Category:

gig-economy

wrapify driver marketplace

Our new platform, the Wrapify Driver Marketplace, has just kicked off! It connects brands looking for advertising opportunities with a network of over 400,000 workers in the gig economy. This marketplace not only shows rideshare and delivery drivers the latest advertising offers from brands but also offers them access to exclusive discounts and other economic opportunities. 

Our CEO and Co-founder, James Heller, had the following to say regarding the Driver Marketplace launch, “Wrapify has created a solid driver network over the last seven years, allowing us to build and scale this product nationwide. We feel confident that this product will help the right brands reach their target audience while also accomplishing our mission to support the gig economy.”

Joining Forces with Amazon & DoorDash

Amazon was one of the first brands to get involved in our new initiative. As demand for Amazon’s online retailer services grows, so does its need for more staff to handle logistical issues. That is why Amazon Workforce Staffing will use the platform’s ability to reach gig workers to identify potential candidates to fulfill these roles. This is in addition to the omnichannel marketing campaign that Amazon will be rolling out through Wrapify.

Amazon already has an out-of-home campaign running with Wrapify, with vehicles on the road, and money being earned by drivers in cities like Spokane, WA, Boise, ID, Salt Lake City, UT, and many more. But with this additional feature, they have a chance to leverage omnichannel marketing strategies to achieve their goals.

As for DoorDash, after running an OOH campaign with Wrapify a few years ago, they came back intent to use this new platform as a way to quickly get the word out where and when they needed it. Their listing just went live in several cities across the US with a similar intent – inform more drivers about the gig opportunities available with DoorDash.

Getting Work Solo and GoShare Involved

Also joining the list of partners with the Wrapify Driver Marketplace are gig-economy platforms GoShare, a delivery and ridesharing service, and Solo, an aggregation platform that helps gig workers track their income and potential jobs.

GoShare will use the network to offer gig workers additional opportunities to earn income. “In the current state of the economy, no one’s job is safe. We want to change that. We love onboarding new drivers to our platform, especially ones trying to monetize the cargo-vehicle investments they’ve made. Wrapify created a new way for us to reach and help that audience at scale,” said Shaun Savage, Co-founder and CEO at GoShare.

In addition to offering workers gig prospects, Solo will also provide drivers discounts on membership services. Speaking on the partnership, Bryce Bennett, CEO and Founder of Work Solo said, “Partnering with Wrapify is the next logical step in our evolution as a company. The Driver Marketplace is an excellent opportunity for our growth, and Wrapify’s messaging, combined with the platform’s potential to scale nationally, make this a big gain for freelance networks like Work Solo.”

Are You Getting in on the Action?

Our ultimate goal with the Driver Marketplace is to connect high-powered brands with a network of gig workers who want to improve their financial future! Here, rideshare drivers can find an additional way to earn income while completing these rides. Additionally, companies can offer exclusive discounts and offers alongside advertising opportunities.

Outside of the Driver Marketplace, Wrapify allows brands to incorporate out-of-home (OOH) advertising as part of an omnichannel marketing effort. We are trusted by some of the world’s leading companies, including Google, Uber, Zoom, Shell, Pepsi, and Coca-Cola. Our philosophy is centered on providing our clients with data and metrics that allow them to achieve accurate attribution, physical retargeting, and foot traffic measurements.

If you’re interested in building brand equity and acquiring a ton of new customers, get in touch with us today.

If you are a rideshare or delivery driver and would like to earn extra income with Wrapify, learn more here

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economic impact

Cynics of modern-day capitalism will say that the only purpose of business… is profit. However, companies and brands can benefit the world around them immensely. A 2019 article published in the European Research on Management and Business Economics journal identified the correlation between a country’s economic growth (from 2008-2017) and the investment in that country’s top brands. The article reviewed 38 countries, each one with a positive correlation between investment in these brands and long-term, overall economic growth.

The Economic Impact of DoorDash During the Pandemic

Companies don’t only provide employment opportunities. They also positively impact society through the efficient exchange of goods and services. These optimizations allow customers and businesses alike to focus on their top priorities. One example of a brand proving its contribution to the economic well-being of a country is DoorDash. In a 2019 report, DoorDash noted that it was responsible for $13.2 billion in direct, indirect, and induced economic activity during the first year of the pandemic. Additionally, 67% of restaurants and food operators reported that DoorDash was a critical part of staying above water during the COVID-19 restrictions. This was due in part to DoorDash’s COVID-19 relief programs which assisted restaurants financially. Some of these programs eliminated commission fees and supported marketing costs.

How Wrapify Generates Positive Economic Impact

With our newly-launched Wrapify Driver Marketplace, we are economically empowering more people than ever before. We connect brands with our network of over 400,000 drivers and gig workers. Through this, we facilitate the open sharing of economic value. Not only do gig drivers learn about the latest offers from businesses that can give them a financial boost, but they also get access to exclusive discounts and other financial opportunities. 

We aim to foster a positive, economic impact by providing buyers and sellers with a mutually beneficial marketplace. Brands get access to meaningful placements and visibility that can be tracked, measured, and attributed. This allows companies to retarget the exposed audience and accurately calculate their marketing return on investment (ROI). 

Furthermore, Wrapify puts the ad spend invested by these firms back into the pockets of both delivery and rideshare drivers. Drivers use their extra funds from Wrapify to assist them with paying for education, retirement contributions, car operating costs, household expenses, and more. A 2020 paper published by The Hutchins Center on Fiscal and Monetary Policy (part of the Brookings Institution) notes that the flexible hours that rideshare drivers enjoy enable them to withstand income oscillations. And again, the paper mentioned above calculated the gains created by ridesharing services. These have yielded over $1 billion for the San Francisco Bay Area alone. 

Another study published by the Milken Institute in 2017 examined the first and second-order economic effects of ridesharing services by analyzing Google search trends for Uber and Lyft. This paper found that a one percent increase in searches for ridesharing services resulted in 2.19 lives saved per month. The mechanism of action is purported to be through the reduction of alcohol-related motor vehicle fatalities. 

By supplementing the income of rideshare drivers and subsequently encouraging them to stay in the industry as it becomes saturated, Wrapify is contributing to social and economic benefits en masse.

Be Part of the Difference with Wrapify

If you want to use out-of-home advertising (OOH) as part of an omnichannel marketing strategy, reach out to us. We are trusted by some of the world’s leading companies, including Zoom, Amazon, and General Mills. With us, you will be able to achieve better attribution AND feel good about where your ad dollars go – into the pockets of rideshare drivers.


If you are a rideshare or delivery driver and would like to earn extra income with Wrapify, learn more here.

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driver marketplace announcement

October 5, 2022, San Diego, CAWrapify, drivers of innovation in out-of-home advertising, today launches the Driver Marketplace to connect brands with one of their key demographics – rideshare and delivery drivers. The Driver Marketplace, now available in the Wrapify mobile app, is a nationally scalable channel that will provide brands with additional ways to drive value to 400,000+ gig workers by connecting them with more ways to save and earn money.

“Wrapify has created a solid driver network over the last seven years, allowing us to build and scale this product nationwide,” said James Heller, Co-founder, and CEO of Wrapify, “We feel confident that this product will help the right brands reach their target audience, while also accomplishing our mission to support the gig economy.”

Driver Marketplace Launch Partners

As part of the Driver Marketplace launch, Wrapify has also announced that it will partner with companies like Solo, Remitly, and GoShare. These companies will use Wrapify’s Driver Marketplace to offer drivers a discount on their memberships and subscriptions.

“We’re excited to be one of the first partners to leverage this gig work marketplace. Our aligned missions and Wrapify’s expansive network of drivers is an opportunity for Solo to rapidly bring our unique pay guarantee to more workers.” Bryce Bennett, CEO & Founder at Solo shares. 

“We look forward to this opportunity to work with the Wrapify team to launch their this Marketplace and create new money-making opportunities for delivery professionals,” adds Shaun Savage, Co-founder & CEO, GoShare.

Wrapify’s Win/Win Opportunity

Wrapify aims to connect brands to a countrywide network of gig workers who want to earn, save, and spend money wisely. The Driver Marketplace is open to any brands that wish to provide ways gig drivers can earn additional income or save money, with offers exclusive to Wrapify’s network. Brands can use the platform to provide potential new customers with discount codes, free trials, or even new job opportunities. 

With the Driver Marketplace, marketers will create customized promotions for their target audience, displayed directly in the Wrapify mobile app, and commit to marketplace offers that enable gig drivers to earn extra cash or obtain exclusive offers.

Wrapify offers three listing opportunities for both national and regional campaigns. For more details, visit https://wrapify.com/driver-marketplace

About Wrapify

Wrapify helps brands create great advertising that also does good, by placing ad spend back into the gig economy. Founded in 2015, Wrapify has deployed over 500,000+ Uber, Lyft, and other delivery drivers for nationwide brand campaigns. They connect offline and online advertising channels that drive measurable results while putting cash back into drivers’ pockets. Learn more at www.wrapify.com

About Solo

Solo is the ‘backpack’ for the growing number of app-based workers — providing them a vertical stack of software services to optimize the finances of their business-of-one. Solo’s platform ingests millions of job data points across dozens of work platforms to provide optimized schedules for workers that Solo guarantees; making up the difference if pay is less. For more information, visit https://www.worksolo.com

About GoShare

GoShare is a tech-enabled logistics platform that connects people and businesses with delivery professionals to provide on-demand last-mile and middle-mile delivery. We give our customers access to a fleet of trucks, reliable drivers, and the technology to improve the delivery experience. From pallets to furniture to parcels, if you need something delivered, GoShare can help and customers can book a delivery using our API, mobile app, or website.

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While there isn’t such a thing as a “recession proof” business, many brands DO survive, and even thrive, in an economic downturn. Some brands even skyrocket themselves from players to category leaders in times of crisis (We’re lookin’ at you, Zoom). 

As marketing leaders, we can play a big role in achieving that success. Daunting? Maybe. Possible? Absolutely! And I’ll let you in on a little secret, CMOs and marketing leaders who spend budgets wisely not only help their business, but the overall economy as well. 

This magical combination happens in the world of offline marketing. And by the end, maybe I’ll convince you that offline can also be online, too…🤯

Offline marketing supports the gig economy

In a study done by the Pew Research Center, they found almost 40% of gig drivers are working with two or more apps (Uber, Lyft, DoorDash, etc.). So they’re already overworked, but with gas prices as crazy as they are, they have to get by somehow. That’s why many rideshare and delivery drivers are now looking to offset these costs.

Here comes the marketing magic. We as marketers want to be at the center of customer experiences, right? Well, these experiences are happening right alongside the gig economy.  That’s why, in the last few years, offline advertising vendors entered this space. Recently acquired Play Octopus (now T-Mobile Marketing Solutions) offers free tablets to gig drivers, promising them higher ratings and better tips. But the tablets also provide, you guessed it, options for advertisers to have a personal one-to-one engagement with a potential customer. 

Marketing via the gig economy can also be done one-to-many. Vehicle car wraps offer amazing exposure for brands, while also helping drivers earn passive incomeWrapify is the pioneer in this space, reaching 500,000+ ride share and delivery drivers nationwide and paying out $1.4M to drivers just last year. The brands we’ve worked with – Amazon, Zoom, and Petco (to name a few) – have all had their marketing dollars go directly into the pockets of the gig-economy. 

…and the retail economy

While this option may only seem applicable for brands with brick & mortar locations, don’t rule it out just yet. Even e-commerce-driven brands have explored retail as a way to reach new customers. The introduction of retail locations from companies like Warby Parker and Quay have proven that online and offline sales channels are a great mix. 

I myself was a bit surprised to find out that 85% of retail sales happened offline, even in 2021. And with retail, comes jobs. Again, in an economy where many of us require more than one job to make ends meet, retail is a great option for people looking for part-time work. 

So what does this have to do with offline marketing? Well, one of the most effective methods of offline marketing happens to be out-of-home (OOH) advertising. And it’s a proven way to help retail locations build brand awareness, increase footfall, AND activate online channels as well (we’ll get into that later). I mentioned this use-case in a recent post if you want to learn more. 

Over the last few years, we’ve made huge strides in OOH ad tech. Now, we can use MAIDs (Mobile Ad IDs) to track your exposed audience (people who see your offline marketing) and compare that to a control group (people who have not seen it). Brands like GoHealth Urgent Care have been able to track a 20% lift in retail visits from their exposed audience, a 90% increase compared to the control group. 

…and the local economy  

As a start-up based in San Diego, an area that’s recently in a high-growth phase, we are always thinking about how we can “help thy neighbor”. I’m sure we are not the only ones! Outside of using local services and vendors, offline marketing also helps spread good will, even outside of your own area. 

Unlike running display ads that only send money to Facebook (you’re welcome, Zuck), offline marketing requires experts across many SMBs. From agencies, to designers, to installers, these campaigns are creating jobs in a way that no online format ever has.

If this sounds like more work for you, trust me, it’s not. For example, professionals in OOH have created turn-key services that take your campaign from start to finish efficiently and effectively. While these resources do play into the expenses of OOH, with online activations at 5X-6X above the expected rate, the results really speak for themselves.

Learn more about the intersection of offline and online marketing at wrapify.com/brands.

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COVID-19 lockdowns changed our everyday life. We learned how to bake bread from scratch, were invested in Tiger King, met up with friends over virtual happy hours, and downloaded a slew of delivery apps.

68% of us even say takeout and delivery have become a part of our day-to-day. 53% even claim it is now essential to our way of life.

Third-party delivery apps echo that sentiment.

Third-party delivery apps have seen unprecedented growth in 2021.

DoorDash owns the majority of meal delivery app sales. They’ve reported they added 1.9 million new drivers during the middle of March through September 2020, surpassing many expectations.

DoorDash increase drives added by 1.9 million.

Food delivery may be leading the charge, but they’re not the only ones in the game. Retail stores are also breaking into the delivery scene. 

Convenience stores increased third-party delivery app sales by 346% in  2020. The market size should reach $33 billion in revenue in 2021, a 5.5% additional increase.

We’re glad to see rideshare services on the rise again, as well.

Rideshare sales rise during Q3 2021.

Wrapify Unlocks Relevant OOH Exposure

The rise in food and retail delivery, as well as the rebound of rideshare, is enabling Wrapify to open a whole new market for brands. This extraordinary growth creates the opportunity for a higher ad frequency in an untapped out-of-home (OOH) audience … neighborhoods.

As the pandemic is still prevalent and more people are spending more time at home than ever before, advertisers can – for the first time – reach customers in the comfort of their own neighborhoods through OOH.

It’s simple: More delivery sales means more gig drivers. More drivers through the increased demand for delivery means more reach and frequency in neighborhoods on a national scale.

Wrapify creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Its unique technology can effectively attribute vehicle exposure to conversion online, in-app, or foot traffic. It also provides gig workers with an opportunity to earn extra income for the driving they already do.

Limited time left to be your company’s rockstar by finishing 2021 strong! Capitalize on the rise of delivery sales with Wrapify’s ​​innovative, performance-driven advertising technology. Book your campaign in early November for a start date before December 6.

Learn more at wrapify.com/EOY2021.

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In what has been a year of major changes for everyone around the world, for some that entails getting smarter and more creative with their finances.

“More than half of Americans, 53%, are looking for an additional source of income this holiday season, according to a recent Decluttr survey of 2,000 U.S. adults.” (CNBC, 2020)

The gig-economy has grown immensely over the last few years and has allowed millions of people to make their own schedules and earn extra money – in conjunction with their full-time jobs in some cases. It has grown so much in fact, that now there are different verticals to choose from: food delivery, ride-share driving, alcohol delivery, grocery delivery, package delivery, and many more.

Some need gigs at home, some on the road, and some need both. CNBC lists options from website testing to advertising on your car. And, with different structures, this could even mean that a gig-worker can work with more than one company at a time. (hint-hint, Wrapify is great for this)

Who are some of these companies? What are some of the top options? CNBC has weighed in.

9 winter side hustles: Some could earn you hundreds of dollars a month

Original article: https://www.cnbc.com/2020/11/06/winter-side-hustles-some-could-earn-you-hundreds-of-dollars-a-month.html

Wrapify has worked closely with and supporting the gig-economy for over 5 years on building a reliable and active gig-driver network of over 280,000 drivers across the United States. Fortune 500 brands like Coca-Cola, Zoom, Alaska Airlines, and more have leveraged this driver network successfully to carry out their OOH campaigns in recent months.

Find us in the Apple App Store and Google Play Store, and read more here: https://wrapify.com/drive/

Take it from Melanie, one of our top Wrapify drivers that is also a full-time ride-share driver:

Melanie #withwrapify
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