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Pandemic Boosts App Delivery

COVID-19 lockdowns changed our everyday life. We learned how to bake bread from scratch, were invested in Tiger King, met up with friends over virtual happy hours, and downloaded a slew of delivery apps.

68% of us even say takeout and delivery have become a part of our day-to-day. 53% even claim it is now essential to our way of life.

Third-party delivery apps echo that sentiment.

Third-party delivery apps have seen unprecedented growth in 2021.

DoorDash owns the majority of meal delivery app sales. They’ve reported they added 1.9 million new drivers during the middle of March through September 2020, surpassing many expectations.

DoorDash increase drives added by 1.9 million.

Food delivery may be leading the charge, but they’re not the only ones in the game. Retail stores are also breaking into the delivery scene. 

Convenience stores increased third-party delivery app sales by 346% in  2020. The market size should reach $33 billion in revenue in 2021, a 5.5% additional increase.

We’re glad to see rideshare services on the rise again, as well.

Rideshare sales rise during Q3 2021.

Wrapify Unlocks Relevant OOH Exposure

The rise in food and retail delivery, as well as the rebound of rideshare, is enabling Wrapify to open a whole new market for brands. This extraordinary growth creates the opportunity for a higher ad frequency in an untapped out-of-home (OOH) audience … neighborhoods.

As the pandemic is still prevalent and more people are spending more time at home than ever before, advertisers can – for the first time – reach customers in the comfort of their own neighborhoods through OOH.

It’s simple: More delivery sales means more gig drivers. More drivers through the increased demand for delivery means more reach and frequency in neighborhoods on a national scale.

Wrapify creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Its unique technology can effectively attribute vehicle exposure to conversion online, in-app, or foot traffic. It also provides gig workers with an opportunity to earn extra income for the driving they already do.

Limited time left to be your company’s rockstar by finishing 2021 strong! Capitalize on the rise of delivery sales with Wrapify’s ​​innovative, performance-driven advertising technology. Book your campaign in early November for a start date before December 6.

Learn more at wrapify.com/EOY2021.

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New Director of Ad Operations, Amy Lynn Boisvert, Brings Unmatched Digital Experience to Wrapify

Continuing to level up the out-of-home (OOH) ad industry, Wrapify introduces Amy Lynn Boisvert as its Director of Ad Operations.

Amy brings 20 years of digital advertising experience to the new role at Wrapify. Before joining our team, she served as the Director of Digital Marketing at Growing Boulder. Prior to that, Amy led programmatic strategy and ad operations at the Boston Globe for more than eight years. Amy’s impressive career also includes working with notable brands such as AOL.

“Amy’s extensive knowledge, programmatic experience, and ability to navigate a rapidly changing industry will elevate Wrapify’s demonstrated success, both for us and our clients,” said Wrapify’s CEO and Founder James Heller.

Wrapify creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Our unique technology can effectively attribute vehicle exposure to conversion online, in-app, or foot traffic. It also provides gig workers with an opportunity to earn extra income for the driving they already do. 

Once a brand identifies regions and sets its target demographic and psychographics, the Wrapify team gets to work. Channeling decades of experience, we produce effective creative for the campaign’s fleet.

And that’s just the beginning. The ability to measure and retarget the audience exposed is what sets us apart — and why Amy’s skill set is crucial for our team.

“As an advertiser, I know car wrapping by itself might seem like a novelty. I experienced the same pain points our clients have, specifically with the lack of attribution,” Amy said. “Wrapify changes the game. I’m excited to be a part of this overdue industry disruption.” 

In this position, Amy will oversee all digital ad operations. She will also work with brands and agencies to implement ‘Physical Retargeting,’ our digital remarketing service, and ‘Audience Porting,’ a true differentiator in the out-of-home space.

“We’ve taken the most noticeable ad medium in out-of-home advertising, vehicle wraps, and revolutionized it,” James explains. “Our platform provides advertisers with visualized attribution and retargeting capabilities while putting cash back into the pockets of the ever-growing gig economy.”

Visit Wrapify.com/brands to learn how we empower brands by integrating the gig economy with innovative, performance-driven advertising technology.

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While we were all looking forward to being done with this pandemic, the likelihood of increased restrictions look like a possibility later this year. 

Have no fear, we’ve learned a lot these past 500+ days!

Many of us in the OOH industry have seen a massive shift in the way brands evaluate and ultimately buy this type of ad medium.

Here are a few things we learned from the lockdowns in 2020 and pandemic related ad buying behavior:

  1. It takes 66 days to form a habit

    According to a 2009 study published in the European Journal of Social Psychology, it takes an average of 66 days to form a habit.  We saw the rise of app-enabled delivery propel DoorDash, Grubhub, Uber Eats, Instacart, GoPuff and many other app-enabled players in the gig-delivery space.  We all know someone that would have never used their smartphone to get their groceries delivered and now it is engrained in many of our lives. What’s more, many of these drivers were also doing rideshare driving pre-pandemic and needed to supplement their income with ad-supported revenue from platforms like Wrapify.

    It put brand dollars into the pockets of Americans who need it and these brands realized platforms like Wrapify deliver measurable exposure in neighborhoods across the country … Where people spend MOST OF THEIR TIME!

  2. We have 500+ days under our belt

    It’s been more than 500 days since the initial impact of the pandemic here in the US. We all know how to wear our masks, social distance, and many of us have already been vaccinated.  We still have work to do, but platforms like Zoom allowed us to persist and run our businesses. Many of us have started to have face to face meetings and we might have to stop congregating indoors without masks … but we’ve all learned how to adapt and keep business moving. Brands also adapted to this environment by leveraging OOH in new ways; focusing more and more on hyper-local, measurement and retargeting the audience exposed with contextually relevant messaging.

  3. OOH was more valuable than many initially thought…

    We’ve been plastered with digital advertising on our smartphones and devices.  We’ve seen more CTV/OTT ads than we can count and quite frankly, we just have digital fatigue or ‘Digital Device Burnout’.  In a recent EY study, Digital fatigue drives 47% to seek downtime from internet-enabled devices. 


This Harris Poll highlights how OOH is increasingly leading consumers to discover new businesses and brands, and influencing their path to purchase. About one-quarter report OOH informed them of a new business or brand this past year. In larger urban areas 1M+, 34% say OOH influenced their decision to buy a product.

Many marketers initially assumed that lock downs meant people weren’t out and about and that was the case according to Geopath Mobility Update – Week of 8/2/2021, but the traffic returned to pre-pandemic levels pretty quickly, and we are now seeing miles traveled per day exceed miles traveled pre-pandemic:


  1. Flexibility & Cost Effectiveness

    OOH can be leveraged in so many ways and one common misconception is that it is a top of the funnel tactic with limited measurement and inventory is hard to find in other parts of the US.  We’ve been focused on making measurement and attribution primary reasons to leverage the media we deploy.  Whether it’s a ‘Tier 1’ market like NYC or LA or a neighborhood in Tuscaloosa, we can deploy measurable and attributable OOH anywhere in the country.

  2. Recall

    One of the most striking arguments we lean on, is the recall our media creates and how it influences the digital audience thereafter.  OOH + digital is a recipe for success now more than ever.  Even Facebook reported that using both Facebook and OOH ads worked best – with the combined impact proving to be “13% more efficient than expected.” Nielsen also called out wrapped vehicles as being the most noticed segment of Moving OOH Inventory in a 2019 NIELSEN & OAAA OOH ADVERTISING REPORT. This is one of the main reasons our ‘Physical Retargeting’ capabilities are leveraged in most of the campaigns we deploy.

The Wrapify Take
Make no mistake about it – we want businesses to remain open and I want to see us all continue to thrive. Here are a few examples of how brands that leverage Wrapify took advantage of these new market dynamics:

  • B2B TECH BRANDS WORKED FROM HOME TOO: B2B Tech giants like Zoom and Oracle leveraged the rise of app-enabled delivery to reach decision makers where they live and play. Our ABM use case was adapted to WFH and became even more relevant with such a high volume of Wrapify drivers also participating in app-enabled food and grocery delivery canvassing neighborhoods nationwide.
  • HOTSPOTS & HYPER TARGETING:Brands like Petco and 7-Eleven leveraged our ‘Hotspot’ feature on the Wrapify platform to drive more frequency in the neighborhoods their retail locations service. This feature gamifies driving so that these gig-drivers earn more by driving in high-value areas for brands.
  • SWARMS: (a Wrapify favorite): App-enabled brands like Self Financial and the BLK App leveraged SWARM to get their campaign vehicles driving around specific points of interest and leveraged the Wrapify Attribution Suite to measure things like app installs and specific events fired in their respective mobile apps.

This article was written and published by Wrapify CEO and OOH Influencer James Heller. The original post can be found here: https://www.linkedin.com/pulse/proof-ooh-pandemic-proven-james-heller

About Wrapify

With a powerful combination of OOH, digital, and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out-of-home advertising with the scalability, targeting, and accountability of digital.

Brands including T-Mobile, Petco, and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution, and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 300,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

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SAN DIEGO, June 18, 2021 (PR Newswire) – Boost by Wrapify, the SaaS subscription service enabling Transit Out of Home (OOH) and Branded Fleets, today announces its inclusion in the Samsara Marketplace.  


Samsara enables more than 20,000 fleets with an easy and simple platform for GPS tracking, safety cameras, telematics, and more. The integration with Boost and Samsara provides fleet operators leveraging Samsara for fleet telematics with the ability to measure the audience exposed to these vehicles and retarget this audience across multiple digital channels including Display, Mobile, and Video.


According to The Harris Poll and OAAA, consumers are noticing OOH the most while driving right now and Facebook even reported that OOH + Facebook is 13% more effective than Facebook Advertising expected.

Boost by Wrapify has been leveraged by Autonomous Fleets, Transit OOh operators including Truck side, Bus, Taxi, and Rideshare Advertising operators as well as branded Delivery Fleets across the nation. This integration makes it easy for Samsara clients to connect their fleets with this first-of-its-kind media measurement and retargeting platform.


“This is a big step forward for measuring what anonymized folks exposed to branded vehicles do online, in-app, and in retail environments,” says James Heller, CEO, and Founder at Wrapify.  “It’s no longer just a sticker on a bus, truck, van, or bot; it’s money on the table.

To learn more, please visit https://wrapify.com/boost/.

View the Samsara integration here: https://www.samsara.com/resources/marketplace/wrapify-boost

OOH Today: https://oohtoday.com/boost-by-wrapify-now-included-in-the-samsara-marketplace-2/

MarTech Series: https://martechseries.com/technology/boost-wrapify-now-included-samsara-marketplace-ecosystem/

About Wrapify

With a powerful combination of OOH, digital, and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out-of-home advertising with the scalability, targeting, and accountability of digital.

Brands including T-Mobile, Petco, and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution, and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 300,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

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2020 was not the year we all planned on having. Despite a global pandemic and all of the curveballs we experienced as a society, brands found new ways to leverage the power of our platform while we continued to support our gig-working heroes.

BRANDS LOVE US

300,000 DRIVERS AND COUNTING!

DOWNLOAD THE LATEST VERSION OF THE APP!

We launched the first nationally scaled static ad topper product on rideshare/gig-delivery vehicles. It opened our platform to brands we would have never been able to serve before. It also provided a great entry point for brands wanting the full suite of attribution, retargeting, and impressions tracking that our platform delivers but at a lower price point than our three wrap options.

The early effects of the pandemic were being seen overseas. Wrapify was having its best quarter in the company’s history. Little did we and the entire OOH industry know what was about to take place in our economies around the world. 

The U.S. ad industry came to a screeching halt. Ad spend transitioned away from Out-of-Home (OOH) and into digital advertising platforms like Facebook and Programmatic Digital including CTV. The OOH industry got hit hard. Rideshare also saw a dramatic pullback. We got hit hard too and had to let a few valuable team members go. 

Instead of throwing in the towel, we got fired up! We adapted and reacted to an emerging new trend — the rapid adoption of app-enabled food and grocery delivery. Many of the 300,000+ drivers on our platform transitioned in part or fully away from rideshare to food and grocery delivery for platforms like DoorDash and Instacart. 

Boom!  

Wrapify was uniquely positioned to provide brands with street-level media that actually reaches an audience where they live. Where do food and grocery delivery drivers typically drive?  

Neighborhoods! 

Hyperlocal became the new norm, and Wrapify got brands in neighborhoods via gig drivers with the frequency and recall brands love.

Brands realized siege mentality is a surefire way to fail. Sharp marketers looked at ways to reach an audience while stay-at-home orders were in effect. We also started the development of productizing our patented measurement and attribution features for Transit Media operators by laying the groundwork for Boost.

With nationwide tragedies and outcry taking place, we decided to use our advertising abilities for a cause and to not be silent. We donated a Static+ Rideshare Topper campaign to the NAACP to help fight racial injustice. Soon the message, “SILENCE IS NOT AN OPTION” hit the streets.

While continuing to serve the nation’s largest brands, we launched a brand new version of our Advertiser Dashboard that included updates to data visualization for attribution and retargeting. This was the first time moving OOH inventory could be monitored for impression data, attribution, and retargeting in a dashboard online.

We also surveyed our driver base and uncovered some really interesting trends. What brands do gig-drivers want to advertise with most? Which gig-platforms are they turning to this year? 

We announced Boost, a first-of-its-kind measurement solution for Transit Media Operators, and began serving beta clients like AllOver Media! 

We made it into the Inc. 5000 for the second year in a row! The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent and a median rate of 165%. 

We saw a massive rebound in brands launching campaigns across the country. Several existing brand clients, such as Zoom, DoorDash, T-Mobile, Heineken, 7-Eleven doubled down on the gig-drivers participating with Wrapify.

Adweek ranked Wrapify in its annual Adweek 100: Fastest Growing feature, as we saw a three-year growth of over 250%!

Our operations team took it to the max and leveraged the power of our national network of printers and installers to wrap the most vehicles in a two-week timespan. We moved mountains!

We supported Yes on Prop 22 with our partners at DoorDash to help get this important California state law passed.

Our engineering team doubled in size and made several advancements in our mobile apps to refine the user experience, tracking GPS data, and stability.

BOTS! BOTS! BOTS! We launched the first Bot Advertising solution by leveraging our operational scale and Boost by Wrapify to power measurement, attribution and multi-channel retargeting.

WHAT’S NEXT?

We are as excited as you are about seeing 2020 coming to an end. We are even more excited about entering 2021 with the effects of the pandemic (hopefully) coming to end. Our team is hard at work making the platform better than ever. Stay tuned for BIG updates in Q1 2021! 

Happy New Year from the entire Wrapify team!

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New category creation of OOH enables brands to reach consumers at street-level with key metrics

SAN DIEGO, Dec. 02, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced a first-of-its-kind autonomous bot delivery campaign alongside partners Kiwibot, the robotics company providing affordable and accessible delivery service and Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, kicking off in San Jose and coming soon to Denver and Los Angeles.

Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing. With autonomous bots on the rise, Wrapify’s Boost provides these delivery operators with a brand-new transit media revenue stream with the ability to provide brand and agency clients robust attribution reporting, data visualization and multi-channel retargeting capabilities.

Gong has launched a campaign with Kiwibot on the streets of San Jose leveraging Boost by Wrapify’s offline-to-online advertising for transit OOH. Complete with connecting the bot’s location data, Gong is able to create a targeted audience, extend the reach of their OOH ad placement, and measure performance against custom conversion goals.

Wrapify + Gong Kiwibot campaign on the streets of San Jose, 2020

“We’re always looking for ways to cut through the noise,” explained Udi Ledergor, chief marketing officer at Gong. “We’ve partnered with the Wrapify team before to hijack conference traffic with innovative out-of-home advertising and we’re excited to pilot their latest initiative with Kiwibot to explore new frontiers of engaging advertising for this new economy.”

According to eMarketer, digital out-of-home ad spending will increase from $2.72 billion in 2020 to $3.84 billion in 2023. This campaign is a first-of-its-kind for autonomous bot delivery and of many other vehicle mediums for the Boost by Wrapify Platform.

“2020 became the year of identifying new opportunities for innovation and pushing boundaries,” said James Heller, CEO and co-founder of Wrapify. “No other ad tech company or platform encompasses all of the features that turn a fleet’s moving OOH ad placement into digital and physical retargeting with full attribution and measurement. We are creating a brand-new category of out-of-home, enabling bots to serve high-recall, street-level media that can be tracked and attributed.”

To learn more, please visit https://wrapify.com/boost/.

View the full release here: http://www.globenewswire.com/news-release/2020/12/02/2138493/0/en/Wrapify-Kiwibot-and-Gong-Partner-for-First-Autonomous-Bot-Delivery-OOH-Campaign.html

StreetFight: https://streetfightmag.com/2020/12/02/adtech-firms-test-new-concept-with-autonomous-bot-delivery-campaign/#.X8euWBNKiTc

MarTech Series: https://martechseries.com/sales-marketing/programmatic-buying/wrapify-kiwibot-gong-partner-first-autonomous-bot-delivery-ooh-campaign/

OOH Today: https://oohtoday.com/out-of-homes-first-autonomous-bot-delivery-campaign/

DailyDOOH: http://www.dailydooh.com/archives/143975

RoboticsTomorrow: https://www.roboticstomorrow.com/news/2020/12/02/wrapify-kiwibot-and-gong-partner-for-first-autonomous-bot-delivery-ooh-campaign/15982/

About Wrapify
With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real time to measure performance.

280,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

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