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Wrapify 2020 Year in Review

by Jenny Gensch January 8, 2021

2020 was not the year we all planned on having. Despite a global pandemic and all of the curveballs we experienced as a society, brands found new ways to leverage the power of our platform while we continued to support our gig-working heroes.

BRANDS LOVE US

300,000 DRIVERS AND COUNTING!

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We launched the first nationally scaled static ad topper product on rideshare/gig-delivery vehicles. It opened our platform to brands we would have never been able to serve before. It also provided a great entry point for brands wanting the full suite of attribution, retargeting, and impressions tracking that our platform delivers but at a lower price point than our three wrap options.

The early effects of the pandemic were being seen overseas. Wrapify was having its best quarter in the company’s history. Little did we and the entire OOH industry know what was about to take place in our economies around the world.

The U.S. ad industry came to a screeching halt. Ad spend transitioned away from Out-of-Home (OOH) and into digital advertising platforms like Facebook and Programmatic Digital including CTV. The OOH industry got hit hard. Rideshare also saw a dramatic pullback. We got hit hard too and had to let a few valuable team members go.

Instead of throwing in the towel, we got fired up! We adapted and reacted to an emerging new trend — the rapid adoption of app-enabled food and grocery delivery. Many of the 300,000+ drivers on our platform transitioned in part or fully away from rideshare to food and grocery delivery for platforms like DoorDash and Instacart.

Boom!

Wrapify was uniquely positioned to provide brands with street-level media that actually reaches an audience where they live. Where do food and grocery delivery drivers typically drive?

Neighborhoods!

Hyperlocal became the new norm, and Wrapify got brands in neighborhoods via gig drivers with the frequency and recall brands love.

Brands realized siege mentality is a surefire way to fail. Sharp marketers looked at ways to reach an audience while stay-at-home orders were in effect. We also started the development of productizing our patented measurement and attribution features for Transit Media operators by laying the groundwork for Boost.

With nationwide tragedies and outcry taking place, we decided to use our advertising abilities for a cause and to not be silent. We donated a Static+ Rideshare Topper campaign to the NAACP to help fight racial injustice. Soon the message, “SILENCE IS NOT AN OPTION” hit the streets.

While continuing to serve the nation’s largest brands, we launched a brand new version of our Advertiser Dashboard that included updates to data visualization for attribution and retargeting. This was the first time moving OOH inventory could be monitored for impression data, attribution, and retargeting in a dashboard online.

We also surveyed our driver base and uncovered some really interesting trends. What brands do gig-drivers want to advertise with most? Which gig-platforms are they turning to this year?

We announced Boost, a first-of-its-kind measurement solution for Transit Media Operators, and began serving beta clients like AllOver Media!

We made it into the Inc. 5000 for the second year in a row! The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent and a median rate of 165%.

We saw a massive rebound in brands launching campaigns across the country. Several existing brand clients, such as Zoom, DoorDash, T-Mobile, Heineken, 7-Eleven doubled down on the gig-drivers participating with Wrapify.

Adweek ranked Wrapify in its annual Adweek 100: Fastest Growing feature, as we saw a three-year growth of over 250%!

Our operations team took it to the max and leveraged the power of our national network of printers and installers to wrap the most vehicles in a two-week timespan. We moved mountains!

We supported Yes on Prop 22 with our partners at DoorDash to help get this important California state law passed.

Our engineering team doubled in size and made several advancements in our mobile apps to refine the user experience, tracking GPS data, and stability.

BOTS! BOTS! BOTS! We launched the first Bot Advertising solution by leveraging our operational scale and Boost by Wrapify to power measurement, attribution and multi-channel retargeting.

WHAT’S NEXT?

We are as excited as you are about seeing 2020 coming to an end. We are even more excited about entering 2021 with the effects of the pandemic (hopefully) coming to end. Our team is hard at work making the platform better than ever. Stay tuned for BIG updates in Q1 2021!

Happy New Year from the entire Wrapify team!

January 8, 2021 0 comment

Ad Industry News Press Release Tech

2020 Elections Meet New Multi-Channel Platform Wrapify

by Jenny Gensch November 22, 2019

written by Jenny Gensch

Political Candidates Use Wrapify’s Digital Platform Powered by the Gig Economy to Share Powerful Messages and Put Cash Back into the Pockets of the People

SAN DIEGO, Nov. 21, 2019 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, has announced it will deploy its wrapped vehicles on the 2020 election trail beginning November 2019 in New Hampshire, featuring political candidates’ campaigns on cars throughout the state. Wrapify is the only ad platform in U.S. history that provides widespread visibility and delivers measurable results for political candidates while boosting jobs for the American population. Political candidate Roque “Rocky” De La Fuente is the first to capitalize on Wrapify’s unique, one-of-a-kind digital marketing platform.

In 2020, brands will continue to focus more of their overall out-of-home display budgets toward digital out-of-home (DOOH), and DOOH will be more integrated with digital buys than ever before. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

2020 candidates are already searching for strategic outlets beyond traditional channels to market themselves and reach constituents in a more differentiated, personal and trackable way. Wrapify presents a new opportunity for political candidates to allocate campaign budgets to creatively reach voters and share their message throughout the voter journey with moments for influence, action and support.

“We work with brands, advertisers and marketers looking for new and powerful ways to reach hyper-targeted audiences — so working with political candidates is a natural fit for Wrapify,” said James Heller, CEO, and co-founder of Wrapify. “Beyond that, everyday drivers are able to monetize their trips by placing advertisements on their vehicles, which puts money back into the pockets of the people while promoting for any campaign. Wrapify is excited to work with Rocky to promote his political campaign in a creative way to connect with the community, launching first here in New Hampshire.”

Wrapify is available to anybody that drives and is looking to make extra money for their everyday commute or routes. Existing gig economy workers such as Lyft, Uber, GrubHub and Postmates drivers are also able to leverage Wrapify’s platform to earn more by monetizing their typical routines and routes.

To learn more about Wrapify, please visit wrapify.com.

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including AT&T, Coca-Cola and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

200,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015 and recently named #309 on the 2019 Inc. 500, Wrapify is headquartered in San Diego, CA.

Read from the release source here:

Read Release

Want to learn more about Wrapify?

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November 22, 2019 0 comment

Ad Industry News Tech Wrap Industry News

Static vs. Digital: Here is how they stack up

by Jenny Gensch November 13, 2019

written by Jenny Gensch

James Heller, CEO, Wrapify

SMARTBRIEF – Nov. 13

The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC. The same report predicts that DOOH will grow 10.1% each year between 2018 and 2021.

But, DOOH isn’t necessarily better, or even more technically advanced than “traditional” OOH. Some static OOH channels are powered by as much, if not more, technology than digital ones. Buyers need to understand the pros and cons of each format and be aware of common misconceptions plaguing the space.

Creative and viewability factors

The chief appeal of OOH is that it is effective — and an alternative, or supplement, to the crowded world of online advertising. This benefit holds whether the creative is digital or static, with both options having pros and cons.

Since digital OOH channels rotate ads from multiple brands on a single digital billboard, publishers can serve more impressions. This is part of the reason publishers are keen to convert static placements to LCD or LED screens: they can sell more advertising. That doesn’t mean that there aren’t any benefits for marketers. Nothing needs to be printed or manually placed, so creative lead times are short. The more advanced DOOH advertisers create dynamic ad experiences, leveraging familiar digital capabilities like weather triggering and dayparting. GlaxoSmithKline (GSK) increased brand awareness for its allergy medicine, Piri, by using digital signage to share real-time pollen counts. Better yet, the campaign only went live when pollen counts passed a certain threshold.

One downside, though, is that DOOH advertisers share physical space with other companies and miss out on impressions. With static OOH, companies have 100% viewability and ownership. Static placements are often easier to read and of higher visual quality than many digital images. You can’t create dynamic creative, but you can still ignite online or offline action with compelling copy and visuals. To create an immersive experience and tell a sequential story, advertisers can purchase a series of static placements that reflect their audience’s travel patterns. For example, to raise awareness and increased app use, a delivery service used posters on New York City subways. In one week, the campaign generated 1.1M earned impressions on social and, ultimately, drove a 10% increase in app use…

READ THE FULL ARTICLE HERE ON SMARTBRIEF.COM

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting, and accountability of digital.

Want to learn more about Wrapify?

Get In Touch

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November 13, 2019 0 comment

Ad Industry News Tech Wrap Industry News

Ad Industry Chieftain Doug Cordova Joins Wrapify in Latest Business Development Addition

by Jenny Gensch November 11, 2019

written by Jenny Gensch

CALIFORNIA, Nov. 12 – Today we are excited to officially announce the hiring of Douglas Cordova to the Wrapify Team as Vice President, Business Development.

Doug will focus on expanding Wrapify’s presence across the U.S., building brand awareness and recognition with clients and agencies in the OOH space. Based in New York, much of his focus will be on Wrapify’s East Coast presence, while also supporting all business development aspects across the U.S.

With an impressive background in the OOH space over the last decade+, Doug comes to us most recently from EnPlay Media, where he was responsible for developing the go-to-market strategy for new business and sales growth.

Prior, he was Director of Sales and Business Development at JCDecaux where he oversaw the business development team responsible for new business acquisition, new business development and new business revenue for JCDecaux North America. During his tenure, Doug generated over 17 million in revenue.

Given Doug’s successful track record of driving exponential revenue growth, we are thrilled to have him with us at Wrapify.

Want to learn more about Wrapify?

Get In Touch

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November 11, 2019 1 comment

Ad Industry News Tech

Latest Out of Home Advertising LUMAscape Includes Wrapify as Media Leader

by Jenny Gensch October 16, 2019

written by Jenny Gensch

SAN DIEGO, Oct. 16 – LUMA has released its latest LUMAscape for out-of-home advertising. LUMA is a thought leader who provides resourceful content that delivers insightful and thoughtful observations on the complex and dynamic digital media and marketing ecosystem.

LUMAscapes are some of the industry’s most widely referenced resources. They organize the ecosystem across all critical categories and provide clarity to a complex digital media and marketing landscape. Some of their many LUMAscapes include breakdowns across Mobile, Content Marketing, Sales Tech, Gaming, Agency and more.

Wrapify appeared in the “Media” category, alongside various long-standing industry leaders and reputable companies. Other categories on this particular OOH LUMAscape report are Media Planning, Content Management, Ad Servers, OOH Agencies and more.

To download the full LUMAscape head here:

Download 2019 OOH LUMAscape

Brands including AT&T, Coca-Cola, and Salesforce reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution, and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real-time to measure performance.

Want to learn more about Wrapify?

Get In Touch

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October 16, 2019 0 comment

Ad Industry News Tech Wrap Industry News

Wrapify Turbocharges Retargeting with The Trade Desk Partnership

by Jenny Gensch September 18, 2019

written by Jenny Gensch

Wrapify continues to lead the digital out-of-home space while staying at the forefront of advertising innovations by elevating ads into measurable and retargetable brand campaigns that boost ROI and earn the highest recall from the most relevant targets.

SAN DIEGO, Sept. 17 — We’re pleased to announce a new partnership with The Trade Desk — the fastest-growing demand-side platform offering agencies, aggregators, and their advertisers’ best-in-class technology — that augments our platform offering. With Wrapify’s newest iteration of its Physical Retargeting feature, clients can now measure and attribute any out-of-home advertising across Mobile, Display, Connected TV, Native, and Audio Streaming Services.

Wrapify launched its Attribution Suite in 2018 which included the Physical Retargeting feature, however, it was mostly limited to the Google Display Network for mobile and display advertising to the audience exposed to Wrapify’s high-recall OOH vehicles. Now with the Trade Desk, campaigns are turbocharged with the number of ad types on which a brand can be seen or heard.

Starting with an OOH ad such as Wrapify’s wrapped vehicles, campaigns are able to capture and expose the mobile devices that they come into contact with. To maximize reach and frequency, Wrapify’s Attribution platform, powered by The Trade Desk, the Physical Retargeting feature provides the ability to retarget those same users offline on all of their other associated devices as well. These other devices can be targeted using Display, Mobile, Native, Connected TV, and Audio Streaming Services.

With brand advertisers seeing diminishing results from digital advertising alone, there’s a huge need to target customers in a way that makes an impression and drives engagement. Out-of-home advertising does just this. Data giant, Nielsen recently cited that wrapped advertisements on vehicles is the second-most noticed form of outdoor advertising,

The Nielsen study also found that 90% of U.S. residents age 16 or older have noticed out of home advertising format in the past month. So OOH ads are being noticed! And of that 90%, 81% of people who notice the OOH ad engaged with the messaging in some capacity.

Among many successful use cases, Fortune 500 brands are now measuring the exact impressions, online or in-app actions, foot-traffic and more from their out-of-home ads. Measuring out-of-home has never been done like this until now.

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