Ad Industry News
In today’s age of digital marketing, reaching your target audience is more important than ever, especially when that audience consists of the newest generation to enter adulthood. Gen Zalpha, Gen Z plus Alpha, defined as those born in or after 2010, are almost entirely digital natives. Gen Z alone boasts a buying power worth an estimated $360 billion in disposable income. Generation Alpha is poised to have even more spending power.
If you want your messaging to reach this powerful group, it’s critical to understand how they consume advertising and what platforms they’re likely to spend time on. In this blog post, we’ll look at some key insights into Gen Zalpha consumers and discuss key strategies for adapting your ad campaigns accordingly so you can better leverage their immense potential.
What Is Generation Zalpha?
Generation Zalpha (Gen Z and Gen Alpha) is the newest cohort of digital natives. Born between 2005 and 2020, they are growing up in a world that is increasingly interconnected and reliant on technology. They’ve come of age with the proliferation of smartphones and other devices, making them highly tech-savvy and adept at navigating social media, streaming services, and eCommerce sites.
Unlike other generations that grew up with linear TV, Gen Zalpha consumes media through on-demand experiences such as YouTube and TikTok. They connect to their peers via social networks such as Instagram and Snapchat. Their lives are shaped by the forces of artificial intelligence (AI) and automation.
Gen Zalpha is distinct from previous generations in other ways, too. They’re more diverse and multicultural than their predecessors and highly aware of global events and social issues. They are also extremely conscious of the environment and are committed to actively protecting it.
Who is Zalpha’s buyer?
For Gen Z, they are the buyer. However for Generation Alpha, the buyer is not directly the generation themselves, but their parents. When an advertiser wants to sell a product to this generation, they have to target the parent first and foremost. Advertisers know that if a parent likes a product, it will be more likely the child will want it too.
Ultimately for Generation Alpha, it’s their parent’s attention that advertisers want in order to reach them. With the help of out-of-home advertising, advertisers can create campaigns that are tailored to both parents and children – helping them reach this key demographic in a way that’s effective, targeted, and appropriate.
What Social Media Channels Does Gen Zalpha Use the Most?
As mentioned earlier, Gen Zalpha is a very tech-savvy digital generation. Therefore, it’s no surprise they’re spending much of their time online on social media channels. The most popular social media platforms among the Gen Zalpha lot include:
Tik-Tok
Tik-Tok is the fastest-growing social media platform among Gen Zalpha users and has an estimated 1 billion monthly active users worldwide. This short video-sharing app allows users to share videos of up to 15 seconds.
The app appeals to this generation for its creative and interactive nature and wide range of content. Users can create videos, lip-sync to popular songs, and share their latest fashion trends or makeup looks.
Instagram has been around for many years and is a popular platform for Gen Zalpha. With its sleek user interface and easy-to-use features, users of all ages find it appealing.
The platform also has an array of content from different influencers, from fashion bloggers to entertainment stars. This makes it easy for young people to keep up with their favorite influencers and stay on top of the latest trends.
How to Get Gen Zalpha’s Attention With Your Ads
The key to reaching Gen Zalpha is understanding what resonates with them. The following strategies will help you craft ad campaigns that are tailored to their interests and needs:
Focus on Authenticity
Gen Zalpha values authenticity, so your ads need to reflect this. Showcase real people using your product or service instead of stock images or photoshopped models. Also, create relatable ads that evoke an emotional response with your audience.
Be Creative
Gen Zalpha is a very creative generation, so you need to stand out from the crowd with unique and innovative campaigns. Use bright colors and eye-catching visuals to grab their attention. Also, come up with clever taglines and engaging copy to capture their interest.
Create Experiences, Not Products
Rather than just telling your audience about your product or service, create experiences they can be part of. This could include interactive campaigns, virtual events, and unique offers to make them feel like a valued customer and a part of something much bigger.
Curate Your Ad Campaign for Gen Zalpha
Reaching Gen Zalpha requires a tailored approach. By focusing on authenticity, being creative, and creating experiences rather than just laying out products or services, you can effectively capture their attention and engage them with your ads. With the right strategy, you can create successful OOH ad campaigns paired with digital ads in order to appeal to this generation. Contact us today to learn how to capture Gen Zalpha’s attention and improve your brand.
Spotify isn’t the only one wrapping things up this year. If we could wrap up our 2022 campaigns into a few words, they would be – “spot on.”
That may seem bold, but we can back it up.
From Miami to San Francisco, and everywhere in between, Wrapify had ads on vehicles all across the US (2,283 to be exact)! #WrapifySpotted, like #SpotifyWrapped, recaptures all of our top moments from 2022…
SPOTTED: You’ve found the perfect health insurance for your growing family
Target customer acquired. Health insurance isn’t the only thing done right in this campaign. By identifying the specific neighborhoods and zip codes of growing families, Wrapify was able to bring this healthcare brand to the right place at the right time.

SPOTTED: Elevated advertising, indeed
Hmm, something is ironic about this picture. Do you see it? We’ll fill you in. 10 years ago, this advertisement for Amazon warehouse jobs in the Denver market would be on the side of the bus in the background. But now, their ads are flying off their standard routes and into places where residents walk, eat, run, and hang out.

SPOTTED: Football fan chooses their drink of choice
Ahhh yes, more “right place, right time” advertising. Coors Light has used this tactic for years. Get in front of fans at the big game, without spending the big sponsorship dollars. If we had to get inside this fan’s head, we assume he’s practicing his drink order at the Allegiant Stadium concessions stand.

SPOTTED: More than a fan, a lifestyle
Sure, it’s easy to get a consumer to consume your brand once, but what brings them coming back? It’s more than just seeing your ad, it’s interacting with it, too. For Ballast Point Brewing Company, that’s exactly what they were able to achieve by SWARMing events and getting their fans involved. And there were so many great moments in this campaign, we just had to make a video out of them all! Check it out…
SPOTTED: Beach + Movies = The Perfect Summer
Ever tried to purchase a billboard at the beach? Well, for good reason (mainly beautification laws), there are limited advertising opportunities in public spaces by the coastline. But Paramount Pictures knew that if they wanted to drive more awareness about their brand during the summer in San Diego, CA, the beach is right where they needed to be. So they sent in Wrapify vehicles to circle the coastline and grab some attention during the summer months!

SPOTTED: Much better than a sponsored breakfast
Here’s something a little different. Did you know that B2B brands can benefit from outdoor advertising as well? While sponsorships for B2B conferences tend to be through the roof, do they tend to help you achieve your goals? If the answer is yes, great! Keep doing what you’re doing. But, if you’d like the attention of the CTO while they’re taking a break from the security conference, it might be time to think outside the sponsorship box…

THAT’S A WRAP!
Well, that concludes the first edition of #WrapifySpotted! We hope you had fun, and learned some things along the way. For more fun use cases and campaigns to try out, check out the Wrapify blog for a weekly update on outdoor advertising trends, success stories, and more!
Cheers to another great year on the road!
It’s nearing the end of the year, and that inspired me to shake things up here at Wrapify. After 6+ months on the Wrapify team, I’m stoked to officially name Margarita Neymark as our Director of Partnerships. We’ve made moves like this before within our org, but I’m especially excited about this one for so many reasons.
How did this move come about?
As an original co-founder and current CEO of this company, I have been involved in nearly every conversation we’ve had with brands, media partners, and agencies. In those discussions, I’ve noticed how important building relationships has been in order to plan effective advertising campaigns. To initiate an effective campaign with Wrapify, it’s imperative to understand the brands, agencies, and their goals very closely in order to deliver campaigns that delight and perform. That’s why I needed someone to take this on as their 100% goal.
It was important to have someone with direct experience delivering go-to-market strategies within brands as well as the ability to understand and navigate the media agency ecosystems. They needed to be able to engage with marketing, media, and key industry leaders, understand their needs and position the value of Wrapify’s media platform within their overall marketing strategies. And Margarita is the perfect person to take this on.
Why is Margarita so exceptionally qualified for this position?
To rattle off a few quick resumé bullet points, Margarita Neymark is experienced in:
- Out-of-home (OOH) media and brand awareness
- The intersection of traditional & digital media ecosystems
- Managing eCommerce, social media, content strategy, and execution
Beginning her out-of-home career 15 years ago at Titan (now Intersection), then segueing to OUTFRONT Media, Margarita has transformed into a media, brand strategy, and marketing powerhouse. Driven by building relationships, uncovering and understanding challenges, and capitalizing on key opportunities with creative and innovative solutions, Margarita has helped people fall in love with brands by leveraging the power of strategic out-of-home to work WITH overall marketing strategies.
Prior to Wrapify, Margarita served as Founder & Managing Partner at LWB – A Marketing Consultancy, offering brand strategy, marketing, and e-commerce services to a variety of CPG brands. Previously, she was the Director of Brand Strategy and Development at BPI Sports. Joining the team in 2014, Margarita was a key contributor to the success of the company’s brand evolution, retail distribution, and e-commerce growth.
What can our partners expect from Margarita?
OOH agencies and brand marketers will have a dedicated and devoted point of contact who will not just be engaged for the campaign itself, but all the work and learnings required leading up to it. Whether you’re sure our media is a good fit, or rather you need to be more convinced of it, she will help see you through each step, keeping your client or brand name’s goals at the forefront.
But also – you can expect so. much. fun. All the experience aside, Margarita is a delight to work with and the kind of person who makes a life-long friend from a single encounter.
I’ll go ahead and leave her contact information for you here, because I know if you’ve gotten this far, you’ll want to be in touch.
A Category-First, Wrapify is an Inc. 5000 Fastest-Growing Company for the 3rd Time
San Diego, CA, August 16, 2022 – Today, Inc. recognized Wrapify on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. This is Wrapify’s third appearance on the list, having previously ranked on the Inc. 500 in 2019, the Inc. 5000 in 2020, and now ranking at #3,137 in 2022. They join companies like Facebook, Chobani, Under Armour, Microsoft, and Patagonia, who have all previously achieved this recognition many times over.
“I’m extremely proud of what we achieved in 2019 and 2020, but this year feels different,” adds James Heller, Co-founder and CEO of Wrapify. “As the first in the category of ‘vehicle advertising’ to be recognized this many times, we feel validated in our position as industry innovators and leaders.”
Like all of the companies on the 2022 Inc. 5000, Wrapify demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. Among the top 500, the average median three-year revenue growth rate soared to 2,144 percent. Together, those companies added more than 68,394 jobs over the past three years.
“The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.”
By wrapping measurable out-of-home (OOH) advertisements onto rideshare and delivery driver vehicles, Wrapify places ad spend back into the gig economy while offering a powerful ad tech platform that skyrockets brands’ success. Trusted by Fortune 500s like Zoom, Amazon, and Petco, Wrapify provides high-recall OOH advertising via their ever-growing network of 500,000+ drivers throughout the United States.
Complete results of the Inc. 5000, including company profiles, can be found at www.inc.com/inc5000.
More about Inc. and the Inc. 5000
Methodology
Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine’s September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000.
About Inc.
The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference & Gala is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.
For more information on the Inc. 5000 Conference & Gala, visit http://conference.inc.com/.
How to Use the Pandemic’s Surge of Food Delivery to Boost Your Brand
COVID-19 lockdowns changed our everyday life. We learned how to bake bread from scratch, were invested in Tiger King, met up with friends over virtual happy hours, and downloaded a slew of delivery apps.
68% of us even say takeout and delivery have become a part of our day-to-day. 53% even claim it is now essential to our way of life.
Third-party delivery apps echo that sentiment.

DoorDash owns the majority of meal delivery app sales. They’ve reported they added 1.9 million new drivers during the middle of March through September 2020, surpassing many expectations.

Food delivery may be leading the charge, but they’re not the only ones in the game. Retail stores are also breaking into the delivery scene.
We’re glad to see rideshare services on the rise again, as well.

Wrapify Unlocks Relevant OOH Exposure
The rise in food and retail delivery, as well as the rebound of rideshare, is enabling Wrapify to open a whole new market for brands. This extraordinary growth creates the opportunity for a higher ad frequency in an untapped out-of-home (OOH) audience … neighborhoods.
As the pandemic is still prevalent and more people are spending more time at home than ever before, advertisers can – for the first time – reach customers in the comfort of their own neighborhoods through OOH.
It’s simple: More delivery sales means more gig drivers. More drivers through the increased demand for delivery means more reach and frequency in neighborhoods on a national scale.
Wrapify creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Its unique technology can effectively attribute vehicle exposure to conversion online, in-app, or foot traffic. It also provides gig workers with an opportunity to earn extra income for the driving they already do.
Limited time left to be your company’s rockstar by finishing 2021 strong! Capitalize on the rise of delivery sales with Wrapify’s innovative, performance-driven advertising technology. Book your campaign in early November for a start date before December 6.
Learn more at wrapify.com/EOY2021.