Continuing to level up the out-of-home (OOH) ad industry, Wrapify introduces Amy Lynn Boisvert as its Director of Ad Operations.
Amy brings 20 years of digital advertising experience to the new role at Wrapify. Before joining our team, she served as the Director of Digital Marketing at Growing Boulder. Prior to that, Amy led programmatic strategy and ad operations at the Boston Globe for more than eight years. Amy’s impressive career also includes working with notable brands such as AOL.
“Amy’s extensive knowledge, programmatic experience, and ability to navigate a rapidly changing industry will elevate Wrapify’s demonstrated success, both for us and our clients,” said Wrapify’s CEO and Founder James Heller.
Wrapify creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Our unique technology can effectively attribute vehicle exposure to conversion online, in-app, or foot traffic. It also provides gig workers with an opportunity to earn extra income for the driving they already do.
Once a brand identifies regions and sets its target demographic and psychographics, the Wrapify team gets to work. Channeling decades of experience, we produce effective creative for the campaign’s fleet.
And that’s just the beginning. The ability to measure and retarget the audience exposed is what sets us apart — and why Amy’s skill set is crucial for our team.
“As an advertiser, I know car wrapping by itself might seem like a novelty. I experienced the same pain points our clients have, specifically with the lack of attribution,” Amy said. “Wrapify changes the game. I’m excited to be a part of this overdue industry disruption.”
In this position, Amy will oversee all digital ad operations. She will also work with brands and agencies to implement ‘Physical Retargeting,’ our digital remarketing service, and ‘Audience Porting,’ a true differentiator in the out-of-home space.
“We’ve taken the most noticeable ad medium in out-of-home advertising, vehicle wraps, and revolutionized it,” James explains. “Our platform provides advertisers with visualized attribution and retargeting capabilities while putting cash back into the pockets of the ever-growing gig economy.”
Visit Wrapify.com/brands to learn how we empower brands by integrating the gig economy with innovative, performance-driven advertising technology.