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OOH Advertising

The Long Game Marketing Strategy For Betting And Sportsbook Apps

by Sadie Phillips September 27, 2023
written by Sadie Phillips

GET TACTICAL

As sports betting laws are legalized in states across the country, your go-to-market strategy must have a sound plan in place. In order to ensure you cover all bases, we’ve broken it down into the top 3 things to focus your attention on. Implementing these out-of-the-box strategies will aid in breaking any barriers between you and your target audience.

Caesars Rideshare Marketing
  1. DIFFERENTIATE YOUR MARKETING STRATEGY
    You’re hitting the local television channels and radio stations, purchasing roadside real estate, and of course, utilizing digital media. While you utilize these mediums, keep in mind that your competitors are also taking advantage of most of these channels as well. The only way to stand out is to be different. Getting creative with your campaign messaging and visuals will go a long way.

     

  2. CONSIDER SEASONALITY
    What works in the summer may not make sense for the winter and vice versa. Are there certain events or holidays happening that will prompt crowds? Consider all things when planning your launch in new markets to get the most out of your marketing efforts.

     

  3. OUTDO YOUR COMPETITION
    No matter how good you know your platform is, you have to get consumers to believe that. If they don’t first believe it, they will never try it out. Always remember seeing is believing. That’s where market domination will come in. You have to fire on all cylinders; both big and small. Ensuring your brand is front and center of your audience.

ONE SOLUTION TO COVER ALL BASES?

There is no way one thing can do all of the above. That’s what you’re thinking, right? Actually, there is a way… The way in is through Wrapify’s premier rideshare advertising platform.

Differentiate your marketing strategy with power creatives, wager presence at relevant events in any market, and outdo your competition by generating brand awareness with a heavy multi-faceted brand presence.

Talk to our team today!

September 27, 2023 0 comment
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EventsOOH AdvertisingSWARM

The Birds and The Bees of Wrapify SWARM

by Sadie Phillips September 15, 2023
written by Sadie Phillips

It’s time we had this talk. You’re old enough to hear it, and we wanted to sit you down before it’s, well, you know, too late. Before you overspend on channels that just don’t cut through the noise and static any longer.

Wrapify SWARM with pedestrians

What is a SWARM?

A unique, highly cost-effective way for brands to advertise at a specific time and place. THINK sporting events, conferences, concerts, festivals and more. Coverage at all of the places your target audience frequents. We send a large group of wrapped vehicles to an event of your choosing to literally dominate the outside premise of the event. Ensuring your target audience sees your advertisement.

What’s all the buzz about?  

SWARMs have always been a huge part of the Wrapify brand, dating back to 2015 seen here on stage at Jason Calacnis’s LAUNCH Summit.  We recently updated our packages to make SWARM the center of the campaign. You can plan everything around the events you want to target, and we have a team dedicated to ensuring your event activation goes off without a hitch.

Navan Wrapify Campaign

Full Event Coverage

Whether your event is just one day or a multi-day event, we have a package for that. Looking to be at multiple events? We can handle that too. When we say there is a package for everyone and everything, we mean it.

Additional SWARM Perks 

Not only do you get to be front and center at any event and cash in on all the impressions for the event, but we also include a photographer for at least one day of the event so you can use the photos to share on your company’s social media page to continue the hype around your campaign.

Popular Use Cases 

1. Concerts and Festivals

2. Sporting Events

3. Conferences and Conventions 

Example SWARM Plan

There is a big industry trade show happening in Las Vegas at the beginning of the month, and there is also a huge Las Vegas Raiders Football game that same week and a UFC Fight happening that weekend. How cool would it be to SWARM all of these events allowing your brand to get in front of your target audience and beyond? Also, let’s throw in some SWARM around the airports and hotels when trade show attendees will be arriving and departing. This blitz of a campaign will leave your brand top of mind before the trade show, during it, and after. We can also retarget the exposed audience online after the show.

WISE SWARM

Now what? 

We’re feeling better now that we’ve had this talk and we hope you are too. If you have any questions, now is the time to ask away. Fill out this form, and we will get back to you right away. 

September 15, 2023 0 comment
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