Wrapify Blog
  • For Brands & Agencies
  • For Drivers
Wrapify Blog
Home » Archives for Sadie Phillips » Page 2
Author

Sadie Phillips

Sadie Phillips

Marketing at Wrapify

OOH Advertising

A Marketer’s Guide to EOY Media Planning

by Sadie Phillips November 13, 2023
written by Sadie Phillips

Planning in Q4 for the next year is often a daunting task. And let’s face it, we’re all ready to get into the holiday festivities and celebrate the year coming to an end.  As we consider the possibilities for the next year, it becomes apparent that the rapidly changing landscape, unpredictable consumer behavior, and the emergence of new technologies are causing marketers to break into a cold sweat. We aim to reassure you that the dreaded Q4 planning period doesn’t have to be a burden.

https://media.giphy.com/media/l1AvzToQt5KGXcKSA/giphy.gif%20

Tackling the Unpredictable Regulatory Environment

If there is ever a time to get scrappy, that time is NOW. Marketers must grapple with the unpredictable nature of the regulatory environment, especially in the digital sphere. Laws and regulations related to data privacy, advertising, and online commerce can change rapidly and have a profound impact on marketing strategies.

It is nearly impossible to stay up to speed on all of the laws that are (let’s be honest) changing on the daily.

To mitigate the risks associated with evolving regulations, marketers should work closely with legal counsel, stay informed about changes in relevant laws, and be prepared to adapt their strategies to remain compliant. 

https://media.giphy.com/media/l49FiEAsjmPdoYhVK/giphy.gif%20

Combating Uncertainty in Consumer Behavior

One of the primary reasons marketers dread planning for the next year is the ever-shifting nature of consumer behavior. Consumer preferences, interests, and buying habits can change seemingly overnight. This unpredictability makes it challenging to create marketing strategies that resonate with the target audience. The rise of social media and the fast-paced nature of online trends only add to the complexity.

To tackle this, marketers must stay vigilant and adapt to the changing consumer landscape. Conducting regular market research, analyzing data, and monitoring social media trends can provide valuable insights to create adaptable strategies. Marketers should be prepared to pivot their plans quickly to remain relevant in the eyes of their audience.

Facing the Wrath of Everchanging Technology

The fast-paced evolution of technology is another major source of anxiety for marketers. The digital landscape is in a constant state of flux, with new tools, platforms, and algorithms emerging all the time. Staying updated and making the right choices from a multitude of options can be overwhelming.

To overcome this challenge, simply invest in continuous learning and development. It’s kind of like keeping your friends close and your enemies closer. Keep a close eye on emerging technologies and platforms and evaluate the potential for efficiently utilizing these new technological advances.

Additionally, fostering relationships with tech-savvy colleagues or partners can help marketers stay ahead of the curve. Your network is your network!

Wrapping it Up

Embracing change, continuous learning, adaptability, and a results-oriented mindset can help marketers navigate these challenges and develop strategies that not only survive but thrive in the face of uncertainty. The key to successful marketing planning for the next year lies in a proactive and agile approach that allows marketers to stay ahead of the curve and meet the ever-changing demands of their audience and industry.

We have various packages we’ve put together with the marketer in mind. Making planning, buying, and putting your campaign goals on cruise control for the next year a breeze. We’d love to meet and understand your campaign goals this season and see how our rideshare advertising platform can fit into your plans and increase your ROI.

November 13, 2023 0 comment
0 FacebookTwitterLinkedinEmail
OOH Advertising

Overcoming Low OOH Inventory

by Sadie Phillips October 24, 2023
written by Sadie Phillips

Overcoming Low OOH Inventory 

Looking to run an Out-of-Home (OOH) campaign in a market with little NO inventory? 

How about a suburb or demographic pocket of a major market that might be hard to reach with traditional OOH? 

Here are just a few examples of markets without a lot of options:

  • Orange County, CA
  • San Diego, CA
  • San Francisco, CA
  • Houston, TX
  • Austin, TX
  • Washington D.C.
  • Denver, CO
  • Miami-Ft Lauderdale, FL
  • Nashville, TN
  • Salt Lake City, UT
  • New Orleans, LA

Why OOH might be limited in a market?

The reasons for limited OOH inventory in some markets vary: 

  1. Special Permitting: Some OOH types like wildposting, projections, and sidewalk stenciling may require permits.
  2. Restrictions: Many cities and county’s across the US impose bans on OOH for “beautification”. 
  3. Rural Areas: Less populated areas often have fewer advertising opportunities, with rural billboards having limited visibility, especially at night.

Weigh your options in Limited Markets

In markets with limited traditional OOH opportunities, creativity is essential.

Here are some clever ways to overcome limited advertising availability:

  • Rideshare & App-Enabled Delivery Advertising: Ideal for markets with limited opportunities, these can reach neighborhoods where OOH isn’t prevalent. 
  • Wild Postings & Guerrilla: Post ads in nontraditional places or employ guerilla marketing tactics
  • Transit Advertising: Markets without traditional billboards often have transit options like subway, bus, or rail advertising. Street furniture options like bus shelters and benches are available as well.
  • Experiential Advertising: Explore unusual activations, aerial banners, boat ads, street teams, food trucks, and more. Use the environment creatively to engage your audience.

Find OOH inventory anywhere with Wrapify

Don’t let limited options hold you back. With creativity and expertise, outdoor advertising can thrive in any market. Wrapify specializes in OOH advertising and can help you brainstorm and execute unique campaigns.

October 24, 2023 0 comment
1 FacebookTwitterLinkedinEmail
OOH AdvertisingPolitical AdvertisingSWARM

Making Every Impression Count: Politics And OOH

by Sadie Phillips October 5, 2023
written by Sadie Phillips

Making The Votes Count

Every vote counts. We’ve all heard the saying. We hear it even more when election time rolls around. As a political leader or as someone with a particular political interest, it’s not the voting happening at the polls that you should be worried about . It’s the critical time prior to the voting window when you have the chance to make the ultimate impression on the public majority.

Every Impression Counts

Wrapify is no stranger to the political stage. Whether it be political candidates, legislation, or a simple PSA, we have had a hand in it all. With the primary elections coming up in November we still have a little time to get that last-minute push you need to stay top of mind for when the voting time comes around.

The Wrapify Way

You know the psychographics and the neighborhoods you need to be targeting, and we are in the business of getting your ads in those areas for highly targeted out-of-home advertising campaigns. Keep reading as we break down the use cases that will benefit your initiatives.

wrapify political SWARM

Wrapify For Candidates

It is truly a win-win. Your political campaign can supplement the yard signs your supporters have put out on the roadsides by wrapping vehicles in the community. It not only looks good, but it does good for the local community by putting money back into the pockets of everyday Americans (gig workers) by working with Wrapify.

SAN DIEGO, Nov. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, has announced it will deploy its wrapped vehicles on the 2020 election trail beginning November 2019 in New Hampshire, featuring political candidates’ campaigns on cars throughout the state. Wrapify is the only ad platform in U.S. history that provides widespread visibility and delivers measurable results for political candidates while boosting jobs for the American population. 

Wrapify Yes22 SWARM

Wrapify For Legislation/ PSAs

Building awareness is our specialty, so don’t act too surprised to see the ad above. This campaign helped draw awareness to Prop 22 in San Diego California, prompting those in the area to “vote yes” to pass this proposition. Lo and behold, this law did pass, and we were happy to play a part in the cause.

Wrapify is a leading provider of hyperlocal political advertising solutions. We have a team of experienced professionals who will work with you to create an effective campaign that resonates with your targeted voters. Contact us today to put your highly targeted campaign on the map.

October 5, 2023 0 comment
1 FacebookTwitterLinkedinEmail
Rideshare AdvertisingSports Advertising

The Long Game Marketing Strategy For Betting And Sportsbook Apps

by Sadie Phillips September 27, 2023
written by Sadie Phillips

GET TACTICAL

As sports betting laws are legalized in states across the country, your go-to-market strategy must have a sound plan in place. In order to ensure you cover all bases, we’ve broken it down into the top 3 things to focus your attention on. Implementing these out-of-the-box strategies will aid in breaking any barriers between you and your target audience.

Caesars Rideshare Marketing
  1. DIFFERENTIATE YOUR MARKETING STRATEGY
    You’re hitting the local television channels and radio stations, purchasing roadside real estate, and of course, utilizing digital media. While you utilize these mediums, keep in mind that your competitors are also taking advantage of most of these channels as well. The only way to stand out is to be different. Getting creative with your campaign messaging and visuals will go a long way.

     

  2. CONSIDER SEASONALITY
    What works in the summer may not make sense for the winter and vice versa. Are there certain events or holidays happening that will prompt crowds? Consider all things when planning your launch in new markets to get the most out of your marketing efforts.

     

  3. OUTDO YOUR COMPETITION
    No matter how good you know your platform is, you have to get consumers to believe that. If they don’t first believe it, they will never try it out. Always remember seeing is believing. That’s where market domination will come in. You have to fire on all cylinders; both big and small. Ensuring your brand is front and center of your audience.

ONE SOLUTION TO COVER ALL BASES?

There is no way one thing can do all of the above. That’s what you’re thinking, right? Actually, there is a way… The way in is through Wrapify’s premier rideshare advertising platform.

Differentiate your marketing strategy with power creatives, wager presence at relevant events in any market, and outdo your competition by generating brand awareness with a heavy multi-faceted brand presence.

Talk to our team today!

September 27, 2023 0 comment
0 FacebookTwitterLinkedinEmail
EventsOOH AdvertisingSWARM

The Birds and The Bees of Wrapify SWARM

by Sadie Phillips September 15, 2023
written by Sadie Phillips

It’s time we had this talk. You’re old enough to hear it, and we wanted to sit you down before it’s, well, you know, too late. Before you overspend on channels that just don’t cut through the noise and static any longer.

Wrapify SWARM with pedestrians

What is a SWARM?

A unique, highly cost-effective way for brands to advertise at a specific time and place. THINK sporting events, conferences, concerts, festivals and more. Coverage at all of the places your target audience frequents. We send a large group of wrapped vehicles to an event of your choosing to literally dominate the outside premise of the event. Ensuring your target audience sees your advertisement.

What’s all the buzz about?  

SWARMs have always been a huge part of the Wrapify brand, dating back to 2015 seen here on stage at Jason Calacnis’s LAUNCH Summit.  We recently updated our packages to make SWARM the center of the campaign. You can plan everything around the events you want to target, and we have a team dedicated to ensuring your event activation goes off without a hitch.

Navan Wrapify Campaign

Full Event Coverage

Whether your event is just one day or a multi-day event, we have a package for that. Looking to be at multiple events? We can handle that too. When we say there is a package for everyone and everything, we mean it.

Additional SWARM Perks 

Not only do you get to be front and center at any event and cash in on all the impressions for the event, but we also include a photographer for at least one day of the event so you can use the photos to share on your company’s social media page to continue the hype around your campaign.

Popular Use Cases 

1. Concerts and Festivals

2. Sporting Events

3. Conferences and Conventions 

Example SWARM Plan

There is a big industry trade show happening in Las Vegas at the beginning of the month, and there is also a huge Las Vegas Raiders Football game that same week and a UFC Fight happening that weekend. How cool would it be to SWARM all of these events allowing your brand to get in front of your target audience and beyond? Also, let’s throw in some SWARM around the airports and hotels when trade show attendees will be arriving and departing. This blitz of a campaign will leave your brand top of mind before the trade show, during it, and after. We can also retarget the exposed audience online after the show.

WISE SWARM

Now what? 

We’re feeling better now that we’ve had this talk and we hope you are too. If you have any questions, now is the time to ask away. Fill out this form, and we will get back to you right away. 

September 15, 2023 0 comment
1 FacebookTwitterLinkedinEmail
AdvertisingOnline AttributionOOH Advertising

10 Reasons To Combine Offline & Online Advertising

by Sadie Phillips August 31, 2023
written by Sadie Phillips

Some things just go better together. Like…

PB & J 
Batman & Robin
Bacon & Eggs
Bonnie & Clyde
Salt & Pepper
Pam & Jim
Fries & Ketchup
Sonny & Cher
Animal Style & In-N-Out
Online & Offline Advertising

Although we’d love to dive into our love for peanut butter and jelly sandwiches or our favorite Pam & Jim moments from The Office, you know that’s not why we’re here, but we hope it enticed you to continue reading.

We’re here to discuss the benefits of offline and online advertising and how using them in concurrence will provide the biggest ROI for your brand. 

Offline advertising and online advertising are two distinct approaches to reaching and engaging with audiences… we can all agree on that, right? While they operate in different realms, they can complement each other effectively when used in a coordinated and strategic manner. 

According to a recent report by COMBB, OOH makes your digital 10% more performant. Find out exactly why and how. 

10 Reasons To Combine Offline & Online Advertising:

  1. Brand Recognition and Recall: Offline advertising, such as billboards, rideshare advertising, radio ads, and TV commercials, are used to create strong brand recognition and recall. When people encounter your brand offline, they are more likely to remember it when they come across it online, increasing the likelihood of engagement and conversions.

  2. Multi-Channel Reach: Combining offline and online advertising enables you to reach a broader audience across different touchpoints. While online advertising targets users who are active on the internet, offline methods can reach those who might not spend as much time online or who may be more receptive to traditional advertising methods.

  3. Enhanced Trust and Credibility: Offline advertising can contribute to your brand’s credibility and trustworthiness. Seeing your brand featured in newspapers, magazines, or TV can lend a sense of legitimacy, which can positively impact how online audiences perceive your brand.

  4. Cross-Promotion: Offline advertising can be used to promote online content or offerings. For example, a TV commercial might direct viewers to visit a website or use a specific hashtag on social media. This cross-promotion can drive traffic to your online platforms and increase online engagement.

  5. Leveraging QR Codes and Short URLs: Offline advertising can incorporate QR codes or short URLs that lead to specific online content. This bridge between offline and online experiences can encourage audiences to take immediate online actions, such as visiting a website, signing up, or making a purchase.

  6. Engagement Amplification: Offline events or promotions, such as trade shows, seminars, or product launches, can be promoted online beforehand and afterward. Online platforms can be used to generate buzz, share event highlights, and extend the engagement beyond the physical event.

  7. Targeted Advertising: Offline advertising can help raise awareness among a broader audience, while online advertising can target specific segments with greater precision. By combining the two, you can create a comprehensive marketing strategy that caters to both broad and niche audiences.

  8. Data Visualization and Analysis: Online advertising generates a wealth of data that can be used to refine offline campaigns. Insights from online user behavior, such as click-through rates and demographics, can inform the design and messaging of offline materials to better resonate with the intended audience. And vice versa with such campaigns as Wrapify, you can use data we collect from impressions within your geotargetted campaign along the data from mobile ad ids to better understand your target audience and make better decisions for future campaigns whether offline or online.

  9. Consistency in Messaging: Coordinating offline and online advertising ensures consistent branding and messaging across all touchpoints. This consistency helps in building a coherent brand identity and reinforces the message you want to convey.

  10. Retargeting Opportunities: Users who encounter your brand offline can be targeted with online remarketing efforts. This keeps your brand top-of-mind and encourages users to revisit your website or engage with your online content.
https://media.giphy.com/media/jFZOyV5cgKjwA/giphy.gif%20

SOOO there ya have it. Integrating offline and online advertising allows you to create a seamless and holistic customer experience. By leveraging the strengths of both approaches, you can effectively reach, engage, and convert your target audience across various platforms and channels. For more information, let’s talk today!

August 31, 2023 0 comment
4 FacebookTwitterLinkedinEmail
Newer Posts
Older Posts
  • About Us
  • Brands & Agencies
  • Boost Platform
  • Drive With Us
  • Blog
  • Installers
  • Privacy Policy
Driver Login

© Copyright 2024 Wrapify Inc.