wrap advertising Archives

New category creation of OOH enables brands to reach consumers at street-level with key metrics

SAN DIEGO, Dec. 02, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced a first-of-its-kind autonomous bot delivery campaign alongside partners Kiwibot, the robotics company providing affordable and accessible delivery service and Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, kicking off in San Jose and coming soon to Denver and Los Angeles.

Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing. With autonomous bots on the rise, Wrapify’s Boost provides these delivery operators with a brand-new transit media revenue stream with the ability to provide brand and agency clients robust attribution reporting, data visualization and multi-channel retargeting capabilities.

Gong has launched a campaign with Kiwibot on the streets of San Jose leveraging Boost by Wrapify’s offline-to-online advertising for transit OOH. Complete with connecting the bot’s location data, Gong is able to create a targeted audience, extend the reach of their OOH ad placement, and measure performance against custom conversion goals.

Wrapify + Gong Kiwibot campaign on the streets of San Jose, 2020

“We’re always looking for ways to cut through the noise,” explained Udi Ledergor, chief marketing officer at Gong. “We’ve partnered with the Wrapify team before to hijack conference traffic with innovative out-of-home advertising and we’re excited to pilot their latest initiative with Kiwibot to explore new frontiers of engaging advertising for this new economy.”

According to eMarketer, digital out-of-home ad spending will increase from $2.72 billion in 2020 to $3.84 billion in 2023. This campaign is a first-of-its-kind for autonomous bot delivery and of many other vehicle mediums for the Boost by Wrapify Platform.

“2020 became the year of identifying new opportunities for innovation and pushing boundaries,” said James Heller, CEO and co-founder of Wrapify. “No other ad tech company or platform encompasses all of the features that turn a fleet’s moving OOH ad placement into digital and physical retargeting with full attribution and measurement. We are creating a brand-new category of out-of-home, enabling bots to serve high-recall, street-level media that can be tracked and attributed.”

To learn more, please visit https://wrapify.com/boost/.

View the full release here: http://www.globenewswire.com/news-release/2020/12/02/2138493/0/en/Wrapify-Kiwibot-and-Gong-Partner-for-First-Autonomous-Bot-Delivery-OOH-Campaign.html

StreetFight: https://streetfightmag.com/2020/12/02/adtech-firms-test-new-concept-with-autonomous-bot-delivery-campaign/#.X8euWBNKiTc

MarTech Series: https://martechseries.com/sales-marketing/programmatic-buying/wrapify-kiwibot-gong-partner-first-autonomous-bot-delivery-ooh-campaign/

OOH Today: https://oohtoday.com/out-of-homes-first-autonomous-bot-delivery-campaign/

DailyDOOH: http://www.dailydooh.com/archives/143975

RoboticsTomorrow: https://www.roboticstomorrow.com/news/2020/12/02/wrapify-kiwibot-and-gong-partner-for-first-autonomous-bot-delivery-ooh-campaign/15982/

About Wrapify
With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real time to measure performance.

280,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

Wrapify is lowering our prices. Not because we have to, but because we can. So we will—up to thirty percent!

Technology has changed and disrupted many things, but not the truth. One core truth of business is if you put your clients first, if you consistently consider their place in every decision you make, your business will succeed.

The recent addition of Wrapify “Hotspots” was one great example of this, and our investment from Avery Dennison is bringing another.

The cash money part of venture capital deals is usually what people find sexiest, and I won’t minimize it because that is certainly important. But another aspect of Wrapify’s recent deal with Avery Dennison, the global manufacturer of adhesive materials, was choosing a partner who was invested not only financially but had the means to help us improve our product at the root level.

Avery Dennison and Wrapify have collaborated to develop an optimal, state-of-the-art vehicle-wrapping technology: a short-term, easy-to-install and remove film for transit out-of-home advertising.

This new wrap film exclusive for Wrapify, dubbed MPI 1902 EZ RS, lowers the cost of getting a Wrapify campaign on the road. We are, of course, passing those savings to our clients.

While I suggest you request our new rate card—I’m not going to go into a deep dive here, don’t worry—it’s worth repeating we’re talking up to a thirty percent reduction for shorter duration campaigns.

In short, better materials and support from a $6BN global company leads to better unit economics for Wrapify, resulting in better pricing for brands.

By the way, this breakthrough didn’t change how we compensate our drivers one bit!

New wrap technology via Avery Dennison was somewhat the stealth part of the VC deal in March, but I was thrilled about it then and I’m just as thrilled now. Wrapify is grateful to Avery Dennison for their passion and commitment to our success, and the evidence will be plainly seen on America’s road.

wrap advertising

Wrapify, Kiwibot and Gong Partner for First Autonomous Bot Delivery OOH Campaign

New category creation of OOH enables brands to reach consumers at street-level with key metrics

Wrapify / Avery Dennison Partnership Pays Off…For Brands