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Case StudiesTech

Case Study – Zoom Crushes Conversion Rate Goals with Wrapify Retargeting

by Jenny Gensch
written by Jenny Gensch

INTRO

Zoom Video Communications is a leader in the B2B technology space. They added Wrapify to their marketing mix starting in 2018, with an “always-on” mentality going into 2020 after seeing positive results. Going into various markets with Wrapify campaigns, Zoom was able to custom-build an ABM and key accounts strategy for growing their awareness, pipeline and customer base.

 

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GOALS

With markets that have limited inventory of other OOH such as billboards and transit, Wrapify delivered exposure everywhere they wanted it. Zoom wanted to increase awareness and specific conversions as a result of their campaign.

CAMPAIGN SNAPSHOT

“We wanted to add something unique and noticeable to our marketing mix when we found Wrapify. They’ve helped us reach and convert more ideal customers with their offline-to-online retargeting.”

Janine Pelosi
CHIEF MARKETING OFFICER
ZOOM VIDEO COMMUNICATIONS

Here is a preview of a 4-week time period their campaign was on the road and the coverage obtained. Each color is another car advertisement on the road, grabbing mobile ad ID’s as they drive:

Zoom also leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget! Zoomtopia and more proved to provide a high volume of impressions FAST.

BENEFITS & RESULTS

Utilizing Wrapify’s Physical Retargeting features, Zoom was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform.

Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:

 

13%+   Average Sign Up Conversion Rate Increase

   

23%+   Average Pricing Page Traffic Increase

     

102%+   Average Contact Sales Conversion Rate Increase

     

5.1 Million+   Total Impressions (and counting)

     

8,100+   Total Campaign-Generated Clicks

       

Learn More at wrapify.com/brands

   

Check out our 2019 media kit!

 
Wrapify Media Kit



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Case StudiesFoot-Traffic

Case Study – MLB’s Padres Drive 1,005% Lift in Game-Day Foot-Traffic

by Jenny Gensch
written by Jenny Gensch

INTRO

What started out as a preseason campaign, The San Diego Padres’ OOH (out-of-home) marketing campaign with Wrapify extended through the entire 2019 MLB season. By creating a geofence around their home field, Petco Park, Wrapify measured the entire audience (and their devices) that attended home games. Wrapify’s attribution suite drove a dramatic lift in foot traffic to home games throughout the season.

 

Prefer to see this case study in PDF form?

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GOALS

With San Diego being a hotspot for tourism and local attractions, The Padres wanted to re-engage their existing fan base as well as drove an increase in home game visitation.

  • • Drive measurable foot traffic into home games
  • • Effectively retarget the exposed audience online
  • • Measure and attribute Wrapiyf-exposed audience
  • • Leverage SWARM to target key touches and events

CAMPAIGN SNAPSHOT

Devices that were exposed to a Padres’ wrapped vehicle were ~10 times more likely to attend a game than non-exposed devices.

 

The Padres leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!

BENEFITS & RESULTS

Showing a 1,005% lift in foot traffic versus the non-exposed audience at Petco Park, this means people that saw this car advertisement were 10 times more likely to attend a game.

We have people coming to games and having a great time, but no way to go back to track how they got there. Being able to know who comes in contact with our advertising and whether they actually enter the ballpark is huge for us. 

Wayne Partello
CHIEF MARKETING OFFICER 
SAN DIEGO PADRES, MLB 

Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:

 

1,005%+   Total Game Day Visitation Lift

   

979%+   Total All Days Visitation Lift

     

175,955,805+   Total Geo-Fenced Impressions

     

203,362,389+   Total Impressions

       

Learn More at wrapify.com/brands

   

Check out our 2019 media kit!

 
Wrapify Media Kit



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Case Studies

Case Study – Cisco gets a 1,016%+ increase in landing page traffic

by Jenny Gensch
written by Jenny Gensch

INTRO

B2B tech company Cisco was planning to actively promote their new WebEx software product to technology business owners in areas hosting the Enterprise Connect Conference attendees. Wrapify was integrated into their media mix at the intersection of Out of Home (OOH) and Digital.

 

Prefer to see this case study in PDF form?

See Case Study

GOALS

Cisco was looking to actively promote their WebEx product to as many attendees as possible while the event was taking place. During the 4-week campaign, Cisco wanted to capture exposed devices and send users to their dedicated event landing page. Enter: Wrapify.

Overall, Cisco’s goal was to get landing page submissions from event attendees & relevant tech-savvy audiences.

 

Specific Goals:

  • •  Attribute direct website traffic to a specific landing page for a new product launch 
  • •  Leverage SWARM at Enterprise Connect Conference 
  • •  Target the attendees at two major locations
  • •  Retarget exposed conference attendees digitally

   

CAMPAIGN SNAPSHOT

Cisco chose to have their advertising surrounding two major areas; The Orlando International Airport, and The Gaylord Palms Resort, while leveraging Wrapify’s omni-channel digital ad platform as well.

 

In addition, they leveraged SWARM. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!

   
   
   

Once the cars were on the road, they started exposing the phones and devices in the pockets of everyone in range. Then, the digital retargeting ads began going out to those users.

           

An example of Cisco’s retargeting ad used on web, search & social media served to exposed devices.

BENEFITS & RESULTS

   

Amongst the benefits a brand will always have from campaigns like this one, here are the impressive numbers that helped them reach their goals:

 

1,016%+   Event Landing Page Traffic Increase

   

13,365,165+   Total OOH Impressions

     

4,060,010+   Bonus OOH Impressions

     

Benefit Overview:

  • • Digital event landing page traffic increase
  • • Campaign attribution measurement dashboard
  • • Concentration of impressions in chosen event areas
  • • Heavy SWARM activity, exposing event attendee’s devices
  • • Increased reach and frequency of overall OOH and digital advertising in-market
   

Using Wrapify for this campaign has put Cisco in a powerful position to develop their next out-of-home and digital campaign. The brand is in the driving seat, accompanied by a vast amount of data in the Wrapify Dashboard about their audience which will help influence and inspire future company growth and success.

   

Learn More at wrapify.com/brands

   

Also check out our 2019 media kit!

 
Wrapify Media Kit



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