by Sadie Phillips
ooh myths

Not so Traditional, Traditional Media

If you swallow bubblegum it stays in your belly for 7 years. Is that really true? Honestly, we’re not sure. 

AND we are certainly not here to make false claims. Quite the opposite. There are many myths around OOH (out–of-home) advertising, and we are here to set the record straight.

Sometimes the truth hurts. And this one may sting a little for digital marketers. Scoot over and make some room for OOH in those marketing budgets. 

We’re out here saving face, helping brands get MORE efficient than ever using highly effective, cost-affordable, and (drum roll please) …measurable offline advertising exposure that triggers digital.

3 Myths of OOH Advertising

1. OOH Advertising is Expensive

A common misconception is that OOH advertising is extremely costly and only affordable for large corporations. With a little research you’ll find that is not always the case. 

While some premium locations, quantities, and formats can be expensive, various options are available at different price points.

2. OOH Advertising Only Targets Mass Audiences

While OOH advertising can reach a large number of people, it can also be highly targeted. 

Advertisers can strategically select specific locations and formats to reach their desired audience. For example, running ad campaigns near shopping centers, sports venues, or universities can target specific demographics or consumer segments.

3. OOH Advertising Cannot Be Measured

Measuring the effectiveness of OOH advertising has historically been challenging due to the lack of real-time data. 

However, advancements in technology have led to the development of tools and techniques for measuring OOH campaign performance. 

Data analytics, GPS tracking, and audience measurement tools can provide valuable insights into reach, frequency, and audience engagement, enabling advertisers to evaluate their ROI.

It’s important to note that the effectiveness and cost of OOH advertising can vary depending on factors such as location, format, campaign objectives, and target audience. 

Advertisers should carefully plan and execute their OOH campaigns to maximize their impact and achieve desired outcomes. 

If you’re looking to do more with your marketing dollars, let us help.

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