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Ad AgenciesCase StudiesEvents

CASE STUDY: HOOTERS AND WRAPIFY TEAM UP TO DRIVE MARCH MADNESS TRAFFIC

by Amy Boisvert
written by Amy Boisvert

Each spring, March Madness captivates sports enthusiasts with its thrilling college basketball action. With the Final Four held in Houston this year, Hooters, known for its combinations of sports, food, and entertainment, aimed to boost its presence among the many establishments competing to provide the ideal atmosphere for fans to enjoy the games.


Hooters’ Strategic Partnership with Wrapify


Recognizing the need to extend its brand presence to the heart of the action, Hooters strategically collaborated with Wrapify to integrate an out-of-home (OOH) layer into its marketing mix. This partnership aimed to reach audiences in locations that traditional media channels couldn’t easily penetrate.

Hooter's March Madness Wrapify Vehicle

Impressive Results

During a four-week period, Wrapify’s fleet of rideshare advertising vehicles effectively utilized Wrapify SWARM hours to strategically travel across the Houston area. This approach resulted in a remarkable total of 34,847,589 impressions, surpassing the estimated amount by seven times. The campaign achieved a noteworthy reach and impact with an estimated effective cost per thousand impressions (CPM) of approximately  $1.

Driver Routes and Heat Maps

By employing intelligent driver routes, Wrapify ensured optimal exposure to the target audience. The campaign’s success can be attributed to Wrapify’s ability to strategically position their vehicles, leading to an extensive network of impressions throughout Houston. Driver routes and heat maps further showcased the campaign’s comprehensive coverage, reaching a diverse range of viewers.

Hooters Wrapify Driver Routes
Driver Routes
Hooters Wrapify Heat Map
Heat Maps

Measurement of Impact

In addition to delivering impressive impressions and CPM rates, Wrapify partnered with Reveal Mobile to measure the campaign’s impact on foot traffic to 12 Hooters locations in the Houston area. By combining data from the Wrapify Driver App’s Waypoint logs with location information from opted-in mobile devices, Reveal Mobile analyzed a sample of unique Mobile Ad IDs (MAIDs) within a viewable distance (~50ft) of Wrapify vehicles. The data revealed an overall positive and statistically significant Net Lift, with Wrapify-exposed individuals being 51% (or 1.5x) more likely to visit a Hooters location compared to the control group.

 

The Power of Rideshare Vehicle Advertising

This successful partnership between Wrapify and Hooters exemplifies the effectiveness of incorporating rideshare vehicle advertising into an OOH marketing strategy. By seamlessly integrating with Wrapify’s platform, Hooters maximized its brand exposure, outshining competitors and attracting March Madness fans to their ultimate viewing destination.

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Ad AgenciesEvents

WHY VEHICLE ADS ARE A MUST-HAVE FOR YOUR EVENT MARKETING STRATEGY

by Sadie Phillips
written by Sadie Phillips

Wanna melt faces at your next event?  Say less. While there are many effective event marketing tactics to consider, one that’s gaining a lot of traction is Rideshare Vehicle Advertising, rideshare advertising for short. Advertising on rideshare cars works well for event marketing, where digital ads and sponsorships have limits.

Coachella GIF - Find & Share on GIPHY

Vehicle ads are the Unicorn of advertising. 

You can grab that lanyard sponsorship, wrap an elevator door, or do something people will actually remember. Our premier rideshare advertising platform creates the perfect landscape for your brand to get directly in front of your target audience. If we didn’t know any better, we’d call it IN YOUR FACE MARKETING, in fact we may just coin this term now. 

In all seriousness, event marketing has never been so easy. If you like things that are easy and just flat-out make sense, continue reading. If you don’t, let us change your mind..continue reading anyway.

Animated GIF - Find & Share on GIPHY

WHERE?

This is where you come in. You know your audience best. Where will they be? At a tradeshow, sporting event, a concert, a conference, out and about during a specific holiday … a summer music festival? Maybe even all of the above! The possibilities are endless, so you tell us. 

WHEN?

How long is the event you want to target? Will attendees arrive early and stay later? These are a few factors to consider when planning one of these hyper-targeted SWARM event activations. We will send a group of wrapped rideshare vehicles to SWARM the airport while event attendees start to arrive. Strategic right? We’ll also SWARM the busiest streets, near hotels, and other popular attractions. 

HOW?

SWARM is the HOW! No activation is considered complete without a little SWARMing. It’s hard to miss one wrapped vehicle driving around, but it’s nearly impossible to miss MULTIPLE wrapped vehicles in one area all at once. We have a team of campaign managers that plan each SWARM from start to finish.

It’s That Easy.

Wrapify event activation campaigns are memorable, eye-catching, and highly effective. Talk to us about dominating your next event.

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Ad AgenciesCase StudiesFoot-Traffic

WRAPIFY BOOSTS TRULIEVE DISPENSARY TRAFFIC ON GAME DAY

by Amy Boisvert
written by Amy Boisvert

Despite the thriving cannabis industry, advertising and promoting cannabis products remain challenging for sellers.Traditional mediums are out for cannabis companies. No television or radio advertising. Although some restrictions are gradually easing (such as Twitter’s recent announcement of allowing paid cannabis ads on the platform in states where it is legal) and digital advertising networks exclusively catering to cannabis are available, their reach is still largely restricted by publishers who accept their ads.


This is where Out-of-Home (OOH) advertising has stepped up in a big way to fill the gap left by other advertising mediums.

Wrapify-Case-Study-Trulieve-V3-1

GOALS:
In an effort to enhance brand awareness and stimulate more foot traffic to multiple Trulieve dispensaries in the Phoenix area, ZMA Cannabis Marketing and Wilkins Media teams partnered with Wrapify to create a campaign that could leverage the heightened exposure during the events surrounding the 2023 Super Bowl.

  • Drive measurable foot traffic into 4 Phoenix area dispensaries

  • Utilize Wrapify SWARMs to hyper-target key events surrounding the 2023 Super Bowl.

  • Promote both Trulieve dispensaries and their popular cannabis brand Verano, which is a top vertically integrated, multi-state cannabis operator in the U.S. committed to enhancing community wellness by offering regulated cannabis products through responsible access.

DSC08801-retouched

METHODOLOGY:
15 vehicles, driven by rideshare and delivery drivers, were wrapped and deployed by Wrapify over a 4 week period surrounding the 2023 Super Bowl in a campaign zone covering the Phoenix area. 

Wrapify partners with Reveal Mobile to collect data on the audience and impressions generated by the vehicles while they are on the road, using the “DMOOH Exposure Methodology Standardization Guidelines and Best Practices” developed jointly by OAAA, Wrapify, and Reveal Mobile. The resulting audience data was compared with a control group to calculate the net lift.

RESULTS:

  • The campaign estimated 18,903,000 in campaign zone impressions. This brings the effective CPM to $1.17.

  • The campaign Hot Spot focused around your core demographic and netted 1,909,454 impressions in that zone.

  • The Exposed (Test) Audience was three times (3X) more likely to visit one of the Trulieve locations than the Unexposed (Control) Audience.

ZMA Cannabis Marketing, Wilkins Media, and Wrapify teamed up to deliver remarkable outcomes for Trulieve dispensaries. This collaboration underscores the potential of OOH advertising in enabling cannabis companies to effectively reach their target audiences and achieve their marketing goals

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OOH AdvertisingPress ReleaseWrap Industry News

Wrapmate Adds Wrapify To Its Portfolio Of Companies

by Sadie Phillips
written by Sadie Phillips

Look, (We) just flipped the switch.

“Wrapmate adds Wrapify, a category leader in rideshare advertising, to its portfolio of companies”

Our network just got bigger.

… A LOT bigger. We added over 2,000 installers to our current installer network, allowing us the power to get more campaigns up and running at lightning speed. Drake dropped the lyrics, “This a Rollie, not a stopwatch, sh*t don’t ever stop.” Now we can onboard even faster than before.

 

But wait, there’s more…

More Buying Power
Wrapify and Wrapmate offer an array of services each to their own. We each bring something unique to the table. This partnership will allow for an expansion of current offerings for both brands. One of our aims is to provide a more extensive comprehensive range of products and services, providing customers with access to a wider range of possibilities within the vehicle graphics and advertising industries.

Campaigns on the road … FASTER
The overall goal of this partnership is to identify parallels within everyday operations and improve upon those to create the most efficient way to buy and sell our products. By streamlining our operations, we aim to reduce costs, lead time, and increase our competitive edge aka more cost effective for our client base.

James Heller, our CEO and founder, commented on the partnership, saying “Wrapmate has done an incredible job over the last four years leveraging technology to change how people buy and sell vehicle wraps. Our team has known Chris and Wrapmate for years, and we’ve focused on similar operational obstacles. Now we can make better use of the 12+ years of combined experience to delight our customers.”

Overall, Wrapify’s new partnership with Wrapmate has innumerable benefits. With expanded product offerings and improved operational efficiency, this partnership is set to revolutionize the vehicle graphics industry. We are excited to further integrate our operations and continue working together to create a stronger, more competitive product. 

Read the full press release here.

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Case StudiesOOH Advertising

Case Study: SD Loyal Professional Soccer Club Utilizes Wrapify to Ramp Up Ticket Sales

by Amy Boisvert
written by Amy Boisvert

INTRO

SD Loyal, a professional American Soccer Club founded in 2019 in San Diego, California had the goal of ramping up ticket sales for their 2022 season.

 

Prefer to see this case study in PDF form?

See Case Study

GOOOOOOOOOOAAAAAALS

Overall, SD Loyal aimed to:

  • Increase ticket sales
  • Target a new, prospective fanbase
  • Showcase the club’s rich San Diegan culture to a new fanbase

   

CAMPAIGN SNAPSHOT

 

To make an even bigger impact, SD Loyal leveraged SWARM. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!

 

RESULTS

Along with increased brand awareness for the SD Loyal club, the marketing team was also impressed to see positive performance:

   

10%+   net lift in ticket sales from the exposed audience

 

This was a campaign you had to SEE to BELIEVE:

 

Learn More at wrapify.com/brands

 

Also check out our 2022 media kit!

Wrapify Media Kit



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Case StudiesOOH Advertising

Case Study: A SoCal OOH Takeover by Ballast Point Brewing Company

by Amy Boisvert
written by Amy Boisvert

INTRO

Ballast Point, a craft brewery based in San Diego, aimed to run a summer campaign with the goal of driving more foot traffic into the several Ballast Point tasting rooms in Los Angeles, Orange County, and San Diego.

 

Prefer to see this case study in PDF form?

See Case Study

GOALS

Ballast Point’s agency, CUENTO Marketing, wanted to use a unique form of transit media to target its key demographic. They identified key events such as baseball games at Petco Park, Dodgers Stadium, and the Rose Bowl, as well as high-traffic areas such as public beaches and key neighborhoods, and utilized Wrapify SWARMs to get in the right place, at the right time.

Overall, Ballast Point wanted to:

  • Drive measurable foot traffic into tap room locations
  • Hyper-target key events and neighborhoods where out-of-home inventory is not available
  • Advertise the brewery’s iconic Sculpin brand alongside a new summer variety, Watermelon Dorado

METHODOLOGY

Over 100 vehicles, driven by rideshare and delivery drivers, were wrapped and deployed by Wrapify. Wrapify works with Reveal Mobile to create the exposed audience and impression measurements of the vehicles while they’re on the road. They follow the OAAA’s “DMOOH Exposure Methodology Standardization Guidelines and Best Practices“, which was created in partnership with Wrapify and Reveal Mobile. This audience was compared with a control group to determine the net lift.

BENEFITS & RESULTS

Amongst the many benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:

 

200%   Lift in Foot-Traffic to Long Beach Location

   

900%   Lift in Foot-traffic to Little Italy Location

     

2,500%   Lift in Foot-Traffic to Anaheim Location

     

276M   Impressions in the Geo-fenced Location

   

Using Wrapify for this campaign gave Ballast Point one of the best Summer visitation rates on record. The brand is now in the driving seat, accompanied by a vast amount of data in the Wrapify Dashboard about their exposed and captured audience which will help influence future successful marketing efforts.

   

Learn More at wrapify.com/brands

   

Also check out our 2022 media kit!

 
Wrapify Media Kit



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