Our new platform, the Wrapify Driver Marketplace, has just kicked off! It connects brands looking for advertising opportunities with a network of over 400,000 workers in the gig economy. This marketplace not only shows rideshare and delivery drivers the latest advertising offers from brands but also offers them access to exclusive discounts and other economic opportunities.
Our CEO and Co-founder, James Heller, had the following to say regarding the Driver Marketplace launch, “Wrapify has created a solid driver network over the last seven years, allowing us to build and scale this product nationwide. We feel confident that this product will help the right brands reach their target audience while also accomplishing our mission to support the gig economy.”
Joining Forces with Amazon & DoorDash
Amazon was one of the first brands to get involved in our new initiative. As demand for Amazon’s online retailer services grows, so does its need for more staff to handle logistical issues. That is why Amazon Workforce Staffing will use the platform’s ability to reach gig workers to identify potential candidates to fulfill these roles. This is in addition to the omnichannel marketing campaign that Amazon will be rolling out through Wrapify.
Amazon already has an out-of-home campaign running with Wrapify, with vehicles on the road, and money being earned by drivers in cities like Spokane, WA, Boise, ID, Salt Lake City, UT, and many more. But with this additional feature, they have a chance to leverage omnichannel marketing strategies to achieve their goals.
As for DoorDash, after running an OOH campaign with Wrapify a few years ago, they came back intent to use this new platform as a way to quickly get the word out where and when they needed it. Their listing just went live in several cities across the US with a similar intent – inform more drivers about the gig opportunities available with DoorDash.
Getting Work Solo and GoShare Involved
Also joining the list of partners with the Wrapify Driver Marketplace are gig-economy platforms GoShare, a delivery and ridesharing service, and Solo, an aggregation platform that helps gig workers track their income and potential jobs.
GoShare will use the network to offer gig workers additional opportunities to earn income. “In the current state of the economy, no one’s job is safe. We want to change that. We love onboarding new drivers to our platform, especially ones trying to monetize the cargo-vehicle investments they’ve made. Wrapify created a new way for us to reach and help that audience at scale,” said Shaun Savage, Co-founder and CEO at GoShare.
In addition to offering workers gig prospects, Solo will also provide drivers discounts on membership services. Speaking on the partnership, Bryce Bennett, CEO and Founder of Work Solo said, “Partnering with Wrapify is the next logical step in our evolution as a company. The Driver Marketplace is an excellent opportunity for our growth, and Wrapify’s messaging, combined with the platform’s potential to scale nationally, make this a big gain for freelance networks like Work Solo.”
Are You Getting in on the Action?
Our ultimate goal with the Driver Marketplace is to connect high-powered brands with a network of gig workers who want to improve their financial future! Here, rideshare drivers can find an additional way to earn income while completing these rides. Additionally, companies can offer exclusive discounts and offers alongside advertising opportunities.
Outside of the Driver Marketplace, Wrapify allows brands to incorporate out-of-home (OOH) advertising as part of an omnichannel marketing effort. We are trusted by some of the world’s leading companies, including Google, Uber, Zoom, Shell, Pepsi, and Coca-Cola. Our philosophy is centered on providing our clients with data and metrics that allow them to achieve accurate attribution, physical retargeting, and foot traffic measurements.
If you’re interested in building brand equity and acquiring a ton of new customers, get in touch with us today.
If you are a rideshare or delivery driver and would like to earn extra income with Wrapify, learn more here