Wrapify Blog
  • Wrapify 2020 Year in Review
  • For Brands & Agencies
  • |
  • For Drivers
Tag:

Advertising

Ad AgenciesCase StudiesProductTech

Four OOH Market Strategies That Work

by Valerie Carboni May 12, 2022
written by Valerie Carboni
ooh market strategies

The goal for any agency is to make a big impression for their clients. But this is becoming more difficult with increased competition, limited ad inventory, and growing campaign requests. That’s why you need new, innovative OOH market strategies to win against these challenges. Based on the mission you have, here are four market strategies that work (and the specific brand campaigns to back them up!)

Mission: Overcome limited OOH inventory

We’ve all been there. Your client wants to advertise in a market with limited OOH inventory. With the ever-growing gig economy, our driver-base can deploy OOH advertising virtually anywhere. We’ve helped build target audiences in places with limited or scarcely available media like Austin, Raleigh, and even College Station. 

Limited Media OOH Market Strategies

For recovery footwear brand OOFOS, they knew WHERE to target high-performance athletes (Ironman), but they weren’t sure HOW. The location of the Ironman North American Champion Race was in St. George, UT. With limited media options available, Wrapify helped them overcome these challenges. Just last weekend, they launched a successful advertising campaign that targeted the right audience at the right time. 

Mission: Increase footfall and product sales

Retailers, CPG, and alcohol brands often want to target distributor zones and key zip codes to drive foot traffic and product sales. These lofty goals can be difficult to achieve and even more to measure. That’s where the gig economy and performance-driven ad tech can step in. 

For example, TaylorMade aimed to measure sales for its new TP5 golf ball. One of their strategies was to drive wrapped cars around Dick’s Sporting Goods stores in DMAs like Atlanta. The result? A 102% lift in visits made to their TP5 product page.

Product Sales OOH Market Strategies
Product Sales OOH Market Strategies

Mission: Reach target market segments

Donut Effect OOH Market Strategies
Donut Effect OOH Market Strategies with Amazon in Seattle DMA

COVID-19 completely changed America’s major metropolitan areas. With less populated city-centers and more people working from home, the “donut effect” transformed the suburbs into the new hotspot for target buyers. Wrapify compliments core media and gets brands into the suburbs of top markets – where people are spending more time than ever.

When Amazon wanted to drive recruitment in their top 20+ markets, Wrapify created hot zones based on the “donut effect” philosophy. Then, drivers were sent to the city center AND the suburbs of the key markets. This ensured the widest possible audience for the campaign.

“Wrapify has allowed Amazon to reach pockets of key markets that our traditional OOH buys weren’t reaching. It’s been a great addition to our traditional media mix and we’ve been impressed with their ability to track performance with foot traffic attribution data.”

Sandra F., Senior Media Manager, Amazon

Mission: Dominate the market

For larger media campaigns that need a nationwide reach, you need a “surround sound” campaign. This means flooding key markets with your client’s advertising. Wrapify’s campaigns can be amplified in multiple markets at once, penetrating downtown areas as well as suburbs and local neighborhoods.

For sports-betting platform Caesars Sportsbook, they were able to reach markets from NYC to Ann Arbor. Their Wrapify SWARM campaign included super-sized, fully-wrapped ride-share vehicles. They drove around key sporting events, providing the wide audience reach they were looking for. 

Market Domination OOH Marketing Strategies
Market Domination OOH Marketing Strategies

In conclusion, advertising within the gig economy, ride-share advertising, car advertising, ads on cars, or vehicle wrap advertising (whatever you want to call it) …  is not just a one-trick-pony. As many brands have experienced, this high-recall OOH medium has been the key to brand building AND measuring performance. To see which OOH market strategies would work for you, contact us for a personalized strategy session.  

May 12, 2022 0 comment
0 FacebookTwitterLinkedinEmail
Ad Industry NewsTechWrap Industry News

New Director of Ad Operations, Amy Lynn Boisvert, Brings Unmatched Digital Experience to Wrapify

by James Heller October 20, 2021
written by James Heller
New Director of Ad Operations, Amy Lynn Boisvert, Brings Unmatched Digital Experience to Wrapify

Continuing to level up the out-of-home (OOH) ad industry, Wrapify introduces Amy Lynn Boisvert as its Director of Ad Operations.

Amy brings 20 years of digital advertising experience to the new role at Wrapify. Before joining our team, she served as the Director of Digital Marketing at Growing Boulder. Prior to that, Amy led programmatic strategy and ad operations at the Boston Globe for more than eight years. Amy’s impressive career also includes working with notable brands such as AOL.

“Amy’s extensive knowledge, programmatic experience, and ability to navigate a rapidly changing industry will elevate Wrapify’s demonstrated success, both for us and our clients,” said Wrapify’s CEO and Founder James Heller.

Wrapify creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Our unique technology can effectively attribute vehicle exposure to conversion online, in-app, or foot traffic. It also provides gig workers with an opportunity to earn extra income for the driving they already do. 

Once a brand identifies regions and sets its target demographic and psychographics, the Wrapify team gets to work. Channeling decades of experience, we produce effective creative for the campaign’s fleet.

And that’s just the beginning. The ability to measure and retarget the audience exposed is what sets us apart — and why Amy’s skill set is crucial for our team.

“As an advertiser, I know car wrapping by itself might seem like a novelty. I experienced the same pain points our clients have, specifically with the lack of attribution,” Amy said. “Wrapify changes the game. I’m excited to be a part of this overdue industry disruption.” 

In this position, Amy will oversee all digital ad operations. She will also work with brands and agencies to implement ‘Physical Retargeting,’ our digital remarketing service, and ‘Audience Porting,’ a true differentiator in the out-of-home space.

“We’ve taken the most noticeable ad medium in out-of-home advertising, vehicle wraps, and revolutionized it,” James explains. “Our platform provides advertisers with visualized attribution and retargeting capabilities while putting cash back into the pockets of the ever-growing gig economy.”

Visit Wrapify.com/brands to learn how we empower brands by integrating the gig economy with innovative, performance-driven advertising technology.

October 20, 2021 0 comment
1 FacebookTwitterLinkedinEmail
Ad Industry NewsPress ReleaseProduct

Press Release: Wrapify Releases First of its Kind OOH Measurement and Attribution Dashboard

by James Heller July 14, 2020
written by James Heller

Latest version of Wrapify’s OOH Attribution Suite Turbocharges OOH Brand Campaigns

San Diego, CA — July 14th, 2020 — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement. 

Wrapify's updated online OOH attribution dashboard
Preview of Wrapify’s Cutting Edge OOH Attribution Dashboard
(See below for demo video)

“It is really exciting to see attribution technology persist across the OOH ecosystem,” said Udi Ledergor, CMO at Gong. “It helps demonstrate the value and ROI of OOH, which has always been a big challenge for marketers. It also helps bridge the gap between offline and online marketing, which we’ve all been trying to do for the better part of a decade.”

With the recent pandemic and recession in 2020, brands are looking for unique ways to hyper-target their ideal markets, not just out on the streets, but in targeted neighborhoods and homes as well. As brands have increasingly been returning to advertising outside of the home more than ever, Wrapify’s latest advertiser dashboard allows them to measure this medium digitally for effective monitoring and scaling. 

“Helping media strategists visualize campaign performance data in real-time is fundamental to informed decision making,” explains Kasper Koczab, OOH industry veteran. “With these new dashboard features, Wrapify is leading the way among OOH providers by giving brands the insights they need to make the most of their media investments.” 

Wrapify continues to innovate its digital OOH offering for brands and agencies with improved data visualization, retargeting, and OOH attribution metrics that are accessible online — a first-of-its-kind for a moving OOH placement. In addition to the updated and streamlined performance, Wrapify’s brand partners now have access to a multitude of new capabilities including Attribution Reporting from OOH Exposure, Retargeted Reporting, OOH Media Measurement and Data Visualization, and SWARM — Wrapify’s day-of-event route mapping and proof of performance photo access. 

Demo of Wrapify’s Updated Attribution Suite & Dashboard for Brands and Agencies

“The key to selling ads to brands is proof it works,” said Wrapify co-founder and CEO James Heller.  “Measuring and attributing OOH exposure should be as easy as measuring display or search. Our platform enables brands and agencies to measure campaigns by setting goals for online conversions, driving foot-traffic, or in-app activity. With our newest Dashboard updates to the platform, customizing your brand’s ROI for OOH is now possible.”

For more information on Wrapify Advertiser Dashboard 2.0, please visit https://www.wrapify.com/. 

To read the full release, please visit http://www.globenewswire.com/news-release/2020/07/14/2062113/0/en/Wrapify-Releases-First-of-Its-Kind-OOH-Measurement-and-Attribution-Dashboard.html

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing Lead
jgensch@wrapify.com

July 14, 2020 0 comment
1 FacebookTwitterLinkedinEmail
Case StudiesFoot-TrafficOnline Attribution

Case Study – Grocery Delivery Orders Soar for Giant Eagle, HEB and Instacart

by James Heller April 8, 2020
written by James Heller

INTRO

American supermarket chain Giant Eagle leveraged Wrapify to drive a measurable increase in online ordering and curbside pickup in Pittsburgh, PA. They integrated Wrapify into their out-of-home and digital marketing mix in 2019. As a result of their campaign, they also gained more brand awareness, website traffic and foot-traffic measured by Wrapify’s Attribution Suite.

 

See the full case study in PDF form

See Case Study

GOALS

• Grow revenue from curbside pickup sales

• Increase the number of total orders placed online

• Increase the checkout conversion rate of online orders

• Digitally retarget the OOH-exposed shoppers online

• Drive foot-traffic into physical stores

CAMPAIGN SNAPSHOT

Here is a preview of The Campaign Heat Map when their campaign was on the road and the coverage obtained from it. The Wrapified vehicles grabbed mobile ad ID’s as they drove:

Heat Map
Summary

BENEFITS & RESULTS

Utilizing Wrapify’s Physical Retargeting features, Giant Eagle was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform…

To see the results download below!

Download Case Study
   

Learn More at wrapify.com/brands

 

Check out our 2019 media kit!

Media Kit
April 8, 2020 0 comment
0 FacebookTwitterLinkedinEmail
Ad Industry NewsPress ReleaseProduct

Press Release: Wrapify Launches Static+™ Rideshare Topper to Offer Brands Targeted and Scalable OOH Advertising

by James Heller January 8, 2020
written by James Heller

San Diego, CA — January 8, 2020

Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced the launch of the Static+™ Rideshare Topper for targeted advertising campaigns. The Static+™ Rideshare Topper is a proprietary product and nationally-scalable medium that utilizes Wrapify’s unique Attribution Suite and Physical Retargeting capabilities, allowing brands to place advertisements on top of the modern-day taxi, including Uber and Lyft rideshare vehicles.

“Taxi top advertising in New York is a $30 million industry, and in the last few years, many companies have failed to enter the market to replicate this success,” said James Heller, CEO and co-founder of Wrapify. “Now, with our Static+™ Rideshare Topper, we are paving the way for more organizations to capitalize on this effective form of advertising. Over the last five years, we’ve built a strong operational network that has allowed us to construct this smart product at scale, allowing access for more organizations to utilize this effective form of advertising. As the largest rideshare specific platform, we’ve designed the Static+™ Rideshare Topper to not only serve brands, agencies and publishers, but to also create a new opportunity for rideshare drivers to monetize their time on the road by earning money for miles they are already driving each day.”

Wrapify’s Static+
™ Rideshare Topper

Contributing to the consistent growth of the out-of-home (OOH) industry, brands have successfully leveraged Wrapify’s technology to physically retarget audiences and attribute OOH spend through online conversions, in-app activity and actual foot-traffic. According to Nielsen’s 2019 OOH Advertising Study, transit advertising is one of the most noticeable OOH advertising mediums. As rideshare advertising continues to manifest into a highly utilized and effective segment of OOH advertising, brands, agencies and publishers can now leverage Wrapify’s Static+™ Rideshare Topper at a price point feasible for campaign deployment at a national level. 

“This is a logical evolution of an age-old media product,” said Kathi Moore, vice president, branding and communications at CheapOair. “Wrapify’s attribution and retargeting features, paired with the ability to scale this on rideshare vehicles nationwide makes this a huge win for travel brands like CheapOair.”

“Taxi-top advertising is a core line item in many brand’s OOH media plans, especially in top DMAs. This is a technological leap in measurement and attribution and an obvious iteration of the format,” said Brian Rappaport CEO at QUAN Media Group.

Wrapify has a nationwide network of verified drivers using the app and certified installers supporting brand campaigns. With the growing number of credible rideshare drivers in the gig-economy, and advertising opportunities, as a result, Wrapify is one of the first to capitalize on this expanding segment in the market with the Static+™ Rideshare Topper, rendering their Attribution Suite and retargeting offerings available to pair with it. 

Interested in Static+ Rideshare Topper Pricing and Details Now?

STATIC+ RIDESHARE TOPPER

Read this featured in OOH Today: OOH TODAY

To read the full release, head here to the wire: Full Press Release

Learn more about how Wrapify can connect your out-of-home advertising to digital attribution: visit wrapify.com. 

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

250,000+ drivers in the US use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Marketing/Sales Contact
Jenny Gensch
Wrapify
jgensch@wrapify.com

January 8, 2020 0 comment
0 FacebookTwitterLinkedinEmail
Ad Industry NewsPress ReleaseTech

2020 Elections Meet New Multi-Channel Platform Wrapify

by James Heller November 22, 2019
written by James Heller
Political Candidates Use Wrapify’s Digital Platform Powered by the Gig Economy to Share Powerful Messages and Put Cash Back into the Pockets of the People

SAN DIEGO, Nov. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, has announced it will deploy its wrapped vehicles on the 2020 election trail beginning November 2019 in New Hampshire, featuring political candidates’ campaigns on cars throughout the state. Wrapify is the only ad platform in U.S. history that provides widespread visibility and delivers measurable results for political candidates while boosting jobs for the American population. Political candidate Roque “Rocky” De La Fuente is the first to capitalize on Wrapify’s unique, one-of-a-kind digital marketing platform.

In 2020, brands will continue to focus more of their overall out-of-home display budgets toward digital out-of-home (DOOH), and DOOH will be more integrated with digital buys than ever before. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

2020 candidates are already searching for strategic outlets beyond traditional channels to market themselves and reach constituents in a more differentiated, personal and trackable way. Wrapify presents a new opportunity for political candidates to allocate campaign budgets to creatively reach voters and share their message throughout the voter journey with moments for influence, action and support.

“We work with brands, advertisers and marketers looking for new and powerful ways to reach hyper-targeted audiences — so working with political candidates is a natural fit for Wrapify,” said James Heller, CEO, and co-founder of Wrapify. “Beyond that, everyday drivers are able to monetize their trips by placing advertisements on their vehicles, which puts money back into the pockets of the people while promoting for any campaign. Wrapify is excited to work with Rocky to promote his political campaign in a creative way to connect with the community, launching first here in New Hampshire.”

Wrapify is available to anybody that drives and is looking to make extra money for their everyday commute or routes. Existing gig economy workers such as Lyft, Uber, GrubHub and Postmates drivers are also able to leverage Wrapify’s platform to earn more by monetizing their typical routines and routes.

To learn more about Wrapify, please visit wrapify.com.

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

200,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA.

Read from the release source here:

Read Release

Want to learn more about Wrapify?

Get In Touch

Like this read? You may also like:

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

November 22, 2019 0 comment
0 FacebookTwitterLinkedinEmail
Newer Posts
Older Posts

Twitter

"The surge in commuters has driven a corresponding increase in ad spend on digital out-of-home." #ooh #dooh… https://t.co/vZcQqs4ePX

17-May-2022

Reply Retweet Favorite
"Check us out" - @SentinelOne Just another great example of this high-recall advertising medium attracting lots o… https://t.co/KlVdmkVzI2

10-May-2022

Reply Retweet Favorite
OOH-baby - exciting news to share today! Valerie Carboni joins Wrapify as our first-ever VP of Marketing. With over… https://t.co/0gBYxRmtBx

04-May-2022

Reply Retweet Favorite
Do you remember when you joined Twitter? I do! #MyTwitterAnniversary https://t.co/3upAUiZkd0

11-Jan-2022

Reply Retweet Favorite
Wishing you and yours a happy and healthy Holiday Season. https://t.co/ugz3pZVwJt

25-Dec-2021

Reply Retweet Favorite

Let’s Keep In Touch

Subscribe to our marketing & advertising updates

  • About Us
  • Brands & Agencies
  • Boost Platform
  • Drive With Us
  • Blog
  • Help
  • Installers
  • Privacy Policy
Driver Login

© Copyright 2022 Wrapify Inc.