able to leverage Wrapify’s platform to earn more by monetizing their typical routines and routes.

To learn more about Wrapify, please visit wrapify.com.

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

200,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA.

Read from the release source here:

Want to learn more about Wrapify?

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Fortune 500 companies use Wrapify to reach target audiences and deliver measurable, actionable analytics, proving out-of-home campaign effectiveness

SAN DIEGO, Aug. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, today shared the early success of the company’s Attribution Suite, which launched in Q1 2018. A first-of-its-kind, the multi-channel ad-technology allows brands to capture, retarget, measure and scale out-of-home (OOH) advertising in order to digitally measure and attribute campaign efficacy and success.

According to eMarketer, OOH advertising is expected to grow faster than most other traditional ad mediums in 2019. As OOH continues to experience rapid growth, Wrapify works with brands to hyper-target locations and demographics via wrapped rideshare vehicles and provide OOH measurement by powerfully retargeting ads to continue reaching a captured audience on digital mediums.

Attribution Suite user, Alaska Airlines, integrated the platform into its media mix, capitalizing on the intersection of OOH and digital to promote specific flight routes and cities. As a result, the company saw significant campaign results including a 20 percent increase in online conversion rates, more than 41 million total OOH impressions and a lift in reach and frequency of the overall OOH and digital advertising in-market.

Natalie Bowman, Alaska Airlines managing director of marketing and advertising had this to say:

“Wrapify was a great way for us to get unique OOH coverage while also providing the benefits of digital attribution.”

Read the full article from Yahoo Finance:

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AdExchanger, August 21, 2019 – Major League Baseball team the San Diego Padres is calling out-of-home advertising up to bat.

In the past, the Padres generally avoided OOH advertising, because the team doesn’t have an awareness problem in its local market, said SVP and CMO Wayne Partello.

Although the Padres do buy local radio and TV to drive conversions among more casual fans, over the last few years it’s shifted most of its attention to lower-funnel tactics, primarily digital.

But Partello loves to experiment, and this year he carved out a bit of budget to test Wrapify, a San Diego-based startup that pays drivers to sheathe their cars in branded vinyl graphics and drive around specific locations.

Partello was wooed in large part by Wrapify’s ability to tie ad exposure to stadium footfall, a perennial challenge for ticket sellers. For example, it’s common practice for one person to buy multiple tickets for a group of friends or family, which is great for filling seats, but less useful from a marketing standpoint, he said.

“We have people coming to games and having a great time, but no way to go back to track how they got there,” Partello said. “Being able to know who comes in contact with our advertising and whether they actually enter the ballpark is huge for us.”

Read the full article from AdExchanger:

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NEW YORK, August 14, 2019Inc. magazine today announced that Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, was ranked in the top 500 as No. 309 on its annual Inc. 500 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. 


By combining its powerful performance-driven out-of-home (OOH) and omnichannel ad tech platform with the gig economy, Wrapify empowers Fortune 500 brands like AT&T, Coca-Cola, and Salesforce to reach tailored audiences in an omnichannel environment where traditional media cannot via wrapped vehicles. 


Via its Attribution Suite and Physical Retargeting, Wrapify bridges the gap between online and offline advertising all while serving brands with measurable, actionable analytics to help target and scale ad campaigns. Recently, Alaska Airlines partnered with Wrapify for specific flight and city promotion efforts and increased online conversion rates by 20% as a result.

inc 500 companies fastest growing private companies 2019 wrapify
The Wrapify Team, Southern California

 

Inc. 5000 also honored Wrapify as #28 in Top Advertising & Marketing Companies and #8 in Top Companies in San Diego.



“It’s an incredibly exciting accomplishment for Wrapify to have earned a spot amongst the top 500 companies on this year’s Inc. 5000 list for innovation and growth in OOH advertising, attribution and media measurement,” said James Heller, CEO of Wrapify. “Measuring OOH advertising in 2019 is no longer an impossible task. Our platform makes OOH more transparent and easier to measure, and our first-of-its-kind technology is officially recognized for its strength in showing attribution and helping some of the world’s top brands reach their goals. We are honored to receive this valuable recognition and believe it is a great sign of the proven and future successes of moving OOH advertising efforts. We look forward to continue contributing to the growth of place-based and OOH advertising in an omnichannel world.”


Not only have the companies on the 2019 Inc. 5000 been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists. The 2019 Inc. 5000 achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. The Inc. 5000’s aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years.


“The companies on this year’s Inc. 5000 have followed so many different paths to success,” says Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”


The annual Inc. 5000 event honoring the companies on the list will be held October 10 to 12, 2019, at the JW Marriott Desert Ridge Resort and Spa in Phoenix, Arizona. As always, speakers include some of the greatest innovators and business leaders of our generation.


Inc. 5000 Methodology



The 2019 Inc. 5000 is ranked according to percentage revenue growth when comparing 2015 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2015 is $100,000; the minimum for 2018 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue, available on newsstands August 20. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria.

Learn more about how Wrapify can connect your out-of-home advertising to digital attribution:



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