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Press Release: Wrapify Releases First of its Kind OOH Measurement and Attribution Dashboard

by Jenny Gensch July 14, 2020
written by Jenny Gensch

Latest version of Wrapify’s OOH Attribution Suite Turbocharges OOH Brand Campaigns

San Diego, CA — July 14th, 2020 — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement. 

Wrapify's updated online OOH attribution dashboard
Preview of Wrapify’s Cutting Edge OOH Attribution Dashboard
(See below for demo video)

“It is really exciting to see attribution technology persist across the OOH ecosystem,” said Udi Ledergor, CMO at Gong. “It helps demonstrate the value and ROI of OOH, which has always been a big challenge for marketers. It also helps bridge the gap between offline and online marketing, which we’ve all been trying to do for the better part of a decade.”

With the recent pandemic and recession in 2020, brands are looking for unique ways to hyper-target their ideal markets, not just out on the streets, but in targeted neighborhoods and homes as well. As brands have increasingly been returning to advertising outside of the home more than ever, Wrapify’s latest advertiser dashboard allows them to measure this medium digitally for effective monitoring and scaling. 

“Helping media strategists visualize campaign performance data in real-time is fundamental to informed decision making,” explains Kasper Koczab, OOH industry veteran. “With these new dashboard features, Wrapify is leading the way among OOH providers by giving brands the insights they need to make the most of their media investments.” 

Wrapify continues to innovate its digital OOH offering for brands and agencies with improved data visualization, retargeting, and OOH attribution metrics that are accessible online — a first-of-its-kind for a moving OOH placement. In addition to the updated and streamlined performance, Wrapify’s brand partners now have access to a multitude of new capabilities including Attribution Reporting from OOH Exposure, Retargeted Reporting, OOH Media Measurement and Data Visualization, and SWARM — Wrapify’s day-of-event route mapping and proof of performance photo access. 

Demo of Wrapify’s Updated Attribution Suite & Dashboard for Brands and Agencies

“The key to selling ads to brands is proof it works,” said Wrapify co-founder and CEO James Heller.  “Measuring and attributing OOH exposure should be as easy as measuring display or search. Our platform enables brands and agencies to measure campaigns by setting goals for online conversions, driving foot-traffic, or in-app activity. With our newest Dashboard updates to the platform, customizing your brand’s ROI for OOH is now possible.”

For more information on Wrapify Advertiser Dashboard 2.0, please visit https://www.wrapify.com/. 

To read the full release, please visit http://www.globenewswire.com/news-release/2020/07/14/2062113/0/en/Wrapify-Releases-First-of-Its-Kind-OOH-Measurement-and-Attribution-Dashboard.html

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital. 

Brands including AT&T, Coca-Cola and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance. 

280,000+ drivers in the US use the Wrapify App to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, CA. Learn more at wrapify.com.

Media Contact
Alexis Roberts
Blast PR
alexis@blastpr.com
805-886-8511

Wrapify Contact
Jenny Gensch
Marketing Lead
jgensch@wrapify.com

July 14, 2020 0 comment
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Ad Industry NewsTechWrap Industry News

Static vs. Digital: Here is how they stack up

by Jenny Gensch November 13, 2019
written by Jenny Gensch

James Heller, CEO, Wrapify

SMARTBRIEF – Nov. 13

The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

But, DOOH isn’t necessarily better, or even more technically advanced than “traditional” OOH. Some static OOH channels are powered by as much, if not more, technology than digital ones. Buyers need to understand the pros and cons of each format and be aware of common misconceptions plaguing the space.

Creative and viewability factors

The chief appeal of OOH is that it is effective — and an alternative, or supplement, to the crowded world of online advertising. This benefit holds whether the creative is digital or static, with both options having pros and cons.

Since digital OOH channels rotate ads from multiple brands on a single digital billboard, publishers can serve more impressions. This is part of the reason publishers are keen to convert static placements to LCD or LED screens: they can sell more advertising. That doesn’t mean that there aren’t any benefits for marketers. Nothing needs to be printed or manually placed, so creative lead times are short. The more advanced DOOH advertisers create dynamic ad experiences, leveraging familiar digital capabilities like weather triggering and dayparting. GlaxoSmithKline (GSK) increased brand awareness for its allergy medicine, Piri, by using digital signage to share real-time pollen counts. Better yet, the campaign only went live when pollen counts passed a certain threshold.

One downside, though, is that DOOH advertisers share physical space with other companies and miss out on impressions. With static OOH, companies have 100% viewability and ownership. Static placements are often easier to read and of higher visual quality than many digital images. You can’t create dynamic creative, but you can still ignite online or offline action with compelling copy and visuals. To create an immersive experience and tell a sequential story, advertisers can purchase a series of static placements that reflect their audience’s travel patterns. For example, to raise awareness and increased app use, a delivery service used posters on New York City subways. In one week, the campaign generated 1.1M earned impressions on social and, ultimately, drove a 10% increase in app use…

READ THE FULL ARTICLE HERE ON SMARTBRIEF.COM

Read More

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital.

Want to learn more about Wrapify?

Get In Touch

Like this read? You may also like:

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

Yahoo Finance: Wrapify’s Attribution Suite Transforms Mobile OOH into Laser-Focused Digital Campaigns

November 13, 2019 0 comment
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Ad Industry NewsTechWrap Industry News

Ad Industry Chieftain Doug Cordova Joins Wrapify in Latest Business Development Addition

by Jenny Gensch November 11, 2019
written by Jenny Gensch

CALIFORNIA, Nov. 12 – Today we are excited to officially announce the hiring of Douglas Cordova to the Wrapify Team as Vice President, Business Development. 

Doug will focus on expanding Wrapify’s presence across the U.S., building brand awareness and recognition with clients and agencies in the OOH space. Based in New York, much of his focus will be on Wrapify’s East Coast presence, while also supporting all business development aspects across the U.S.

With an impressive background in the OOH space over the last decade+, Doug comes to us most recently from EnPlay Media, where he was responsible for developing the go-to-market strategy for new business and sales growth. 

Prior, he was Director of Sales and Business Development at JCDecaux where he oversaw the business development team responsible for new business acquisition, new business development and new business revenue for JCDecaux North America. During his tenure, Doug generated over 17 million in revenue. 

Given Doug’s successful track record of driving exponential revenue growth, we are thrilled to have him with us at Wrapify. 

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital.

Want to learn more about Wrapify?

Get In Touch

Like this read? You may also like:

Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

November 11, 2019 1 comment
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Ad Industry NewsTech

Latest Out of Home Advertising LUMAscape Includes Wrapify as Media Leader

by Jenny Gensch October 16, 2019
written by Jenny Gensch

SAN DIEGO, Oct. 16 – LUMA has released its latest LUMAscape for out-of-home advertising. LUMA is a thought leader who provides resourceful content that delivers insightful and thoughtful observations on the complex and dynamic digital media and marketing ecosystem.

LUMAscapes are some of the industry’s most widely referenced resources. They organize the ecosystem across all critical categories and provide clarity to a complex digital media and marketing landscape. Some of their many LUMAscapes include breakdowns across Mobile, Content Marketing, Sales Tech, Gaming, Agency and more.

Wrapify appeared in the “Media” category, alongside various long-standing industry leaders and reputable companies. Other categories on this particular OOH LUMAscape report are Media Planning, Content Management, Ad Servers, OOH Agencies and more.

To download the full LUMAscape head here:

Download 2019 OOH LUMAscape

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital.

Brands including AT&T, Coca-Cola, and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution, and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

Want to learn more about Wrapify?

Get In Touch

Like this read? You may also like:

Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

October 16, 2019 0 comment
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Ad Industry NewsTechWrap Industry News

Wrapify Turbocharges Retargeting with The Trade Desk Partnership

by Jenny Gensch September 18, 2019
written by Jenny Gensch

Wrapify continues to lead the digital out-of-home space while staying at the forefront of advertising innovations by elevating ads into measurable and retargetable brand campaigns that boost ROI and earn the highest recall from the most relevant targets.

SAN DIEGO, Sept. 17 — We’re pleased to announce a new partnership with The Trade Desk —  the fastest-growing demand-side platform offering agencies, aggregators, and their advertisers’ best-in-class technology — that augments our platform offering. With Wrapify’s newest iteration of its Physical Retargeting feature, clients can now measure and attribute any out-of-home advertising across Mobile, Display, Connected TV, Native, and Audio Streaming Services.  

Wrapify launched its Attribution Suite in 2018 which included the Physical Retargeting feature, however, it was mostly limited to the Google Display Network for mobile and display advertising to the audience exposed to Wrapify’s high-recall OOH vehicles. Now with the Trade Desk, campaigns are turbocharged with the number of ad types on which a brand can be seen or heard. 

Starting with an OOH ad such as Wrapify’s wrapped vehicles, campaigns are able to capture and expose the mobile devices that they come into contact with. To maximize reach and frequency, Wrapify’s Attribution platform, powered by The Trade Desk, the Physical Retargeting feature provides the ability to retarget those same users offline on all of their other associated devices as well. These other devices can be targeted using Display, Mobile, Native, Connected TV, and Audio Streaming Services. 

With brand advertisers seeing diminishing results from digital advertising alone, there’s a huge need to target customers in a way that makes an impression and drives engagement. Out-of-home advertising does just this. Data giant, Nielsen recently cited that wrapped advertisements on vehicles is the second-most noticed form of outdoor advertising,

The Nielsen study also found that 90% of U.S. residents age 16 or older have noticed out of home advertising format in the past month. So OOH ads are being noticed! And of that 90%, 81% of people who notice the OOH ad engaged with the messaging in some capacity. 

Among many successful use cases, Fortune 500 brands are now measuring the exact impressions, online or in-app actions, foot-traffic and more from their out-of-home ads. Measuring out-of-home has never been done like this until now.

Like this read? You may also like:

Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results – With Wrapify

Nielsen & OAAA OOH Advertising Report Shows Wrapped Vehicles as a Top Medium in the Segment

Want to learn more about Wrapify?

START HERE
September 18, 2019 0 comment
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Ad Industry NewsPress ReleaseTechWrap Industry News

Wrapify’s Attribution Suite Transforms Mobile OOH into Laser-Focused Digital Campaigns

by Jenny Gensch August 22, 2019
written by Jenny Gensch

Fortune 500 companies use Wrapify to reach target audiences and deliver measurable, actionable analytics, proving out-of-home campaign effectiveness

SAN DIEGO, Aug. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, today shared the early success of the company’s Attribution Suite, which launched in Q1 2018. A first-of-its-kind, the multi-channel ad-technology allows brands to capture, retarget, measure and scale out-of-home (OOH) advertising in order to digitally measure and attribute campaign efficacy and success.

According to eMarketer, OOH advertising is expected to grow faster than most other traditional ad mediums in 2019. As OOH continues to experience rapid growth, Wrapify works with brands to hyper-target locations and demographics via wrapped rideshare vehicles and provide OOH measurement by powerfully retargeting ads to continue reaching a captured audience on digital mediums.

Attribution Suite user, Alaska Airlines, integrated the platform into its media mix, capitalizing on the intersection of OOH and digital to promote specific flight routes and cities. As a result, the company saw significant campaign results including a 20 percent increase in online conversion rates, more than 41 million total OOH impressions and a lift in reach and frequency of the overall OOH and digital advertising in-market.

Natalie Bowman, Alaska Airlines managing director of marketing and advertising had this to say:

“Wrapify was a great way for us to get unique OOH coverage while also providing the benefits of digital attribution.”

Read the full article from Yahoo Finance:

READ MORE
August 22, 2019 0 comment
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