INTRO
American supermarket chain Giant Eagle leveraged Wrapify to drive a measurable increase in online ordering and curbside pickup in Pittsburgh, PA. They integrated Wrapify into their out-of-home and digital marketing mix in 2019. As a result of their campaign, they also gained more brand awareness, website traffic and foot-traffic measured by Wrapify’s Attribution Suite.
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GOALS
• Grow revenue from curbside pickup sales
• Increase the number of total orders placed online
• Increase the checkout conversion rate of online orders
• Digitally retarget the OOH-exposed shoppers online
• Drive foot-traffic into physical stores
CAMPAIGN SNAPSHOT
Here is a preview of The Campaign Heat Map when their campaign was on the road and the coverage obtained from it. The Wrapified vehicles grabbed mobile ad ID’s as they drove:
BENEFITS & RESULTS
Utilizing Wrapify’s Physical Retargeting features, Giant Eagle was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform…
To see the results download below!
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