Case Study
Case Study: A SoCal OOH Takeover by Ballast Point Brewing Company
INTRO
Ballast Point, a craft brewery based in San Diego, aimed to run a summer campaign with the goal of driving more foot traffic into the several Ballast Point tasting rooms in Los Angeles, Orange County, and San Diego.
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GOALS
Ballast Point’s agency, CUENTO Marketing, wanted to use a unique form of transit media to target its key demographic. They identified key events such as baseball games at Petco Park, Dodgers Stadium, and the Rose Bowl, as well as high-traffic areas such as public beaches and key neighborhoods, and utilized Wrapify SWARMs to get in the right place, at the right time.
Overall, Ballast Point wanted to:
- Drive measurable foot traffic into tap room locations
- Hyper-target key events and neighborhoods where out-of-home inventory is not available
- Advertise the brewery’s iconic Sculpin brand alongside a new summer variety, Watermelon Dorado
METHODOLOGY
Over 100 vehicles, driven by rideshare and delivery drivers, were wrapped and deployed by Wrapify. Wrapify works with Reveal Mobile to create the exposed audience and impression measurements of the vehicles while they’re on the road. They follow the OAAA’s “DMOOH Exposure Methodology Standardization Guidelines and Best Practices“, which was created in partnership with Wrapify and Reveal Mobile. This audience was compared with a control group to determine the net lift.
BENEFITS & RESULTS
Amongst the many benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:
200% Lift in Foot-Traffic to Long Beach Location
900% Lift in Foot-traffic to Little Italy Location
2,500% Lift in Foot-Traffic to Anaheim Location
276M Impressions in the Geo-fenced Location
Using Wrapify for this campaign gave Ballast Point one of the best Summer visitation rates on record. The brand is now in the driving seat, accompanied by a vast amount of data in the Wrapify Dashboard about their exposed and captured audience which will help influence future successful marketing efforts.
Learn More at wrapify.com/brands
Case Study – Grocery Delivery Orders Soar for Giant Eagle, HEB and Instacart
INTRO
American supermarket chain Giant Eagle leveraged Wrapify to drive a measurable increase in online ordering and curbside pickup in Pittsburgh, PA. They integrated Wrapify into their out-of-home and digital marketing mix in 2019. As a result of their campaign, they also gained more brand awareness, website traffic and foot-traffic measured by Wrapify’s Attribution Suite.
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GOALS
• Grow revenue from curbside pickup sales
• Increase the number of total orders placed online
• Increase the checkout conversion rate of online orders
• Digitally retarget the OOH-exposed shoppers online
• Drive foot-traffic into physical stores
CAMPAIGN SNAPSHOT
Here is a preview of The Campaign Heat Map when their campaign was on the road and the coverage obtained from it. The Wrapified vehicles grabbed mobile ad ID’s as they drove:


BENEFITS & RESULTS
Utilizing Wrapify’s Physical Retargeting features, Giant Eagle was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform…
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Learn More at wrapify.com/brands
Case Study – Zoom Crushes Conversion Rate Goals with Wrapify Retargeting
INTRO
Zoom Video Communications is a leader in the B2B technology space. They added Wrapify to their marketing mix starting in 2018, with an “always-on” mentality going into 2020 after seeing positive results. Going into various markets with Wrapify campaigns, Zoom was able to custom-build an ABM and key accounts strategy for growing their awareness, pipeline and customer base.
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GOALS
With markets that have limited inventory of other OOH such as billboards and transit, Wrapify delivered exposure everywhere they wanted it. Zoom wanted to increase awareness and specific conversions as a result of their campaign.
CAMPAIGN SNAPSHOT
“We wanted to add something unique and noticeable to our marketing mix when we found Wrapify. They’ve helped us reach and convert more ideal customers with their offline-to-online retargeting.”
Janine Pelosi
CHIEF MARKETING OFFICER
ZOOM VIDEO COMMUNICATIONS
Here is a preview of a 4-week time period their campaign was on the road and the coverage obtained. Each color is another car advertisement on the road, grabbing mobile ad ID’s as they drive:


Zoom also leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget! Zoomtopia and more proved to provide a high volume of impressions FAST.
BENEFITS & RESULTS
Utilizing Wrapify’s Physical Retargeting features, Zoom was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform.

Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:
13%+ Average Sign Up Conversion Rate Increase
23%+ Average Pricing Page Traffic Increase
102%+ Average Contact Sales Conversion Rate Increase
5.1 Million+ Total Impressions (and counting)
8,100+ Total Campaign-Generated Clicks
Learn More at wrapify.com/brands
Case Study – MLB’s Padres Drive 1,005% Lift in Game-Day Foot-Traffic
INTRO
What started out as a preseason campaign, The San Diego Padres’ OOH (out-of-home) marketing campaign with Wrapify extended through the entire 2019 MLB season. By creating a geofence around their home field, Petco Park, Wrapify measured the entire audience (and their devices) that attended home games. Wrapify’s attribution suite drove a dramatic lift in foot traffic to home games throughout the season.
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GOALS
With San Diego being a hotspot for tourism and local attractions, The Padres wanted to re-engage their existing fan base as well as drove an increase in home game visitation.
- • Drive measurable foot traffic into home games
- • Effectively retarget the exposed audience online
- • Measure and attribute Wrapiyf-exposed audience
- • Leverage SWARM to target key touches and events
CAMPAIGN SNAPSHOT
Devices that were exposed to a Padres’ wrapped vehicle were ~10 times more likely to attend a game than non-exposed devices.
The Padres leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!

BENEFITS & RESULTS

We have people coming to games and having a great time, but no way to go back to track how they got there. Being able to know who comes in contact with our advertising and whether they actually enter the ballpark is huge for us.
Wayne Partello
CHIEF MARKETING OFFICER
SAN DIEGO PADRES, MLB
Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:
1,005%+ Total Game Day Visitation Lift
979%+ Total All Days Visitation Lift
175,955,805+ Total Geo-Fenced Impressions
203,362,389+ Total Impressions
Learn More at wrapify.com/brands
Case Study – Cisco gets a 1,016%+ increase in landing page traffic
INTRO
B2B tech company Cisco was planning to actively promote their new WebEx software product to technology business owners in areas hosting the Enterprise Connect Conference attendees. Wrapify was integrated into their media mix at the intersection of Out of Home (OOH) and Digital.
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GOALS
Cisco was looking to actively promote their WebEx product to as many attendees as possible while the event was taking place. During the 4-week campaign, Cisco wanted to capture exposed devices and send users to their dedicated event landing page. Enter: Wrapify.
Overall, Cisco’s goal was to get landing page submissions from event attendees & relevant tech-savvy audiences.
Specific Goals:
- • Attribute direct website traffic to a specific landing page for a new product launch
- • Leverage SWARM at Enterprise Connect Conference
- • Target the attendees at two major locations
- • Retarget exposed conference attendees digitally
CAMPAIGN SNAPSHOT
Cisco chose to have their advertising surrounding two major areas; The Orlando International Airport, and The Gaylord Palms Resort, while leveraging Wrapify’s
In addition, they leveraged SWARM. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!


Once the cars were on the road, they started exposing the phones and devices in the pockets of everyone in range. Then, the digital retargeting ads began going out to those users.

An example of Cisco’s retargeting ad used on web, search & social media served to exposed devices.
BENEFITS & RESULTS
Amongst the benefits a brand will always have from campaigns like this one, here are the impressive numbers that helped them reach their goals:
1,016%+ Event Landing Page Traffic Increase
13,365,165+ Total OOH Impressions
4,060,010+ Bonus OOH Impressions
Benefit Overview:
- • Digital event landing page traffic increase
- • Campaign attribution measurement dashboard
- • Concentration of impressions in chosen event areas
- • Heavy SWARM activity, exposing event attendee’s devices
- • Increased reach and frequency of overall OOH and digital advertising in-market
Using Wrapify for this campaign has put Cisco in a powerful position to develop their next out-of-home and digital campaign. The brand is in the driving seat, accompanied by a vast amount of data in the Wrapify Dashboard about their audience which will help influence and inspire future company growth and success.
Learn More at wrapify.com/brands