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swarm

Making Every Impression Count: Politics And OOH

by Sadie Phillips October 5, 2023

written by Sadie Phillips

Making The Votes Count

Every vote counts. We’ve all heard the saying. We hear it even more when election time rolls around. As a political leader or as someone with a particular political interest, it’s not the voting happening at the polls that you should be worried about . It’s the critical time prior to the voting window when you have the chance to make the ultimate impression on the public majority.

Every Impression Counts

Wrapify is no stranger to the political stage. Whether it be political candidates, legislation, or a simple PSA, we have had a hand in it all. With the primary elections coming up in November we still have a little time to get that last-minute push you need to stay top of mind for when the voting time comes around.

The Wrapify Way

You know the psychographics and the neighborhoods you need to be targeting, and we are in the business of getting your ads in those areas for highly targeted out-of-home advertising campaigns. Keep reading as we break down the use cases that will benefit your initiatives.

Wrapify For Candidates

It is truly a win-win. Your political campaign can supplement the yard signs your supporters have put out on the roadsides by wrapping vehicles in the community. It not only looks good, but it does good for the local community by putting money back into the pockets of everyday Americans (gig workers) by working with Wrapify.

SAN DIEGO, Nov. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, has announced it will deploy its wrapped vehicles on the 2020 election trail beginning November 2019 in New Hampshire, featuring political candidates’ campaigns on cars throughout the state. Wrapify is the only ad platform in U.S. history that provides widespread visibility and delivers measurable results for political candidates while boosting jobs for the American population.

Wrapify For Legislation/ PSAs

Building awareness is our specialty, so don’t act too surprised to see the ad above. This campaign helped draw awareness to Prop 22 in San Diego California, prompting those in the area to “vote yes” to pass this proposition. Lo and behold, this law did pass, and we were happy to play a part in the cause.

Wrapify is a leading provider of hyperlocal political advertising solutions. We have a team of experienced professionals who will work with you to create an effective campaign that resonates with your targeted voters. Contact us today to put your highly targeted campaign on the map.

October 5, 2023 0 comment

Rideshare Advertising Sports Advertising

The Long Game Marketing Strategy For Betting And Sportsbook Apps

by Sadie Phillips September 27, 2023

written by Sadie Phillips

GET TACTICAL

As sports betting laws are legalized in states across the country, your go-to-market strategy must have a sound plan in place. In order to ensure you cover all bases, we’ve broken it down into the top 3 things to focus your attention on. Implementing these out-of-the-box strategies will aid in breaking any barriers between you and your target audience.

DIFFERENTIATE YOUR MARKETING STRATEGY
You’re hitting the local television channels and radio stations, purchasing roadside real estate, and of course, utilizing digital media. While you utilize these mediums, keep in mind that your competitors are also taking advantage of most of these channels as well. The only way to stand out is to be different. Getting creative with your campaign messaging and visuals will go a long way.
CONSIDER SEASONALITY
What works in the summer may not make sense for the winter and vice versa. Are there certain events or holidays happening that will prompt crowds? Consider all things when planning your launch in new markets to get the most out of your marketing efforts.
OUTDO YOUR COMPETITION
No matter how good you know your platform is, you have to get consumers to believe that. If they don’t first believe it, they will never try it out. Always remember seeing is believing. That’s where market domination will come in. You have to fire on all cylinders; both big and small. Ensuring your brand is front and center of your audience.

ONE SOLUTION TO COVER ALL BASES?

There is no way one thing can do all of the above. That’s what you’re thinking, right? Actually, there is a way… The way in is through Wrapify’s premier rideshare advertising platform.

Differentiate your marketing strategy with power creatives, wager presence at relevant events in any market, and outdo your competition by generating brand awareness with a heavy multi-faceted brand presence.

Talk to our team today!

September 27, 2023 0 comment

Events OOH Advertising SWARM

The Birds and The Bees of Wrapify SWARM

by Sadie Phillips September 15, 2023

written by Sadie Phillips

It’s time we had this talk. You’re old enough to hear it, and we wanted to sit you down before it’s, well, you know, too late. Before you overspend on channels that just don’t cut through the noise and static any longer.

What is a SWARM?

A unique, highly cost-effective way for brands to advertise at a specific time and place. THINK sporting events, conferences, concerts, festivals and more. Coverage at all of the places your target audience frequents. We send a large group of wrapped vehicles to an event of your choosing to literally dominate the outside premise of the event. Ensuring your target audience sees your advertisement.

What’s all the buzz about?

SWARMs have always been a huge part of the Wrapify brand, dating back to 2015 seen here on stage at Jason Calacnis’s LAUNCH Summit. We recently updated our packages to make SWARM the center of the campaign. You can plan everything around the events you want to target, and we have a team dedicated to ensuring your event activation goes off without a hitch.

Full Event Coverage

Whether your event is just one day or a multi-day event, we have a package for that. Looking to be at multiple events? We can handle that too. When we say there is a package for everyone and everything, we mean it.

Additional SWARM Perks

Not only do you get to be front and center at any event and cash in on all the impressions for the event, but we also include a photographer for at least one day of the event so you can use the photos to share on your company’s social media page to continue the hype around your campaign.

Popular Use Cases

1. Concerts and Festivals

2. Sporting Events

3. Conferences and Conventions

Example SWARM Plan

There is a big industry trade show happening in Las Vegas at the beginning of the month, and there is also a huge Las Vegas Raiders Football game that same week and a UFC Fight happening that weekend. How cool would it be to SWARM all of these events allowing your brand to get in front of your target audience and beyond? Also, let’s throw in some SWARM around the airports and hotels when trade show attendees will be arriving and departing. This blitz of a campaign will leave your brand top of mind before the trade show, during it, and after. We can also retarget the exposed audience online after the show.

Now what?

We’re feeling better now that we’ve had this talk and we hope you are too. If you have any questions, now is the time to ask away. Fill out this form, and we will get back to you right away.

September 15, 2023 0 comment