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Wrapify Broadens Impact on Brands & Agencies with Announcement of New VP of Marketing, Valerie Carboni

by Amy Boisvert May 4, 2022
written by Amy Boisvert
ooh wrapify new vp marketing

Wrapify, the innovative and performance-driven out-of-home (OOH) advertising platform, announces Valerie Carboni as their first Vice President of Marketing. Valerie brings more than 12 years of experience in B2B marketing, most recently leading a global marketing team at TrustYou. Previously, Valerie worked at Cvent (CVT), leading the product marketing efforts for their Hospitality Cloud solutions.

In an effort to empower more brands with measurable OOH campaigns, Valerie will ensure that all marketers are fully aware of the benefits, best practices, and positive results of this form of advertising. Her experience running global marketing strategies, which required a clear return-on-investment, make her uniquely qualified to be a trusted resource for brands and agencies looking to do the same. 

“What excites me most about this role is the opportunity to bring ‘campaigns that work’ to marketers who are seeking real, attributable success,” explains Valerie. “Far too often, marketers come up against the challenge of spending money in the wrong places and missing the mark when it comes to ROI. Wrapify is their opportunity to change that.”

James Heller, Wrapify CEO and Founder, adds, “Many brand marketers, especially those focused on ABM or digital marketing, may not know the benefits of high-recall OOH. With Valerie’s knowledge and experience, we aim to help marketers understand the reach and measurability this medium offers.” 

With over seven years of experience in the industry, Wrapify delivers measurable high-recall campaigns for brands like Molson Coors, Zoom, and Amazon. To learn more, subscribe to Wrapify’s LinkedIn newsletter, “We Don’t Just Wrap Cars“.

May 4, 2022 0 comment
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Ad Industry NewsTechWrap Industry News

New Director of Ad Operations, Amy Lynn Boisvert, Brings Unmatched Digital Experience to Wrapify

by James Heller October 20, 2021
written by James Heller

Continuing to level up the out-of-home (OOH) ad industry, Wrapify introduces Amy Lynn Boisvert as its Director of Ad Operations.

Amy brings 20 years of digital advertising experience to the new role at Wrapify. Before joining our team, she served as the Director of Digital Marketing at Growing Boulder. Prior to that, Amy led programmatic strategy and ad operations at the Boston Globe for more than eight years. Amy’s impressive career also includes working with notable brands such as AOL.

“Amy’s extensive knowledge, programmatic experience, and ability to navigate a rapidly changing industry will elevate Wrapify’s demonstrated success, both for us and our clients,” said Wrapify’s CEO and Founder James Heller.

Wrapify creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Our unique technology can effectively attribute vehicle exposure to conversion online, in-app, or foot traffic. It also provides gig workers with an opportunity to earn extra income for the driving they already do. 

Once a brand identifies regions and sets its target demographic and psychographics, the Wrapify team gets to work. Channeling decades of experience, we produce effective creative for the campaign’s fleet.

And that’s just the beginning. The ability to measure and retarget the audience exposed is what sets us apart — and why Amy’s skill set is crucial for our team.

“As an advertiser, I know car wrapping by itself might seem like a novelty. I experienced the same pain points our clients have, specifically with the lack of attribution,” Amy said. “Wrapify changes the game. I’m excited to be a part of this overdue industry disruption.” 

In this position, Amy will oversee all digital ad operations. She will also work with brands and agencies to implement ‘Physical Retargeting,’ our digital remarketing service, and ‘Audience Porting,’ a true differentiator in the out-of-home space.

“We’ve taken the most noticeable ad medium in out-of-home advertising, vehicle wraps, and revolutionized it,” James explains. “Our platform provides advertisers with visualized attribution and retargeting capabilities while putting cash back into the pockets of the ever-growing gig economy.”

Visit Wrapify.com/brands to learn how we empower brands by integrating the gig economy with innovative, performance-driven advertising technology.

October 20, 2021 0 comment
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Ad Industry NewsTechWrap Industry News

Ad Industry Chieftain Doug Cordova Joins Wrapify in Latest Business Development Addition

by James Heller November 11, 2019
written by James Heller

CALIFORNIA, Nov. 12 – Today we are excited to officially announce the hiring of Douglas Cordova to the Wrapify Team as Vice President, Business Development. 

Doug will focus on expanding Wrapify’s presence across the U.S., building brand awareness and recognition with clients and agencies in the OOH space. Based in New York, much of his focus will be on Wrapify’s East Coast presence, while also supporting all business development aspects across the U.S.

With an impressive background in the OOH space over the last decade+, Doug comes to us most recently from EnPlay Media, where he was responsible for developing the go-to-market strategy for new business and sales growth. 

Prior, he was Director of Sales and Business Development at JCDecaux where he oversaw the business development team responsible for new business acquisition, new business development and new business revenue for JCDecaux North America. During his tenure, Doug generated over 17 million in revenue. 

Given Doug’s successful track record of driving exponential revenue growth, we are thrilled to have him with us at Wrapify. 

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital.

Want to learn more about Wrapify?

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November 11, 2019 1 comment
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