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Press Release: Wrapify Releases First of its Kind OOH Measurement and Attribution Dashboard

by James Heller
written by James Heller

Latest version of Wrapify’s OOH Attribution Suite Turbocharges OOH Brand Campaigns

San Diego, CA — July 14th, 2020 — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement. 

Wrapify's updated online OOH attribution dashboard
Preview of Wrapify’s Cutting Edge OOH Attribution Dashboard
(See below for demo video)

“It is really exciting to see attribution technology persist across the OOH ecosystem,” said Udi Ledergor, CMO at Gong. “It helps demonstrate the value and ROI of OOH, which has always been a big challenge for marketers. It also helps bridge the gap between offline and online marketing, which we’ve all been trying to do for the better part of a decade.”

With the recent pandemic and recession in 2020, brands are looking for unique ways to hyper-target their ideal markets, not just out on the streets, but in targeted neighborhoods and homes as well. As brands have increasingly been returning to advertising outside of the home more than ever, Wrapify’s latest advertiser dashboard allows them to measure this medium digitally for effective monitoring and scaling. 

“Helping media strategists visualize campaign performance data in real-time is fundamental to informed decision making,” explains Kasper Koczab, OOH industry veteran. “With these new dashboard features, Wrapify is leading the way among OOH providers by giving brands the insights they need to make the most of their media investments.” 

Wrapify continues to innovate its digital OOH offering for brands and agencies with improved data visualization, retargeting, and OOH attribution metrics that are accessible online — a first-of-its-kind for a moving OOH placement. In addition to the updated and streamlined performance, Wrapify’s brand partners now have access to a multitude of new capabilities including Attribution Reporting from OOH Exposure, Retargeted Reporting, OOH Media Measurement and Data Visualization, and SWARM — Wrapify’s day-of-event route mapping and proof of performance photo access. 

Demo of Wrapify’s Updated Attribution Suite & Dashboard for Brands and Agencies

“The key to selling ads to brands is proof it works,” said Wrapify co-founder and CEO James Heller.  “Measuring and attributing OOH exposure should be as easy as measuring display or search. Our platform enables brands and agencies to measure campaigns by setting goals for online conversions, driving foot-traffic, or in-app activity. With our newest Dashboard updates to the platform, customizing your brand’s ROI for OOH is now possible.”

For more information on Wrapify Advertiser Dashboard 2.0, please visit https://www.wrapify.com/. 

To read the full release, please visit http://www.globenewswire.com/news-release/2020/07/14/2062113/0/en/Wrapify-Releases-First-of-Its-Kind-OOH-Measurement-and-Attribution-Dashboard.html

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing Lead
jgensch@wrapify.com

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Ad Industry NewsPress ReleaseProduct

Press Release: Wrapify Launches Static+™ Rideshare Topper to Offer Brands Targeted and Scalable OOH Advertising

by James Heller
written by James Heller

San Diego, CA — January 8, 2020

Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced the launch of the Static+™ Rideshare Topper for targeted advertising campaigns. The Static+™ Rideshare Topper is a proprietary product and nationally-scalable medium that utilizes Wrapify’s unique Attribution Suite and Physical Retargeting capabilities, allowing brands to place advertisements on top of the modern-day taxi, including Uber and Lyft rideshare vehicles.

“Taxi top advertising in New York is a $30 million industry, and in the last few years, many companies have failed to enter the market to replicate this success,” said James Heller, CEO and co-founder of Wrapify. “Now, with our Static+™ Rideshare Topper, we are paving the way for more organizations to capitalize on this effective form of advertising. Over the last five years, we’ve built a strong operational network that has allowed us to construct this smart product at scale, allowing access for more organizations to utilize this effective form of advertising. As the largest rideshare specific platform, we’ve designed the Static+™ Rideshare Topper to not only serve brands, agencies and publishers, but to also create a new opportunity for rideshare drivers to monetize their time on the road by earning money for miles they are already driving each day.”

Wrapify’s Static+
™ Rideshare Topper

Contributing to the consistent growth of the out-of-home (OOH) industry, brands have successfully leveraged Wrapify’s technology to physically retarget audiences and attribute OOH spend through online conversions, in-app activity and actual foot-traffic. According to Nielsen’s 2019 OOH Advertising Study, transit advertising is one of the most noticeable OOH advertising mediums. As rideshare advertising continues to manifest into a highly utilized and effective segment of OOH advertising, brands, agencies and publishers can now leverage Wrapify’s Static+™ Rideshare Topper at a price point feasible for campaign deployment at a national level. 

“This is a logical evolution of an age-old media product,” said Kathi Moore, vice president, branding and communications at CheapOair. “Wrapify’s attribution and retargeting features, paired with the ability to scale this on rideshare vehicles nationwide makes this a huge win for travel brands like CheapOair.”

“Taxi-top advertising is a core line item in many brand’s OOH media plans, especially in top DMAs. This is a technological leap in measurement and attribution and an obvious iteration of the format,” said Brian Rappaport CEO at QUAN Media Group.

Wrapify has a nationwide network of verified drivers using the app and certified installers supporting brand campaigns. With the growing number of credible rideshare drivers in the gig-economy, and advertising opportunities, as a result, Wrapify is one of the first to capitalize on this expanding segment in the market with the Static+™ Rideshare Topper, rendering their Attribution Suite and retargeting offerings available to pair with it. 

Interested in Static+ Rideshare Topper Pricing and Details Now?

STATIC+ RIDESHARE TOPPER

Read this featured in OOH Today: OOH TODAY

To read the full release, head here to the wire: Full Press Release

Learn more about how Wrapify can connect your out-of-home advertising to digital attribution: visit wrapify.com. 

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

250,000+ drivers in the US use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Marketing/Sales Contact
Jenny Gensch
Wrapify
jgensch@wrapify.com

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Ad Industry News

New Report Shows Out Of Home Advertising Drives Greater ROI

by James Heller
written by James Heller

Wrapify was pleased to see a pair of recent studies from Nielsen and the USA’ largest advertising holding company conglomerate Omnicom, showing how and why OOH media world should be playing a much larger role in brands and marketers’ media spending.

Both of these independent and separate studies show that Out of Home over-performs its budget for driving online activation. These reports also show that shifting budget dollars, even by a percentage point or two, can dramatically increase the effectiveness of the campaign.

The world’s pre-eminent marketing research firm, The Nielsen Company, and one of the world’s “big three” advertising conglomerates, Omnicom, are both heavy hitters in this type of thing. When they reach separate but equal conclusions, everyone should pay attention.

Out of Home delivers the most online activity per ad dollar spent, according to Nielsen’s OOH Online Activation Survey. Out of home media indexes nearly four times the amount expected given its relative percentage of budgets.

According to Nielsen, “On average OOH media makes up around 7% of a media budget, but it generates 26% activation share for search engine engagement alone. When it comes to engagement on Facebook, Twitter and Instagram … these rates are even higher.

As we were writing about these two studies, we actually came across a third as well, out of Australia, Analytic Partners “ROI Benchmarks” study. It shows how the most effective advertising campaigns are achieved when the campaign is a blend of Out Of Home, television and digital media–26% additional returns when combining Out Of Home with TV and Digital media activity.

This was the case last fall, when Wrapify was part of Bud Light’s NFL-team branded can campaign for the Rams return to Los Angeles. Wrapify was proud to be part of that high-profile campaign—particularly our Sunday Swarms on game day at the Colosseum—but know the TV and online push only helped make our cars more noteworthy to consumers. Bud Light has since continued to leverage Wrapify.

The ROI Benchmarks study is the largest market mix modeling study ever undertaken Down Under. It is based on 14 years of data from more than 250 econometric studies created for more than 135 brands with a combined advertising spend in excess of $7 billion.

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