Wrapify Blog
  • Wrapify 2020 Year in Review
  • For Brands & Agencies
  • |
  • For Drivers
Tag:

Static+ Topper

Ad Industry NewsPress ReleaseWrap Industry News

Wrapify Launches Campaign Supporting Racial Equality and the San Diego NAACP: ‘Silence Is Not An Option’

by James Heller June 22, 2020
written by James Heller

Deploys PSA on OOH Static+ Rideshare Topper, Wrapify to Match Donations 

San Diego, CA — June 22, 2020 — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced a new campaign in support of equal civil rights and the San Diego NAACP chapter. With current events highlighting systemic racism around the country and calling for change, Wrapify hopes to use the OOH Static+ Rideshare Topper product as a means to promote the humanitarian message that black lives matter, with the first fleet of cars taking to San Diego’s streets on 18, June 2020. 

As such, Wrapify will use its extensive network of gig economy drivers to feature the message “Silence Is Not An Option” in an effort to promote positive change. They will donate all campaign profits to the local San Diego NAACP chapter as well as send users from the physical retargeting ads to their site. Additionally, should brands join the campaign, Wrapify will also donate the profits from these additional Static+ Rideshare Toppers to spread wider awareness.  

“In a season where the NAACP is asking everyone to be bolder than they’ve ever been to bring about change, Wrapify is showing leadership and getting the message out that change has to come and it starts with you,” said NAACP San Diego branch President Ms. Francine Maxwell.

Wrapify hopes to raise awareness of the current humanitarian crisis and recent deaths of black lives from police through the “Silence Is Not An Option” campaign, while supporting the local San Diego community. Wrapify’s Static+ Rideshare Topper is poised to hyper-target any region a brand or agency would choose, reaching nearly every neighborhood or desired city. 

“Silence is compliance, and given recent and past events, it’s more important than ever to band together as people — and companies — to spread the right messages,” said co-founder and CEO James Heller. “Being socially responsible and socially active is imperative to our company values, and we hope it is for others as well during this time.” 

Wrapify has already signed on its initial fleet of cars. To join the campaign and support racial equality , please visit wrapify.com or email equality@wrapify.com.

Read the full release here: https://www.globenewswire.com/news-release/2020/06/22/2051384/0/en/Wrapify-Launches-Campaign-Supporting-Racial-Equality-and-the-San-Diego-NAACP-Silence-Is-Not-An-Option.html

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing
jgensch@wrapify.com

June 22, 2020 0 comment
0 FacebookTwitterLinkedinEmail
Ad Industry NewsProduct

Wrapify + Rideshare Drivers: The largest player in the rideshare advertising ecosystem

by James Heller February 25, 2020
written by James Heller

As 2020 is now well underway, we notice that increasingly more everyday people are signing up to work in the gig economy. Everything from food delivery with Postmates, alcohol delivery from Saucy, groceries from Amazon Fresh, and of course, rideshare driving from Lyft and Uber. 

At the same time in our ad-spend landscape, OOH (out-of-home) advertising is finding itself in a large resurgence – just ask Nielsen about how wrapped vehicles are the most noticeable moving OOH ads and look at the allocation of marketing spend of brands and their agencies in the recent months. 

Some drivers are finding ways to make this or a combination of these options their full-time jobs, and others whenever they decide to make time for it. Even with those part-time “gigsters”, they may even still have a regular workday commute as well. This means these people are amongst the most frequent drivers of anybody on the road.

Starting with professional vehicle wraps back in 2015, Wrapify has also launched its brand new product, The Static+™ Rideshare Topper.  Wrapify’s rideshare offering has the largest geographic footprint, able to serve brands nationwide. 

Wrapify, providing OOH advertising for some of the world’s biggest brands like Pepsi, The MLB, AT&T, and General Mills, has been growing its robust network of certified drivers throughout the entire US since 2015. This network contains about 280,000 and counting heading into 2020. With up to 40% of them being rideshare drivers, brands are jumping at the opportunity to advertise on these cars and all cars through Wrapify to maximize their reach and spend for OOH advertising. 

What’s more, is that with Wrapify you get a precise measurement of impressions, digital attribution and multi-channel retargeting ads after devices nearby are exposed. Dead are the days of “estimated impressions” based on trends or historical data. This attribution allows brands to see where the actions or results of user activity another step past simply measuring an impression. 

Wrapify just took an OOH ad and made it digital, the ad that keeps on advertising and retargeting.

The “ridetop” or “rideshare topper” industry is exploding more than ever after continuous growth, with a reputation of billions of dollars in spending on taxi tops for instance. The spending on advertisements on these is even more in densely populated areas like New York City and San Francisco. Now, any brand can select any US market, and deploy their ads on top of cars easily through Wrapify. 


For more about how Wrapify helped brands like Alaska Airlines, Zoom Video Communications and The MLB’s San Diego Padres – pop over to our blog or click here.

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital.

Brands including AT&T, Coca-Cola, and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution, and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

280,000+ drivers in the US use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Marketing/Sales Contact
Jenny Gensch
Wrapify
jgensch@wrapify.com


February 25, 2020 0 comment
0 FacebookTwitterLinkedinEmail

Twitter

Change is the only constant. We're ready to face the changes and challenges ahead when trying to reach and appeal… https://t.co/oWwTQER8Nl

27-Jan-2023

Reply Retweet Favorite
Who else sits in traffic thinking of all the places they'd rather be? 💭 💯🙋✈️ @VisitGlendaleAZ hits the road runni… https://t.co/YQELbtMaBa

23-Jan-2023

Reply Retweet Favorite
Combining #offline and #online advertising is a total #POWER #MOVE. With an #omnichannel strategy... ↗️Gain and ke… https://t.co/BQ62ozehre

20-Jan-2023

Reply Retweet Favorite
No matter how we angle it @Wrapify can #elevate your #advertising plans.↗️ How do we do it? ▶️#Understanding You… https://t.co/a4sDN8MXWS

17-Jan-2023

Reply Retweet Favorite
When we say "let's get your ad in front of an audience," this is LITERALLY what we mean! 💯 This campaign was plann… https://t.co/hzhPUuelGV

12-Jan-2023

Reply Retweet Favorite
Let's Keep In Touch
  • About Us
  • Brands & Agencies
  • Boost Platform
  • Drive With Us
  • Blog
  • Help
  • Installers
  • Privacy Policy
Driver Login

© Copyright 2023 Wrapify Inc.