Category:

gig-economy

While there isn’t such a thing as a “recession proof” business, many brands DO survive, and even thrive, in an economic downturn. Some brands even skyrocket themselves from players to category leaders in times of crisis (We’re lookin’ at you, Zoom). 

As marketing leaders, we can play a big role in achieving that success. Daunting? Maybe. Possible? Absolutely! And I’ll let you in on a little secret, CMOs and marketing leaders who spend budgets wisely not only help their business, but the overall economy as well. 

This magical combination happens in the world of offline marketing. And by the end, maybe I’ll convince you that offline can also be online, too…🤯

Offline marketing supports the gig economy

In a study done by the Pew Research Center, they found almost 40% of gig drivers are working with two or more apps (Uber, Lyft, DoorDash, etc.). So they’re already overworked, but with gas prices as crazy as they are, they have to get by somehow. That’s why many rideshare and delivery drivers are now looking to offset these costs.

Here comes the marketing magic. We as marketers want to be at the center of customer experiences, right? Well, these experiences are happening right alongside the gig economy.  That’s why, in the last few years, offline advertising vendors entered this space. Recently acquired Play Octopus (now T-Mobile Marketing Solutions) offers free tablets to gig drivers, promising them higher ratings and better tips. But the tablets also provide, you guessed it, options for advertisers to have a personal one-to-one engagement with a potential customer. 

Marketing via the gig economy can also be done one-to-many. Vehicle car wraps offer amazing exposure for brands, while also helping drivers earn passive incomeWrapify is the pioneer in this space, reaching 500,000+ ride share and delivery drivers nationwide and paying out $1.4M to drivers just last year. The brands we’ve worked with – Amazon, Zoom, and Petco (to name a few) – have all had their marketing dollars go directly into the pockets of the gig-economy. 

…and the retail economy

While this option may only seem applicable for brands with brick & mortar locations, don’t rule it out just yet. Even e-commerce-driven brands have explored retail as a way to reach new customers. The introduction of retail locations from companies like Warby Parker and Quay have proven that online and offline sales channels are a great mix. 

I myself was a bit surprised to find out that 85% of retail sales happened offline, even in 2021. And with retail, comes jobs. Again, in an economy where many of us require more than one job to make ends meet, retail is a great option for people looking for part-time work. 

So what does this have to do with offline marketing? Well, one of the most effective methods of offline marketing happens to be out-of-home (OOH) advertising. And it’s a proven way to help retail locations build brand awareness, increase footfall, AND activate online channels as well (we’ll get into that later). I mentioned this use-case in a recent post if you want to learn more. 

Over the last few years, we’ve made huge strides in OOH ad tech. Now, we can use MAIDs (Mobile Ad IDs) to track your exposed audience (people who see your offline marketing) and compare that to a control group (people who have not seen it). Brands like GoHealth Urgent Care have been able to track a 20% lift in retail visits from their exposed audience, a 90% increase compared to the control group. 

…and the local economy  

As a start-up based in San Diego, an area that’s recently in a high-growth phase, we are always thinking about how we can “help thy neighbor”. I’m sure we are not the only ones! Outside of using local services and vendors, offline marketing also helps spread good will, even outside of your own area. 

Unlike running display ads that only send money to Facebook (you’re welcome, Zuck), offline marketing requires experts across many SMBs. From agencies, to designers, to installers, these campaigns are creating jobs in a way that no online format ever has.

If this sounds like more work for you, trust me, it’s not. For example, professionals in OOH have created turn-key services that take your campaign from start to finish efficiently and effectively. While these resources do play into the expenses of OOH, with online activations at 5X-6X above the expected rate, the results really speak for themselves.

Learn more about the intersection of offline and online marketing at wrapify.com/brands.

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COVID-19 lockdowns changed our everyday life. We learned how to bake bread from scratch, were invested in Tiger King, met up with friends over virtual happy hours, and downloaded a slew of delivery apps.

68% of us even say takeout and delivery have become a part of our day-to-day. 53% even claim it is now essential to our way of life.

Third-party delivery apps echo that sentiment.

Third-party delivery apps have seen unprecedented growth in 2021.

DoorDash owns the majority of meal delivery app sales. They’ve reported they added 1.9 million new drivers during the middle of March through September 2020, surpassing many expectations.

DoorDash increase drives added by 1.9 million.

Food delivery may be leading the charge, but they’re not the only ones in the game. Retail stores are also breaking into the delivery scene. 

Convenience stores increased third-party delivery app sales by 346% in  2020. The market size should reach $33 billion in revenue in 2021, a 5.5% additional increase.

We’re glad to see rideshare services on the rise again, as well.

Rideshare sales rise during Q3 2021.

Wrapify Unlocks Relevant OOH Exposure

The rise in food and retail delivery, as well as the rebound of rideshare, is enabling Wrapify to open a whole new market for brands. This extraordinary growth creates the opportunity for a higher ad frequency in an untapped out-of-home (OOH) audience … neighborhoods.

As the pandemic is still prevalent and more people are spending more time at home than ever before, advertisers can – for the first time – reach customers in the comfort of their own neighborhoods through OOH.

It’s simple: More delivery sales means more gig drivers. More drivers through the increased demand for delivery means more reach and frequency in neighborhoods on a national scale.

Wrapify creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Its unique technology can effectively attribute vehicle exposure to conversion online, in-app, or foot traffic. It also provides gig workers with an opportunity to earn extra income for the driving they already do.

Limited time left to be your company’s rockstar by finishing 2021 strong! Capitalize on the rise of delivery sales with Wrapify’s ​​innovative, performance-driven advertising technology. Book your campaign in early November for a start date before December 6.

Learn more at wrapify.com/EOY2021.

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In what has been a year of major changes for everyone around the world, for some that entails getting smarter and more creative with their finances.

“More than half of Americans, 53%, are looking for an additional source of income this holiday season, according to a recent Decluttr survey of 2,000 U.S. adults.” (CNBC, 2020)

The gig-economy has grown immensely over the last few years and has allowed millions of people to make their own schedules and earn extra money – in conjunction with their full-time jobs in some cases. It has grown so much in fact, that now there are different verticals to choose from: food delivery, ride-share driving, alcohol delivery, grocery delivery, package delivery, and many more.

Some need gigs at home, some on the road, and some need both. CNBC lists options from website testing to advertising on your car. And, with different structures, this could even mean that a gig-worker can work with more than one company at a time. (hint-hint, Wrapify is great for this)

Who are some of these companies? What are some of the top options? CNBC has weighed in.

9 winter side hustles: Some could earn you hundreds of dollars a month

Original article: https://www.cnbc.com/2020/11/06/winter-side-hustles-some-could-earn-you-hundreds-of-dollars-a-month.html

Wrapify has worked closely with and supporting the gig-economy for over 5 years on building a reliable and active gig-driver network of over 280,000 drivers across the United States. Fortune 500 brands like Coca-Cola, Zoom, Alaska Airlines, and more have leveraged this driver network successfully to carry out their OOH campaigns in recent months.

Find us in the Apple App Store and Google Play Store, and read more here: https://wrapify.com/drive/

Take it from Melanie, one of our top Wrapify drivers that is also a full-time ride-share driver:

Melanie #withwrapify
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