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While we were all looking forward to being done with this pandemic, the likelihood of increased restrictions look like a possibility later this year. 

Have no fear, we’ve learned a lot these past 500+ days!

Many of us in the OOH industry have seen a massive shift in the way brands evaluate and ultimately buy this type of ad medium.

Here are a few things we learned from the lockdowns in 2020 and pandemic related ad buying behavior:

  1. It takes 66 days to form a habit

    According to a 2009 study published in the European Journal of Social Psychology, it takes an average of 66 days to form a habit.  We saw the rise of app-enabled delivery propel DoorDash, Grubhub, Uber Eats, Instacart, GoPuff and many other app-enabled players in the gig-delivery space.  We all know someone that would have never used their smartphone to get their groceries delivered and now it is engrained in many of our lives. What’s more, many of these drivers were also doing rideshare driving pre-pandemic and needed to supplement their income with ad-supported revenue from platforms like Wrapify.

    It put brand dollars into the pockets of Americans who need it and these brands realized platforms like Wrapify deliver measurable exposure in neighborhoods across the country … Where people spend MOST OF THEIR TIME!

  2. We have 500+ days under our belt

    It’s been more than 500 days since the initial impact of the pandemic here in the US. We all know how to wear our masks, social distance, and many of us have already been vaccinated.  We still have work to do, but platforms like Zoom allowed us to persist and run our businesses. Many of us have started to have face to face meetings and we might have to stop congregating indoors without masks … but we’ve all learned how to adapt and keep business moving. Brands also adapted to this environment by leveraging OOH in new ways; focusing more and more on hyper-local, measurement and retargeting the audience exposed with contextually relevant messaging.

  3. OOH was more valuable than many initially thought…

    We’ve been plastered with digital advertising on our smartphones and devices.  We’ve seen more CTV/OTT ads than we can count and quite frankly, we just have digital fatigue or ‘Digital Device Burnout’.  In a recent EY study, Digital fatigue drives 47% to seek downtime from internet-enabled devices. 


This Harris Poll highlights how OOH is increasingly leading consumers to discover new businesses and brands, and influencing their path to purchase. About one-quarter report OOH informed them of a new business or brand this past year. In larger urban areas 1M+, 34% say OOH influenced their decision to buy a product.

Many marketers initially assumed that lock downs meant people weren’t out and about and that was the case according to Geopath Mobility Update – Week of 8/2/2021, but the traffic returned to pre-pandemic levels pretty quickly, and we are now seeing miles traveled per day exceed miles traveled pre-pandemic:


  1. Flexibility & Cost Effectiveness

    OOH can be leveraged in so many ways and one common misconception is that it is a top of the funnel tactic with limited measurement and inventory is hard to find in other parts of the US.  We’ve been focused on making measurement and attribution primary reasons to leverage the media we deploy.  Whether it’s a ‘Tier 1’ market like NYC or LA or a neighborhood in Tuscaloosa, we can deploy measurable and attributable OOH anywhere in the country.

  2. Recall

    One of the most striking arguments we lean on, is the recall our media creates and how it influences the digital audience thereafter.  OOH + digital is a recipe for success now more than ever.  Even Facebook reported that using both Facebook and OOH ads worked best – with the combined impact proving to be “13% more efficient than expected.” Nielsen also called out wrapped vehicles as being the most noticed segment of Moving OOH Inventory in a 2019 NIELSEN & OAAA OOH ADVERTISING REPORT. This is one of the main reasons our ‘Physical Retargeting’ capabilities are leveraged in most of the campaigns we deploy.

The Wrapify Take
Make no mistake about it – we want businesses to remain open and I want to see us all continue to thrive. Here are a few examples of how brands that leverage Wrapify took advantage of these new market dynamics:

  • B2B TECH BRANDS WORKED FROM HOME TOO: B2B Tech giants like Zoom and Oracle leveraged the rise of app-enabled delivery to reach decision makers where they live and play. Our ABM use case was adapted to WFH and became even more relevant with such a high volume of Wrapify drivers also participating in app-enabled food and grocery delivery canvassing neighborhoods nationwide.
  • HOTSPOTS & HYPER TARGETING:Brands like Petco and 7-Eleven leveraged our ‘Hotspot’ feature on the Wrapify platform to drive more frequency in the neighborhoods their retail locations service. This feature gamifies driving so that these gig-drivers earn more by driving in high-value areas for brands.
  • SWARMS: (a Wrapify favorite): App-enabled brands like Self Financial and the BLK App leveraged SWARM to get their campaign vehicles driving around specific points of interest and leveraged the Wrapify Attribution Suite to measure things like app installs and specific events fired in their respective mobile apps.

This article was written and published by Wrapify CEO and OOH Influencer James Heller. The original post can be found here: https://www.linkedin.com/pulse/proof-ooh-pandemic-proven-james-heller

About Wrapify

With a powerful combination of OOH, digital, and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out-of-home advertising with the scalability, targeting, and accountability of digital.

Brands including T-Mobile, Petco, and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution, and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 300,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

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SAN DIEGO, June 18, 2021 (PR Newswire) – Boost by Wrapify, the SaaS subscription service enabling Transit Out of Home (OOH) and Branded Fleets, today announces its inclusion in the Samsara Marketplace.  


Samsara enables more than 20,000 fleets with an easy and simple platform for GPS tracking, safety cameras, telematics, and more. The integration with Boost and Samsara provides fleet operators leveraging Samsara for fleet telematics with the ability to measure the audience exposed to these vehicles and retarget this audience across multiple digital channels including Display, Mobile, and Video.


According to The Harris Poll and OAAA, consumers are noticing OOH the most while driving right now and Facebook even reported that OOH + Facebook is 13% more effective than Facebook Advertising expected.

Boost by Wrapify has been leveraged by Autonomous Fleets, Transit OOh operators including Truck side, Bus, Taxi, and Rideshare Advertising operators as well as branded Delivery Fleets across the nation. This integration makes it easy for Samsara clients to connect their fleets with this first-of-its-kind media measurement and retargeting platform.


“This is a big step forward for measuring what anonymized folks exposed to branded vehicles do online, in-app, and in retail environments,” says James Heller, CEO, and Founder at Wrapify.  “It’s no longer just a sticker on a bus, truck, van, or bot; it’s money on the table.

To learn more, please visit https://wrapify.com/boost/.

View the Samsara integration here: https://www.samsara.com/resources/marketplace/wrapify-boost

OOH Today: https://oohtoday.com/boost-by-wrapify-now-included-in-the-samsara-marketplace-2/

MarTech Series: https://martechseries.com/technology/boost-wrapify-now-included-samsara-marketplace-ecosystem/

About Wrapify

With a powerful combination of OOH, digital, and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out-of-home advertising with the scalability, targeting, and accountability of digital.

Brands including T-Mobile, Petco, and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution, and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 300,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

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2020 was not the year we all planned on having. Despite a global pandemic and all of the curveballs we experienced as a society, brands found new ways to leverage the power of our platform while we continued to support our gig-working heroes.

BRANDS LOVE US

300,000 DRIVERS AND COUNTING!

DOWNLOAD THE LATEST VERSION OF THE APP!

We launched the first nationally scaled static ad topper product on rideshare/gig-delivery vehicles. It opened our platform to brands we would have never been able to serve before. It also provided a great entry point for brands wanting the full suite of attribution, retargeting, and impressions tracking that our platform delivers but at a lower price point than our three wrap options.

The early effects of the pandemic were being seen overseas. Wrapify was having its best quarter in the company’s history. Little did we and the entire OOH industry know what was about to take place in our economies around the world. 

The U.S. ad industry came to a screeching halt. Ad spend transitioned away from Out-of-Home (OOH) and into digital advertising platforms like Facebook and Programmatic Digital including CTV. The OOH industry got hit hard. Rideshare also saw a dramatic pullback. We got hit hard too and had to let a few valuable team members go. 

Instead of throwing in the towel, we got fired up! We adapted and reacted to an emerging new trend — the rapid adoption of app-enabled food and grocery delivery. Many of the 300,000+ drivers on our platform transitioned in part or fully away from rideshare to food and grocery delivery for platforms like DoorDash and Instacart. 

Boom!  

Wrapify was uniquely positioned to provide brands with street-level media that actually reaches an audience where they live. Where do food and grocery delivery drivers typically drive?  

Neighborhoods! 

Hyperlocal became the new norm, and Wrapify got brands in neighborhoods via gig drivers with the frequency and recall brands love.

Brands realized siege mentality is a surefire way to fail. Sharp marketers looked at ways to reach an audience while stay-at-home orders were in effect. We also started the development of productizing our patented measurement and attribution features for Transit Media operators by laying the groundwork for Boost.

With nationwide tragedies and outcry taking place, we decided to use our advertising abilities for a cause and to not be silent. We donated a Static+ Rideshare Topper campaign to the NAACP to help fight racial injustice. Soon the message, “SILENCE IS NOT AN OPTION” hit the streets.

While continuing to serve the nation’s largest brands, we launched a brand new version of our Advertiser Dashboard that included updates to data visualization for attribution and retargeting. This was the first time moving OOH inventory could be monitored for impression data, attribution, and retargeting in a dashboard online.

We also surveyed our driver base and uncovered some really interesting trends. What brands do gig-drivers want to advertise with most? Which gig-platforms are they turning to this year? 

We announced Boost, a first-of-its-kind measurement solution for Transit Media Operators, and began serving beta clients like AllOver Media! 

We made it into the Inc. 5000 for the second year in a row! The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent and a median rate of 165%. 

We saw a massive rebound in brands launching campaigns across the country. Several existing brand clients, such as Zoom, DoorDash, T-Mobile, Heineken, 7-Eleven doubled down on the gig-drivers participating with Wrapify.

Adweek ranked Wrapify in its annual Adweek 100: Fastest Growing feature, as we saw a three-year growth of over 250%!

Our operations team took it to the max and leveraged the power of our national network of printers and installers to wrap the most vehicles in a two-week timespan. We moved mountains!

We supported Yes on Prop 22 with our partners at DoorDash to help get this important California state law passed.

Our engineering team doubled in size and made several advancements in our mobile apps to refine the user experience, tracking GPS data, and stability.

BOTS! BOTS! BOTS! We launched the first Bot Advertising solution by leveraging our operational scale and Boost by Wrapify to power measurement, attribution and multi-channel retargeting.

WHAT’S NEXT?

We are as excited as you are about seeing 2020 coming to an end. We are even more excited about entering 2021 with the effects of the pandemic (hopefully) coming to end. Our team is hard at work making the platform better than ever. Stay tuned for BIG updates in Q1 2021! 

Happy New Year from the entire Wrapify team!

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New category creation of OOH enables brands to reach consumers at street-level with key metrics

SAN DIEGO, Dec. 02, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced a first-of-its-kind autonomous bot delivery campaign alongside partners Kiwibot, the robotics company providing affordable and accessible delivery service and Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, kicking off in San Jose and coming soon to Denver and Los Angeles.

Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing. With autonomous bots on the rise, Wrapify’s Boost provides these delivery operators with a brand-new transit media revenue stream with the ability to provide brand and agency clients robust attribution reporting, data visualization and multi-channel retargeting capabilities.

Gong has launched a campaign with Kiwibot on the streets of San Jose leveraging Boost by Wrapify’s offline-to-online advertising for transit OOH. Complete with connecting the bot’s location data, Gong is able to create a targeted audience, extend the reach of their OOH ad placement, and measure performance against custom conversion goals.

Wrapify + Gong Kiwibot campaign on the streets of San Jose, 2020

“We’re always looking for ways to cut through the noise,” explained Udi Ledergor, chief marketing officer at Gong. “We’ve partnered with the Wrapify team before to hijack conference traffic with innovative out-of-home advertising and we’re excited to pilot their latest initiative with Kiwibot to explore new frontiers of engaging advertising for this new economy.”

According to eMarketer, digital out-of-home ad spending will increase from $2.72 billion in 2020 to $3.84 billion in 2023. This campaign is a first-of-its-kind for autonomous bot delivery and of many other vehicle mediums for the Boost by Wrapify Platform.

“2020 became the year of identifying new opportunities for innovation and pushing boundaries,” said James Heller, CEO and co-founder of Wrapify. “No other ad tech company or platform encompasses all of the features that turn a fleet’s moving OOH ad placement into digital and physical retargeting with full attribution and measurement. We are creating a brand-new category of out-of-home, enabling bots to serve high-recall, street-level media that can be tracked and attributed.”

To learn more, please visit https://wrapify.com/boost/.

View the full release here: http://www.globenewswire.com/news-release/2020/12/02/2138493/0/en/Wrapify-Kiwibot-and-Gong-Partner-for-First-Autonomous-Bot-Delivery-OOH-Campaign.html

StreetFight: https://streetfightmag.com/2020/12/02/adtech-firms-test-new-concept-with-autonomous-bot-delivery-campaign/#.X8euWBNKiTc

MarTech Series: https://martechseries.com/sales-marketing/programmatic-buying/wrapify-kiwibot-gong-partner-first-autonomous-bot-delivery-ooh-campaign/

OOH Today: https://oohtoday.com/out-of-homes-first-autonomous-bot-delivery-campaign/

DailyDOOH: http://www.dailydooh.com/archives/143975

RoboticsTomorrow: https://www.roboticstomorrow.com/news/2020/12/02/wrapify-kiwibot-and-gong-partner-for-first-autonomous-bot-delivery-ooh-campaign/15982/

About Wrapify
With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real time to measure performance.

280,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

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Wrapify Recognized on Adweek 100: Fastest Growing with Three-Year Revenue Growth of 250% 

NEW YORK, October 5, 2020 – Adweek today ranked Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and, for the first time ever, 10 top solution providers — large and small, from all over the world — whose industry presence is on the rise. Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years. This is the first year that solution providers have appeared on the list. 

“We are beyond grateful to be included in the Top 10 Fastest Growing Solution Providers by Percent Change in Revenue segment of the Adweek 100 this year. 2020 has been a rough year for the ad industry as a whole. Continuing to grow and persist is no easy task without a pandemic, let alone a pandemic during an election year,” said James Heller, CEO and co-founder. “We could not do it without the amazing brands that leverage our platform, our industry partners, the drivers that support us and our amazing team.”

Complete results of Adweek 100: Fastest Growing, including company profiles, can be found here and in the October 5th issue of the award-winning Adweek magazine. Featured organizations include holding companies, independent agencies, both global and regional focused, as well as organizations providing industry services across the spectrum from mobile to lead-gen.

“2020 has been a challenging year, but these agencies and solution providers have shown how innovation breeds success,” says Jeffrey Litvack, Adweek’s chief executive officer. “Everyone in the advertising community can learn something from their examples.” 

“The only constant in advertising is change,” added Lisa Granatstein, Adweek’s editor, svp, programming. “The best way to see where the industry is headed is to see who’s leading the pack, and Adweek 100: Fastest Growing always has a few surprises.”

On Thursday, October 15, 2020, Adweek will celebrate these companies at the Adweek 100: Fastest Growing virtual event.  

Link to the full release, here: https://www.globenewswire.com/news-release/2020/10/05/2103798/0/en/Wrapify-Named-to-2020-Adweek-100-Fastest-Growing-Companies.html

About Wrapify

With a powerful combination of OOH, digital, and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

CONTACTS: 

Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Jenny Gensch
Wrapify Marketing
jgensch@wrapify.com

More about Adweek 

Methodology  

To be eligible for the Adweek’s Fastest Growing list, shops provided three years of earned revenue from 2017 to 2019 and had to have at least $250,000 of revenue in 2017. Participating agencies were required to certify the accuracy of their reported revenue figures, and we performed additional auditing to determine the accuracy of the submissions. Due to privacy, figures are not disclosed. Agency descriptions are based on submission forms.

About Adweek 

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better. 

For more information on Adweek 100: Fastest Growing, visit https://www.adweek.com/agencies/adweek-presents-the-100-fastest-growing-agencies-and-10-solution-providers-of-2020/ 

For more information contact: pr@adweek.com 

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ad-tech-inc-5000-wrapify-two-time-list-honoree

NEW YORK, August 12, 2020 – Inc. magazine today announced that Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, made Inc.’s list for the second year in a row.  The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. 

By combining its powerful performance-driven out-of-home (OOH) and omnichannel ad tech platform with the gig economy, Wrapify empowers Fortune 500 brands like AT&T, Coca-Cola, and Salesforce to reach tailored audiences in an omnichannel environment where traditional media cannot via wrapped vehicles. 

Via its Attribution Suite and Physical Retargeting capabilities, Wrapify bridges the gap between online and offline advertising all while serving brands with measurable, actionable analytics to help target and scale ad campaigns. Recently, Wrapify also launched it’s Boost Platform for OOH transit media providers and operators, to serve yet another segment of out-of-home advertising.

“Making into the Inc. 5000 two years in a row is a massive achievement for the Wrapify team.  Adding new products and taking the OOH industry further into the digital age with advancements in attribution and opening up the platform to transit media providers helps extend this recognition to the entire industry,” said James Heller, CEO of Wrapify. “2020 has undoubtedly been a rough year for the entire world and continuing to thrive in this environment is no small feat. We are honored to receive this valuable recognition two years in a row and we look forward to supporting our loyal brands, agencies, and OOH industry at large!”

Not only have the companies on the 2020 Inc. 5000 been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists as well. The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent and a median rate of 165 percent. The Inc. 5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.” The annual Inc. 5000 event honoring the companies on the list will be held virtually from October 23 to 27, 2020. As always, speakers will include some of the greatest innovators and business leaders of our generation.”

Methodology

The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Conference, visit http://conference.inc.com/.

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