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Wanna melt faces at your next event? Say less. While there are many effective event marketing tactics to consider, one that’s gaining a lot of traction is Rideshare Vehicle Advertising, rideshare advertising for short. Advertising on rideshare cars works well for event marketing, where digital ads and sponsorships have limits.
Vehicle ads are the Unicorn of advertising.
You can grab that lanyard sponsorship, wrap an elevator door, or do something people will actually remember. Our premier rideshare advertising platform creates the perfect landscape for your brand to get directly in front of your target audience. If we didn’t know any better, we’d call it IN YOUR FACE MARKETING, in fact we may just coin this term now.
In all seriousness, event marketing has never been so easy. If you like things that are easy and just flat-out make sense, continue reading. If you don’t, let us change your mind..continue reading anyway.
WHERE?
This is where you come in. You know your audience best. Where will they be? At a tradeshow, sporting event, a concert, a conference, out and about during a specific holiday … a summer music festival? Maybe even all of the above! The possibilities are endless, so you tell us.
WHEN?
How long is the event you want to target? Will attendees arrive early and stay later? These are a few factors to consider when planning one of these hyper-targeted SWARM event activations. We will send a group of wrapped rideshare vehicles to SWARM the airport while event attendees start to arrive. Strategic right? We’ll also SWARM the busiest streets, near hotels, and other popular attractions.
HOW?
SWARM is the HOW! No activation is considered complete without a little SWARMing. It’s hard to miss one wrapped vehicle driving around, but it’s nearly impossible to miss MULTIPLE wrapped vehicles in one area all at once. We have a team of campaign managers that plan each SWARM from start to finish.

It’s That Easy.

Wrapify event activation campaigns are memorable, eye-catching, and highly effective.
Talk to us about dominating your next event.
Despite the thriving cannabis industry, advertising and promoting cannabis products remain challenging for sellers.Traditional mediums are out for cannabis companies. No television or radio advertising. Although some restrictions are gradually easing (such as Twitter’s recent announcement of allowing paid cannabis ads on the platform in states where it is legal) and digital advertising networks exclusively catering to cannabis are available, their reach is still largely restricted by publishers who accept their ads.
This is where Out-of-Home (OOH) advertising has stepped up in a big way to fill the gap left by other advertising mediums.

GOALS:
In an effort to enhance brand awareness and stimulate more foot traffic to multiple Trulieve dispensaries in the Phoenix area, ZMA Cannabis Marketing and Wilkins Media teams partnered with Wrapify to create a campaign that could leverage the heightened exposure during the events surrounding the 2023 Super Bowl.
Drive measurable foot traffic into 4 Phoenix area dispensaries
Utilize Wrapify SWARMs to hyper-target key events surrounding the 2023 Super Bowl.
Promote both Trulieve dispensaries and their popular cannabis brand Verano, which is a top vertically integrated, multi-state cannabis operator in the U.S. committed to enhancing community wellness by offering regulated cannabis products through responsible access.

METHODOLOGY:
15 vehicles, driven by rideshare and delivery drivers, were wrapped and deployed by Wrapify over a 4 week period surrounding the 2023 Super Bowl in a campaign zone covering the Phoenix area.
Wrapify partners with Reveal Mobile to collect data on the audience and impressions generated by the vehicles while they are on the road, using the “DMOOH Exposure Methodology Standardization Guidelines and Best Practices” developed jointly by OAAA, Wrapify, and Reveal Mobile. The resulting audience data was compared with a control group to calculate the net lift.
RESULTS:
The campaign estimated 18,903,000 in campaign zone impressions. This brings the effective CPM to $1.17.
The campaign Hot Spot focused around your core demographic and netted 1,909,454 impressions in that zone.


The Exposed (Test) Audience was three times (3X) more likely to visit one of the Trulieve locations than the Unexposed (Control) Audience.

ZMA Cannabis Marketing, Wilkins Media, and Wrapify teamed up to deliver remarkable outcomes for Trulieve dispensaries. This collaboration underscores the potential of OOH advertising in enabling cannabis companies to effectively reach their target audiences and achieve their marketing goals

Our network just got bigger.
… A LOT bigger. We added over 2,000 installers to our current installer network, allowing us the power to get more campaigns up and running at lightning speed. Drake dropped the lyrics, “This a Rollie, not a stopwatch, sh*t don’t ever stop.” Now we can onboard even faster than before.
But wait, there’s more…
More Buying Power
Wrapify and Wrapmate offer an array of services each to their own. We each bring something unique to the table. This partnership will allow for an expansion of current offerings for both brands. One of our aims is to provide a more extensive comprehensive range of products and services, providing customers with access to a wider range of possibilities within the vehicle graphics and advertising industries.
Campaigns on the road … FASTER
The overall goal of this partnership is to identify parallels within everyday operations and improve upon those to create the most efficient way to buy and sell our products. By streamlining our operations, we aim to reduce costs, lead time, and increase our competitive edge aka more cost effective for our client base.

James Heller, our CEO and founder, commented on the partnership, saying “Wrapmate has done an incredible job over the last four years leveraging technology to change how people buy and sell vehicle wraps. Our team has known Chris and Wrapmate for years, and we’ve focused on similar operational obstacles. Now we can make better use of the 12+ years of combined experience to delight our customers.”
Overall, Wrapify’s new partnership with Wrapmate has innumerable benefits. With expanded product offerings and improved operational efficiency, this partnership is set to revolutionize the vehicle graphics industry. We are excited to further integrate our operations and continue working together to create a stronger, more competitive product.
Read the full press release here.
Case Study: SD Loyal Professional Soccer Club Utilizes Wrapify to Ramp Up Ticket Sales
INTRO
SD Loyal, a professional American Soccer Club founded in 2019 in San Diego, California had the goal of ramping up ticket sales for their 2022 season.
Prefer to see this case study in PDF form?
GOOOOOOOOOOAAAAAALS
Overall, SD Loyal aimed to:
- Increase ticket sales
- Target a new, prospective fanbase
- Showcase the club’s rich San Diegan culture to a new fanbase
CAMPAIGN SNAPSHOT
To make an even bigger impact, SD Loyal leveraged SWARM. A SWARM is when multiple wrapped vehicles gather at a specific place and time, creating a huge brand moment nobody can forget!

RESULTS
Along with increased brand awareness for the SD Loyal club, the marketing team was also impressed to see positive performance:
10%+ net lift in ticket sales from the exposed audience
This was a campaign you had to SEE to BELIEVE:
Learn More at wrapify.com/brands
Case Study: A SoCal OOH Takeover by Ballast Point Brewing Company
INTRO
Ballast Point, a craft brewery based in San Diego, aimed to run a summer campaign with the goal of driving more foot traffic into the several Ballast Point tasting rooms in Los Angeles, Orange County, and San Diego.
Prefer to see this case study in PDF form?
GOALS
Ballast Point’s agency, CUENTO Marketing, wanted to use a unique form of transit media to target its key demographic. They identified key events such as baseball games at Petco Park, Dodgers Stadium, and the Rose Bowl, as well as high-traffic areas such as public beaches and key neighborhoods, and utilized Wrapify SWARMs to get in the right place, at the right time.
Overall, Ballast Point wanted to:
- Drive measurable foot traffic into tap room locations
- Hyper-target key events and neighborhoods where out-of-home inventory is not available
- Advertise the brewery’s iconic Sculpin brand alongside a new summer variety, Watermelon Dorado
METHODOLOGY
Over 100 vehicles, driven by rideshare and delivery drivers, were wrapped and deployed by Wrapify. Wrapify works with Reveal Mobile to create the exposed audience and impression measurements of the vehicles while they’re on the road. They follow the OAAA’s “DMOOH Exposure Methodology Standardization Guidelines and Best Practices“, which was created in partnership with Wrapify and Reveal Mobile. This audience was compared with a control group to determine the net lift.
BENEFITS & RESULTS
Amongst the many benefits a brand will always have from campaigns like this one, here are all of the impressive numbers that helped them reach their goals:
200% Lift in Foot-Traffic to Long Beach Location
900% Lift in Foot-traffic to Little Italy Location
2,500% Lift in Foot-Traffic to Anaheim Location
276M Impressions in the Geo-fenced Location
Using Wrapify for this campaign gave Ballast Point one of the best Summer visitation rates on record. The brand is now in the driving seat, accompanied by a vast amount of data in the Wrapify Dashboard about their exposed and captured audience which will help influence future successful marketing efforts.
Learn More at wrapify.com/brands