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Attribution

Press Release: Wrapify Launches Static+™ Rideshare Topper to Offer Brands Targeted and Scalable OOH Advertising

by Jenny Gensch January 8, 2020

San Diego, CA — January 8, 2020

Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, today announced the launch of the Static+^™ Rideshare Topper for targeted advertising campaigns. The Static+^™ Rideshare Topper is a proprietary product and nationally-scalable medium that utilizes Wrapify’s unique Attribution Suite and Physical Retargeting capabilities, allowing brands to place advertisements on top of the modern-day taxi, including Uber and Lyft rideshare vehicles.

“Taxi top advertising in New York is a $30 million industry, and in the last few years, many companies have failed to enter the market to replicate this success,” said James Heller, CEO and co-founder of Wrapify. “Now, with our Static+^™ Rideshare Topper, we are paving the way for more organizations to capitalize on this effective form of advertising. Over the last five years, we’ve built a strong operational network that has allowed us to construct this smart product at scale, allowing access for more organizations to utilize this effective form of advertising. As the largest rideshare specific platform, we’ve designed the Static+^™ Rideshare Topper to not only serve brands, agencies and publishers, but to also create a new opportunity for rideshare drivers to monetize their time on the road by earning money for miles they are already driving each day.”

Contributing to the consistent growth of the out-of-home (OOH) industry, brands have successfully leveraged Wrapify’s technology to physically retarget audiences and attribute OOH spend through online conversions, in-app activity and actual foot-traffic. According to Nielsen’s 2019 OOH Advertising Study, transit advertising is one of the most noticeable OOH advertising mediums. As rideshare advertising continues to manifest into a highly utilized and effective segment of OOH advertising, brands, agencies and publishers can now leverage Wrapify’s Static+^™ Rideshare Topper at a price point feasible for campaign deployment at a national level.

“This is a logical evolution of an age-old media product,” said Kathi Moore, vice president, branding and communications at CheapOair. “Wrapify’s attribution and retargeting features, paired with the ability to scale this on rideshare vehicles nationwide makes this a huge win for travel brands like CheapOair.”

“Taxi-top advertising is a core line item in many brand’s OOH media plans, especially in top DMAs. This is a technological leap in measurement and attribution and an obvious iteration of the format,” said Brian Rappaport CEO at QUAN Media Group.

Wrapify has a nationwide network of verified drivers using the app and certified installers supporting brand campaigns. With the growing number of credible rideshare drivers in the gig-economy, and advertising opportunities, as a result, Wrapify is one of the first to capitalize on this expanding segment in the market with the Static+^™ Rideshare Topper, rendering their Attribution Suite and retargeting offerings available to pair with it.

Interested in Static+ Rideshare Topper Pricing and Details Now?

STATIC+ RIDESHARE TOPPER

Read this featured in OOH Today: OOH TODAY

To read the full release, head here to the wire: Full Press Release

Learn more about how Wrapify can connect your out-of-home advertising to digital attribution: visit wrapify.com.

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

250,000+ drivers in the US use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Marketing/Sales Contact
Jenny Gensch
Wrapify
jgensch@wrapify.com

January 8, 2020 0 comment

Case Studies Tech

Case Study – Zoom Crushes Conversion Rate Goals with Wrapify Retargeting

by Jenny Gensch December 5, 2019

written by Jenny Gensch

INTRO

Zoom Video Communications is a leader in the B2B technology space. They added Wrapify to their marketing mix starting in 2018, with an “always-on” mentality going into 2020 after seeing positive results. Going into various markets with Wrapify campaigns, Zoom was able to custom-build an ABM and key accounts strategy for growing their awareness, pipeline and customer base.

Prefer to see this case study in PDF form?

See Case Study

GOALS

With markets that have limited inventory of other OOH such as billboards and transit, Wrapify delivered exposure everywhere they wanted it. Zoom wanted to increase awareness and specific conversions as a result of their campaign.

CAMPAIGN SNAPSHOT

“We wanted to add something unique and noticeable to our marketing mix when we found Wrapify. They’ve helped us reach and convert more ideal customers with their offline-to-online retargeting.”
Janine Pelosi
CHIEF MARKETING OFFICER
ZOOM VIDEO COMMUNICATIONS

Here is a preview of a 4-week time period their campaign was on the road and the coverage obtained. Each color is another car advertisement on the road, grabbing mobile ad ID’s as they drive:

Zoom also leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget! Zoomtopia and more proved to provide a high volume of impressions FAST.

BENEFITS & RESULTS

Utilizing Wrapify’s Physical Retargeting features, Zoom was able to show their online ads to the exposed devices from the campaign. All impressions, clicks, and attribution were measured on the platform.

Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:

13%+ Average Sign Up Conversion Rate Increase

23%+ Average Pricing Page Traffic Increase

102%+ Average Contact Sales Conversion Rate Increase

5.1 Million+ Total Impressions (and counting)

8,100+ Total Campaign-Generated Clicks

Learn More at wrapify.com/brands

Check out our 2019 media kit!

Wrapify Media Kit

December 5, 2019 0 comment

Case Studies Foot-Traffic

Case Study – MLB’s Padres Drive 1,005% Lift in Game-Day Foot-Traffic

by Jenny Gensch December 3, 2019

written by Jenny Gensch

INTRO

What started out as a preseason campaign, The San Diego Padres’ OOH (out-of-home) marketing campaign with Wrapify extended through the entire 2019 MLB season. By creating a geofence around their home field, Petco Park, Wrapify measured the entire audience (and their devices) that attended home games. Wrapify’s attribution suite drove a dramatic lift in foot traffic to home games throughout the season.

Prefer to see this case study in PDF form?

See Case Study

GOALS

With San Diego being a hotspot for tourism and local attractions, The Padres wanted to re-engage their existing fan base as well as drove an increase in home game visitation.

• Drive measurable foot traffic into home games
• Effectively retarget the exposed audience online
• Measure and attribute Wrapiyf-exposed audience
• Leverage SWARM to target key touches and events

CAMPAIGN SNAPSHOT

Devices that were exposed to a Padres’ wrapped vehicle were ~10 times more likely to attend a game than non-exposed devices.

The Padres leveraged SWARM successfully growing their impression numbers quickly. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!

BENEFITS & RESULTS

Showing a 1,005% lift in foot traffic versus the non-exposed audience at Petco Park, this means **people that saw this car advertisement were 10 times more likely to attend a game.**

We have people coming to games and having a great time, but no way to go back to track how they got there. Being able to know who comes in contact with our advertising and whether they actually enter the ballpark is huge for us.
Wayne Partello
CHIEF MARKETING OFFICER
SAN DIEGO PADRES, MLB

Amongst the benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:

1,005%+ Total Game Day Visitation Lift

979%+ Total All Days Visitation Lift

175,955,805+ Total Geo-Fenced Impressions

203,362,389+ Total Impressions

Learn More at wrapify.com/brands

Check out our 2019 media kit!

Wrapify Media Kit

December 3, 2019 0 comment

Ad Industry News Tech Wrap Industry News

Wrapify Turbocharges Retargeting with The Trade Desk Partnership

by Jenny Gensch September 18, 2019

written by Jenny Gensch

Wrapify continues to lead the digital out-of-home space while staying at the forefront of advertising innovations by elevating ads into measurable and retargetable brand campaigns that boost ROI and earn the highest recall from the most relevant targets.

SAN DIEGO, Sept. 17 — We’re pleased to announce a new partnership with The Trade Desk — the fastest-growing demand-side platform offering agencies, aggregators, and their advertisers’ best-in-class technology — that augments our platform offering. With Wrapify’s newest iteration of its Physical Retargeting feature, clients can now measure and attribute any out-of-home advertising across Mobile, Display, Connected TV, Native, and Audio Streaming Services.

Wrapify launched its Attribution Suite in 2018 which included the Physical Retargeting feature, however, it was mostly limited to the Google Display Network for mobile and display advertising to the audience exposed to Wrapify’s high-recall OOH vehicles. Now with the Trade Desk, campaigns are turbocharged with the number of ad types on which a brand can be seen or heard.

Starting with an OOH ad such as Wrapify’s wrapped vehicles, campaigns are able to capture and expose the mobile devices that they come into contact with. To maximize reach and frequency, Wrapify’s Attribution platform, powered by The Trade Desk, the Physical Retargeting feature provides the ability to retarget those same users offline on all of their other associated devices as well. These other devices can be targeted using Display, Mobile, Native, Connected TV, and Audio Streaming Services.

With brand advertisers seeing diminishing results from digital advertising alone, there’s a huge need to target customers in a way that makes an impression and drives engagement. Out-of-home advertising does just this. Data giant, Nielsen recently cited that wrapped advertisements on vehicles is the second-most noticed form of outdoor advertising,

The Nielsen study also found that 90% of U.S. residents age 16 or older have noticed out of home advertising format in the past month. So OOH ads are being noticed! And of that 90%, 81% of people who notice the OOH ad engaged with the messaging in some capacity.

Among many successful use cases, Fortune 500 brands are now measuring the exact impressions, online or in-app actions, foot-traffic and more from their out-of-home ads. Measuring out-of-home has never been done like this until now.

Like this read? You may also like:

Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

Want to learn more about Wrapify?

START HERE

September 18, 2019 0 comment

Ad Industry News Press Release Tech Wrap Industry News

Wrapify’s Attribution Suite Transforms Mobile OOH into Laser-Focused Digital Campaigns

by Jenny Gensch August 22, 2019

written by Jenny Gensch

Fortune 500 companies use Wrapify to reach target audiences and deliver measurable, actionable analytics, proving out-of-home campaign effectiveness

SAN DIEGO, Aug. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, today shared the early success of the company’s Attribution Suite, which launched in Q1 2018. A first-of-its-kind, the multi-channel ad-technology allows brands to capture, retarget, measure and scale out-of-home (OOH) advertising in order to digitally measure and attribute campaign efficacy and success.

According to eMarketer, OOH advertising is expected to grow faster than most other traditional ad mediums in 2019. As OOH continues to experience rapid growth, Wrapify works with brands to hyper-target locations and demographics via wrapped rideshare vehicles and provide OOH measurement by powerfully retargeting ads to continue reaching a captured audience on digital mediums.

Attribution Suite user, Alaska Airlines, integrated the platform into its media mix, capitalizing on the intersection of OOH and digital to promote specific flight routes and cities. As a result, the company saw significant campaign results including a 20 percent increase in online conversion rates, more than 41 million total OOH impressions and a lift in reach and frequency of the overall OOH and digital advertising in-market.

Natalie Bowman, Alaska Airlines managing director of marketing and advertising had this to say:

“Wrapify was a great way for us to get unique OOH coverage while also providing the benefits of digital attribution.”

Read the full article from Yahoo Finance:

August 22, 2019 0 comment

Case Studies

Case Study – Cisco gets a 1,016%+ increase in landing page traffic

by Jenny Gensch May 30, 2019

written by Jenny Gensch

INTRO

B2B tech company Cisco was planning to actively promote their new WebEx software product to technology business owners in areas hosting the Enterprise Connect Conference attendees. Wrapify was integrated into their media mix at the intersection of Out of Home (OOH) and Digital.

Prefer to see this case study in PDF form?

See Case Study

GOALS

Cisco was looking to actively promote their WebEx product to as many attendees as possible while the event was taking place. During the 4-week campaign, Cisco wanted to capture exposed devices and send users to their dedicated event landing page. Enter: Wrapify.

Overall, Cisco’s goal was to get landing page submissions from event attendees & relevant tech-savvy audiences.

Specific Goals:

• Attribute direct website traffic to a specific landing page for a new product launch
• Leverage SWARM at Enterprise Connect Conference
• Target the attendees at two major locations
• Retarget exposed conference attendees digitally

CAMPAIGN SNAPSHOT

Cisco chose to have their advertising surrounding two major areas; The Orlando International Airport, and The Gaylord Palms Resort, while leveraging Wrapify’s omni-channel digital ad platform as well.

In addition, they leveraged SWARM. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!

Once the cars were on the road, they started exposing the phones and devices in the pockets of everyone in range. Then, the digital retargeting ads began going out to those users.

An example of Cisco’s retargeting ad used on web, search & social media served to exposed devices.

BENEFITS & RESULTS

Amongst the benefits a brand will always have from campaigns like this one, here are the impressive numbers that helped them reach their goals:

1,016%+ Event Landing Page Traffic Increase

13,365,165+ Total OOH Impressions

4,060,010+ Bonus OOH Impressions

Benefit Overview:

• Digital event landing page traffic increase
• Campaign attribution measurement dashboard
• Concentration of impressions in chosen event areas
• Heavy SWARM activity, exposing event attendee’s devices
• Increased reach and frequency of overall OOH and digital advertising in-market

Using Wrapify for this campaign has put Cisco in a powerful position to develop their next out-of-home and digital campaign. The brand is in the driving seat, accompanied by a vast amount of data in the Wrapify Dashboard about their audience which will help influence and inspire future company growth and success.

Learn More at wrapify.com/brands

Also check out our 2019 media kit!

Wrapify Media Kit

May 30, 2019 0 comment