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wrapify driver marketplace

Our new platform, the Wrapify Driver Marketplace, has just kicked off! It connects brands looking for advertising opportunities with a network of over 400,000 workers in the gig economy. This marketplace not only shows rideshare and delivery drivers the latest advertising offers from brands but also offers them access to exclusive discounts and other economic opportunities. 

Our CEO and Co-founder, James Heller, had the following to say regarding the Driver Marketplace launch, “Wrapify has created a solid driver network over the last seven years, allowing us to build and scale this product nationwide. We feel confident that this product will help the right brands reach their target audience while also accomplishing our mission to support the gig economy.”

Joining Forces with Amazon & DoorDash

Amazon was one of the first brands to get involved in our new initiative. As demand for Amazon’s online retailer services grows, so does its need for more staff to handle logistical issues. That is why Amazon Workforce Staffing will use the platform’s ability to reach gig workers to identify potential candidates to fulfill these roles. This is in addition to the omnichannel marketing campaign that Amazon will be rolling out through Wrapify.

Amazon already has an out-of-home campaign running with Wrapify, with vehicles on the road, and money being earned by drivers in cities like Spokane, WA, Boise, ID, Salt Lake City, UT, and many more. But with this additional feature, they have a chance to leverage omnichannel marketing strategies to achieve their goals.

As for DoorDash, after running an OOH campaign with Wrapify a few years ago, they came back intent to use this new platform as a way to quickly get the word out where and when they needed it. Their listing just went live in several cities across the US with a similar intent – inform more drivers about the gig opportunities available with DoorDash.

Getting Work Solo and GoShare Involved

Also joining the list of partners with the Wrapify Driver Marketplace are gig-economy platforms GoShare, a delivery and ridesharing service, and Solo, an aggregation platform that helps gig workers track their income and potential jobs.

GoShare will use the network to offer gig workers additional opportunities to earn income. “In the current state of the economy, no one’s job is safe. We want to change that. We love onboarding new drivers to our platform, especially ones trying to monetize the cargo-vehicle investments they’ve made. Wrapify created a new way for us to reach and help that audience at scale,” said Shaun Savage, Co-founder and CEO at GoShare.

In addition to offering workers gig prospects, Solo will also provide drivers discounts on membership services. Speaking on the partnership, Bryce Bennett, CEO and Founder of Work Solo said, “Partnering with Wrapify is the next logical step in our evolution as a company. The Driver Marketplace is an excellent opportunity for our growth, and Wrapify’s messaging, combined with the platform’s potential to scale nationally, make this a big gain for freelance networks like Work Solo.”

Are You Getting in on the Action?

Our ultimate goal with the Driver Marketplace is to connect high-powered brands with a network of gig workers who want to improve their financial future! Here, rideshare drivers can find an additional way to earn income while completing these rides. Additionally, companies can offer exclusive discounts and offers alongside advertising opportunities.

Outside of the Driver Marketplace, Wrapify allows brands to incorporate out-of-home (OOH) advertising as part of an omnichannel marketing effort. We are trusted by some of the world’s leading companies, including Google, Uber, Zoom, Shell, Pepsi, and Coca-Cola. Our philosophy is centered on providing our clients with data and metrics that allow them to achieve accurate attribution, physical retargeting, and foot traffic measurements.

If you’re interested in building brand equity and acquiring a ton of new customers, get in touch with us today.

If you are a rideshare or delivery driver and would like to earn extra income with Wrapify, learn more here

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economic impact

Cynics of modern-day capitalism will say that the only purpose of business… is profit. However, companies and brands can benefit the world around them immensely. A 2019 article published in the European Research on Management and Business Economics journal identified the correlation between a country’s economic growth (from 2008-2017) and the investment in that country’s top brands. The article reviewed 38 countries, each one with a positive correlation between investment in these brands and long-term, overall economic growth.

The Economic Impact of DoorDash During the Pandemic

Companies don’t only provide employment opportunities. They also positively impact society through the efficient exchange of goods and services. These optimizations allow customers and businesses alike to focus on their top priorities. One example of a brand proving its contribution to the economic well-being of a country is DoorDash. In a 2019 report, DoorDash noted that it was responsible for $13.2 billion in direct, indirect, and induced economic activity during the first year of the pandemic. Additionally, 67% of restaurants and food operators reported that DoorDash was a critical part of staying above water during the COVID-19 restrictions. This was due in part to DoorDash’s COVID-19 relief programs which assisted restaurants financially. Some of these programs eliminated commission fees and supported marketing costs.

How Wrapify Generates Positive Economic Impact

With our newly-launched Wrapify Driver Marketplace, we are economically empowering more people than ever before. We connect brands with our network of over 400,000 drivers and gig workers. Through this, we facilitate the open sharing of economic value. Not only do gig drivers learn about the latest offers from businesses that can give them a financial boost, but they also get access to exclusive discounts and other financial opportunities. 

We aim to foster a positive, economic impact by providing buyers and sellers with a mutually beneficial marketplace. Brands get access to meaningful placements and visibility that can be tracked, measured, and attributed. This allows companies to retarget the exposed audience and accurately calculate their marketing return on investment (ROI). 

Furthermore, Wrapify puts the ad spend invested by these firms back into the pockets of both delivery and rideshare drivers. Drivers use their extra funds from Wrapify to assist them with paying for education, retirement contributions, car operating costs, household expenses, and more. A 2020 paper published by The Hutchins Center on Fiscal and Monetary Policy (part of the Brookings Institution) notes that the flexible hours that rideshare drivers enjoy enable them to withstand income oscillations. And again, the paper mentioned above calculated the gains created by ridesharing services. These have yielded over $1 billion for the San Francisco Bay Area alone. 

Another study published by the Milken Institute in 2017 examined the first and second-order economic effects of ridesharing services by analyzing Google search trends for Uber and Lyft. This paper found that a one percent increase in searches for ridesharing services resulted in 2.19 lives saved per month. The mechanism of action is purported to be through the reduction of alcohol-related motor vehicle fatalities. 

By supplementing the income of rideshare drivers and subsequently encouraging them to stay in the industry as it becomes saturated, Wrapify is contributing to social and economic benefits en masse.

Be Part of the Difference with Wrapify

If you want to use out-of-home advertising (OOH) as part of an omnichannel marketing strategy, reach out to us. We are trusted by some of the world’s leading companies, including Zoom, Amazon, and General Mills. With us, you will be able to achieve better attribution AND feel good about where your ad dollars go – into the pockets of rideshare drivers.


If you are a rideshare or delivery driver and would like to earn extra income with Wrapify, learn more here.

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The goal for any agency is to make a big impression for their clients. But this is becoming more difficult with increased competition, limited ad inventory, and growing campaign requests. That’s why you need new, innovative OOH market strategies to win against these challenges. Based on the mission you have, here are four market strategies that work (and the specific brand campaigns to back them up!)

Mission: Overcome limited OOH inventory

We’ve all been there. Your client wants to advertise in a market with limited OOH inventory. With the ever-growing gig economy, our driver-base can deploy OOH advertising virtually anywhere. We’ve helped build target audiences in places with limited or scarcely available media like Austin, Raleigh, and even College Station. 

Limited Media OOH Market Strategies

For recovery footwear brand OOFOS, they knew WHERE to target high-performance athletes (Ironman), but they weren’t sure HOW. The location of the Ironman North American Champion Race was in St. George, UT. With limited media options available, Wrapify helped them overcome these challenges. Just last weekend, they launched a successful advertising campaign that targeted the right audience at the right time. 

Mission: Increase footfall and product sales

Retailers, CPG, and alcohol brands often want to target distributor zones and key zip codes to drive foot traffic and product sales. These lofty goals can be difficult to achieve and even more to measure. That’s where the gig economy and performance-driven ad tech can step in. 

For example, TaylorMade aimed to measure sales for its new TP5 golf ball. One of their strategies was to drive wrapped cars around Dick’s Sporting Goods stores in DMAs like Atlanta. The result? A 102% lift in visits made to their TP5 product page.

Product Sales OOH Market Strategies
Product Sales OOH Market Strategies

Mission: Reach target market segments

Donut Effect OOH Market Strategies
Donut Effect OOH Market Strategies with Amazon in Seattle DMA

COVID-19 completely changed America’s major metropolitan areas. With less populated city-centers and more people working from home, the “donut effect” transformed the suburbs into the new hotspot for target buyers. Wrapify compliments core media and gets brands into the suburbs of top markets – where people are spending more time than ever.

When Amazon wanted to drive recruitment in their top 20+ markets, Wrapify created hot zones based on the “donut effect” philosophy. Then, drivers were sent to the city center AND the suburbs of the key markets. This ensured the widest possible audience for the campaign.

“Wrapify has allowed Amazon to reach pockets of key markets that our traditional OOH buys weren’t reaching. It’s been a great addition to our traditional media mix and we’ve been impressed with their ability to track performance with foot traffic attribution data.”

Sandra F., Senior Media Manager, Amazon

Mission: Dominate the market

For larger media campaigns that need a nationwide reach, you need a “surround sound” campaign. This means flooding key markets with your client’s advertising. Wrapify’s campaigns can be amplified in multiple markets at once, penetrating downtown areas as well as suburbs and local neighborhoods.

For sports-betting platform Caesars Sportsbook, they were able to reach markets from NYC to Ann Arbor. Their Wrapify SWARM campaign included super-sized, fully-wrapped ride-share vehicles. They drove around key sporting events, providing the wide audience reach they were looking for. 

Market Domination OOH Marketing Strategies
Market Domination OOH Marketing Strategies

In conclusion, advertising within the gig economy, ride-share advertising, car advertising, ads on cars, or vehicle wrap advertising (whatever you want to call it) …  is not just a one-trick-pony. As many brands have experienced, this high-recall OOH medium has been the key to brand building AND measuring performance. To see which OOH market strategies would work for you, contact us for a personalized strategy session.  

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SAN DIEGO, June 18, 2021 (PR Newswire) – Boost by Wrapify, the SaaS subscription service enabling Transit Out of Home (OOH) and Branded Fleets, today announces its inclusion in the Samsara Marketplace.  


Samsara enables more than 20,000 fleets with an easy and simple platform for GPS tracking, safety cameras, telematics, and more. The integration with Boost and Samsara provides fleet operators leveraging Samsara for fleet telematics with the ability to measure the audience exposed to these vehicles and retarget this audience across multiple digital channels including Display, Mobile, and Video.


According to The Harris Poll and OAAA, consumers are noticing OOH the most while driving right now and Facebook even reported that OOH + Facebook is 13% more effective than Facebook Advertising expected.

Boost by Wrapify has been leveraged by Autonomous Fleets, Transit OOh operators including Truck side, Bus, Taxi, and Rideshare Advertising operators as well as branded Delivery Fleets across the nation. This integration makes it easy for Samsara clients to connect their fleets with this first-of-its-kind media measurement and retargeting platform.


“This is a big step forward for measuring what anonymized folks exposed to branded vehicles do online, in-app, and in retail environments,” says James Heller, CEO, and Founder at Wrapify.  “It’s no longer just a sticker on a bus, truck, van, or bot; it’s money on the table.

To learn more, please visit https://wrapify.com/boost/.

View the Samsara integration here: https://www.samsara.com/resources/marketplace/wrapify-boost

OOH Today: https://oohtoday.com/boost-by-wrapify-now-included-in-the-samsara-marketplace-2/

MarTech Series: https://martechseries.com/technology/boost-wrapify-now-included-samsara-marketplace-ecosystem/

About Wrapify

With a powerful combination of OOH, digital, and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out-of-home advertising with the scalability, targeting, and accountability of digital.

Brands including T-Mobile, Petco, and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution, and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 300,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

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Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

SAN DIEGO, Aug. 06, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, today announced a first-of-its-kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement.

Historically, transit OOH and attribution has been difficult to measure. Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full attribution and measurement. For the first time, offline-to-online advertising for transit OOH operators and fleet operators are able to access attribution and retargeting data in a dashboard online.

Preview of Wrapify’s Boost Platform

By leveraging Boost, brands can connect their fleet’s location data, create targeted audiences, extend the reach of their OOH ad placement and measure performance against custom conversion goals. Brands can also access attribution reporting from OOH exposure as well as retargeting reporting, OOH media measurement and data visualization.

“We are excited to enable our mobile billboard fleet with the powerful attribution and retargeting capabilities that Wrapify Boost provides,” said Jeff Griffing, CEO AllOver Media. “AllOver Media has been fortunate that over the last 18 years our mobile billboard customers have been very loyal based on their ROI. We’re now happy to pilot a program with Wrapify and their new tools that can help our customers enhance their media investments even further.”

Enabling branded vehicles with Wrapify’s Boost Platform can turbocharge existing branded fleet inventory of trucks, vans and corporate vehicles with multi-channel ‘Physical Retargeting’ and attribution.

“This powerful gravitas is unique to OOH, yet it’s no longer enough on its own. The industry must endeavor to prove itself with science,” says James Heller, CEO and Co-founder of Wrapify. “Luckily, the work we’ve done over the past five years on our own OOH platform created the opportunity to inform smarter attribution, retargeting and tracking for ROI for the rest of the industry. This is a game-changer for Wrapify and the transit OOH segment at large.”

Press Release: http://www.globenewswire.com/news-release/2020/08/06/2074435/0/en/Wrapify-Launches-Boost-Platform-for-Out-of-Home-Transit-Media-Providers-and-Operators.html

To learn more, please visit wrapify.com/boost

About Wrapify
With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

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Latest version of Wrapify’s OOH Attribution Suite Turbocharges OOH Brand Campaigns

San Diego, CA — July 14th, 2020 — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement. 

Wrapify's updated online OOH attribution dashboard
Preview of Wrapify’s Cutting Edge OOH Attribution Dashboard
(See below for demo video)

“It is really exciting to see attribution technology persist across the OOH ecosystem,” said Udi Ledergor, CMO at Gong. “It helps demonstrate the value and ROI of OOH, which has always been a big challenge for marketers. It also helps bridge the gap between offline and online marketing, which we’ve all been trying to do for the better part of a decade.”

With the recent pandemic and recession in 2020, brands are looking for unique ways to hyper-target their ideal markets, not just out on the streets, but in targeted neighborhoods and homes as well. As brands have increasingly been returning to advertising outside of the home more than ever, Wrapify’s latest advertiser dashboard allows them to measure this medium digitally for effective monitoring and scaling. 

“Helping media strategists visualize campaign performance data in real-time is fundamental to informed decision making,” explains Kasper Koczab, OOH industry veteran. “With these new dashboard features, Wrapify is leading the way among OOH providers by giving brands the insights they need to make the most of their media investments.” 

Wrapify continues to innovate its digital OOH offering for brands and agencies with improved data visualization, retargeting, and OOH attribution metrics that are accessible online — a first-of-its-kind for a moving OOH placement. In addition to the updated and streamlined performance, Wrapify’s brand partners now have access to a multitude of new capabilities including Attribution Reporting from OOH Exposure, Retargeted Reporting, OOH Media Measurement and Data Visualization, and SWARM — Wrapify’s day-of-event route mapping and proof of performance photo access. 

Demo of Wrapify’s Updated Attribution Suite & Dashboard for Brands and Agencies

“The key to selling ads to brands is proof it works,” said Wrapify co-founder and CEO James Heller.  “Measuring and attributing OOH exposure should be as easy as measuring display or search. Our platform enables brands and agencies to measure campaigns by setting goals for online conversions, driving foot-traffic, or in-app activity. With our newest Dashboard updates to the platform, customizing your brand’s ROI for OOH is now possible.”

For more information on Wrapify Advertiser Dashboard 2.0, please visit https://www.wrapify.com/

To read the full release, please visit http://www.globenewswire.com/news-release/2020/07/14/2062113/0/en/Wrapify-Releases-First-of-Its-Kind-OOH-Measurement-and-Attribution-Dashboard.html

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing Lead
jgensch@wrapify.com

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