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Wrapify Broadens Impact on Brands & Agencies with Announcement of New VP of Marketing, Valerie Carboni

by Valerie Carboni May 4, 2022
written by Valerie Carboni
ooh wrapify new vp marketing

Wrapify, the innovative and performance-driven out-of-home (OOH) advertising platform, announces Valerie Carboni as their first Vice President of Marketing. Valerie brings more than 12 years of experience in B2B marketing, most recently leading a global marketing team at TrustYou. Previously, Valerie worked at Cvent (CVT), leading the product marketing efforts for their Hospitality Cloud solutions.

In an effort to empower more brands with measurable OOH campaigns, Valerie will ensure that all marketers are fully aware of the benefits, best practices, and positive results of this form of advertising. Her experience running global marketing strategies, which required a clear return-on-investment, make her uniquely qualified to be a trusted resource for brands and agencies looking to do the same. 

“What excites me most about this role is the opportunity to bring ‘campaigns that work’ to marketers who are seeking real, attributable success,” explains Valerie. “Far too often, marketers come up against the challenge of spending money in the wrong places and missing the mark when it comes to ROI. Wrapify is their opportunity to change that.”

James Heller, Wrapify CEO and Founder, adds, “Many brand marketers, especially those focused on ABM or digital marketing, may not know the benefits of high-recall OOH. With Valerie’s knowledge and experience, we aim to help marketers understand the reach and measurability this medium offers.” 

With over seven years of experience in the industry, Wrapify delivers measurable high-recall campaigns for brands like Molson Coors, Zoom, and Amazon. To learn more, subscribe to Wrapify’s LinkedIn newsletter, “We Don’t Just Wrap Cars“.

May 4, 2022 0 comment
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Ad Industry NewsPress ReleaseProduct

‘Boost by Wrapify’ Now Included in the Samsara Marketplace

by James Heller June 17, 2021
written by James Heller

SAN DIEGO, June 18, 2021 (PR Newswire) – Boost by Wrapify, the SaaS subscription service enabling Transit Out of Home (OOH) and Branded Fleets, today announces its inclusion in the Samsara Marketplace.  


Samsara enables more than 20,000 fleets with an easy and simple platform for GPS tracking, safety cameras, telematics, and more. The integration with Boost and Samsara provides fleet operators leveraging Samsara for fleet telematics with the ability to measure the audience exposed to these vehicles and retarget this audience across multiple digital channels including Display, Mobile, and Video.


According to The Harris Poll and OAAA, consumers are noticing OOH the most while driving right now and Facebook even reported that OOH + Facebook is 13% more effective than Facebook Advertising expected.

Boost by Wrapify has been leveraged by Autonomous Fleets, Transit OOh operators including Truck side, Bus, Taxi, and Rideshare Advertising operators as well as branded Delivery Fleets across the nation. This integration makes it easy for Samsara clients to connect their fleets with this first-of-its-kind media measurement and retargeting platform.


“This is a big step forward for measuring what anonymized folks exposed to branded vehicles do online, in-app, and in retail environments,” says James Heller, CEO, and Founder at Wrapify.  “It’s no longer just a sticker on a bus, truck, van, or bot; it’s money on the table.

To learn more, please visit https://wrapify.com/boost/.

View the Samsara integration here: https://www.samsara.com/resources/marketplace/wrapify-boost

OOH Today: https://oohtoday.com/boost-by-wrapify-now-included-in-the-samsara-marketplace-2/

MarTech Series: https://martechseries.com/technology/boost-wrapify-now-included-samsara-marketplace-ecosystem/

About Wrapify

With a powerful combination of OOH, digital, and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out-of-home advertising with the scalability, targeting, and accountability of digital.

Brands including T-Mobile, Petco, and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution, and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 300,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at wrapify.com.

June 17, 2021 0 comment
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Featured Driversgig-economyWrap Industry News

Wrapify Featured in CNBC’s Top Side Hustles

by James Heller November 9, 2020
written by James Heller

In what has been a year of major changes for everyone around the world, for some that entails getting smarter and more creative with their finances.

“More than half of Americans, 53%, are looking for an additional source of income this holiday season, according to a recent Decluttr survey of 2,000 U.S. adults.” (CNBC, 2020)

The gig-economy has grown immensely over the last few years and has allowed millions of people to make their own schedules and earn extra money – in conjunction with their full-time jobs in some cases. It has grown so much in fact, that now there are different verticals to choose from: food delivery, ride-share driving, alcohol delivery, grocery delivery, package delivery, and many more.

Some need gigs at home, some on the road, and some need both. CNBC lists options from website testing to advertising on your car. And, with different structures, this could even mean that a gig-worker can work with more than one company at a time. (hint-hint, Wrapify is great for this)

Who are some of these companies? What are some of the top options? CNBC has weighed in.

9 winter side hustles: Some could earn you hundreds of dollars a month

Original article: https://www.cnbc.com/2020/11/06/winter-side-hustles-some-could-earn-you-hundreds-of-dollars-a-month.html

Wrapify has worked closely with and supporting the gig-economy for over 5 years on building a reliable and active gig-driver network of over 280,000 drivers across the United States. Fortune 500 brands like Coca-Cola, Zoom, Alaska Airlines, and more have leveraged this driver network successfully to carry out their OOH campaigns in recent months.

Find us in the Apple App Store and Google Play Store, and read more here: https://wrapify.com/drive/

Take it from Melanie, one of our top Wrapify drivers that is also a full-time ride-share driver:

Melanie #withwrapify
November 9, 2020 0 comment
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Ad Industry NewsPress ReleaseTech

2020 Elections Meet New Multi-Channel Platform Wrapify

by James Heller November 22, 2019
written by James Heller
Political Candidates Use Wrapify’s Digital Platform Powered by the Gig Economy to Share Powerful Messages and Put Cash Back into the Pockets of the People

SAN DIEGO, Nov. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, has announced it will deploy its wrapped vehicles on the 2020 election trail beginning November 2019 in New Hampshire, featuring political candidates’ campaigns on cars throughout the state. Wrapify is the only ad platform in U.S. history that provides widespread visibility and delivers measurable results for political candidates while boosting jobs for the American population. Political candidate Roque “Rocky” De La Fuente is the first to capitalize on Wrapify’s unique, one-of-a-kind digital marketing platform.

In 2020, brands will continue to focus more of their overall out-of-home display budgets toward digital out-of-home (DOOH), and DOOH will be more integrated with digital buys than ever before. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

2020 candidates are already searching for strategic outlets beyond traditional channels to market themselves and reach constituents in a more differentiated, personal and trackable way. Wrapify presents a new opportunity for political candidates to allocate campaign budgets to creatively reach voters and share their message throughout the voter journey with moments for influence, action and support.

“We work with brands, advertisers and marketers looking for new and powerful ways to reach hyper-targeted audiences — so working with political candidates is a natural fit for Wrapify,” said James Heller, CEO, and co-founder of Wrapify. “Beyond that, everyday drivers are able to monetize their trips by placing advertisements on their vehicles, which puts money back into the pockets of the people while promoting for any campaign. Wrapify is excited to work with Rocky to promote his political campaign in a creative way to connect with the community, launching first here in New Hampshire.”

Wrapify is available to anybody that drives and is looking to make extra money for their everyday commute or routes. Existing gig economy workers such as Lyft, Uber, GrubHub and Postmates drivers are also able to leverage Wrapify’s platform to earn more by monetizing their typical routines and routes.

To learn more about Wrapify, please visit wrapify.com.

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

200,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA.

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November 22, 2019 0 comment
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"The surge in commuters has driven a corresponding increase in ad spend on digital out-of-home." #ooh #dooh… https://t.co/vZcQqs4ePX

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