How to Use the Pandemic’s Surge of Food Delivery to Boost Your Brand

by James Heller
Pandemic Boosts App Delivery

COVID-19 lockdowns changed our everyday life. We learned how to bake bread from scratch, were invested in Tiger King, met up with friends over virtual happy hours, and downloaded a slew of delivery apps.

68% of us even say takeout and delivery have become a part of our day-to-day. 53% even claim it is now essential to our way of life.

Third-party delivery apps echo that sentiment.

Third-party delivery apps have seen unprecedented growth in 2021.

DoorDash owns the majority of meal delivery app sales. They’ve reported they added 1.9 million new drivers during the middle of March through September 2020, surpassing many expectations.

DoorDash increase drives added by 1.9 million.

Food delivery may be leading the charge, but they’re not the only ones in the game. Retail stores are also breaking into the delivery scene. 

Convenience stores increased third-party delivery app sales by 346% in  2020. The market size should reach $33 billion in revenue in 2021, a 5.5% additional increase.

We’re glad to see rideshare services on the rise again, as well.

Rideshare sales rise during Q3 2021.

Wrapify Unlocks Relevant OOH Exposure

The rise in food and retail delivery, as well as the rebound of rideshare, is enabling Wrapify to open a whole new market for brands. This extraordinary growth creates the opportunity for a higher ad frequency in an untapped out-of-home (OOH) audience … neighborhoods.

As the pandemic is still prevalent and more people are spending more time at home than ever before, advertisers can – for the first time – reach customers in the comfort of their own neighborhoods through OOH.

It’s simple: More delivery sales means more gig drivers. More drivers through the increased demand for delivery means more reach and frequency in neighborhoods on a national scale.

Wrapify creates robust and fully measurable out-of-home ad campaigns, leveraging the gig economy and the highest-recall OOH medium on the road. Its unique technology can effectively attribute vehicle exposure to conversion online, in-app, or foot traffic. It also provides gig workers with an opportunity to earn extra income for the driving they already do.

Limited time left to be your company’s rockstar by finishing 2021 strong! Capitalize on the rise of delivery sales with Wrapify’s ​​innovative, performance-driven advertising technology. Book your campaign in early November for a start date before December 6.

Learn more at wrapify.com/EOY2021.

You may also like