out of home advertising Archives

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

SAN DIEGO, Aug. 06, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, today announced a first-of-its-kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement.

Historically, transit OOH and attribution has been difficult to measure. Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full attribution and measurement. For the first time, offline-to-online advertising for transit OOH operators and fleet operators are able to access attribution and retargeting data in a dashboard online.

By leveraging Boost, brands can connect their fleet’s location data, create targeted audiences, extend the reach of their OOH ad placement and measure performance against custom conversion goals. Brands can also access attribution reporting from OOH exposure as well as retargeting reporting, OOH media measurement and data visualization.

“We are excited to enable our mobile billboard fleet with the powerful attribution and retargeting capabilities that Wrapify Boost provides,” said Jeff Griffing, CEO AllOver Media. “AllOver Media has been fortunate that over the last 18 years our mobile billboard customers have been very loyal based on their ROI. We’re now happy to pilot a program with Wrapify and their new tools that can help our customers enhance their media investments even further.”

Enabling branded vehicles with Wrapify’s Boost Platform can turbocharge existing branded fleet inventory of trucks, vans and corporate vehicles with multi-channel ‘Physical Retargeting’ and attribution.

“This powerful gravitas is unique to OOH, yet it’s no longer enough on its own. The industry must endeavor to prove itself with science,” says James Heller, CEO and Co-founder of Wrapify. “Luckily, the work we’ve done over the past five years on our own OOH platform created the opportunity to inform smarter attribution, retargeting and tracking for ROI for the rest of the industry. This is a game-changer for Wrapify and the transit OOH segment at large.”

Press Release: http://www.globenewswire.com/news-release/2020/08/06/2074435/0/en/Wrapify-Launches-Boost-Platform-for-Out-of-Home-Transit-Media-Providers-and-Operators.html

To learn more, please visit wrapify.com/boost

About Wrapify
With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

Wrapify was pleased to see a pair of recent studies from Nielsen and the USA’ largest advertising holding company conglomerate Omnicom, showing how and why OOH media world should be playing a much larger role in brands and marketers’ media spending.

Both of these independent and separate studies show that Out of Home over-performs its budget for driving online activation. These reports also show that shifting budget dollars, even by a percentage point or two, can dramatically increase the effectiveness of the campaign.

The world’s pre-eminent marketing research firm, The Nielsen Company, and one of the world’s “big three” advertising conglomerates, Omnicom, are both heavy hitters in this type of thing. When they reach separate but equal conclusions, everyone should pay attention.

Out of Home delivers the most online activity per ad dollar spent, according to Nielsen’s OOH Online Activation Survey. Out of home media indexes nearly four times the amount expected given its relative percentage of budgets.

According to Nielsen, “On average OOH media makes up around 7% of a media budget, but it generates 26% activation share for search engine engagement alone. When it comes to engagement on Facebook, Twitter and Instagram … these rates are even higher.

As we were writing about these two studies, we actually came across a third as well, out of Australia, Analytic Partners “ROI Benchmarks” study. It shows how the most effective advertising campaigns are achieved when the campaign is a blend of Out Of Home, television and digital media–26% additional returns when combining Out Of Home with TV and Digital media activity.

This was the case last fall, when Wrapify was part of Bud Light’s NFL-team branded can campaign for the Rams return to Los Angeles. Wrapify was proud to be part of that high-profile campaign—particularly our Sunday Swarms on game day at the Colosseum—but know the TV and online push only helped make our cars more noteworthy to consumers. Bud Light has since continued to leverage Wrapify.

The ROI Benchmarks study is the largest market mix modeling study ever undertaken Down Under. It is based on 14 years of data from more than 250 econometric studies created for more than 135 brands with a combined advertising spend in excess of $7 billion.

out of home advertising

PRESS RELEASE: Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators

New Report Shows Out Of Home Advertising Drives Greater ROI