SUMMARY
In the latest works by OAAA (Outdoor Advertising Association of America) and Nielsen, a ground-breaking report for Out-Of-Home Advertising is now available. OAAA and Nielsen are both respected authorities in the OOH industry and the advertising industry as a whole.
We’re excited that, for the first time (to our knowledge), “Wrapped Vehicles” have been recognized as a segment within the OOH in an industry report.
In addition to being highlighted as the most noticed moving OOH format, “Wrapped Vehicles” were the second most noticed form of outdoor advertising overall. It’s no surprise based on these findings that,
“64% of U.S. residents at ages of 16 or older noticed a wrapped vehicle in the past month, and 44% in the past week.”*
We knew recall was high for the OOH component of what Wrapify delivers as a platform, but seeing it lead the pack for moving OOH placements that move AND be runner up to one of the most established segments within outdoor advertising is awesome!
Now combine that recall with our retargeting, measurement and attribution features and see why some of the brands and agencies LOVE Wrapify.
Learn More at wrapify.com/brands
2 comments
[…] also called out wrapped vehicles as being the most noticed segment of Moving OOH Inventory in a 2019 NIELSEN & OAAA OOH ADVERTISING REPORT. This is one of the main reasons our ‘Physical Retargeting’ capabilities are leveraged in most […]
[…] creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Our unique technology can effectively attribute vehicle exposure to conversion […]