Online Attribution

tax preparation marketing ideas

As a tax specialist, you know how important it is to communicate the value of your services and encourage potential clients to choose you for their tax-related needs. As we enter the new year, now is the perfect time to understand your customer’s needs and start implementing your tax preparation marketing ideas.  

With a recession looming, millions of Americans need help understanding the tax preparation process to ensure they receive the biggest refund possible — and you’re in a unique position to offer that assistance.

As an expert in your field, it’s up to you to communicate the value you offer when it comes to helping them with their taxes. Need some ideas to help get you started? Read on to learn more.

Why Start Marketing Early?

Advertising your tax services early will give you an edge in getting tax preparation business. Closing out the calendar year can be stressful for many Americans, especially those who have been through a huge shift in the past year (and who hasn’t!?).

So beginning your advertising efforts early is even more critical – being top of mind when potential customers are just beginning to think about their taxes means they will likely seek your guidance first.

Additionally, the extra time allows you to implement tax preparation marketing ideas that allow time for effective execution. In this competitive environment, giving yourself the most decisive competitive advantage should be top of mind.

Starting early and reaching out with tailored messages gives you visibility among those who will soon be looking for professional help in completing their taxes, ensuring you get recognition and maximizing results from your marketing efforts.

What Will Grab Tax Payer’s Attention?

Taxpayers are often overwhelmed by the sheer amount of information they need to process and understand when filing their taxes. While in previous years they may have taken shortcuts to avoid complexities, this year the focus will be getting the most out of their refund, no matter how many more steps that may take. To gain their attention, you must advise taxpayers on what will get them the biggest refund, and how you are uniquely positioned to help them do just that. 

1. Talk About New Tax Complications

Tax laws are constantly changing, and tax season can be incredibly confusing. Address new complications taxpayers might experience this year and offer advice on navigating them. Explain any changes in the tax law, as well as what actions individuals should take if they believe they have been incorrectly charged. 

If a particular type of deduction or credit is available, offer advice on how to claim it. Showcase your expertise by providing helpful tips and examples of what deductions or credits may be available for specific individuals or households. By giving taxpayers accurate information, you’ll build trust and gain the attention of potential customers. 

2. Address Student Loan Defers and Forbearances

Taxpayers with student loan debt will be particularly interested in how the current administration’s policies affect their situation. One of these policies addresses student loan deferrals and forbearances, which have become increasingly important as many people struggle to make loan payments during the COVID-19 pandemic. 

The Biden Administration has proposed simplifying the process for enrolling in forbearance or deferral, extending loan payments of up to one year without an additional fee, and providing more options for student loan debt forgiveness. Taxpayers with student loans should pay close attention to these changes as they could significantly reduce their overall loan burden. 

Taxpayers should also take advantage of any tax deductions related to student loan interest. The Biden Administration may also consider increasing the amount of student loan debt eligible for forgiveness in some circumstances, which could provide further relief to those struggling with their loans. 

3. Rebate for Remote Workers

A rebate for remote workers is an attractive prospect for taxpayers who have had to adjust their working conditions due to the pandemic. The government could offer a tax break to those working from home to save money on energy bills and other expenses that come with setting up a new workspace. 

This would be especially beneficial to those living in rural areas, where they may have limited access to high-speed internet and other amenities. This could also incentivize employers to continue or increase their remote workforce. It would provide employees with additional savings to help compensate for the losses incurred due to the pandemic. 

This rebate would be especially beneficial now as many people are struggling to make ends meet due to the economic downturn caused by the pandemic. Tax rebates could ease some of the financial burdens on taxpayers and encourage people to continue working from home, which has many benefits for employers and employees. 

How Should You Implement Your Tax Preparation Marketing Ideas?

This may seem obvious, but when advertising your tax preparation services, the most important element will be your brand name. Brand awareness is difficult to achieve if you’re a small fish in a big pond, but truly the only way to ensure you’re grabbing your audience’s attention. To avoid the potentially high costs of brand awareness, tailor your audience. Instead of trying to “boil the ocean”, so to speak, concentrate on the geographics and demographics of your target customer to create campaigns that reach the right people at the right time. 

An omnichannel approach will help you reach a wide range of potential customers and ensure that people are exposed to your brand message. Start by making a splash with an out-of-home campaign, targeting neighborhoods and hot spots where you know your target audience frequents, and then use the audience exposed to that ad to retarget on CTV, online native ads, social media, and other platforms. 

Having a presence across multiple channels can create brand recognition and increase awareness of your tax services. Additionally, cross-channel campaigns can help you track and measure the success of your efforts, allowing you to adjust your marketing strategy if needed. 

With an omnichannel approach to advertising, you’ll be able to increase brand awareness and make sure that people are aware of who you are and what kind of tax services you offer. 

We Can Take Your Tax Services to Another Level!

Wrapify can get your brand on the streets and noticed more highly than any other ad on the road.  Contact us today to learn more about how you can use Wrapify to advertise your tax services. 

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4 key attributes strong media partner

Ad costs across all media are rising, and the pressure to deliver quality leads is higher than ever. With so many options out there, how can you be sure you’re choosing the right media partner?

Pivoting clients to digital-first strategies is nothing new for media agencies. But it’s getting harder to break through the noise in a world where consumers are bombarded with more than 4,000-10,000 marketing messages daily.

Out-of-home (OOH) advertising has been one of the most reliable forms of marketing for years, and its popularity is only increasing as technology advances. And when buying OOH, it helps to find a true media partner to challenge you to think differently and push your brand forward.

What to Look for in A Media Partner

At Wrapify, working with both agencies and brand marketers, we’ve learned a thing or two about what it takes to make a strong media partner. Every business has unique marketing needs, but the four attributes below are essential for any quality media partnership.

1. Understanding Your Audience

The first step to an effective media strategy is understanding who you’re trying to reach. Your media partner should be able to help you target your ads based on interests, demographics, and even specific locations.

For example, if you’re an entertainment brand looking to target families, it’s important to step out of city centers and into areas families are spending more time. Like at the park, the beach, or a family-friendly event.

Reaching your target audience often means making a spectacle – or more ideally – a seemingly serendipitous event. This is the exact impact the vehicle SWARMs have provided for brands. Surround your audience, at the right time, to make the most of the opportunity.

2. Trustworthy Inventory

The second attribute of a strong media partner is access to quality inventory. Your media partner should be able to provide you with a list of the varying inventory types available, as well as the reach and frequency for each option.

For example, Wrapify offers national coverage via its network of gig-economy drivers. We can place your ad on vehicles in any city across the United States, and you’ll only pay for the days and impressions that your ad is up.

Media partners usually need capital, creative innovation, and networking to amass good inventory. Thus, finding a media partner with a comprehensive inventory is a valuable way to assess their strength.

But trusting an inventory takes more than just a list of available placements. Your media partner should clearly understand what’s appropriate for your brand. It includes respecting all your sensitivities about the types of environments you want your ad to appear in.

3. Clear and Competitive Prices

The third attribute of a strong media partner is having competitive prices for their inventory. It doesn’t mean you should always go with the cheapest option, but you should ensure you’re getting a fair price for the ad placements you want.

It helps if your media partner can test ads for effectiveness before scaling them. Choosing a secondary or tertiary market to do a pilot campaign can be a great way to get the most bang for your buck. Test, then scale, in the market that matter most to your brand.

Competitive pricing also means being transparent about the prices you’re paying. Some media partners will try to hide their markups in ‘agency fees.’ This upcharge allows them to make a profit on top of the price they’re paying for the inventory.

At Wrapify, we don’t believe in hidden fees. We want you to know exactly what you’re paying for, which is why we include the cost of inventory in our media kits. So, what informs pricing?

It all comes back to your campaign goals.

4. Performance Tracking and Insights

Previously, marketers didn’t have any solid data to justify their ad spending on major billboards in cities and towns. This made it almost impossible to accurately track the return on investment (ROI) of OOH campaigns.

Oh, how things changed!

Now, with newly adapted technology, it’s possible to track the performance of every single OOH campaign you run. This data then becomes useful when optimizing campaigns for maximum impact.

But tracking performance is only half the battle. The other half is understanding how to interpret the data, and use it to improve your campaign. A strong media partner can provide insights and recommendations based on the performance data.

For example, at Wrapify, we use data from our ad campaigns to help our clients improve their targeting, retargeting, messaging, and overall marketing strategy.

We also offer a suite of tools that allows our clients to track the performance of their campaigns. It includes features like:

  • Campaign zone heat maps
  • Impression reporting
  • Net-lift attribution data

Final Thoughts

There you have it: the four attributes of a strong media partner. Keep them in mind as you assess your options and make your decision. We’re confident we have what it takes to be a strong media partner for your brand.

So, look no further than Wrapify if you’re looking for a comprehensive solution that ticks all the boxes. We’d be happy to chat with you about your specific needs and how we can help you achieve your marketing goals. Contact us to learn more.

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economic impact

Cynics of modern-day capitalism will say that the only purpose of business… is profit. However, companies and brands can benefit the world around them immensely. A 2019 article published in the European Research on Management and Business Economics journal identified the correlation between a country’s economic growth (from 2008-2017) and the investment in that country’s top brands. The article reviewed 38 countries, each one with a positive correlation between investment in these brands and long-term, overall economic growth.

The Economic Impact of DoorDash During the Pandemic

Companies don’t only provide employment opportunities. They also positively impact society through the efficient exchange of goods and services. These optimizations allow customers and businesses alike to focus on their top priorities. One example of a brand proving its contribution to the economic well-being of a country is DoorDash. In a 2019 report, DoorDash noted that it was responsible for $13.2 billion in direct, indirect, and induced economic activity during the first year of the pandemic. Additionally, 67% of restaurants and food operators reported that DoorDash was a critical part of staying above water during the COVID-19 restrictions. This was due in part to DoorDash’s COVID-19 relief programs which assisted restaurants financially. Some of these programs eliminated commission fees and supported marketing costs.

How Wrapify Generates Positive Economic Impact

With our newly-launched Wrapify Driver Marketplace, we are economically empowering more people than ever before. We connect brands with our network of over 400,000 drivers and gig workers. Through this, we facilitate the open sharing of economic value. Not only do gig drivers learn about the latest offers from businesses that can give them a financial boost, but they also get access to exclusive discounts and other financial opportunities. 

We aim to foster a positive, economic impact by providing buyers and sellers with a mutually beneficial marketplace. Brands get access to meaningful placements and visibility that can be tracked, measured, and attributed. This allows companies to retarget the exposed audience and accurately calculate their marketing return on investment (ROI). 

Furthermore, Wrapify puts the ad spend invested by these firms back into the pockets of both delivery and rideshare drivers. Drivers use their extra funds from Wrapify to assist them with paying for education, retirement contributions, car operating costs, household expenses, and more. A 2020 paper published by The Hutchins Center on Fiscal and Monetary Policy (part of the Brookings Institution) notes that the flexible hours that rideshare drivers enjoy enable them to withstand income oscillations. And again, the paper mentioned above calculated the gains created by ridesharing services. These have yielded over $1 billion for the San Francisco Bay Area alone. 

Another study published by the Milken Institute in 2017 examined the first and second-order economic effects of ridesharing services by analyzing Google search trends for Uber and Lyft. This paper found that a one percent increase in searches for ridesharing services resulted in 2.19 lives saved per month. The mechanism of action is purported to be through the reduction of alcohol-related motor vehicle fatalities. 

By supplementing the income of rideshare drivers and subsequently encouraging them to stay in the industry as it becomes saturated, Wrapify is contributing to social and economic benefits en masse.

Be Part of the Difference with Wrapify

If you want to use out-of-home advertising (OOH) as part of an omnichannel marketing strategy, reach out to us. We are trusted by some of the world’s leading companies, including Zoom, Amazon, and General Mills. With us, you will be able to achieve better attribution AND feel good about where your ad dollars go – into the pockets of rideshare drivers.

If you are a rideshare or delivery driver and would like to earn extra income with Wrapify, learn more here.

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When asking CMOs their thoughts on out-of-home advertising, I often hear the same answer:

“It’s great for brand awareness!” 

And they aren’t wrong. But (you knew there’d be a “but”, right?) it’s not the whole story.

Just like any other advertising effort you make, there should be metrics of performance in order to justify costs. No matter what your goals or success metrics may be, it likely never stops at simply “brand awareness”. No matter what, top-of-funnel branding initiatives without a clear path to purchase will negatively impact conversion. Alternatively, building your company over the long term will be impossible if you solely concentrate on the bottom-of-the-funnel. 

Ta-da! That is why, for all marketers, the two-for-one deal of brand building + performance marketing = the key to making your ad dollars work harder for you. 

And I’m here to tell you, out-of-home (OOH) advertising can do that for you.

What is out-of-home advertising?

First, I just want to make sure that we’re on the same page, because up until a few months ago, “OOH” wasn’t an acronym I was familiar with. 

Out-of-home advertising is any sort of visual ad a consumer might see while outside their home, as opposed to TV commercials, social ads, etc. The first thing that comes to mind with OOH is usually billboards, but that is only one of its many forms. 

It may be anything from billboards, to digital signs at a bus/metro stop, to wraps on buses, trucks, or vehicles. It is one of the oldest forms of advertising, which might be the reason marketers think that the measurement techniques would be outdated. But over the last several years, innovators in the space have created ways to measure OOH advertising to help marketers understand overall performance. 

How out-of-home advertising balances brand building and performance marketing

Out-of-home advertising has evolved beyond its former “impressions only” measurement style. Thanks to something almost everyone has, a smartphone, we can now measure exposure to offline media. Mobile Ad IDs (or MAIDs), created by Google and Apple, utilize location-based services to capture an exposed audience. While the audience member remains completely anonymous, the MAIDs help marketers to track whether exposure to an offline advertisement triggered another action, such as:

  • A website visit
  • An online sales conversion
  • An app download
  • Footfall at a physical location

Conversion doesn’t always happen immediately after exposure to an OOH advertisement, but the ads can increase the effectiveness of other marketing channels. Therefore, the MAIDs can also be used in a marketer’s retargeting efforts, for a full omnichannel strategy (more on that here). 

That’s how adding out-of-home advertising into your entire marketing strategy can have many positive effects besides the traditional role of boosting brand awareness. Basically, there’s never been a better time to rethink how your company uses OOH advertising to its full potential. In today’s digital age, OOH advertising can go beyond its traditional role of brand awareness. When you use this medium correctly, it can boost all your marketing efforts. 

Making OOH work for you

I touched on this briefly earlier, but wrapped transportation or “Digital Moving Out Of Home” (DMOOH), is gaining traction recently. Since it’s mobile, it provides reach and frequency to create large AND targeted exposed audiences. 

As opposed to other DMOOH, at Wrapify, we do all of the heavy lifting. We bring a fresh take to the out-of-home sector with the combination of our wrapped vehicles alongside:

  • Media measurement
  • Physical audience retargeting
  • Data insights

…all within one platform. 

With Wrapify, OOH advertising can be a top-of-the-funnel brand awareness play with bottom-of-the-funnel results. Not only do we create outdoor advertisements that move, but we also give you data on how they translate to conversions. This can help give you that “one-two!” punch when it comes to successful ad strategies. 

Get in touch to learn more about performance-driven OOH advertising with Wrapify.

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Offline advertising is as good as online advertising. However, relying on one advertisement channel may not increase your sales as much as you would like. But what if there was a way to combine the two for the best results? That’s where Omni-channel advertising comes in. 

About 86% of buyers switch between two channels often, shopping online and offline. All the more reason to combine your marketing channels for the success of your business. To stay on top of your game, you must provide customers with a consistent experience across all touch points. 

As a marketer, you need to know what omni-channel advertising can do for your business. Here, we discuss the basics of omni-channel advertising to understand how it can be helpful. 

What Is Omni-Channel Advertising?

Omni-channel advertising combines many communication channels to create a uniform brand experience. It encompasses both physical and digital options. Many industries can effectively use this strategy, including retail, finance, healthcare, and technology.

At the heart of omni-channel advertising is connected customer, product, and sales data. This makes it possible to create detailed consumer profiles. Marketers can see how customers interact as they go from one channel to the next. It also allows them to develop unified buying experiences.

Is It Omni-channel, Multichannel or Cross-channel?

Marketers often swap these three terms; omni-channel, multichannel, and cross-channel. They seem to represent the same thing, but they are not the same. They all include acquiring, engaging, and retaining customers through different channels, but there is a slight difference. 

With multichannel, all communication channels operate separately from one another. There is no connection between them. However, in cross-channel marketing, there is a link between a few communication channels.

Omni-channel advertising is significantly more advanced because all channels work together. But how can you know which one is the best fit for you? Let’s look at the advantages and disadvantages.

Fundamental Differences between Omni-channel and Multichannel Marketing

The key difference is the customer. Omni-channel advertising puts the customer at the center to ensure the best relationship with your brand. 

The multichannel strategy simply tries to advertise across as many channels as possible. On the other hand, the omni-channel approach combines all channels to completely engage customers.

The other difference between the approaches is consistency. Because of omni-channel’s focus on customer experience, customers receive a similar experience and message on all channels. 

A consistent message and brand image allows for deeper brand ties by creating a sense of familiarity. Omni-channel advertising aims to promote campaigns across channels to multiple audiences. In addition, it ensures an easy purchase experience for consumers.

What Are The Benefits Of An Omni-Channel Advertising Strategy? 

One thing many marketers agree on is that omni-channel advertising is the real deal. Having and enabling all these channels isn’t bad. However, the goal should be seamless experiences for your customers.

The benefits of a well-executed omni-channel advertising strategy include:

Increase Customer Loyalty

Customers make purchases from the companies they respect and believe in. Omni-channel advertising aims to give a similar experience across all channels. It also provides a unique experience for every individual. This strategy boosts customer loyalty by improving customer satisfaction and experience.

Boost Brand Recognition

Omni-channel emphasizes consistency in advertising. This makes sure that your customers see your brand in the same way across all channels and devices. This consistency helps your buyers remember your brand. A deep sense of brand memory will boost your potential consumer’s possibility of making a purchase.

Achieve Higher Revenues

An omni-channel strategy increases brand recognition, customer loyalty, and repeat purchases. Businesses gain and keep new customers through personalized content. Increasing customer numbers means more business and more revenue.

Omni-Channel Advertising Strategies with Wrapify

At Wrapify, we help you connect online and offline advertising channels to achieve real results. Drivers in the gig economy earn passive income as we help your business scale higher. We empower your brand with a combination of our wrapped vehicles with our omni-channel ad tech platform.

How It Works At Wrapify

We specialize in wrapping cars with ads. But it doesn’t end there. We escalate your brand and marketing performance with the Wrapify omni-channel ad platform. 

Our platform is one of a kind in the advertising space. It does the unthinkable by measuring your movable outdoor advertisements. It also offers you:

  • Data visualization
  • Omni-channel retargeting
  • Attribution reporting

With these features, advertising could never be easier and more rewarding. Any business would love to get to the right audience in the right location at the right time. And how much more satisfying it is to see how your outdoor advertisement is converting into sales? Wrapify makes this possible in every way.

You can choose to run local, regional or national campaigns and refine the location by demographics. For example, physical retargeting allows you to trigger the following advertisements from exposure to Wrapify vehicles:

  • Audio
  • Mobile
  • Display
  • Connected tv
  • Native
  • Video advertising

Our attribution is omni-channel because we understand every customer is essential. We focus on every conversion, including online, in-app, and foot traffic.


Our platform compares a control group to an audience exposed to every vehicle in your campaign. The control group was never within the exposure to the vehicle. You can use this information to measure the website conversion from the vehicles we deploy across your target location.


As with online conversion, we use the exposed and control method. It determines the conversion rate of your app based on our platform’s omni-channel exposure. This is especially crucial if a lead’s first move is to download an app.


Our channel gives accurate information on foot traffic from outside your physical locations. You can measure foot traffic into your store, restaurant, or event from our omni-channel advertising.

Omni-channel advertising has been made more accessible and more rewarding at Wrapify. We do all the hard work for you. Sit back and watch the impact of omni-channel advertising on your business. Contact us today to get started on a successful advertising journey with Wrapify!

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While there isn’t such a thing as a “recession proof” business, many brands DO survive, and even thrive, in an economic downturn. Some brands even skyrocket themselves from players to category leaders in times of crisis (We’re lookin’ at you, Zoom). 

As marketing leaders, we can play a big role in achieving that success. Daunting? Maybe. Possible? Absolutely! And I’ll let you in on a little secret, CMOs and marketing leaders who spend budgets wisely not only help their business, but the overall economy as well. 

This magical combination happens in the world of offline marketing. And by the end, maybe I’ll convince you that offline can also be online, too…🤯

Offline marketing supports the gig economy

In a study done by the Pew Research Center, they found almost 40% of gig drivers are working with two or more apps (Uber, Lyft, DoorDash, etc.). So they’re already overworked, but with gas prices as crazy as they are, they have to get by somehow. That’s why many rideshare and delivery drivers are now looking to offset these costs.

Here comes the marketing magic. We as marketers want to be at the center of customer experiences, right? Well, these experiences are happening right alongside the gig economy.  That’s why, in the last few years, offline advertising vendors entered this space. Recently acquired Play Octopus (now T-Mobile Marketing Solutions) offers free tablets to gig drivers, promising them higher ratings and better tips. But the tablets also provide, you guessed it, options for advertisers to have a personal one-to-one engagement with a potential customer. 

Marketing via the gig economy can also be done one-to-many. Vehicle car wraps offer amazing exposure for brands, while also helping drivers earn passive incomeWrapify is the pioneer in this space, reaching 500,000+ ride share and delivery drivers nationwide and paying out $1.4M to drivers just last year. The brands we’ve worked with – Amazon, Zoom, and Petco (to name a few) – have all had their marketing dollars go directly into the pockets of the gig-economy. 

…and the retail economy

While this option may only seem applicable for brands with brick & mortar locations, don’t rule it out just yet. Even e-commerce-driven brands have explored retail as a way to reach new customers. The introduction of retail locations from companies like Warby Parker and Quay have proven that online and offline sales channels are a great mix. 

I myself was a bit surprised to find out that 85% of retail sales happened offline, even in 2021. And with retail, comes jobs. Again, in an economy where many of us require more than one job to make ends meet, retail is a great option for people looking for part-time work. 

So what does this have to do with offline marketing? Well, one of the most effective methods of offline marketing happens to be out-of-home (OOH) advertising. And it’s a proven way to help retail locations build brand awareness, increase footfall, AND activate online channels as well (we’ll get into that later). I mentioned this use-case in a recent post if you want to learn more. 

Over the last few years, we’ve made huge strides in OOH ad tech. Now, we can use MAIDs (Mobile Ad IDs) to track your exposed audience (people who see your offline marketing) and compare that to a control group (people who have not seen it). Brands like GoHealth Urgent Care have been able to track a 20% lift in retail visits from their exposed audience, a 90% increase compared to the control group. 

…and the local economy  

As a start-up based in San Diego, an area that’s recently in a high-growth phase, we are always thinking about how we can “help thy neighbor”. I’m sure we are not the only ones! Outside of using local services and vendors, offline marketing also helps spread good will, even outside of your own area. 

Unlike running display ads that only send money to Facebook (you’re welcome, Zuck), offline marketing requires experts across many SMBs. From agencies, to designers, to installers, these campaigns are creating jobs in a way that no online format ever has.

If this sounds like more work for you, trust me, it’s not. For example, professionals in OOH have created turn-key services that take your campaign from start to finish efficiently and effectively. While these resources do play into the expenses of OOH, with online activations at 5X-6X above the expected rate, the results really speak for themselves.

Learn more about the intersection of offline and online marketing at

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