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AdvertisingPolitical Advertising

A Vehicle For Your Voice

by Sadie Phillips
written by Sadie Phillips 3 mins read

Political Ads Don’t Have To Be Boring

 

Let’s have some fun…

The 2024 presidential election is heating up, and here at Wrapify (an ad tech platform for brands and a gig platform for rideshare and delivery drivers) we’ve decided to hit the gas—literally.

 

How so? By launching a one-of-a-kind way for you to make your voice heard through political vehicle ads. We’re turning rideshare and delivery vehicles into rolling political ads, cruising through key battleground states. 

To shake things up, Wrapify is encouraging Americans to advocate for the presidential candidate of their choice this election. Forget the yard signs— do something that will actually make people look twice – wrap a rideshare vehicle. Now your favorite candidate’s face can ride shotgun in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.

James Heller, CEO of Wrapify, shared his enthusiasm for the campaign: “This novel use of our ad platform gives people and businesses a unique opportunity to help their favorite candidate secure the lead in a very visible way.”

How Does It Work?

 

  1. VOTE

    1. Choose your candidate (red or blue)

    2. Contribute $1,000 on behalf of the selected candidate

  2. WRAP

    1. Wrapify places a wrapped vehicle representing your candidate on the road in the swing state of your choice

  3. WIN

    1. Follow along as we track vehicle impressions and heatmaps daily as vehicles hit the road


It’s simple: once a $1,000 contribution is made, a campaign-wrapped car will hit the streets within 1-2 weeks. And no, this isn’t a short-term fling—these cars will stay wrapped in glory for four whole weeks. The citizens of these states will have plenty of time to think about their political choices in rush hour traffic behind or beside one of the strategically placed vehicles.

For those keeping score at home, Wrapify is even providing updates on car quantities, heat maps (so you can see where all those ad-wrapped cars are on the map), and impressions at votewrapwin.com. Yep, you can track just how much political influence you’re sending out onto the roadways.

  1.  

Let Democracy Take The Driver’s Seat

 

Here’s the kicker: Not only do you get to represent your political allegiance, but the drivers on this campaign actually get paid for their mileage. Wrapify’s network of 500,000+ Uber, Lyft, DoorDash, and Instacart drivers are getting in on the action, earning money all while doing their regular gig work. In addition to delivering your pizza, they’ll be delivering up democracy. Wrapify may be the only ad platform where your contribution could help change a few minds and help your driver pay their rent.

 

So if you’ve been wondering how to make a political statement this election season—look no further. Wrapify is here to remind us all that every vote counts, and so does every mile. Because, let’s face it, democracy looks great, especially on a bumper.


Link to full press release along with contest rules: https://www.prweb.com/releases/wrapify-launches-unique-swing-states-rideshare-adver[…]-engagement-ahead-of-2024-presidential-election-302248736.html 

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OOH Advertising

Wrapify: A Top Tier, Performance Driven Out-Of-Home Platform

by Sadie Phillips
written by Sadie Phillips

Understanding the Buy

Ever bought something that looked and seemed cool, but in reality, you had no idea how cool it actually was until ya got it home and cut those very annoying zip ties off of the item as you read the instructions (or as it started to come to life– queue Woody)? Ironically enough, we’ve seen this from brands after purchasing a Wrapify campaign. Marketers and media buyers both appreciate the traditional aspects that out-of-home (OOH) advertising products like Wrapify have to offer. But what really makes Wrapify different and need we say, “top tier” is our dedication to transparency, quality, data and performance. 

You Get What You Pay For

You know the saying, “less is more?” We can get behind that nine out of ten times, but not when it comes to rideshare advertising campaigns. At Wrapify we have proven time & time again that more is actually more and we are now doubling down on that statement since our push for a universal standardization in the rideshare advertising space. As a leader in the space, our CEO saw an increasing need to generalize the way we present our wrap types to the public. As the competitive landscape for rideshare advertising expands and we see an addition of new players in the growing space, it’s important to know you’re getting what you are actually paying for.

When developing our vehicle wrap templates, our first thought was to ensure the visibility of the brand all around the vehicle. In order to do that, we made sure that every advertisement had a rear window proof. This was important to us because when a vehicle is parked in a parking lot, at a traffic light, or driving on the interstate, our goal is to showcase that ad to as many people as possible. Many of our competitors are not able to guarantee this, especially with their economy wraps that don’t include a back window perf. So if you ever wondered why Wrapify was priced slightly higher than the competition, this is one reason; always remember, you get what you pay for.

Wrapify Puts the SWARM in SWARM

Wrapify coined the term SWARM years ago, and others in the business followed suit. 

A SWARM is an event Wrapify puts on for most of our campaigns where we send all drivers in a campaign to a specific point of interest in order to maximize impressions for the brand, and oftentimes we take things up a notch to also hit a specific target audience. For instance, if you’re releasing a new movie, let us get your ad in front of audiences that will attend said movie. How do we do that? Host a SWARMs at a movie theaters. Is it a pet lovers/kids movie? No problem, let’s also SWARM zoos and parks. Okay, you get the gist. 

We have a dedicated Swarm team to help plan and execute the perfect event. Additionally, we send photographers to our events to capture some of the most captivating campaign moments. 

Where is your target audience frequenting? Let’s go there together.

Wrapify Does Data

It’s no secret that OOH with data to back it is becoming more of the norm, but with Wapify you get that plus some. Our omnichannel retargeting and attribution suite, ensures those campaign impressions continue working for you even after your campaign has ended.

Not only do we do data, but we do it right with our interactive campaign dashboard that you’ll gain access to as your campaign hits the road!

Wrapify is Top Tier

Some of the biggest brands on the planet have trusted us, and that is due to the fact that we not only showcase a wonderful product, but we offer outstanding service to all of our clients. It’s not because we have more time on our hands or more hours in the day, but because your campaign is our campaign.

If it’s not crystal clear why Wrapify should be your top choice, let’s connect. Let us show you.If it is crystal clear, let’s also chat and get your campaign rolling!

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OOH Advertising

A Marketer’s Guide to EOY Media Planning

by Sadie Phillips
written by Sadie Phillips

Planning in Q4 for the next year is often a daunting task. And let’s face it, we’re all ready to get into the holiday festivities and celebrate the year coming to an end.  As we consider the possibilities for the next year, it becomes apparent that the rapidly changing landscape, unpredictable consumer behavior, and the emergence of new technologies are causing marketers to break into a cold sweat. We aim to reassure you that the dreaded Q4 planning period doesn’t have to be a burden.

https://media.giphy.com/media/l1AvzToQt5KGXcKSA/giphy.gif%20

Tackling the Unpredictable Regulatory Environment

If there is ever a time to get scrappy, that time is NOW. Marketers must grapple with the unpredictable nature of the regulatory environment, especially in the digital sphere. Laws and regulations related to data privacy, advertising, and online commerce can change rapidly and have a profound impact on marketing strategies.

It is nearly impossible to stay up to speed on all of the laws that are (let’s be honest) changing on the daily.

To mitigate the risks associated with evolving regulations, marketers should work closely with legal counsel, stay informed about changes in relevant laws, and be prepared to adapt their strategies to remain compliant. 

https://media.giphy.com/media/l49FiEAsjmPdoYhVK/giphy.gif%20

Combating Uncertainty in Consumer Behavior

One of the primary reasons marketers dread planning for the next year is the ever-shifting nature of consumer behavior. Consumer preferences, interests, and buying habits can change seemingly overnight. This unpredictability makes it challenging to create marketing strategies that resonate with the target audience. The rise of social media and the fast-paced nature of online trends only add to the complexity.

To tackle this, marketers must stay vigilant and adapt to the changing consumer landscape. Conducting regular market research, analyzing data, and monitoring social media trends can provide valuable insights to create adaptable strategies. Marketers should be prepared to pivot their plans quickly to remain relevant in the eyes of their audience.

Facing the Wrath of Everchanging Technology

The fast-paced evolution of technology is another major source of anxiety for marketers. The digital landscape is in a constant state of flux, with new tools, platforms, and algorithms emerging all the time. Staying updated and making the right choices from a multitude of options can be overwhelming.

To overcome this challenge, simply invest in continuous learning and development. It’s kind of like keeping your friends close and your enemies closer. Keep a close eye on emerging technologies and platforms and evaluate the potential for efficiently utilizing these new technological advances.

Additionally, fostering relationships with tech-savvy colleagues or partners can help marketers stay ahead of the curve. Your network is your network!

Wrapping it Up

Embracing change, continuous learning, adaptability, and a results-oriented mindset can help marketers navigate these challenges and develop strategies that not only survive but thrive in the face of uncertainty. The key to successful marketing planning for the next year lies in a proactive and agile approach that allows marketers to stay ahead of the curve and meet the ever-changing demands of their audience and industry.

We have various packages we’ve put together with the marketer in mind. Making planning, buying, and putting your campaign goals on cruise control for the next year a breeze. We’d love to meet and understand your campaign goals this season and see how our rideshare advertising platform can fit into your plans and increase your ROI.

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OOH Advertising

Overcoming Low OOH Inventory

by Sadie Phillips
written by Sadie Phillips

Overcoming Low OOH Inventory 

Looking to run an Out-of-Home (OOH) campaign in a market with little NO inventory? 

How about a suburb or demographic pocket of a major market that might be hard to reach with traditional OOH? 

Here are just a few examples of markets without a lot of options:

  • Orange County, CA
  • San Diego, CA
  • San Francisco, CA
  • Houston, TX
  • Austin, TX
  • Washington D.C.
  • Denver, CO
  • Miami-Ft Lauderdale, FL
  • Nashville, TN
  • Salt Lake City, UT
  • New Orleans, LA

Why OOH might be limited in a market?

The reasons for limited OOH inventory in some markets vary: 

  1. Special Permitting: Some OOH types like wildposting, projections, and sidewalk stenciling may require permits.
  2. Restrictions: Many cities and county’s across the US impose bans on OOH for “beautification”. 
  3. Rural Areas: Less populated areas often have fewer advertising opportunities, with rural billboards having limited visibility, especially at night.

Weigh your options in Limited Markets

In markets with limited traditional OOH opportunities, creativity is essential.

Here are some clever ways to overcome limited advertising availability:

  • Rideshare & App-Enabled Delivery Advertising: Ideal for markets with limited opportunities, these can reach neighborhoods where OOH isn’t prevalent. 
  • Wild Postings & Guerrilla: Post ads in nontraditional places or employ guerilla marketing tactics
  • Transit Advertising: Markets without traditional billboards often have transit options like subway, bus, or rail advertising. Street furniture options like bus shelters and benches are available as well.
  • Experiential Advertising: Explore unusual activations, aerial banners, boat ads, street teams, food trucks, and more. Use the environment creatively to engage your audience.

Find OOH inventory anywhere with Wrapify

Don’t let limited options hold you back. With creativity and expertise, outdoor advertising can thrive in any market. Wrapify specializes in OOH advertising and can help you brainstorm and execute unique campaigns.

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OOH AdvertisingPolitical AdvertisingSWARM

Making Every Impression Count: Politics And OOH

by Sadie Phillips
written by Sadie Phillips

Making The Votes Count

Every vote counts. We’ve all heard the saying. We hear it even more when election time rolls around. As a political leader or as someone with a particular political interest, it’s not the voting happening at the polls that you should be worried about . It’s the critical time prior to the voting window when you have the chance to make the ultimate impression on the public majority.

Every Impression Counts

Wrapify is no stranger to the political stage. Whether it be political candidates, legislation, or a simple PSA, we have had a hand in it all. With the primary elections coming up in November we still have a little time to get that last-minute push you need to stay top of mind for when the voting time comes around.

The Wrapify Way

You know the psychographics and the neighborhoods you need to be targeting, and we are in the business of getting your ads in those areas for highly targeted out-of-home advertising campaigns. Keep reading as we break down the use cases that will benefit your initiatives.

wrapify political SWARM

Wrapify For Candidates

It is truly a win-win. Your political campaign can supplement the yard signs your supporters have put out on the roadsides by wrapping vehicles in the community. It not only looks good, but it does good for the local community by putting money back into the pockets of everyday Americans (gig workers) by working with Wrapify.

SAN DIEGO, Nov. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, has announced it will deploy its wrapped vehicles on the 2020 election trail beginning November 2019 in New Hampshire, featuring political candidates’ campaigns on cars throughout the state. Wrapify is the only ad platform in U.S. history that provides widespread visibility and delivers measurable results for political candidates while boosting jobs for the American population. 

Wrapify Yes22 SWARM

Wrapify For Legislation/ PSAs

Building awareness is our specialty, so don’t act too surprised to see the ad above. This campaign helped draw awareness to Prop 22 in San Diego California, prompting those in the area to “vote yes” to pass this proposition. Lo and behold, this law did pass, and we were happy to play a part in the cause.

Wrapify is a leading provider of hyperlocal political advertising solutions. We have a team of experienced professionals who will work with you to create an effective campaign that resonates with your targeted voters. Contact us today to put your highly targeted campaign on the map.

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Rideshare AdvertisingSports Advertising

The Long Game Marketing Strategy For Betting And Sportsbook Apps

by Sadie Phillips
written by Sadie Phillips

GET TACTICAL

As sports betting laws are legalized in states across the country, your go-to-market strategy must have a sound plan in place. In order to ensure you cover all bases, we’ve broken it down into the top 3 things to focus your attention on. Implementing these out-of-the-box strategies will aid in breaking any barriers between you and your target audience.

Caesars Rideshare Marketing
  1. DIFFERENTIATE YOUR MARKETING STRATEGY
    You’re hitting the local television channels and radio stations, purchasing roadside real estate, and of course, utilizing digital media. While you utilize these mediums, keep in mind that your competitors are also taking advantage of most of these channels as well. The only way to stand out is to be different. Getting creative with your campaign messaging and visuals will go a long way.

     

  2. CONSIDER SEASONALITY
    What works in the summer may not make sense for the winter and vice versa. Are there certain events or holidays happening that will prompt crowds? Consider all things when planning your launch in new markets to get the most out of your marketing efforts.

     

  3. OUTDO YOUR COMPETITION
    No matter how good you know your platform is, you have to get consumers to believe that. If they don’t first believe it, they will never try it out. Always remember seeing is believing. That’s where market domination will come in. You have to fire on all cylinders; both big and small. Ensuring your brand is front and center of your audience.

ONE SOLUTION TO COVER ALL BASES?

There is no way one thing can do all of the above. That’s what you’re thinking, right? Actually, there is a way… The way in is through Wrapify’s premier rideshare advertising platform.

Differentiate your marketing strategy with power creatives, wager presence at relevant events in any market, and outdo your competition by generating brand awareness with a heavy multi-faceted brand presence.

Talk to our team today!

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