Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective.
Ad Industry NewsPodcastTechWrap Industry News
-
-
Ad Industry NewsTechWrap Industry News
Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment
by James HellerSUMMARY In the latest works by OAAA (Outdoor Advertising Association of America) and Nielsen, a ground-breaking…
-
INTRO B2B tech company Cisco was planning to actively promote their new WebEx software product to…
-
INTRO For over 85 years, Alaska Airlines is a well-established brand that still prides itself on…
-
OOH and media industry veteran, Bill Apfelbaum, has been following Wrapify’s growth, and most recently, invested…
-
Ad Industry NewsTech
Wrapify Partners with Mira and Barometric For New Retargeting and Attribution Features
by James HellerSan Diego (December 5, 2017) — Wrapify, the technology-based marketing platform that provides brands with the…