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EventsOOH AdvertisingSWARM

The Birds and The Bees of Wrapify SWARM

by Sadie Phillips
written by Sadie Phillips

It’s time we had this talk. You’re old enough to hear it, and we wanted to sit you down before it’s, well, you know, too late. Before you overspend on channels that just don’t cut through the noise and static any longer.

Wrapify SWARM with pedestrians

What is a SWARM?

A unique, highly cost-effective way for brands to advertise at a specific time and place. THINK sporting events, conferences, concerts, festivals and more. Coverage at all of the places your target audience frequents. We send a large group of wrapped vehicles to an event of your choosing to literally dominate the outside premise of the event. Ensuring your target audience sees your advertisement.

What’s all the buzz about?  

SWARMs have always been a huge part of the Wrapify brand, dating back to 2015 seen here on stage at Jason Calacnis’s LAUNCH Summit.  We recently updated our packages to make SWARM the center of the campaign. You can plan everything around the events you want to target, and we have a team dedicated to ensuring your event activation goes off without a hitch.

Navan Wrapify Campaign

Full Event Coverage

Whether your event is just one day or a multi-day event, we have a package for that. Looking to be at multiple events? We can handle that too. When we say there is a package for everyone and everything, we mean it.

Additional SWARM Perks 

Not only do you get to be front and center at any event and cash in on all the impressions for the event, but we also include a photographer for at least one day of the event so you can use the photos to share on your company’s social media page to continue the hype around your campaign.

Popular Use Cases 

1. Concerts and Festivals

2. Sporting Events

3. Conferences and Conventions 

Example SWARM Plan

There is a big industry trade show happening in Las Vegas at the beginning of the month, and there is also a huge Las Vegas Raiders Football game that same week and a UFC Fight happening that weekend. How cool would it be to SWARM all of these events allowing your brand to get in front of your target audience and beyond? Also, let’s throw in some SWARM around the airports and hotels when trade show attendees will be arriving and departing. This blitz of a campaign will leave your brand top of mind before the trade show, during it, and after. We can also retarget the exposed audience online after the show.

WISE SWARM

Now what? 

We’re feeling better now that we’ve had this talk and we hope you are too. If you have any questions, now is the time to ask away. Fill out this form, and we will get back to you right away. 

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AdvertisingOOH Advertising

THE FUTURE OF OOH ADVERTISING FOR LEGAL PRACTICES

by Sadie Phillips
written by Sadie Phillips

OOH – YOU GET IT.

For lawyers, trying to reach their audience and remain top of mind when accidents or mishaps occur, out-of-home advertising is the way to go. This isn’t news to you. So without needing to explain how this all works, let’s jump into ways you can increase brand awareness for your firm with the addition of a new platform into your marketing plan.

A picture containing outdoor, vehicle, land vehicle, tree

THE FUTURE IS BRIGHT!

So bright you might wanna grab your sunglasses.

We’re not talking your average billboard or bus wrap. It’s COOLER, well we (and other firms like yours) think so anyway. 

Without further ado… we present the one thing missing from your marketing plan – Rideshare Advertising. 

So picture this: Multiple branded vehicles with your firm plastered all over them while Uber, Lyft, DoorDash and grocery delivery drivers circulate around local restaurants and neighborhoods. How is that for a hyperlocal campaign?

WHY WRAPIFY?

Vehicle Wraps were named the most noticed OOH medium on the road back in 2019 according to Neilson. Brands noticed. We work with some of the biggest brands on the planet as well as numerous local and regional brands.  From Morgan & Morgan to smaller regional law offices from coast to coast.

We have a plan for you.

THERE’S MORE…

  1. Get more ROI with Wrapify’s omni-channel platform

    The days of counting impressions alone are over. Using mobile ad IDs otherwise known as MAIDs we can gauge when our vehicle advertisement leads to an online or in-office conversion. Taking that a step further, we seamlessly allow firms to take their offline advertising efforts online with our retargeting and attribution suite.
     
  2. Give back to your local community

All of this plus, give back to your local economy by putting money back into the pockets of rideshare and gig drivers in your area. That is a lasting impression that will resonate in the hearts and minds of the community you serve.

Let’s start making your advertising dollars work for you. Fill out the form to get started.

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Ad AgenciesEvents

WHY VEHICLE ADS ARE A MUST-HAVE FOR YOUR EVENT MARKETING STRATEGY

by Sadie Phillips
written by Sadie Phillips

Wanna melt faces at your next event?  Say less. While there are many effective event marketing tactics to consider, one that’s gaining a lot of traction is Rideshare Vehicle Advertising, rideshare advertising for short. Advertising on rideshare cars works well for event marketing, where digital ads and sponsorships have limits.

Vehicle ads are the Unicorn of advertising. 

You can grab that lanyard sponsorship, wrap an elevator door, or do something people will actually remember. Our premier rideshare advertising platform creates the perfect landscape for your brand to get directly in front of your target audience. If we didn’t know any better, we’d call it IN YOUR FACE MARKETING, in fact we may just coin this term now. 

In all seriousness, event marketing has never been so easy. If you like things that are easy and just flat-out make sense, continue reading. If you don’t, let us change your mind..continue reading anyway.

WHERE?

This is where you come in. You know your audience best. Where will they be? At a tradeshow, sporting event, a concert, a conference, out and about during a specific holiday … a summer music festival? Maybe even all of the above! The possibilities are endless, so you tell us. 

WHEN?

How long is the event you want to target? Will attendees arrive early and stay later? These are a few factors to consider when planning one of these hyper-targeted SWARM event activations. We will send a group of wrapped rideshare vehicles to SWARM the airport while event attendees start to arrive. Strategic right? We’ll also SWARM the busiest streets, near hotels, and other popular attractions. 

HOW?

SWARM is the HOW! No activation is considered complete without a little SWARMing. It’s hard to miss one wrapped vehicle driving around, but it’s nearly impossible to miss MULTIPLE wrapped vehicles in one area all at once. We have a team of campaign managers that plan each SWARM from start to finish.

It’s That Easy.

Wrapify event activation campaigns are memorable, eye-catching, and highly effective. Talk to us about dominating your next event.

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Ad AgenciesCase StudiesFoot-Traffic

WRAPIFY BOOSTS TRULIEVE DISPENSARY TRAFFIC ON GAME DAY

by Amy Boisvert
written by Amy Boisvert

Despite the thriving cannabis industry, advertising and promoting cannabis products remain challenging for sellers.Traditional mediums are out for cannabis companies. No television or radio advertising. Although some restrictions are gradually easing (such as Twitter’s recent announcement of allowing paid cannabis ads on the platform in states where it is legal) and digital advertising networks exclusively catering to cannabis are available, their reach is still largely restricted by publishers who accept their ads.


This is where Out-of-Home (OOH) advertising has stepped up in a big way to fill the gap left by other advertising mediums.

Wrapify-Case-Study-Trulieve-V3-1

GOALS:
In an effort to enhance brand awareness and stimulate more foot traffic to multiple Trulieve dispensaries in the Phoenix area, ZMA Cannabis Marketing and Wilkins Media teams partnered with Wrapify to create a campaign that could leverage the heightened exposure during the events surrounding the 2023 Super Bowl.

  • Drive measurable foot traffic into 4 Phoenix area dispensaries

  • Utilize Wrapify SWARMs to hyper-target key events surrounding the 2023 Super Bowl.

  • Promote both Trulieve dispensaries and their popular cannabis brand Verano, which is a top vertically integrated, multi-state cannabis operator in the U.S. committed to enhancing community wellness by offering regulated cannabis products through responsible access.

DSC08801-retouched

METHODOLOGY:
15 vehicles, driven by rideshare and delivery drivers, were wrapped and deployed by Wrapify over a 4 week period surrounding the 2023 Super Bowl in a campaign zone covering the Phoenix area. 

Wrapify partners with Reveal Mobile to collect data on the audience and impressions generated by the vehicles while they are on the road, using the “DMOOH Exposure Methodology Standardization Guidelines and Best Practices” developed jointly by OAAA, Wrapify, and Reveal Mobile. The resulting audience data was compared with a control group to calculate the net lift.

RESULTS:

  • The campaign estimated 18,903,000 in campaign zone impressions. This brings the effective CPM to $1.17.

  • The campaign Hot Spot focused around your core demographic and netted 1,909,454 impressions in that zone.

  • The Exposed (Test) Audience was three times (3X) more likely to visit one of the Trulieve locations than the Unexposed (Control) Audience.

ZMA Cannabis Marketing, Wilkins Media, and Wrapify teamed up to deliver remarkable outcomes for Trulieve dispensaries. This collaboration underscores the potential of OOH advertising in enabling cannabis companies to effectively reach their target audiences and achieve their marketing goals

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OOH AdvertisingPress ReleaseWrap Industry News

Wrapmate Adds Wrapify To Its Portfolio Of Companies

by Sadie Phillips
written by Sadie Phillips

Look, (We) just flipped the switch.

“Wrapmate adds Wrapify, a category leader in rideshare advertising, to its portfolio of companies”

Our network just got bigger.

… A LOT bigger. We added over 2,000 installers to our current installer network, allowing us the power to get more campaigns up and running at lightning speed. Drake dropped the lyrics, “This a Rollie, not a stopwatch, sh*t don’t ever stop.” Now we can onboard even faster than before.

 

But wait, there’s more…

More Buying Power
Wrapify and Wrapmate offer an array of services each to their own. We each bring something unique to the table. This partnership will allow for an expansion of current offerings for both brands. One of our aims is to provide a more extensive comprehensive range of products and services, providing customers with access to a wider range of possibilities within the vehicle graphics and advertising industries.

Campaigns on the road … FASTER
The overall goal of this partnership is to identify parallels within everyday operations and improve upon those to create the most efficient way to buy and sell our products. By streamlining our operations, we aim to reduce costs, lead time, and increase our competitive edge aka more cost effective for our client base.

James Heller, our CEO and founder, commented on the partnership, saying “Wrapmate has done an incredible job over the last four years leveraging technology to change how people buy and sell vehicle wraps. Our team has known Chris and Wrapmate for years, and we’ve focused on similar operational obstacles. Now we can make better use of the 12+ years of combined experience to delight our customers.”

Overall, Wrapify’s new partnership with Wrapmate has innumerable benefits. With expanded product offerings and improved operational efficiency, this partnership is set to revolutionize the vehicle graphics industry. We are excited to further integrate our operations and continue working together to create a stronger, more competitive product. 

Read the full press release here.

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E-bookOOH Advertising

E-book: How to Use Advertising’s OG Medium to Your Advantage

by Amy Boisvert
written by Amy Boisvert

Marketers and organizations alike cannot afford to ignore the resurgence of out-of-home (OOH) advertising Why? Because these numbers are hard to ignore…

  • OOH spending rose 72% in the first quarter of 2022
  • 41% of US adults use search engines to look up brands and information they have seen in outdoor advertising
  • 96% of out-of-home advertisers are satisfied with the ROI of their OOH campaigns

But don’t call it a “comeback”! OOH advertising was the OG ad medium long before Facebook and Google came along. And with the introduction of Mobile Ad IDs (MAIDs) to track exposure and effectiveness, OOH is now a critical component of an omnichannel marketing strategy. 

You can learn how OOH has revolutionized itself, and how it compliments your digital ads, by downloading our free eBook (no contact info needed!)

Download the e-book

In this eBook, you can find out how OOH supports your top-of-the-funnel brand awareness, targets your ideal customers with laser accuracy, and influences consumer behavior like never before!

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