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Wrapify, Kiwibot and Gong Partner for First Autonomous Bot Delivery OOH Campaign

by James Heller
written by James Heller

New category creation of OOH enables brands to reach consumers at street-level with key metrics

SAN DIEGO, Dec. 02, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced a first-of-its-kind autonomous bot delivery campaign alongside partners Kiwibot, the robotics company providing affordable and accessible delivery service and Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, kicking off in San Jose and coming soon to Denver and Los Angeles.

Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing. With autonomous bots on the rise, Wrapify’s Boost provides these delivery operators with a brand-new transit media revenue stream with the ability to provide brand and agency clients robust attribution reporting, data visualization and multi-channel retargeting capabilities.

Gong has launched a campaign with Kiwibot on the streets of San Jose leveraging Boost by Wrapify’s offline-to-online advertising for transit OOH. Complete with connecting the bot’s location data, Gong is able to create a targeted audience, extend the reach of their OOH ad placement, and measure performance against custom conversion goals.

Wrapify + Gong Kiwibot campaign on the streets of San Jose, 2020

“We’re always looking for ways to cut through the noise,” explained Udi Ledergor, chief marketing officer at Gong. “We’ve partnered with the Wrapify team before to hijack conference traffic with innovative out-of-home advertising and we’re excited to pilot their latest initiative with Kiwibot to explore new frontiers of engaging advertising for this new economy.”

According to eMarketer, digital out-of-home ad spending will increase from $2.72 billion in 2020 to $3.84 billion in 2023. This campaign is a first-of-its-kind for autonomous bot delivery and of many other vehicle mediums for the Boost by Wrapify Platform.

“2020 became the year of identifying new opportunities for innovation and pushing boundaries,” said James Heller, CEO and co-founder of Wrapify. “No other ad tech company or platform encompasses all of the features that turn a fleet’s moving OOH ad placement into digital and physical retargeting with full attribution and measurement. We are creating a brand-new category of out-of-home, enabling bots to serve high-recall, street-level media that can be tracked and attributed.”

To learn more, please visit https://wrapify.com/boost/.

View the full release here: http://www.globenewswire.com/news-release/2020/12/02/2138493/0/en/Wrapify-Kiwibot-and-Gong-Partner-for-First-Autonomous-Bot-Delivery-OOH-Campaign.html

StreetFight: https://streetfightmag.com/2020/12/02/adtech-firms-test-new-concept-with-autonomous-bot-delivery-campaign/#.X8euWBNKiTc

MarTech Series: https://martechseries.com/sales-marketing/programmatic-buying/wrapify-kiwibot-gong-partner-first-autonomous-bot-delivery-ooh-campaign/

OOH Today: https://oohtoday.com/out-of-homes-first-autonomous-bot-delivery-campaign/

DailyDOOH: http://www.dailydooh.com/archives/143975

RoboticsTomorrow: https://www.roboticstomorrow.com/news/2020/12/02/wrapify-kiwibot-and-gong-partner-for-first-autonomous-bot-delivery-ooh-campaign/15982/

About Wrapify
With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real time to measure performance.

280,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

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Ad Industry NewsPress ReleaseTech

Wrapify Named to 2020 Adweek 100: Fastest Growing Companies

by James Heller
written by James Heller

Wrapify Recognized on Adweek 100: Fastest Growing with Three-Year Revenue Growth of 250% 

NEW YORK, October 5, 2020 – Adweek today ranked Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and, for the first time ever, 10 top solution providers — large and small, from all over the world — whose industry presence is on the rise. Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years. This is the first year that solution providers have appeared on the list. 

“We are beyond grateful to be included in the Top 10 Fastest Growing Solution Providers by Percent Change in Revenue segment of the Adweek 100 this year. 2020 has been a rough year for the ad industry as a whole. Continuing to grow and persist is no easy task without a pandemic, let alone a pandemic during an election year,” said James Heller, CEO and co-founder. “We could not do it without the amazing brands that leverage our platform, our industry partners, the drivers that support us and our amazing team.”

Complete results of Adweek 100: Fastest Growing, including company profiles, can be found here and in the October 5th issue of the award-winning Adweek magazine. Featured organizations include holding companies, independent agencies, both global and regional focused, as well as organizations providing industry services across the spectrum from mobile to lead-gen.

“2020 has been a challenging year, but these agencies and solution providers have shown how innovation breeds success,” says Jeffrey Litvack, Adweek’s chief executive officer. “Everyone in the advertising community can learn something from their examples.” 

“The only constant in advertising is change,” added Lisa Granatstein, Adweek’s editor, svp, programming. “The best way to see where the industry is headed is to see who’s leading the pack, and Adweek 100: Fastest Growing always has a few surprises.”

On Thursday, October 15, 2020, Adweek will celebrate these companies at the Adweek 100: Fastest Growing virtual event.  

Link to the full release, here: https://www.globenewswire.com/news-release/2020/10/05/2103798/0/en/Wrapify-Named-to-2020-Adweek-100-Fastest-Growing-Companies.html

About Wrapify

With a powerful combination of OOH, digital, and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

CONTACTS: 

Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Jenny Gensch
Wrapify Marketing
jgensch@wrapify.com

More about Adweek 

Methodology  

To be eligible for the Adweek’s Fastest Growing list, shops provided three years of earned revenue from 2017 to 2019 and had to have at least $250,000 of revenue in 2017. Participating agencies were required to certify the accuracy of their reported revenue figures, and we performed additional auditing to determine the accuracy of the submissions. Due to privacy, figures are not disclosed. Agency descriptions are based on submission forms.

About Adweek 

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better. 

For more information on Adweek 100: Fastest Growing, visit https://www.adweek.com/agencies/adweek-presents-the-100-fastest-growing-agencies-and-10-solution-providers-of-2020/ 

For more information contact: pr@adweek.com 

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PRESS RELEASE: Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators

by James Heller
written by James Heller

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

SAN DIEGO, Aug. 06, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, today announced a first-of-its-kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement.

Historically, transit OOH and attribution has been difficult to measure. Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full attribution and measurement. For the first time, offline-to-online advertising for transit OOH operators and fleet operators are able to access attribution and retargeting data in a dashboard online.

Preview of Wrapify’s Boost Platform

By leveraging Boost, brands can connect their fleet’s location data, create targeted audiences, extend the reach of their OOH ad placement and measure performance against custom conversion goals. Brands can also access attribution reporting from OOH exposure as well as retargeting reporting, OOH media measurement and data visualization.

“We are excited to enable our mobile billboard fleet with the powerful attribution and retargeting capabilities that Wrapify Boost provides,” said Jeff Griffing, CEO AllOver Media. “AllOver Media has been fortunate that over the last 18 years our mobile billboard customers have been very loyal based on their ROI. We’re now happy to pilot a program with Wrapify and their new tools that can help our customers enhance their media investments even further.”

Enabling branded vehicles with Wrapify’s Boost Platform can turbocharge existing branded fleet inventory of trucks, vans and corporate vehicles with multi-channel ‘Physical Retargeting’ and attribution.

“This powerful gravitas is unique to OOH, yet it’s no longer enough on its own. The industry must endeavor to prove itself with science,” says James Heller, CEO and Co-founder of Wrapify. “Luckily, the work we’ve done over the past five years on our own OOH platform created the opportunity to inform smarter attribution, retargeting and tracking for ROI for the rest of the industry. This is a game-changer for Wrapify and the transit OOH segment at large.”

Press Release: http://www.globenewswire.com/news-release/2020/08/06/2074435/0/en/Wrapify-Launches-Boost-Platform-for-Out-of-Home-Transit-Media-Providers-and-Operators.html

To learn more, please visit wrapify.com/boost

About Wrapify
With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

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Press Release: Wrapify Releases First of its Kind OOH Measurement and Attribution Dashboard

by James Heller
written by James Heller

Latest version of Wrapify’s OOH Attribution Suite Turbocharges OOH Brand Campaigns

San Diego, CA — July 14th, 2020 — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement. 

Wrapify's updated online OOH attribution dashboard
Preview of Wrapify’s Cutting Edge OOH Attribution Dashboard
(See below for demo video)

“It is really exciting to see attribution technology persist across the OOH ecosystem,” said Udi Ledergor, CMO at Gong. “It helps demonstrate the value and ROI of OOH, which has always been a big challenge for marketers. It also helps bridge the gap between offline and online marketing, which we’ve all been trying to do for the better part of a decade.”

With the recent pandemic and recession in 2020, brands are looking for unique ways to hyper-target their ideal markets, not just out on the streets, but in targeted neighborhoods and homes as well. As brands have increasingly been returning to advertising outside of the home more than ever, Wrapify’s latest advertiser dashboard allows them to measure this medium digitally for effective monitoring and scaling. 

“Helping media strategists visualize campaign performance data in real-time is fundamental to informed decision making,” explains Kasper Koczab, OOH industry veteran. “With these new dashboard features, Wrapify is leading the way among OOH providers by giving brands the insights they need to make the most of their media investments.” 

Wrapify continues to innovate its digital OOH offering for brands and agencies with improved data visualization, retargeting, and OOH attribution metrics that are accessible online — a first-of-its-kind for a moving OOH placement. In addition to the updated and streamlined performance, Wrapify’s brand partners now have access to a multitude of new capabilities including Attribution Reporting from OOH Exposure, Retargeted Reporting, OOH Media Measurement and Data Visualization, and SWARM — Wrapify’s day-of-event route mapping and proof of performance photo access. 

Demo of Wrapify’s Updated Attribution Suite & Dashboard for Brands and Agencies

“The key to selling ads to brands is proof it works,” said Wrapify co-founder and CEO James Heller.  “Measuring and attributing OOH exposure should be as easy as measuring display or search. Our platform enables brands and agencies to measure campaigns by setting goals for online conversions, driving foot-traffic, or in-app activity. With our newest Dashboard updates to the platform, customizing your brand’s ROI for OOH is now possible.”

For more information on Wrapify Advertiser Dashboard 2.0, please visit https://www.wrapify.com/. 

To read the full release, please visit http://www.globenewswire.com/news-release/2020/07/14/2062113/0/en/Wrapify-Releases-First-of-Its-Kind-OOH-Measurement-and-Attribution-Dashboard.html

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing Lead
jgensch@wrapify.com

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Wrapify Launches Campaign Supporting Racial Equality and the San Diego NAACP: ‘Silence Is Not An Option’

by James Heller
written by James Heller

Deploys PSA on OOH Static+ Rideshare Topper, Wrapify to Match Donations 

San Diego, CA — June 22, 2020 — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced a new campaign in support of equal civil rights and the San Diego NAACP chapter. With current events highlighting systemic racism around the country and calling for change, Wrapify hopes to use the OOH Static+ Rideshare Topper product as a means to promote the humanitarian message that black lives matter, with the first fleet of cars taking to San Diego’s streets on 18, June 2020. 

As such, Wrapify will use its extensive network of gig economy drivers to feature the message “Silence Is Not An Option” in an effort to promote positive change. They will donate all campaign profits to the local San Diego NAACP chapter as well as send users from the physical retargeting ads to their site. Additionally, should brands join the campaign, Wrapify will also donate the profits from these additional Static+ Rideshare Toppers to spread wider awareness.  

“In a season where the NAACP is asking everyone to be bolder than they’ve ever been to bring about change, Wrapify is showing leadership and getting the message out that change has to come and it starts with you,” said NAACP San Diego branch President Ms. Francine Maxwell.

Wrapify hopes to raise awareness of the current humanitarian crisis and recent deaths of black lives from police through the “Silence Is Not An Option” campaign, while supporting the local San Diego community. Wrapify’s Static+ Rideshare Topper is poised to hyper-target any region a brand or agency would choose, reaching nearly every neighborhood or desired city. 

“Silence is compliance, and given recent and past events, it’s more important than ever to band together as people — and companies — to spread the right messages,” said co-founder and CEO James Heller. “Being socially responsible and socially active is imperative to our company values, and we hope it is for others as well during this time.” 

Wrapify has already signed on its initial fleet of cars. To join the campaign and support racial equality , please visit wrapify.com or email equality@wrapify.com.

Read the full release here: https://www.globenewswire.com/news-release/2020/06/22/2051384/0/en/Wrapify-Launches-Campaign-Supporting-Racial-Equality-and-the-San-Diego-NAACP-Silence-Is-Not-An-Option.html

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

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Press Release: Wrapify Launches Static+™ Rideshare Topper to Offer Brands Targeted and Scalable OOH Advertising

by James Heller
written by James Heller

San Diego, CA — January 8, 2020

Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced the launch of the Static+™ Rideshare Topper for targeted advertising campaigns. The Static+™ Rideshare Topper is a proprietary product and nationally-scalable medium that utilizes Wrapify’s unique Attribution Suite and Physical Retargeting capabilities, allowing brands to place advertisements on top of the modern-day taxi, including Uber and Lyft rideshare vehicles.

“Taxi top advertising in New York is a $30 million industry, and in the last few years, many companies have failed to enter the market to replicate this success,” said James Heller, CEO and co-founder of Wrapify. “Now, with our Static+™ Rideshare Topper, we are paving the way for more organizations to capitalize on this effective form of advertising. Over the last five years, we’ve built a strong operational network that has allowed us to construct this smart product at scale, allowing access for more organizations to utilize this effective form of advertising. As the largest rideshare specific platform, we’ve designed the Static+™ Rideshare Topper to not only serve brands, agencies and publishers, but to also create a new opportunity for rideshare drivers to monetize their time on the road by earning money for miles they are already driving each day.”

Wrapify’s Static+
™ Rideshare Topper

Contributing to the consistent growth of the out-of-home (OOH) industry, brands have successfully leveraged Wrapify’s technology to physically retarget audiences and attribute OOH spend through online conversions, in-app activity and actual foot-traffic. According to Nielsen’s 2019 OOH Advertising Study, transit advertising is one of the most noticeable OOH advertising mediums. As rideshare advertising continues to manifest into a highly utilized and effective segment of OOH advertising, brands, agencies and publishers can now leverage Wrapify’s Static+™ Rideshare Topper at a price point feasible for campaign deployment at a national level. 

“This is a logical evolution of an age-old media product,” said Kathi Moore, vice president, branding and communications at CheapOair. “Wrapify’s attribution and retargeting features, paired with the ability to scale this on rideshare vehicles nationwide makes this a huge win for travel brands like CheapOair.”

“Taxi-top advertising is a core line item in many brand’s OOH media plans, especially in top DMAs. This is a technological leap in measurement and attribution and an obvious iteration of the format,” said Brian Rappaport CEO at QUAN Media Group.

Wrapify has a nationwide network of verified drivers using the app and certified installers supporting brand campaigns. With the growing number of credible rideshare drivers in the gig-economy, and advertising opportunities, as a result, Wrapify is one of the first to capitalize on this expanding segment in the market with the Static+™ Rideshare Topper, rendering their Attribution Suite and retargeting offerings available to pair with it. 

Interested in Static+ Rideshare Topper Pricing and Details Now?

STATIC+ RIDESHARE TOPPER

Read this featured in OOH Today: OOH TODAY

To read the full release, head here to the wire: Full Press Release

Learn more about how Wrapify can connect your out-of-home advertising to digital attribution: visit wrapify.com. 

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

250,000+ drivers in the US use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Marketing/Sales Contact
Jenny Gensch
Wrapify
jgensch@wrapify.com

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