Author

Sadie Phillips

Marketing at Wrapify

10 Reasons To Combine Offline & Online Advertising

by Sadie Phillips August 31, 2023

written by Sadie Phillips

Some things just go better together. Like…

PB & J
Batman & Robin
Bacon & Eggs
Bonnie & Clyde
Salt & Pepper
Pam & Jim
Fries & Ketchup
Sonny & Cher
Animal Style & In-N-Out
Online & Offline Advertising

Although we’d love to dive into our love for peanut butter and jelly sandwiches or our favorite Pam & Jim moments from The Office, you know that’s not why we’re here, but we hope it enticed you to continue reading.

We’re here to discuss the benefits of offline and online advertising and how using them in concurrence will provide the biggest ROI for your brand.

Offline advertising and online advertising are two distinct approaches to reaching and engaging with audiences… we can all agree on that, right? While they operate in different realms, they can complement each other effectively when used in a coordinated and strategic manner.

According to a recent report by COMBB, OOH makes your digital 10% more performant. Find out exactly why and how.

10 Reasons To Combine Offline & Online Advertising:

Brand Recognition and Recall: Offline advertising, such as billboards, rideshare advertising, radio ads, and TV commercials, are used to create strong brand recognition and recall. When people encounter your brand offline, they are more likely to remember it when they come across it online, increasing the likelihood of engagement and conversions.
Multi-Channel Reach: Combining offline and online advertising enables you to reach a broader audience across different touchpoints. While online advertising targets users who are active on the internet, offline methods can reach those who might not spend as much time online or who may be more receptive to traditional advertising methods.
Enhanced Trust and Credibility: Offline advertising can contribute to your brand’s credibility and trustworthiness. Seeing your brand featured in newspapers, magazines, or TV can lend a sense of legitimacy, which can positively impact how online audiences perceive your brand.
Cross-Promotion: Offline advertising can be used to promote online content or offerings. For example, a TV commercial might direct viewers to visit a website or use a specific hashtag on social media. This cross-promotion can drive traffic to your online platforms and increase online engagement.
Leveraging QR Codes and Short URLs: Offline advertising can incorporate QR codes or short URLs that lead to specific online content. This bridge between offline and online experiences can encourage audiences to take immediate online actions, such as visiting a website, signing up, or making a purchase.
Engagement Amplification: Offline events or promotions, such as trade shows, seminars, or product launches, can be promoted online beforehand and afterward. Online platforms can be used to generate buzz, share event highlights, and extend the engagement beyond the physical event.
Targeted Advertising: Offline advertising can help raise awareness among a broader audience, while online advertising can target specific segments with greater precision. By combining the two, you can create a comprehensive marketing strategy that caters to both broad and niche audiences.
Data Visualization and Analysis: Online advertising generates a wealth of data that can be used to refine offline campaigns. Insights from online user behavior, such as click-through rates and demographics, can inform the design and messaging of offline materials to better resonate with the intended audience. And vice versa with such campaigns as Wrapify, you can use data we collect from impressions within your geotargetted campaign along the data from mobile ad ids to better understand your target audience and make better decisions for future campaigns whether offline or online.
Consistency in Messaging: Coordinating offline and online advertising ensures consistent branding and messaging across all touchpoints. This consistency helps in building a coherent brand identity and reinforces the message you want to convey.
Retargeting Opportunities: Users who encounter your brand offline can be targeted with online remarketing efforts. This keeps your brand top-of-mind and encourages users to revisit your website or engage with your online content.

SOOO there ya have it. Integrating offline and online advertising allows you to create a seamless and holistic customer experience. By leveraging the strengths of both approaches, you can effectively reach, engage, and convert your target audience across various platforms and channels. For more information, let’s talk today!

August 31, 2023 0 comment

OOH Advertising Rideshare Advertising

An Insurance Marketer’s Best Kept Secret

by Sadie Phillips August 22, 2023

written by Sadie Phillips

Several insurance brands use a mix of online and offline advertising to drive measurable quote checks and new policies online and in-app. Typically this includes TV, radio, print, and online ads. Incorporating a wide variety of platforms and media into your marketing efforts is always the way to go with respect to reach and frequency metrics. However, some of the media platforms you are currently utilizing are probably costing you far more than they should.

What if there was a better (more cost-effective) way to target your audience than the cookie-cutter ways you’re used to? Brands like yours are taping into this new sought-after platform. Brands like Aetna, Root Insurance, Lemonade, State Farm, and Oscar are leveraging Wrapify’s platform to target and engage new clients and switchers like never before.

We’re calling our platform an insurance marketer’s ‘best kept secret;’ find out why!

Hyper-Localized Marketing:

We take your ICP and demographic targets and geo-fence specific pockets of markets across the nation.

Elevate In-Person Events and Workshops:

Educating and interacting directly with potential policyholders will help you connect with current and potential clients and take that all to the next level with wrapped rideshare vehicles to supplement the excitement.

Local Engagement:

Aside from workshops and educational events, display yourself at local events and showcase your involvement within the community in a big way through Wrapify SWARM. SWARM is where we send a group of wrapped rideshare vehicles to one specific place simultaneously to create an inescapable experience for your brand with potential clients.

The Data to Measure and Retarget:

We want to be the proof in the pudding, and with our patented technology, we are all that and more. Throughout your campaign, you can check in with our online dashboard to see how your campaign is performing, down to the impression count. After we expose your target audience, we have the ability to retarget the audience across several digital channels.

You get all of this and more for lower CPM’s than you’re used to. Let’s talk today.

August 22, 2023 0 comment

OOH Advertising Rideshare Advertising

How to Easily Overcome Obstacles in Telecommunications Marketing

by Sadie Phillips August 9, 2023

written by Sadie Phillips

Calling all telecommunications brands. See what we did there?

Telecommunication marketing has evolved from promoting landline phones to driving global connectivity today. Despite new challenges, the determination for these brands to literally connect the world remains the driving force behind many innovative strategies and campaigns. Focusing on customer needs, ethical practices, and staying ahead, telecommunication marketing shapes our communication and paves the way for a brighter, interconnected future.

Among the various obstacles faced by the telecommunications sector to reach its target audience and convert, there is one outlier. That outlier being the obscene amount of competition there is out there. It’s fierce, and cutting through the noise to position your brand as #1 can be rather challenging. That’s where we come in. We’ve worked with brands like T-mobile, AT&T, Boost Mobile, Cricket Wireless, and others to increase the hype and by that we mean audience reach and engagement.

How to Easily Overcome Obstacles in Telecommunications Marketing:

Get creative
Traditions are great, but the thing about traditions is they don’t necessarily stand out. In order to be seen in the pool of options thinking outside the box is the only option.
Build a deeper connection
Fostering connections and experiences in your marketing efforts will elevate your campaigns set your brand apart from the competition.
Appeal to a broader audience
Those television ads were great in the 90’s, but not everyone is using connected TV these days. Social Media and digital targeting efforts have their place, but think about how many times we skip over these advertisements to catch up on the things we are interested in.

What if there was one all encompassing solution? There is…

August 9, 2023 0 comment

OOH Advertising Rideshare Advertising

SETTING THE RECORD STRAIGHT – OOH MYTHS

by Sadie Phillips July 25, 2023

written by Sadie Phillips

Not so Traditional, Traditional Media

If you swallow bubblegum it stays in your belly for 7 years. Is that really true? Honestly, we’re not sure.

AND we are certainly not here to make false claims. Quite the opposite. There are many myths around OOH (out–of-home) advertising, and we are here to set the record straight.

Sometimes the truth hurts. And this one may sting a little for digital marketers. Scoot over and make some room for OOH in those marketing budgets.

We’re out here saving face, helping brands get MORE efficient than ever using highly effective, cost-affordable, and (drum roll please) …measurable offline advertising exposure that triggers digital.

3 Myths of OOH Advertising

1. OOH Advertising is Expensive

A common misconception is that OOH advertising is extremely costly and only affordable for large corporations. With a little research you’ll find that is not always the case.

While some premium locations, quantities, and formats can be expensive, various options are available at different price points.

2. OOH Advertising Only Targets Mass Audiences

While OOH advertising can reach a large number of people, it can also be highly targeted.

Advertisers can strategically select specific locations and formats to reach their desired audience. For example, running ad campaigns near shopping centers, sports venues, or universities can target specific demographics or consumer segments.

3. OOH Advertising Cannot Be Measured

Measuring the effectiveness of OOH advertising has historically been challenging due to the lack of real-time data.

However, advancements in technology have led to the development of tools and techniques for measuring OOH campaign performance.

Data analytics, GPS tracking, and audience measurement tools can provide valuable insights into reach, frequency, and audience engagement, enabling advertisers to evaluate their ROI.

It’s important to note that the effectiveness and cost of OOH advertising can vary depending on factors such as location, format, campaign objectives, and target audience.

Advertisers should carefully plan and execute their OOH campaigns to maximize their impact and achieve desired outcomes.

If you’re looking to do more with your marketing dollars, let us help.

July 25, 2023 0 comment

OOH Advertising Rideshare Advertising

The Climb to the Top, An AI Company’s Growth Strategy

by Sadie Phillips July 19, 2023

written by Sadie Phillips

We’re at the forefront of Artificial Intelligence (AI) technological advancements. Brands in this highly competitive field need ways to stand out. The category wins in this sector will be the ones that focus on brand early.

Harness the Power of OOH

Brands leverage OOH to effectively position themselves as authoritative entities. Before we get into how to establish yours, let us first establish ours. Are we about to name-drop? You bet. Brands like Zoom, Gong, Brex, and many others leverage the power of OOH. Look at them now. They are tech sensations. So how did we help get them to where they are?

The information we’re about to give up is something that even the sharpest of AI platforms could not produce. In today’s vastly digital world why use OOH? Here are two reasons you should:

1. Be Inescapable

Create a surround sound approach and take building BRAND seriously. This goes for all your digital natives. Online last-click attribution doesn’t matter when nobody knows who you are. Breakout leaders in every big pre-IPO startup leverage OOH in a big way. There’s a damn good reason too… It WORKS, and it is way more cost-effective than you probably thought… especially now.

2. You Can Actually Measure It

One of the misnomers of OOH is that it can be hard to measure. FALSE! The reality is, you can measure brand lift and use it to make your digital more performant. At Wrapify we always encourage an Omnichannel approach and unlike other forms of OOH media we actually pair offline with online to create a high-recall advertising experience.

The Future of AI Starts Here

OOH advertising is undoubtedly a powerful channel for AI companies to establish their presence, engage with their target audience, and drive business growth. OOH ads like Wrapify’s rideshare advertising platform, aid in establishing brand confidence and credibility, not to mention the visibility and memorability from seeing the ad out in the real world.

July 19, 2023 0 comment

OOH Advertising Rideshare Advertising

Travel and Tourism: 5 Proven OOH Advertising Strategies

by Sadie Phillips July 10, 2023

written by Sadie Phillips

Revenge travel was and is still a thing. After travel restrictions were enforced in 2019, we were all changed for better or worse. Once the rules and regulations were lifted post-pandemic, Americans wanted to exercise their right to travel. Since then the travel industry has faced barriers on the demand of travel due to widespread layoffs, ongoing inflation, and the ever-looming threat of a recession. Despite these challenges, travel continues to be on the up & up. In fact, according to Forbes Advisor, 40% of Americans plan to travel more this year than last year.

Knowing that the demand for travel is increasing, the question is where are travelers going, and how do they plan on getting there? To gain an upper hand in this next season of travel, refining your advertising and marketing tactics will be essential in order to take advantage of the current travel surge.

Fasten Your Seatbelts

In today’s highly competitive travel industry, capturing the attention of potential travelers is crucial for success. While digital marketing strategies often take center stage, out-of-home (OOH) advertising remains a powerful tool to dominate the travel market. OOH advertising allows businesses to reach a wide audience and create impactful brand experiences. By leveraging OOH advertising your company can establish and maintain a dominant presence in the travel industry.

“Wrapify was a great way for us to get unique OOH coverage while also providing the benefits of digital attribution.”

Natalie Bowman

Managing Director, Marketing & Advertising, Alaska Airlines

Companies like Alaska Airlines, Trip Advisor, and various regional travel bureaus have leveraged the power of vehicle advertising with Wrapify to ramp up ticket sales, announce new offerings and showcase their brands across the United States. By using these 5 Proven OOH Strategies you too can take advantage of the innumerable benefits that stem from rideshare advertising.

Prepare for Takeoff

1. Strategic Placement

Choosing the right location for your OOH advertisements is essential to maximize visibility and target relevant audiences. Identify high-traffic areas such as airports, train stations, bus terminals, and popular tourist destinations. By strategically placing your ads in these locations, you can capture the attention of travelers and inspire them to consider your travel offerings.

2. Geotargeting

Take advantage of geotargeting capabilities offered by some OOH platforms. By utilizing location-based targeting, you can tailor your advertisements to specific regions, cities, or even neighborhoods. Allowing you to deliver highly relevant messages to travelers within your target demographic, increasing the chances of converting them into customers.

3. Storytelling

Engage your audience emotionally by sharing inspiring narratives that showcase the unique experiences and memorable moments travelers can expect when they choose your travel services. By tapping into the emotional aspect of travel, you can create a strong connection between your brand and potential customers.

4. Integrated Omnichannel Retargeting

Combine your OOH advertising efforts with other marketing channels to create a cohesive and integrated campaign. Utilize social media platforms, digital advertising, and traditional print media to reinforce your messaging and extend the reach of your OOH campaigns.

5. Data-driven Optimization

Leverage data and analytics to optimize your OOH advertising campaigns. Monitor the performance of your advertisements, measure reach and engagement, and collect customer feedback. Use this data to refine your targeting, messaging, and creative strategies, ensuring that your OOH campaigns continually resonate with your target audience.

Wheels Up

Embrace the power of Wrapify’s premier rideshare advertising platform to capture the attention of travelers, driving them to choose your travel offerings (and take action), all while establishing the ultimate brand presence across various United States markets.

July 10, 2023 0 comment

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