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Sadie Phillips

Marketing at Wrapify

AdvertisingOOH Advertising

THE FUTURE OF OOH ADVERTISING FOR LEGAL PRACTICES

by Sadie Phillips
written by Sadie Phillips

OOH – YOU GET IT.

For lawyers, trying to reach their audience and remain top of mind when accidents or mishaps occur, out-of-home advertising is the way to go. This isn’t news to you. So without needing to explain how this all works, let’s jump into ways you can increase brand awareness for your firm with the addition of a new platform into your marketing plan.

A picture containing outdoor, vehicle, land vehicle, tree

THE FUTURE IS BRIGHT!

So bright you might wanna grab your sunglasses.

We’re not talking your average billboard or bus wrap. It’s COOLER, well we (and other firms like yours) think so anyway. 

Without further ado… we present the one thing missing from your marketing plan – Rideshare Advertising. 

So picture this: Multiple branded vehicles with your firm plastered all over them while Uber, Lyft, DoorDash and grocery delivery drivers circulate around local restaurants and neighborhoods. How is that for a hyperlocal campaign?

WHY WRAPIFY?

Vehicle Wraps were named the most noticed OOH medium on the road back in 2019 according to Neilson. Brands noticed. We work with some of the biggest brands on the planet as well as numerous local and regional brands.  From Morgan & Morgan to smaller regional law offices from coast to coast.

We have a plan for you.

THERE’S MORE…

  1. Get more ROI with Wrapify’s omni-channel platform

    The days of counting impressions alone are over. Using mobile ad IDs otherwise known as MAIDs we can gauge when our vehicle advertisement leads to an online or in-office conversion. Taking that a step further, we seamlessly allow firms to take their offline advertising efforts online with our retargeting and attribution suite.
     
  2. Give back to your local community

All of this plus, give back to your local economy by putting money back into the pockets of rideshare and gig drivers in your area. That is a lasting impression that will resonate in the hearts and minds of the community you serve.

Let’s start making your advertising dollars work for you. Fill out the form to get started.

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Foot-TrafficOOH Advertising

Taking Credit Union Advertising to the Streets: Leverage the Power of Rideshare Advertising

by Sadie Phillips
written by Sadie Phillips

PUT YOUR MONEY WHERE OUR AD IS


Advertise, but in a more unique way than other credit unions and banks. Differentiate your institution, while reaching your target audience like never before.


Wrapify’s platform can extend your audience reach and increase the following:

  • Footfall into branches
  • Quantity of loan applications
  • Overall website /in-app traffic
Credit Union Rideshare Advertising

REACH AND MEASURE WHERE IT COUNTS

Out-of-home advertising has evolved beyond measuring impressions alone. With the power of our patented technology, Wrapify tracks exposure to offline media and subsequent actions of the audience. Using MAIDs we can gauge if offline ads lead to website visits, online purchases, app downloads, or physical visits. This is crucial for reporting ROI and campaign success.

TALK TO WRAPIFY

By incorporating OOH advertising into your overall marketing strategy, you can reap numerous benefits far beyond just increasing brand awareness. Let’s take this to the streets! Fill out the form below so we can personalize a campaign to fit your needs.

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Ad AgenciesEvents

WHY VEHICLE ADS ARE A MUST-HAVE FOR YOUR EVENT MARKETING STRATEGY

by Sadie Phillips
written by Sadie Phillips

Wanna melt faces at your next event?  Say less. While there are many effective event marketing tactics to consider, one that’s gaining a lot of traction is Rideshare Vehicle Advertising, rideshare advertising for short. Advertising on rideshare cars works well for event marketing, where digital ads and sponsorships have limits.

Vehicle ads are the Unicorn of advertising. 

You can grab that lanyard sponsorship, wrap an elevator door, or do something people will actually remember. Our premier rideshare advertising platform creates the perfect landscape for your brand to get directly in front of your target audience. If we didn’t know any better, we’d call it IN YOUR FACE MARKETING, in fact we may just coin this term now. 

In all seriousness, event marketing has never been so easy. If you like things that are easy and just flat-out make sense, continue reading. If you don’t, let us change your mind..continue reading anyway.

WHERE?

This is where you come in. You know your audience best. Where will they be? At a tradeshow, sporting event, a concert, a conference, out and about during a specific holiday … a summer music festival? Maybe even all of the above! The possibilities are endless, so you tell us. 

WHEN?

How long is the event you want to target? Will attendees arrive early and stay later? These are a few factors to consider when planning one of these hyper-targeted SWARM event activations. We will send a group of wrapped rideshare vehicles to SWARM the airport while event attendees start to arrive. Strategic right? We’ll also SWARM the busiest streets, near hotels, and other popular attractions. 

HOW?

SWARM is the HOW! No activation is considered complete without a little SWARMing. It’s hard to miss one wrapped vehicle driving around, but it’s nearly impossible to miss MULTIPLE wrapped vehicles in one area all at once. We have a team of campaign managers that plan each SWARM from start to finish.

It’s That Easy.

Wrapify event activation campaigns are memorable, eye-catching, and highly effective. Talk to us about dominating your next event.

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OOH AdvertisingPress ReleaseWrap Industry News

Wrapmate Adds Wrapify To Its Portfolio Of Companies

by Sadie Phillips
written by Sadie Phillips

Look, (We) just flipped the switch.

“Wrapmate adds Wrapify, a category leader in rideshare advertising, to its portfolio of companies”

Our network just got bigger.

… A LOT bigger. We added over 2,000 installers to our current installer network, allowing us the power to get more campaigns up and running at lightning speed. Drake dropped the lyrics, “This a Rollie, not a stopwatch, sh*t don’t ever stop.” Now we can onboard even faster than before.

 

But wait, there’s more…

More Buying Power
Wrapify and Wrapmate offer an array of services each to their own. We each bring something unique to the table. This partnership will allow for an expansion of current offerings for both brands. One of our aims is to provide a more extensive comprehensive range of products and services, providing customers with access to a wider range of possibilities within the vehicle graphics and advertising industries.

Campaigns on the road … FASTER
The overall goal of this partnership is to identify parallels within everyday operations and improve upon those to create the most efficient way to buy and sell our products. By streamlining our operations, we aim to reduce costs, lead time, and increase our competitive edge aka more cost effective for our client base.

James Heller, our CEO and founder, commented on the partnership, saying “Wrapmate has done an incredible job over the last four years leveraging technology to change how people buy and sell vehicle wraps. Our team has known Chris and Wrapmate for years, and we’ve focused on similar operational obstacles. Now we can make better use of the 12+ years of combined experience to delight our customers.”

Overall, Wrapify’s new partnership with Wrapmate has innumerable benefits. With expanded product offerings and improved operational efficiency, this partnership is set to revolutionize the vehicle graphics industry. We are excited to further integrate our operations and continue working together to create a stronger, more competitive product. 

Read the full press release here.

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Ad Industry NewsDigital MarketingTech

No More Comparing Apples to Oranges

by Sadie Phillips
written by Sadie Phillips

Ever thought you were buying a cheaper alternative on Wish.com and received exactly what you expected?

Yeah, us neither!

To make buying, planning, and measurement less complicated, Wrapify worked with other leaders in this category vertical to create a universal taxonomy for vehicle wraps AKA “VEHICLE WRAP STANDARDIZATION”.

What does Wrap Standardization mean for Wrapify clients?

GONE ARE THE DAYS OF TRYING TO DECIPHER WHAT “FULL” OR “PARTIAL” ACTUALLY MEANS!!!

We also noticed on several occasions, others in our space were offering what appeared to be an identical wrap coverage option, with the same taxonomy, but at a lower price point than us. 

Aside from the obvious, comparing apples to oranges and you get what you pay for dynamics, we were determined to eliminate confusion and make our products more cost effective.

At a glance, the competition wrapped substantially LESS of the vehicle and their drivers earned LESS on average.

While we still stand by the value of our product and its uniqueness over others in the mobility advertising segment, we’re now offering more cost effective, entry-level pricing for the brands that want to get on the road fast and care less about the back window. 

We learned that several of the low cost alternatives to Wrapify never included a rear window graphic, paid their drivers less and stuff we include right out of the box like attribution and measurement were sold as add-ons.

We lowered rates or shorter durations…

Our latest product update breaks out the rear window across the entire range from the 180-360 with an option to add on our favorite market differentiator – the rear window spec, which we now refer to as “RW”. 

Confused yet? Understandable, we’ve thrown quite a bit your way – check out the visual below!

Picture1

Next Steps
Want cheap wrapz (yeah with a “Z”…), we got em.  Want real data, a team that actually cares and the ability to retarget the audience exposed?  We got that too 🙂

Schedule a demo today! #trustwrapify

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Ad Industry NewsDigital MarketingTech

Will “Generation Zalpha” Change the Way You Buy Ads?

by Sadie Phillips
written by Sadie Phillips

In today’s age of digital marketing, reaching your target audience is more important than ever, especially when that audience consists of the newest generation to enter adulthood. Gen Zalpha, Gen Z plus Alpha, defined as those born in or after 2010, are almost entirely digital natives. Gen Z alone boasts a buying power worth an estimated $360 billion in disposable income. Generation Alpha is poised to have even more spending power.

If you want your messaging to reach this powerful group, it’s critical to understand how they consume advertising and what platforms they’re likely to spend time on. In this blog post, we’ll look at some key insights into Gen Zalpha consumers and discuss key strategies for adapting your ad campaigns accordingly so you can better leverage their immense potential.

What Is Generation Zalpha?

Generation Zalpha (Gen Z and Gen Alpha) is the newest cohort of digital natives. Born between 2005 and 2020, they are growing up in a world that is increasingly interconnected and reliant on technology. They’ve come of age with the proliferation of smartphones and other devices, making them highly tech-savvy and adept at navigating social media, streaming services, and eCommerce sites.

Unlike other generations that grew up with linear TV, Gen Zalpha consumes media through on-demand experiences such as YouTube and TikTok. They connect to their peers via social networks such as Instagram and Snapchat. Their lives are shaped by the forces of artificial intelligence (AI) and automation.

Gen Zalpha is distinct from previous generations in other ways, too. They’re more diverse and multicultural than their predecessors and highly aware of global events and social issues. They are also extremely conscious of the environment and are committed to actively protecting it.

Who is Zalpha’s buyer?

For Gen Z, they are the buyer. However for Generation Alpha, the buyer is not directly the generation themselves, but their parents. When an advertiser wants to sell a product to this generation, they have to target the parent first and foremost. Advertisers know that if a parent likes a product, it will be more likely the child will want it too.

Ultimately for Generation Alpha, it’s their parent’s attention that advertisers want in order to reach them. With the help of out-of-home advertising, advertisers can create campaigns that are tailored to both parents and children – helping them reach this key demographic in a way that’s effective, targeted, and appropriate.

What Social Media Channels Does Gen Zalpha Use the Most?

As mentioned earlier, Gen Zalpha is a very tech-savvy digital generation. Therefore, it’s no surprise they’re spending much of their time online on social media channels. The most popular social media platforms among the Gen Zalpha lot include:

Tik-Tok

Tik-Tok is the fastest-growing social media platform among Gen Zalpha users and has an estimated 1 billion monthly active users worldwide. This short video-sharing app allows users to share videos of up to 15 seconds.

The app appeals to this generation for its creative and interactive nature and wide range of content. Users can create videos, lip-sync to popular songs, and share their latest fashion trends or makeup looks.

Instagram

Instagram has been around for many years and is a popular platform for Gen Zalpha. With its sleek user interface and easy-to-use features, users of all ages find it appealing.

The platform also has an array of content from different influencers, from fashion bloggers to entertainment stars. This makes it easy for young people to keep up with their favorite influencers and stay on top of the latest trends.

How to Get Gen Zalpha’s Attention With Your Ads

The key to reaching Gen Zalpha is understanding what resonates with them. The following strategies will help you craft ad campaigns that are tailored to their interests and needs:

Focus on Authenticity

Gen Zalpha values authenticity, so your ads need to reflect this. Showcase real people using your product or service instead of stock images or photoshopped models. Also, create relatable ads that evoke an emotional response with your audience.

Be Creative

Gen Zalpha is a very creative generation, so you need to stand out from the crowd with unique and innovative campaigns. Use bright colors and eye-catching visuals to grab their attention. Also, come up with clever taglines and engaging copy to capture their interest.

Create Experiences, Not Products

Rather than just telling your audience about your product or service, create experiences they can be part of. This could include interactive campaigns, virtual events, and unique offers to make them feel like a valued customer and a part of something much bigger. 

Curate Your Ad Campaign for Gen Zalpha 

Reaching Gen Zalpha requires a tailored approach. By focusing on authenticity, being creative, and creating experiences rather than just laying out products or services, you can effectively capture their attention and engage them with your ads. With the right strategy, you can create successful OOH ad campaigns paired with digital ads in order to appeal to this generation. Contact us today to learn how to capture Gen Zalpha’s attention and improve your brand. 

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