The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC…
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Ad Industry NewsTechWrap Industry News
Ad Industry Chieftain Doug Cordova Joins Wrapify in Latest Business Development Addition
by James HellerDoug will focus on expanding Wrapify’s presence across the U.S., building brand awareness and recognition with clients and agencies in the OOH space. Based in New York, much of…
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Ad Industry NewsTech
Latest Out of Home Advertising LUMAscape Includes Wrapify as Media Leader
by James HellerLUMAscapes are some of the industry’s most widely referenced resources. They organize the ecosystem across all critical categories and provide clarity to a complex digital media…
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Ad Industry NewsTechWrap Industry News
Wrapify Turbocharges Retargeting with The Trade Desk Partnership
by James HellerSAN DIEGO, Sept. 17 — We’re pleased to announce a new partnership with The Trade Desk — the fastest-growing demand-side platform offering agencies, aggregators, and their…
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Wrapify’s Attribution Suite Transforms Mobile OOH into Laser-Focused Digital Campaigns
by James HellerSAN DIEGO, Aug. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, today shared the early success…
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Ad Industry NewsPress ReleaseTechWrap Industry News
San Diego Padres Score Big with Wrapify Out Of Home Advertising
by James HellerAdExchanger, August 21, 2019 – Major League Baseball team the San Diego Padres is calling out-of-home advertising up to bat. In the past, the Padres generally avoided OOH…