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Wrapify Featured in CNBC’s 2020 Top Side Hustles

by Jenny Gensch November 9, 2020
written by Jenny Gensch

In what has been a year of major changes for everyone around the world, for some that entails getting smarter and more creative with their finances.

“More than half of Americans, 53%, are looking for an additional source of income this holiday season, according to a recent Decluttr survey of 2,000 U.S. adults.” (CNBC, 2020)

The gig-economy has grown immensely over the last few years and has allowed millions of people to make their own schedules and earn extra money – in conjunction with their full-time jobs in some cases. It has grown so much in fact, that now there are different verticals to choose from: food delivery, ride-share driving, alcohol delivery, grocery delivery, package delivery, and many more.

Some need gigs at home, some on the road, and some need both. CNBC lists options from website testing to advertising on your car. And, with different structures, this could even mean that a gig-worker can work with more than one company at a time. (hint-hint, Wrapify is great for this)

Who are some of these companies? What are some of the top options? CNBC has weighed in.

9 winter side hustles: Some could earn you hundreds of dollars a month

Original article: https://www.cnbc.com/2020/11/06/winter-side-hustles-some-could-earn-you-hundreds-of-dollars-a-month.html

Wrapify has worked closely with and supporting the gig-economy for over 5 years on building a reliable and active gig-driver network of over 280,000 drivers across the United States. Fortune 500 brands like Coca-Cola, Zoom, Alaska Airlines, and more have leveraged this driver network successfully to carry out their OOH campaigns in recent months.

Find us in the Apple App Store and Google Play Store, and read more here: https://wrapify.com/drive/

Take it from Melanie, one of our top Wrapify drivers that is also a full-time ride-share driver:

Melanie #withwrapify
November 9, 2020 0 comment
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Featured DriversProductWrap Industry News

The gig-economy has spoken. What brands are winning?

by Jenny Gensch July 7, 2020
written by Jenny Gensch
DOWNLOAD INFOGRAPHIC

Intro

2020 has brought many changes not just to businesses and the economy – but furthermore to so many people’s lifestyles and working routines. And in turn, to many companies’ budgets, priorities and activities.

So here’s what we have here – Wrapify sells OOH campaigns to brands – most of these professional ads appearing on the vehicles of everyday drivers in the gig economy, creating The Wrapify Driver Network nationwide in the US.

We surveyed our driver network of over 280,000 and asked them questions about their experiences, and what brands they would choose to drive and advertise for while they are making money doing so.

Here’s what they said:

If you could choose to always have your car wrapped in Wrapify’s professional advertisements for brands, would you?

What gig-economy platforms do you either currently participate in or plan to on a regular basis?

What brands do you most want to advertise for, if you could choose?

What types of gig-economy services are you most interested in?

In addition to our driver network, according to the OAAA (the OOH industry’s thought-leader):

A recent survey by the Out of Home Advertising Association of America (OAAA) conducted by OnDevice Research found that 62 percent of vacationers are planning a road trip, a whopping 72 percent increase from last summer.

The OAAA also says that people are starting to leave their homes, as well as making plans to very soon.

The top planned activities are:
– Time with family friends (36%)
– Dining out (35%)
– Visiting a beach/lake (34%)
– Shopping (30%)
– Recreational activities (28%)
– Sightseeing (27%)

Finishing out 2020 and into 2021, how is your brand prepared to reach these people with their marketing and advertising?

Wrapify solves for hyper-targeting with out-of-home advertising ads and turns them into high-converting retargeting ads with full attribution reporting.

Learn more at www.wrapify.com/brands.

Sources: Wrapify Driver Network, 2020 ; OAAA, 2020

Want this infographic PDF?

DOWNLOAD
July 7, 2020 0 comment
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Case StudiesFoot-TrafficOnline Attribution

Case Study – Grocery Delivery Orders Soar for Giant Eagle, HEB and Instacart

by Jenny Gensch April 8, 2020
written by Jenny Gensch

INTRO

American supermarket chain Giant Eagle leveraged Wrapify to drive a measurable increase in online ordering and curbside pickup in Pittsburgh, PA. They integrated Wrapify into their out-of-home and digital marketing mix in 2019. As a result of their campaign, they also gained more brand awareness, website traffic and foot-traffic measured by Wrapify’s Attribution Suite.

 

See the full case study in PDF form

See Case Study

GOALS

• Grow revenue from curbside pickup sales

• Increase the number of total orders placed online

• Increase the checkout conversion rate of online orders

• Digitally retarget the OOH-exposed shoppers online

• Drive foot-traffic into physical stores

CAMPAIGN SNAPSHOT

Here is a preview of The Campaign Heat Map when their campaign was on the road and the coverage obtained from it. The Wrapified vehicles grabbed mobile ad ID’s as they drove:

Heat Map
Summary

BENEFITS & RESULTS

Utilizing Wrapify’s Physical Retargeting features, Giant Eagle was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform…

To see the results download below!

Download Case Study

 
 

Learn More at wrapify.com/brands

 

Check out our 2019 media kit!

Media Kit
April 8, 2020 0 comment
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🙌🏻 We're proud today to share our 2020 Wrap-Up! 2020 was not the year we all planned on having. Despite a pandemic… https://t.co/eg42D8RiGV

08-Jan-2021

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