The Wrapify team was in Los Angeles last week for three days at the DMA “&THEN” global conference. The DMA is the nation’s largest and leading data and marketing association, and their annual conference gathers many of the industry’s top talents and visionaries. It was a great crowd.
Wrapify met hundreds of other interesting businesses and entrepreneurs, but the best moment was being named one of six winners of the DMA’s “Hot Zone” competition for the martech and adtech industries most promising startups. Wrapify will receive pilot programs with leading media data and marketing firms, including LiveRamp, Oracle and Involved Media.
DMA’s Hot Zone is one of two programs the association launched in the last year to accelerate adoption of emerging technologies and techniques that will deepen consumer engagement and achieve even more relevant content and marketing for consumers.
Wrapify emerged victorious from an original pool of 56 competing companies, 15 of which were invited to the &THEN conference to showcase their business and vision on the exhibit floor. From that 15, six winners advanced to the Battleground Competition and pitched in front of the event’s four judges–which included executives from Facebook and Oracle–and all conference attendees.
Wrapify “represented an amazing new and innovative way marketers can engage with their customers to deliver an impactful message,” said judge Cory Treffiletti, Vice President of Marketing and Partner Solutions, Oracle Data Cloud.
The organization said that Wrapify was recognized for “paying everyday consumer drivers to advertise on their car and providing advertisers with live data analytics, including impressions and geographic reach.”
That pretty much sums us up! We always like it when people “get” exactly what we are in such easy and straightforward terms.
Wrapify has won numerous awards for our idea, vision and success, but I’ll tell you–this never gets old! We appreciate and are grateful for the DMA &THEN Conference Hot Zone award, and look forward to returning next year to meet more of our peers and great new companies in the martech and adtech space.