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OOH Advertising

OOH AdvertisingRideshare Advertising

The Climb to the Top, An AI Company’s Growth Strategy

by Sadie Phillips
written by Sadie Phillips

We’re at the forefront of Artificial Intelligence (AI) technological advancements. Brands in this highly competitive field need ways to stand out. The category wins in this sector will be the ones that focus on brand early.

Harness the Power of OOH

Brands leverage OOH to effectively position themselves as authoritative entities. Before we get into how to establish yours, let us first establish ours. Are we about to name-drop? You bet. Brands like Zoom, Gong, Brex, and many others leverage the power of OOH. Look at them now. They are tech sensations. So how did we help get them to where they are? 

The information we’re about to give up is something that even the sharpest of AI platforms could not produce. In today’s vastly digital world why use OOH? Here are two reasons you should:

rideshare advertising legal

1. Be Inescapable 

Create a surround sound approach and take building BRAND seriously.  This goes for all your digital natives.  Online last-click attribution doesn’t matter when nobody knows who you are.  Breakout leaders in every big pre-IPO startup leverage OOH in a big way.  There’s a damn good reason too… It WORKS, and it is way more cost-effective than you probably thought… especially now.

2. You Can Actually Measure It 

One of the misnomers of OOH is that it can be hard to measure. FALSE!  The reality is, you can measure brand lift and use it to make your digital more performant. At Wrapify we always encourage an Omnichannel approach and unlike other forms of OOH media we actually pair offline with online to create a high-recall advertising experience.

The Future of AI Starts Here 

OOH advertising is undoubtedly a powerful channel for AI companies to establish their presence, engage with their target audience, and drive business growth. OOH ads like Wrapify’s rideshare advertising platform, aid in establishing brand confidence and credibility, not to mention the visibility and memorability from seeing the ad out in the real world. 

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OOH AdvertisingRideshare Advertising

Travel and Tourism: 5 Proven OOH Advertising Strategies

by Sadie Phillips
written by Sadie Phillips

Revenge travel was and is still a thing. After travel restrictions were enforced in 2019, we were all changed for better or worse. Once the rules and regulations were lifted post-pandemic, Americans wanted to exercise their right to travel. Since then the travel industry has faced barriers on the demand of travel due to widespread layoffs, ongoing inflation, and the ever-looming threat of a recession. Despite these challenges, travel continues to be on the up & up. In fact, according to Forbes Advisor, 40% of Americans plan to travel more this year than last year.

Knowing that the demand for travel is increasing, the question is where are travelers going, and how do they plan on getting there? To gain an upper hand in this next season of travel, refining your advertising and marketing tactics will be essential in order to take advantage of the current travel surge. 

Fasten Your Seatbelts

In today’s highly competitive travel industry, capturing the attention of potential travelers is crucial for success. While digital marketing strategies often take center stage, out-of-home (OOH) advertising remains a powerful tool to dominate the travel market. OOH advertising allows businesses to reach a wide audience and create impactful brand experiences. By leveraging OOH advertising your company can establish and maintain a dominant presence in the travel industry.

“Wrapify was a great way for us to get unique OOH coverage while also providing the benefits of digital attribution.”
Natalie Bowman
Natalie Bowman
Managing Director, Marketing & Advertising, Alaska Airlines

Companies like Alaska Airlines, Trip Advisor, and various regional travel bureaus have leveraged the power of vehicle advertising with Wrapify to ramp up ticket sales, announce new offerings and showcase their brands across the United States. By using these 5 Proven OOH Strategies you too can take advantage of the innumerable benefits that stem from rideshare advertising.

Prepare for Takeoff

   1. Strategic Placement

Choosing the right location for your OOH advertisements is essential to maximize visibility and target relevant audiences. Identify high-traffic areas such as airports, train stations, bus terminals, and popular tourist destinations. By strategically placing your ads in these locations, you can capture the attention of travelers and inspire them to consider your travel offerings.

    2. Geotargeting

Take advantage of geotargeting capabilities offered by some OOH platforms. By utilizing location-based targeting, you can tailor your advertisements to specific regions, cities, or even neighborhoods. Allowing you to deliver highly relevant messages to travelers within your target demographic, increasing the chances of converting them into customers.

   3. Storytelling

Engage your audience emotionally by sharing inspiring narratives that showcase the unique experiences and memorable moments travelers can expect when they choose your travel services. By tapping into the emotional aspect of travel, you can create a strong connection between your brand and potential customers.

   4. Integrated Omnichannel Retargeting

Combine your OOH advertising efforts with other marketing channels to create a cohesive and integrated campaign. Utilize social media platforms, digital advertising, and traditional print media to reinforce your messaging and extend the reach of your OOH campaigns.

   5. Data-driven Optimization

Leverage data and analytics to optimize your OOH advertising campaigns. Monitor the performance of your advertisements, measure reach and engagement, and collect customer feedback. Use this data to refine your targeting, messaging, and creative strategies, ensuring that your OOH campaigns continually resonate with your target audience.

Wheels Up

Embrace the power of Wrapify’s premier rideshare advertising platform to capture the attention of travelers, driving them to choose your travel offerings (and take action), all while establishing the ultimate brand presence across various United States markets.

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OOH AdvertisingRideshare Advertising

How Universities Are Leveling Up With Rideshare Advertising

by Sadie Phillips
written by Sadie Phillips

In today’s fast-paced digital world, reaching prospective students and effectively marketing your educational institution can be a challenging task. Traditional methods such as college and career fairs, paid social media advertising, and snail mail are becoming less effective due to increased competition, plus the abundance of distractions, in the digital era.


A Booth at College/Career Fairs

The Standard: These events are often crowded, and students are bombarded with information from numerous colleges and universities, all vying for their attention. Standing out in such a competitive environment can be a daunting task, and the impact of your message may get lost amidst the noise. 

Next Level: BE MEMORABLE 

Instead of a booth inside the event, do something memorable. SWARM the outside of the fair with numerous wrapped vehicles that will be seen before and after attendees enter the event. 

 

Social Media

The Standard: Social media is saturated with ads, making it easy for students to filter out marketing messages and overlook your institution. Constant algorithm changes make it challenging to reach your target audience consistently. So, don’t rely solely on social media; use it wisely for your broader marketing strategy.

Next Level: USE AN OMNICHANNEL APPROACH 

We’re not saying cut social media out totally, but don’t center your marketing efforts around it. Add to your social media marketing efforts with a Wrapify campaign. Choose from a variety of wrap options and campaign durations that for your exact needs before the next semester starts.

Bonus: Ask how to retarget and take your offline marketing online with our omnichannel attribution and retargeting suite.

Snail Mail

The Standard: In the age of digital, this ancient form of communication has become less relevant as a marketing tool. Direct mail campaigns can be costly, time-consuming, and (let’s be honest) end up in the trash without ever being opened. Save yourself and a few trees the trouble… consider other methods.

Next Level: CREDIBILITY & BRAND AWARENESS

This one speaks for itself. We see Universities implementing out-of-home advertising into their strategies and we’ve worked with universities just like yours across the country. It’s tried and true.

Level Up, Level Up, Level Up!

In today’s competitive landscape, high school career fairs, social media, and snail mail are no longer the most effective methods to reach prospective students. By embracing alternative approaches, like rideshare advertising, educational institutions have a unique opportunity to connect with students and parents in a highly impactful way.

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AdvertisingOOH Advertising

THE FUTURE OF OOH ADVERTISING FOR LEGAL PRACTICES

by Sadie Phillips
written by Sadie Phillips

OOH – YOU GET IT.

For lawyers, trying to reach their audience and remain top of mind when accidents or mishaps occur, out-of-home advertising is the way to go. This isn’t news to you. So without needing to explain how this all works, let’s jump into ways you can increase brand awareness for your firm with the addition of a new platform into your marketing plan.

A picture containing outdoor, vehicle, land vehicle, tree

THE FUTURE IS BRIGHT!

So bright you might wanna grab your sunglasses.

We’re not talking your average billboard or bus wrap. It’s COOLER, well we (and other firms like yours) think so anyway. 

Without further ado… we present the one thing missing from your marketing plan – Rideshare Advertising. 

So picture this: Multiple branded vehicles with your firm plastered all over them while Uber, Lyft, DoorDash and grocery delivery drivers circulate around local restaurants and neighborhoods. How is that for a hyperlocal campaign?

WHY WRAPIFY?

Vehicle Wraps were named the most noticed OOH medium on the road back in 2019 according to Neilson. Brands noticed. We work with some of the biggest brands on the planet as well as numerous local and regional brands.  From Morgan & Morgan to smaller regional law offices from coast to coast.

We have a plan for you.

THERE’S MORE…

  1. Get more ROI with Wrapify’s omni-channel platform

    The days of counting impressions alone are over. Using mobile ad IDs otherwise known as MAIDs we can gauge when our vehicle advertisement leads to an online or in-office conversion. Taking that a step further, we seamlessly allow firms to take their offline advertising efforts online with our retargeting and attribution suite.
     
  2. Give back to your local community

All of this plus, give back to your local economy by putting money back into the pockets of rideshare and gig drivers in your area. That is a lasting impression that will resonate in the hearts and minds of the community you serve.

Let’s start making your advertising dollars work for you. Fill out the form to get started.

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Foot-TrafficOOH Advertising

Taking Credit Union Advertising to the Streets: Leverage the Power of Rideshare Advertising

by Sadie Phillips
written by Sadie Phillips

PUT YOUR MONEY WHERE OUR AD IS


Advertise, but in a more unique way than other credit unions and banks. Differentiate your institution, while reaching your target audience like never before.


Wrapify’s platform can extend your audience reach and increase the following:

  • Footfall into branches
  • Quantity of loan applications
  • Overall website /in-app traffic
Credit Union Rideshare Advertising

REACH AND MEASURE WHERE IT COUNTS

Out-of-home advertising has evolved beyond measuring impressions alone. With the power of our patented technology, Wrapify tracks exposure to offline media and subsequent actions of the audience. Using MAIDs we can gauge if offline ads lead to website visits, online purchases, app downloads, or physical visits. This is crucial for reporting ROI and campaign success.

TALK TO WRAPIFY

By incorporating OOH advertising into your overall marketing strategy, you can reap numerous benefits far beyond just increasing brand awareness. Let’s take this to the streets! Fill out the form below so we can personalize a campaign to fit your needs.

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OOH AdvertisingPress ReleaseWrap Industry News

Wrapmate Adds Wrapify To Its Portfolio Of Companies

by Sadie Phillips
written by Sadie Phillips

Look, (We) just flipped the switch.

“Wrapmate adds Wrapify, a category leader in rideshare advertising, to its portfolio of companies”

Our network just got bigger.

… A LOT bigger. We added over 2,000 installers to our current installer network, allowing us the power to get more campaigns up and running at lightning speed. Drake dropped the lyrics, “This a Rollie, not a stopwatch, sh*t don’t ever stop.” Now we can onboard even faster than before.

 

But wait, there’s more…

More Buying Power
Wrapify and Wrapmate offer an array of services each to their own. We each bring something unique to the table. This partnership will allow for an expansion of current offerings for both brands. One of our aims is to provide a more extensive comprehensive range of products and services, providing customers with access to a wider range of possibilities within the vehicle graphics and advertising industries.

Campaigns on the road … FASTER
The overall goal of this partnership is to identify parallels within everyday operations and improve upon those to create the most efficient way to buy and sell our products. By streamlining our operations, we aim to reduce costs, lead time, and increase our competitive edge aka more cost effective for our client base.

James Heller, our CEO and founder, commented on the partnership, saying “Wrapmate has done an incredible job over the last four years leveraging technology to change how people buy and sell vehicle wraps. Our team has known Chris and Wrapmate for years, and we’ve focused on similar operational obstacles. Now we can make better use of the 12+ years of combined experience to delight our customers.”

Overall, Wrapify’s new partnership with Wrapmate has innumerable benefits. With expanded product offerings and improved operational efficiency, this partnership is set to revolutionize the vehicle graphics industry. We are excited to further integrate our operations and continue working together to create a stronger, more competitive product. 

Read the full press release here.

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